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100+ LinkedIn Statistics You Must Know in 2024

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100+ LinkedIn Statistics You Must Know in 2024


LinkedIn Statistics reveals how this job-seeking platform has grown right into a platform to share world-changing ideas and concepts for companies, manufacturers, and professionals alike.

A number of insights and information give away particulars about person engagement and content material efficiency for companies and professionals to make an knowledgeable choice for his or her LinkedIn technique.

In addition to, for companies, LinkedIn has rolled out some wonderful new options, similar to AI assistant, creator mode, and post-saving choices to assist companies have interaction higher with their group and drive them.

If you wish to craft well-thought-out LinkedIn advertising methods, take insights from the LinkedIn statistics beneath.

LinkedIn Demographics Statistics

LinkedIn has greater than 1 billion folks hailing from 200 international locations. It boasts of prosperous demographics with 65 million decision-makers and 10 million C-level executives.

  1. LinkedIn’s inhabitants is over 1 billion folks from 200 international locations and territories.
  2. 56.4% of LinkedIn customers are males, whereas 43.6% are females.
  3. LinkedIn was born on Could 05, 2003, and turned 20 in 2023.
  4. 50.6% of the LinkedIn person base is aged 25-34.
  5. Over 72% of LinkedIn customers are exterior america.
  6. 52.1% of LinkedIn customers from america of America are males, whereas 47.9% are females.
  7. 47% of worldwide LinkedIn customers are Millennials.
  8. Greater than 11 million folks have turned on the creator mode since its launch in 2021.
  9. There are over 17 million thought leaders on LinkedIn.
  10. There are 225 million customers from the U.S. on LinkedIn.
  11. There are 180 million senior-level influencers.
  12. LinkedIn has 65 million enterprise decision-makers and 10 million C-level executives.
    200 countires and regions worldwide
  13. 54% of U.S. LinkedIn customers have excessive incomes and earn over $100,000/12 months.
  14. Europe has greater than 287 million LinkedIn customers.
  15. The U.S.(224), India(135 million), Brazil(78 million), and the U.Okay. (40 million) have the best variety of LinkedIn customers.
  16. Saint Barthelemy has the bottom variety of LinkedIn person with simply 1.6k customers.
LinkedIn usersLinkedIn users

Supply: LinkedIn.com, Statista, Linkedin Advertising, Person Age, Apollo Technical, USA Person Distribution, US Person by Gender, Creator Mode Customers, Finance On-line, Analyzify, US Person Revenue, LinkedIn Information, & World Inhabitants Overview.

LinkedIn Utilization Statistics

Linkedin is a goldmine of data for professionals searching for insights on the most recent business traits.

Manufacturers and companies are taking advantage of the Linkedin content material codecs to strengthen their voice. And to put it up for sale, they’re passing the baton to worker advocacy.

In addition to its advertising capabilities, LinkedIn stays on the high of the checklist for recruiting functions. Each minute, 8 persons are employed on LinkedIn, whereas over 9 thousand folks apply for jobs each minute! Uncover extra of such LinkedIn stats beneath.

  1. Greater than 9 thousand folks apply for jobs on LinkedIn each minute.
  2. 45% of recruiters on LinkedIn use expertise information to determine candidates for open positions.
  3. 61 million folks use LinkedIn to search for jobs each week.
  4. On common, 8 persons are employed by way of LinkedIn every minute.
  5. 70% of LinkedIn’s visitors is generated by way of smartphones.
  6. 30% of an organization’s LinkedIn publish engagement comes by way of their staff.
  7. Workers have a 14x extra likelihood of sharing a publish from their employer.
  8. LinkedIn witnessed 15.4 billion periods in Q3 of 2022.
  9. The USA accounts for 30.84% of LinkedIn’s visitors.
    LinkedIn’s trafficLinkedIn’s traffic
  10. 41% of millionaires are LinkedIn members.
  11. Over 92% of Fortune 500 firms use LinkedIn.
  12. 67 million firms are listed on LinkedIn, till 2024.
  13. Over 1.7 million small companies belief LinkedIn to rent staff.
  14. LinkedIn is utilized by 93% of B2B entrepreneurs as a part of their content material advertising technique.
  15. There are 9 billion content material impressions in LinkedIn feeds each week
  16. LinkedIn hit 1 million customers solely in 1 12 months of its launch in 2024.
  17. 2 million posts, articles, and movies are revealed on LinkedIn daily.
  18. 3 million customers publish on LinkedIn each week.
  19. Only one million customers have revealed an article on LinkedIn.
  20. On common, customers spend 7.27 minutes and 38 seconds on LinkedIn per go to.
  21. On LinkedIn, greater than 13k connections are made each minute.
  22. Customers go to a median of seven.77 pages on LinkedIn earlier than leaving.
  23. LinkedIn Dwell streams witnessed an 89% year-on-year enhance in views.
  24. LinkedIn group exercise has grown by x2 because it was reintroduced.
  25. 41K expertise are listed on LinkedIn.
  26. In 2023, 175.5 million customers had premium accounts on LinkedIn.
    users had premium accountsusers had premium accounts

Supply: LinkedIn Information, Expertise Information, Perplaced, Hiring Frequency, Social Shepherd, Statista, Sincera, Radarr, Foundationinc, omnicoreagency, similerweb, Dwell Stream Progress, theb2house, & Premium Account Holders.

LinkedIn Engagement Statistics

Do you know 99.63% of LinkedIn search visitors comes from natural search alone? That’s not all; LinkedIn engagement has improved so much through the years.

LinkedIn can be making the lifetime of particular person creators straightforward by empowering their attain and affect with the most recent development in Creator Mode.

With constant posting, you will get natural views in 1000’s, even when your connection rely is within the a whole bunch. That’s the ability of consistency on LinkedIn. Try extra LinkedIn statistics on engagement from right here.

  1. Based on 77% of content material entrepreneurs, LinkedIn delivers the best natural outcomes.
  2. LinkedIn Posts with 1800-2100 phrases have one of the best efficiency and engagement charge. Which means long-form content material is the king on LinkedIn.
  3. Individuals who have turned on Creator Mode have seen a 50% enhance within the variety of followers.
  4. Content material created by Creator’s account sees 30% extra engagement.
  5. A LinkedIn publish with a picture will get 2x the engagement charge.
  6. Posts with Titles of 50-60 characters have one of the best efficiency charge on LinkedIn.
  7. 60% of LinkedIn customers actively search business insights.
  8. Yearly, LinkedIn customers view 280 billion feed updates.
  9. LinkedIn receives 15 occasions extra impressions on content material than on job postings.
  10. Over 3 million LinkedIn members publish weekly content material.
  11. 450 million customers have subscribed to LinkedIn E-newsletter.
  12. Companies with an lively LinkedIn Web page obtain 5 occasions extra web page views, 7 occasions extra impressions, and 11 occasions extra clicks per follower.
  13. Companies that publish weekly on LinkedIn see a 5.6 occasions progress in followers.
  14. A video publish is 20 occasions extra more likely to be shared by LinkedIn customers.
  15. LinkedIn customers have twice the shopping for energy in comparison with the common internet viewers.
  16. ‘Full’ pages get 30% extra weekly views.
  17. Together with hyperlinks in your updates drives 45% greater engagement.
  18. 22.04% of LinkedIn visitors comes from search alone.
  19. 99.63% of LinkedIn search visitors comes from natural search.
  20. 98% of entrepreneurs on LinkedIn agree that personalization helps advance buyer relationships.
  21. Based on LinkedIn, firms that publish 20 occasions month-to-month attain a minimum of 60% of their distinctive viewers.
  22. Together with the hyperlinks in a publish can drive twice the engagement than a publish with out it on LinkedIn.
  23. Pictures, on common, end in a 98% greater remark charge than with out on LinkedIn.
  24. Hyperlinks to YouTube movies play instantly within the LinkedIn feed and usually give a 75% greater share charge.
  25. Linkedin accounts with accomplished and up to date info achieve 40 occasions extra alternatives.
  26. Messages despatched have elevated by 35% year-over-year on LinkedIn.
  27. On a median, 100 million messages are despatched on LinkedIn daily.
  28. Weekly LinkedIn members who have interaction closely with content material are 5x extra more likely to return each day.
  29. Members with 5 or extra expertise on their LinkedIn profiles are linked 33x extra by recruiters and stand up to 17x extra views.
  30. Invoice Gates has the best variety of followers on LinkedIn, i.e., 35.8 million.

Supply: Sideshare, LinkedIn Put up Phrases, Rivaliq, Demandsage, Weekly Content material Printed, Followers Progress, Video Posts Sharing, LinkedIn Enterprise, Get Phyllo, Opp. on LinkedIn, & Pulse Article.

LinkedIn Enterprise Statistics

LinkedIn is a robust platform for companies of all sizes. From lead acquisition to visitors technology, it ticks all of the marks to change into the precise platform to advertise your online business.

With over 67 million firms on the platform and 4 out of 5 customers “driving enterprise selections,” it’s no shock that LinkedIn has change into a go-to place for entrepreneurs.

In actual fact, 40% of B2B entrepreneurs surveyed indicated LinkedIn as the best channel for driving high-quality leads. Because of its decision-making inhabitants, promoting is now not a head-breaking process for entrepreneurs right here.

Listed below are some uplifting LinkedIn statistics that can assist you drive your online business selections on the platform.

  1. 4 out of 5 folks on LinkedIn “drive enterprise selections.”
  2. LinkedIn noticed a ten% year-over-year progress in income in This autumn FY23.
  3. LinkedIn witnessed a 34% year-over-year progress in income within the third quarter of 2022.
  4. LinkedIn generated $6.44 billion from premium memberships in 2023.
  5. 40% of B2B entrepreneurs surveyed indicated LinkedIn as the best channel for driving high-quality leads.
  6. 93% of B2B content material entrepreneurs use LinkedIn for natural social advertising.
  7. Manufacturers get 7x extra reactions and 24x extra feedback on LinkedIn Dwell streams than common video.
  8. Round 64% of world entrepreneurs use LinkedIn.
  9. Firms with a whole, lively LinkedIn Web page see 30% extra weekly web page views.
  10. 79% of B2B entrepreneurs see LinkedIn as an excellent supply for producing leads.
  11. 46% of social media visitors to the corporate’s web site comes from LinkedIn.
  12. 65% of B2B firms have gained prospects by LinkedIn.
  13. Lead Gen Types on LinkedIn can enhance conversions by 3x.
  14. 89% of B2B entrepreneurs depend on LinkedIn for lead technology.
  15. 59% of B2B entrepreneurs generate leads on LinkedIn efficiently, over double the next-highest social channel.
  16. InMail has a 300% greater response charge than electronic mail, with a 18-25% hit charge on LinkedIn.
  17. 80% of B2B leads coming from social media are from LinkedIn.
  18. 97% of B2B entrepreneurs use LinkedIn to assist drive their content material advertising technique.
  19. As per LinkedIn, a median of 10 content material items are thought of earlier than buying.

Supply: Statista, eMarketers, Business2community, LinkedIn Enterprise, LinkedIn About Us, Salesblink, Octupuscrum, & theB2Bhouse.

LinkedIn Advertisements Insights

Although LinkedIn’s natural attain is stellar, entrepreneurs nonetheless use advertisements for viewers segmentation and exact concentrating on. Manufacturers on Linkedin have seen a 33% enhance in buy intent ensuing from advert publicity on LinkedIn.

79% of content material entrepreneurs say LinkedIn advertisements produce one of the best outcomes and have continued to make use of them for promotion. Rapidly test these LinkedIn stats on advertisements to create a greater advert technique.

  1. An advert on LinkedIn can attain 14.6% of the world’s inhabitants.
  2. Manufacturers have seen a 33% enhance in buy intent ensuing from advert publicity on LinkedIn.
  3. 97% of B2B content material entrepreneurs use LinkedIn advertisements.
  4. 79% of content material entrepreneurs say LinkedIn advertisements produce one of the best outcomes.
  5. Entrepreneurs see as much as 2x greater conversion charges on LinkedIn.
  6. LinkedIn’s price per lead is 28% lower than Google Advertisements.
  7. Customers on LinkedIn who’re uncovered to enterprise and acquisition messages are 6 occasions extra more likely to convert.
  8. Over 50% of LinkedIn entrepreneurs wish to run product and demand campaigns concurrently.
  9. Based on 69 % of entrepreneurs, hyper-targeting is extra profitable than a wider strategy over Linkedin.
  10. The worldwide common CTR for sponsored content material on Linkedin is between 0.44% – 0.65%
  11. LinkedIn generates a ROAS (Return on Advert Spend) 2-5 occasions greater than different social media platforms.
  12. LinkedIn was discovered to be 2-4 occasions simpler than different show media within the schooling business.

Supply: Enterprise.linkedin & Model Consciousness,

Conclusion

LinkedIn is undoubtedly the popular community for professionals across the globe, and with 8 professionals getting jobs each minute, it’s sure to witness great utilization.

The platform has gone by an evolution previously 12 months. It launched some exemplary options to empower the creator group, which evidently introduced a spike in LinkedIn stats.

Aside from private branding, you may also leverage the community to make your model a famend identify. Put up presents firm tradition and new product bulletins usually on the corporate web page to let others know what they’re lacking out on.

Did the above LinkedIn Statistics assist you decide? We’ve an entire checklist of different social media statistics that can assist you perceive every of them higher right here:





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Di [email protected]

Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. This early curiosity laid the groundwork for a career in digital marketing.During their formative years, Emarketing World Admin spent countless hours experimenting with website design, online advertising, and social media. These hands-on experiences sparked a deep passion for digital marketing and led them to pursue a career in the field. Their early projects ranged from managing small business websites to running grassroots online campaigns, providing a solid foundation for their future endeavors.### Education and Professional DevelopmentEmarketing World Admin’s educational background includes a combination of formal studies and continuous learning in the realm of digital marketing. They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. Their career includes working with a diverse range of clients, from startups to established corporations, across various industries.Throughout their career, Emarketing World Admin has achieved significant milestones, such as successfully managing high-profile digital campaigns, increasing online visibility for numerous brands, and driving substantial revenue growth through targeted marketing strategies. Their expertise encompasses a wide array of digital marketing disciplines, including content marketing, email marketing, data analytics, and conversion optimization.### The Birth of EmarketingWorld.onlineEmarketingWorld.online was created out of Emarketing World Admin’s desire to share their extensive knowledge and experience with a broader audience. The website was launched as a comprehensive resource for individuals and businesses looking to enhance their digital marketing efforts.The platform features a wide range of content, including in-depth articles, how-to guides, case studies, and expert interviews. Emarketing World Admin is dedicated to providing actionable insights and practical advice that users can implement to achieve their marketing goals. The website also offers tools and resources designed to help users analyze their marketing performance and optimize their strategies.### Philosophy and MissionThe core philosophy of EmarketingWorld.online revolves around the belief that effective digital marketing is both an art and a science. Emarketing World Admin emphasizes the importance of data-driven decision-making, creative problem-solving, and ongoing experimentation in achieving marketing success.The mission of EmarketingWorld.online is to empower businesses and individuals with the knowledge and tools they need to thrive in the digital world. By providing valuable resources, actionable strategies, and expert guidance, Emarketing World Admin aims to help users navigate the complexities of digital marketing and achieve measurable results.### Personal Touches and Community EngagementOne of the distinguishing features of EmarketingWorld.online is the personal touch that Emarketing World Admin brings to the content. Their unique perspective and hands-on experience are reflected in every article, guide, and resource. Emarketing World Admin is known for their ability to translate complex marketing concepts into practical, easy-to-understand advice.In addition to content creation, Emarketing World Admin actively engages with the EmarketingWorld.online community. Through social media interactions, email newsletters, and direct feedback from readers, Emarketing World Admin fosters a dynamic and supportive environment. They are committed to addressing user questions, offering personalized recommendations, and building a network of digital marketing professionals and enthusiasts.### Looking AheadAs EmarketingWorld.online continues to grow, Emarketing World Admin is excited about the future and the opportunity to expand the platform’s offerings. Future plans include introducing new content formats, such as video tutorials and interactive webinars, and collaborating with other industry experts to provide even more valuable insights.Emarketing World Admin remains dedicated to staying at the forefront of digital marketing innovation and providing users with the tools and knowledge they need to succeed. Whether you’re a seasoned marketer or just starting out, EmarketingWorld.online is here to support and guide you on your journey to digital marketing success.

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