Certain, it is likely to be the best-known e mail advertising software program, however what if you happen to might save lots of (even hundreds) of {dollars} a yr by switching to a Mailchimp various?
The excellent news is, higher and cheaper options to Mailchimp exist.
We in contrast 11 Mailchimp rivals primarily based on performance, use circumstances, consumer critiques, and naturally, worth. Which one is finest to your wants? What are the most effective free options to Mailchimp? Learn on for all of the solutions.
What are the most effective Mailchimp options?
At a look, the most effective Mailchimp options are:
Why change to a Mailchimp various?
Mailchimp grew to become the go-to e mail service due to its free and reasonably priced entry-level plans. Nevertheless, that’s now not the case.
Worth hikes. Mailchimp raised costs by 16% in 2022 and 7-14.5% in November 2023 (relying on the plan, Necessities, Commonplace, or Premium). The most well-liked free plan now covers solely 500 contacts and 1,000 month-to-month emails since March 10, 2023.
Restricted buyer assist. Help is barely obtainable for the primary 30 days on the free plan (and is e mail solely). After that, improve, otherwise you’re by yourself.
Costly contact lists. What’s worse, as soon as your e mail listing begins to develop, Mailchimp pricing goes up quick. On Mailchimp, each single contact is a billable contact, even unsubscribers. You’re charged for contacts you possibly can’t e mail. Plus, if a contact seems on two lists, it’s billed twice.
Final however not least, you possibly can’t use e mail credit on the advertising platform to ship transactional emails. This implies you must buy transactional e mail credit or join a month-to-month transactional e mail plan.
These ache factors, amongst others, carry Mailchimp’s rating on Trustpilot to 1.4 out of 5.
Worth comparability: discover cheaper options to Mailchimp
Right here’s a worth comparability of the highest Mailchimp options by contact listing dimension. Notice that every one instruments besides Brevo cost per contact saved, and a few have month-to-month e mail limits besides. This inflates the worth lots.
We in contrast pricing for sending one e mail per 30 days to a selected variety of contacts.
Costs primarily based on month-to-month plans (least expensive plan obtainable per variety of contacts). Up to date Could 13, 2024
Evaluating ‘free eternally’ plans: One of the best free options to Mailchimp
Is Mailchimp free? It presents a free plan, nevertheless it’s very restricted and the worth goes up steeply from there.
Naturally, if you happen to’re an e mail advertising newbie, a small enterprise proprietor, or simply beginning out in ecommerce, you may discover Mailchimp too costly.
Free plans are a really perfect alternative to test-drive an e mail device earlier than committing to a paid plan. Free plans are primarily free options to Mailchimp. One of the best e mail advertising platforms normally provide them to get you began.
E mail advertising companies that don’t have a free plan
- ActiveCampaign: 14-day free trial
- Fixed Contact: 30-day free trial
- Moosend: 30-day free trial
Pricing up to date: 01/16/24
The 11 finest Mailchimp options for 2024
1. Brevo: the most effective Mailchimp various
Trustpilot score: 4.1
G2: 4.5
Capterra: 4.5
Brevo is an reasonably priced, user-friendly e mail advertising software program with all performance to substitute Mailchimp. Customers love Brevo’s ease of use, fast setup, versatile contact administration, and responsive e mail templates.
What makes Brevo the most effective Mailchimp various?
Primary benefits over Mailchimp:
- 99% e mail deliverability to land your emails within the inbox
- It’s a full CRM suite providing omnichannel digital advertising instruments that work collectively
- Pricing primarily based on the variety of emails. Mailchimp prices per contact saved. As one consumer describes Brevo: “No want to fret about rising your database and seeing your prices explode like with Mailchimp.”
- Transactional emails included in every plan: You possibly can ship order confirmations, delivery notifications, password resets, and many others. as a part of your month-to-month plan. With Mailchimp, transactional emails are a paid add-on and incur fairly hefty transactional charges.
- Brevo’s free plan could be very beneficiant in comparison with that of Mailchimp, letting you construct your e mail technique and develop your listing in peace
- The platform is offered in 6 languages: English, French, German, Spanish, Italian, and Portuguese
“Extra intuitive than Mailchimp” ⭐⭐⭐⭐⭐
🏆 Brevo is a G2 chief for e mail advertising Summer season 2024
Brevo’s e mail advertising options
Automation instruments
Prepared automation recipes in Brevo
“Simply what we wanted on the proper worth” ⭐⭐⭐⭐⭐
“Many options and could be very simple to make use of. Nice pricing. We beforehand had Mailchimp and pricing obtained out of hand. Discovered Brevo and have been very impressed.”
🏆 Brevo is a G2 chief for e mail advertising Summer season 2024
Ecommerce
Multichannel
However that’s not all. It’s additionally an all-in-one CRM suite, providing omnichannel options and instruments.
“A lot better than Mailchimp” ⭐⭐⭐⭐⭐
“Brevo’s e mail template builder could be very simple to make use of. I haven’t got to depend on HTML and waste hours in constructing a template. I can construct it in minutes.”
🏆 Brevo is a G2 chief for e mail advertising Summer season 2024
Take a look at our Brevo vs Mailchimp information for an in depth comparability of pricing and options.
Or you possibly can join our free plan and see for your self. You’ll get 300 emails a day. We additionally provide a free and straightforward migration from Mailchimp to get you began very quickly.
2. HubSpot
Trustpilot score: 3.3
G2: 4.4
Capterra: 4.5
When you’re in search of extra than simply an e mail advertising device, HubSpot is a superb Mailchimp various to contemplate. HubSpot’s e mail advertising service is backed with a full suite of selling and automation instruments, that will help you create distinctive, customized experiences to your viewers.
How HubSpot compares to Mailchimp
Right here’s why HubSpot is among the finest options to Mailchimp:
- Advertising automation: HubSpot’s automation options go nicely past easy autoresponders. Whereas Mailchimp presents automated kickback emails and drip campaigns, HubSpot enables you to create automation workflows to handle your contact database, move off prospects to different groups, and even robotically create assist tickets. You too can add delays and conditional logic.
- Development platform: With varieties and popups, reside chat and bots, advert administration, touchdown pages, and extra, HubSpot has the whole lot it is advisable to kick off your advertising technique, in addition to extra superior options that you may develop into. The HubSpot CRM additionally helps your gross sales and customer support groups for a seamless cross-functional buyer expertise.
HubSpot e mail advertising options
- Varieties
- Popups
- Segmentation
- E mail analytics and well being insights
- Cell optimization
Automation prospects
- Autoresponders
- Automate drip campaigns
- Superior sequences (conditional logic)
- Lead scoring
Multichannel
- CRM
- Dwell chat and conversational bots
- Plans to assist gross sales and buyer assist groups
- Touchdown pages
- Advert retargeting & administration
- Well-liked integrations embrace Microsoft Dynamics 365 and Airtable
Cons: The free plan has a beneficiant characteristic set however HubSpot turns into costly you probably have greater than 1,000 subscribers. Because of this it’s in all probability finest suited to mid/massive enterprises slightly than small companies on a price range. As nicely, the wealth of superior functionalities makes Hubspot a greater possibility for skilled professional entrepreneurs.
Check out HubSpot options too
3. ConvertKit
Trustpilot score: 2
Capterra: 4.7
ConvertKit promotes itself as the e-mail advertising platform for creators. This contains bloggers, artists, musicians, YouTubers — mainly anybody operating a inventive enterprise.
Benefits of ConvertKit in comparison with Mailchimp
- ConvertKit doesn’t cost twice for similar subscriber in numerous lists
- You possibly can create a number of signup varieties for various opt-in incentives and content material property. This makes it simple to develop a subscriber listing with content material upgrades.
- There’s a free concierge migration service you probably have over 5,000 subscribers
ConvertKit e mail advertising options
- E mail campaigns
- RSS to e mail
- Cell responsive
- Kind builder
- Analytics & engagement scoring
- A/B exams
- Choice to run a paid e-newsletter (transaction price applies)
Automation prospects
- Visible automation builder
- Autoresponders
- E mail advertising automation
- Hyperlink triggers
Ecommerce
- Ecommerce integrations
- API
Multichannel
- Touchdown pages (+ templates)
- Risk to promote digital merchandise
- Publication referral system
- Fb customized audiences
- Integrations to apps reminiscent of Patreon and Zapier
Cons: ConvertKit’s e mail advertising device is optimized with this viewers in thoughts. If that’s not your online business, take a look at ConvertKit options.
4. Moosend
Trustpilot score: 2.6
G2: 4.7
Capterra: 4.6
Moosend is one other reasonably priced e mail advertising answer and advertising automation platform you should use as a substitute of Mailchimp. It has the whole lot it is advisable to create and ship profitable e mail campaigns.
Why select Moosend as a Mailchimp various
Moosend’s predominant benefit over Mailchimp is that it’s lots cheaper and presents a beneficiant free plan. General it’s a good selection for small companies and rare senders.
Moosend e mail advertising options
- Limitless emails
- Record segmentation
- Publication templates
- Drag-and-drop editor
- E mail subscription varieties
- Actual-time analytics
Automation prospects
- Automation workflow editor
- Automation templates
- Lead scoring
- Conditional triggers
Ecommerce
- Deserted cart emails
- Transactional emails
- SMTP server
- Well-liked integrations embrace Zapier and Piesync
Multichannel
Cons: Sadly not as many multichannel options. Additionally, in comparison with another Mailchimp options, it lacks sure native integrations and multichannel advertising options.
5. MailerLite
Trustpilot score: 4.5
G2: 4.6
Capterra: 4.7
MailerLite is one other cheaper various to Mailchimp and a strong alternative if you happen to’re simply in search of a easy, intuitive e mail device. Its simplicity makes it nice for freelancers and micro-entrepreneurs.
What makes MailerLite higher than Mailchimp
MailerLite has a built-in performance for promoting digital merchandise. This makes it stand out from Mailchimp as a device for freelancers and digital content material creators. MailerLite additionally permits customers to create quizzes of their campaigns.
MailerLite e mail advertising options
- Drag-and-drop editor
- Popup signup varieties
- Easy reporting dashboard
- Segmentation
- E mail templates
- Time zone scheduling
- Auto resend
- A/B testing
- Wealthy textual content & HTML editor
Automation prospects
- Autoresponder
- Easy automation sequences
Multichannel
- Touchdown pages (+ customized domains for touchdown pages)
- Free web site with as much as 5 touchdown pages
- Well-liked integrations embrace WooCommerce and Canva
MailerLite is a light-weight answer that gives nice worth for cash, given its ease of use. Splendid for small companies freelancers, digital content material creators, and micro-entrepreneurs.
Cons: It’s not the correct device for you if you happen to’re in search of extra superior options (like automation, and many others.) In these circumstances, it’s usually likened to Sender. One other level to notice is that MailerLite doesn’t provide any telephone assist, even on their paid plan.
Associated: 7 Greatest Sender Options for E mail Advertising
6. Klaviyo
Trustpilot score: 3.4
G2: 4.6
Capterra: 4.7
Klaviyo’s e mail advertising service is constructed for ecommerce and integrates simply with Shopify. Klaviyo is made primarily for companies within the retail trade.
Klaviyo excels significantly in superior analytics and insights. If you wish to dig deep into buyer information, Klaviyo is among the finest Mailchimp options for this.
What makes Klaviyo higher than Mailchimp
Primary benefits over Mailchimp:
- Granular segmentation: Klaviyo supplies a ton of behavioral and transactional information with which you’ll phase contacts. It additionally has predictive analytics to find out Buyer Lifetime Worth (CLV) and the chance of churn.
- Pre-built templates for automation workflows: Save time establishing automated workflows because of Klaviyo’s library of ready-made templates to your deserted cart, welcome, and win-back flows.
- Measure e mail advertising ROI: Simply observe all of the gross sales coming straight out of your e mail advertising efforts.
Klaviyo e mail advertising options
- Segmentation and personalization
- A/B testing
- 1-click integrations with many apps and companies
- ROI-based reporting
- Signup varieties and popups
Automation prospects
- Workflow builder
- Automated workflow templates
- Pre-built autoresponders
Ecommerce
- Deserted cart reminders
- Native integrations for Shopify, Magento, WooCommerce and extra
- API
- Product suggestions
- Dynamic information block
Multichannel
- SMS
- Fb & Instagram promoting
- Well-liked integrations embrace Meta and Typeform
Cons: It will get expensive quick. When you don’t promote on-line the place emails have ROI, it won’t be the device for you. Take into account Klaviyo options as a substitute.
7. Omnisend
Trustpilot score: 4.7
G2: 4.5
Capterra: 4.7
Omnisend’s the final various to Mailchimp we explored. It presents an easy-to-use platform for ecommerce e mail advertising, SMS, and automation.
Omnisend positions itself for ecommerce companies and boasts quite a lot of useful instruments for operating a web-based store. This makes Omnisend an possibility for companies in house items, magnificence, and different retail sectors.
Omnisend e mail advertising options
- E mail campaigns
- Drag-and-drop editor
- Record segmentation
- Signal-up varieties
- A/B testing
- Marketing campaign reviews and click on maps
- E mail templates
- Analytics
Automation prospects
- Pre-built workflows
- Ecommerce-focused personalization
Ecommerce
- Ecommerce integrations
- Cart abandonment
- Order/delivery affirmation
- Product suggestions
Multichannel
- Touchdown pages
- Net-push notifications
- SMS
- Social media integrations
- Well-liked integrations embrace Shoplazza and Opencart
Cons: Whereas Omnisend’s performance is top-notch, the pricing is steep, much more than Mailchimp’s for sure volumes.
8. AWeber
Trustpilot score: 2.5
G2: 4.2
Capterra: 4.4
AWeber has been round since 1998 and continues to be a preferred e mail advertising device for small companies, bloggers, and entrepreneurs. It presents an enormous gallery of ready-made e mail templates and offers numerous choices for e mail automation and personalization.
Right here’s why AWeber is among the finest Mailchimp options:
- An all-inclusive pricing mannequin: With AWeber you get entry to all options, it doesn’t matter what plan you’re on. With Mailchimp, a restricted variety of options can be found on the cheaper plans. For instance, A/B testing and superior segmentation are solely obtainable as you progress up the completely different pricing tiers.
- Buyer assist by way of telephone, chat and e mail: AWeber clients have a variety of choices to contact its award-winning buyer assist 24/7. Mailchimp, then again, has no direct contact assist choices for its free customers, and telephone assist is a luxurious that’s solely obtainable on the premium plan (beginning at $299).
AWeber e mail advertising options
- Newsletters
- RSS to e mail
- E mail templates
- Drag and drop e mail editor
- Signup varieties
- WordPress plugin
- Fundamental segmentation
- Analytics
Automation prospects
- Autoresponder
- Behavioral automation
Ecommerce
Multichannel
- Net push notifications
- Inventory photographs
- Touchdown pages
- Well-liked integrations embrace WordPress and GoToWebinar
Cons: When you’re used to Mailchimp’s smooth interface and quirky branding, AWeber may appear a bit dated.
9. ActiveCampaign
Trustpilot score: 3.1
G2: 4.5
Capterra: 4.6
ActiveCampaign’s e mail advertising device is only one characteristic of its many advertising software program capabilities.
ActiveCampaign makes it simple to personalize your emails utilizing contact information. You too can break up take a look at as much as 5 completely different e mail variations to work out which content material performs finest.
Plus, there’s additionally a built-in spam tester to examine if emails are more likely to go to junk.
ActiveCampaign as a Mailchimp various
Primary benefits over Mailchimp:
- Automation and workflow recipes to get you began
- Fits the extra superior marketer
ActiveCampaign e mail advertising options
- Publication
- Drag-and-drop editor
- E mail templates
- Analytics
Automation prospects
- Autoresponders
- Advertising automation
- Automation map
- Contact & lead scoring
Ecommerce
- Product blocks for e mail
- Ecommerce integrations
- Conversion monitoring
Multichannel
- CRM
- Touchdown pages
- Website messages
- SMS advertising
- Social media device integrations
- Well-liked integrations embrace WordPress, Zapier, and Unbounce
Cons: It’s probably the most costly instruments we checked out, even for its entry tier. If price range’s a priority, you’d higher take a look at ActiveCampaign options.
10. Fixed Contact
Trustpilot score: 3.5
G2: 4.0
Capterra: 4.3
Fixed Contact helps small companies create web sites, on-line shops, branded e mail advertising campaigns, and extra.
Why select Fixed Contact over Mailchimp
- Ease of use and intuitiveness, particularly for organizing lists
- Accessible buyer assist on low priced plans
- Donations device to assist e mail advertising for nonprofits
No free plan however paid plans include limitless emails.
Fixed Contact e mail advertising instruments
- E mail campaigns
- E mail templates
- Resends to non-openers
- A/B break up testing for topic traces
Automation prospects
- Automated e mail sequence/nurturing workflows
Ecommerce
- Deserted cart e mail reminds for Shopify
- Integrations with Shopify, Eventbrite and Mindbody
Multichannel
- Survey device
- Donation assortment
- Social media scheduling and advertisements
- Touchdown web page builder
- Well-liked integrations embrace Vimeo and WooCommerce
Cons: No free plan. Unsure? Uncover extra Fixed Contact options.
11. Marketing campaign Monitor
Trustpilot score: 4.5
G2: 4.1
Capterra: 4.5
Marketing campaign Monitor is one other cost-effective Mailchimp various to contemplate, significantly for decrease quantity senders. Their platform presents stunning e mail e-newsletter templates for the whole lot from bulletins to vacation campaigns to reengagement messages
What makes Marketing campaign Monitor higher than Mailchimp
Marketing campaign Monitor is an effective Mailchimp various for a number of causes. First off, for many e mail sending volumes, they’re inexpensive than the trade chief. Second, they’re visible journey builder is nice for rookies trying to get began with extra superior automations.
General, Marketing campaign Monitor customers discover that their platform is way simpler to make use of than Mailchimp’s. When you’re in search of an intuitive e mail advertising device, that is one to contemplate.
Marketing campaign Monitor e mail advertising options
- E mail campaigns
- Drag and drop e mail builder
- Over 100 customizable templates
- Free picture gallery
- A/B testing
- Popups and varieties
- Actual time reporting analytics
- RSS-to-email
Automation prospects
- Automation visualization
- Superior hyperlink monitoring
Ecommerce
- Transactional emails
- Varied plug-ins / integrations
Multichannel
- CRM plugin
- CMS plugin
- Touchdown pages
- Social media advertising alignment
- Well-liked integrations embrace Agile CRM and Fb Advert Leads
Cons: The free plan is sort of non-existent with 5 contacts and no assist (despite the fact that emails are limitless). In order for you a free take a look at earlier than you commit, uncover extra Marketing campaign Monitor options.
Selecting an alternative choice to Mailchimp: FAQ
Evaluating e mail advertising companies is overwhelming, particularly for e mail advertising rookies. Right here’s a fast rundown of the highest questions you’re in all probability asking your self now.
Check out some Mailchimp options
Check, take a look at, take a look at. It’s one of the simplest ways to seek out the best e mail service supplier for your online business.
Make the most of free plans and free trials to get a really feel for the software program. You’ll shortly begin to discover the variations and be taught your personal preferences.
We hope this information has helped you see the place it can save you essentially the most cash with Mailchimp options.
Strive Brevo and do extra for much less
All-in-one CRM suite with customizable drag-and-drop e mail templates, automation workflows, segmentation, signup varieties and extra.