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18 Nice Positioning Assertion Examples + The way to Write One

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18 Nice Positioning Assertion Examples + The way to Write One


You realize that one buddy who all the time is aware of precisely what to say? Positioning statements are kind of like that. They assist your model say the proper factor on the proper time.

And with these examples and templates, you’ll have every little thing it’s worthwhile to write a positioning assertion that makes your model’s message clear, assured, and unforgettable.

Let’s get into it, we could?

Contents

What’s a positioning assertion?

A positioning assertion is a means of defining the place your model stands available in the market. It consists of your target market, the issue you clear up, your distinctive worth, and different key advantages. It’s totally different from a mission assertion, which describes your general goal and values. It’s additionally totally different out of your distinctive promoting proposition (USP), which focuses solely on what makes you distinctive.

Your mission assertion is extra of an inside driver of tradition and alignment, whereas your positioning assertion is extra of a tactical and exterior information to your advertising technique and messaging.

💡 Want a little bit extra oomph in your positioning assertion? Attempt the 135 of the Greatest Phrases & Phrases for Advertising and marketing with Emotion.

The way to write a positioning assertion

There are other ways to jot down a positioning assertion; you may tweak it relying on the place and the way it’s used. So one of the best factor to do is collect all of the elements first, after which you possibly can combine and match them to your liking.

Right here’s what you want:

  • Goal market: The precise group of consumers you intention to serve. These goal market examples ought to assist.
  • Enterprise/market class: The business or area of interest through which your model operates.
  • Key advantages: The first benefits your services or products presents to prospects.
  • Key options: The standout traits of your product that ship these advantages.
  • Distinctive promoting proposition: That is what units your model aside from opponents. It’s also often known as your distinctive worth proposition.
  • Rivals: The fundamental rivals you’re differentiating your small business from—each direct and oblique.
  • Distinct benefit: The distinctive benefit your model holds over opponents.

positioning statement - graphic with components.positioning statement - graphic with components.

🛑 Don’t have a singular worth proposition but? Obtain The way to Create a Distinctive Worth Proposition From the Floor Up.

Positioning assertion templates with examples

After getting the above components, you possibly can combine and match them to create positioning statements utilizing the formulation under.

Profit-feature positioning assertion template

[Brand] presents [target audience] a [key benefit] by offering [unique product/service feature] in Copywriting.

positioning statement - graphic with benefit feature template.positioning statement - graphic with benefit feature template.

Examples

Word that these are hypothetical examples, not the manufacturers’ official positioning statements.

  • Zoom presents distant groups seamless communication by offering essentially the most dependable and user-friendly digital assembly experiences in video communications.
  • Roto-Rooter presents owners and companies peace of thoughts by offering 24/7 emergency companies and essentially the most extremely skilled plumbing and drain cleansing technicians.
  • Metagenics presents health-conscious people and practitioners a personalised method to wellness by offering high-quality, science-based dietary dietary supplements within the practical drugs and diet class.

When to make use of:

Competitor differentiation positioning assertion template

    Not like [competitor], [brand] presents [target market] [distinct advantage], leading to [specific benefit].

    positioning statement - graphic with competitor differentiation template.positioning statement - graphic with competitor differentiation template.

    Examples

    Word that these are hypothetical examples, not the manufacturers’ official positioning statements.

    • Not like conventional vacuum cleaners, Dyson presents owners superior cyclone expertise, leading to extra highly effective suction and a cleaner residence.
    • Not like conventional renovation companies, Tub Fitter presents owners and renters a fast and cost-effective rest room reworking resolution, leading to a remodeled rest room with out the mess and trouble of a full renovation.
    • Not like generic photograph printing companies, Shutterfly presents households and artistic people a personalised photograph present and souvenir expertise, leading to treasured, high-quality photograph merchandise that seize life’s reminiscences.

    When to make use of:

            Comparability benefit positioning assertion template

            We assist [target audience] obtain [benefit] by way of [product/service] which, not like [competitor].

            positioning statement - graphic with comparison advantage template.positioning statement - graphic with comparison advantage template.

            Examples

            Word that these are hypothetical examples, not the manufacturers’ official positioning statements.

            • We assist small enterprise homeowners obtain skilled advertising outcomes by way of Canva which, not like costly design businesses, gives easy-to-use templates and instruments.
            • We assist small companies and startups obtain straightforward, automated payroll, advantages administration, and HR options by way of an all-in-one platform which, not like conventional payroll companies, is user-friendly, scalable, and constructed for contemporary groups.
            • We assist individuals searching for stress aid and wellness obtain a balanced thoughts and physique by way of inexpensive therapeutic massage remedy and wellness companies which, not like unbiased spas, present versatile membership choices, nationwide places, and constant high quality.
            • We assist people and companies obtain monetary stability and progress by way of a variety of banking, lending, and funding merchandise which, not like smaller banks or credit score unions, gives in depth digital instruments, an enormous community of ATMs, and complete buyer assist.

            When to make use of:

            Drawback-solution positioning

            For [target audience] who battle with [problem], [brand/product] gives [solution] by [unique feature], leading to [specific benefit].

            positioning statement - graphic with problem solving template.positioning statement - graphic with problem solving template.

            Examples

            Word that these are hypothetical examples, not the manufacturers’ official positioning statements.

            • For distant groups that battle with disorganized communication, Slack gives a centralized platform with organized channels and integrations, leading to extra environment friendly and targeted collaboration.
            • For owners who battle with managing residence safety and automation, Vivint gives a complete sensible residence resolution by providing built-in safety programs, sensible thermostats, and automatic lighting, leading to enhanced security, power effectivity, and comfort.
            • For busy people who battle with discovering dependable assist for on a regular basis duties, TaskRabbit gives a versatile service platform by connecting customers with native, vetted professionals for duties like cleansing, shifting, and repairs, leading to time financial savings and peace of thoughts.
            • For rising companies that battle with conventional banking and credit score limitations, Brex gives an all-in-one monetary resolution by providing company playing cards, expense administration, and enterprise account companies with no private ensures, leading to higher monetary flexibility and streamlined enterprise operations.

            When to make use of:

            5. Market management positioning assertion template

            For [target market], [brand] is the Copywriting that gives [key benefit] with/due to/by way of [features].

            positioning statement - graphic with market leadership template.positioning statement - graphic with market leadership template.

            Examples

            Word that these are hypothetical examples, not the manufacturers’ official positioning statements.

            • For busy professionals, Trello is the mission administration software that gives easy, versatile collaboration with an intuitive drag-and-drop interface and integrations with key enterprise instruments.
            • For health-conscious buyers, Complete Meals is the grocery retailer that gives high-quality, natural, and pure merchandise by way of its dedication to sustainability and selling more healthy existence.
            • For busy pet homeowners, Rover is the pet care platform that gives dependable pet sitting and canine strolling companies, connecting you with trusted, native caregivers who care to your pets like household.

            When to make use of:

            6. USP validation positioning assertion template

              To [target audience], [brand/product] is the [market category] that delivers [unique selling proposition] as a result of [supporting evidence].

              positioning statement - graphic with USP validation template.positioning statement - graphic with USP validation template.

              Examples

              Word that these are hypothetical examples, not the manufacturers’ official positioning statements.

              • To health-conscious shoppers, Type Bars are the snack bars that ship a tasty and nutritious possibility as a result of they’re made with complete elements and no synthetic components.
              • To pet homeowners, Chewy is the net pet retailer that delivers quick, dependable, and personalised service with its 24/7 buyer assist and auto-ship options for pet meals and provides.
              • To avid readers, Goodreads is the social e book discovery platform that delivers personalised e book suggestions and community-driven critiques due to its huge database of books and energetic consumer base who share insights and suggestions.

              When to make use of:

              Ultimate suggestions for crafting an efficient positioning assertion

              Listed below are a number of final tricks to write a terrific positioning assertion:

              1. Hold it concise: Goal for readability and brevity. A positioning assertion must be one to 2 sentences, straightforward to grasp, and memorable.
              2. Focus in your viewers: All the time prioritize the wants and needs of your target market. Suppose personas. Your assertion ought to resonate with them and deal with their key ache factors.
              3. Be particular: Keep away from imprecise language and (image me making a gaggy face) generic cliche statements. Clearly spell out the distinctive options and advantages that set your model aside from opponents.
              4. Keep genuine: This can be a huge one! Be certain that your positioning aligns together with your model’s true strengths and core values. Don’t write one thing simply to jot down it, don’t overpromise or overhype, and positively don’t misrepresent what you supply.
              5. Check and refine: Share your positioning assertion with coworkers, prospects, and companions and ask for suggestions. And after getting it good, be ready to make changes as your small business evolves.

              Use these examples and templates to jot down the right positioning assertion for your small business

              With the proper positioning assertion, you possibly can clearly talk your model’s distinctive worth and stand out from opponents. Use the examples and templates offered to create an announcement that resonates together with your target market and drives your model ahead. A well-crafted positioning assertion is a key step towards stronger, simpler advertising.



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Di [email protected]

Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. This early curiosity laid the groundwork for a career in digital marketing.During their formative years, Emarketing World Admin spent countless hours experimenting with website design, online advertising, and social media. These hands-on experiences sparked a deep passion for digital marketing and led them to pursue a career in the field. Their early projects ranged from managing small business websites to running grassroots online campaigns, providing a solid foundation for their future endeavors.### Education and Professional DevelopmentEmarketing World Admin’s educational background includes a combination of formal studies and continuous learning in the realm of digital marketing. They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. Their career includes working with a diverse range of clients, from startups to established corporations, across various industries.Throughout their career, Emarketing World Admin has achieved significant milestones, such as successfully managing high-profile digital campaigns, increasing online visibility for numerous brands, and driving substantial revenue growth through targeted marketing strategies. Their expertise encompasses a wide array of digital marketing disciplines, including content marketing, email marketing, data analytics, and conversion optimization.### The Birth of EmarketingWorld.onlineEmarketingWorld.online was created out of Emarketing World Admin’s desire to share their extensive knowledge and experience with a broader audience. The website was launched as a comprehensive resource for individuals and businesses looking to enhance their digital marketing efforts.The platform features a wide range of content, including in-depth articles, how-to guides, case studies, and expert interviews. Emarketing World Admin is dedicated to providing actionable insights and practical advice that users can implement to achieve their marketing goals. The website also offers tools and resources designed to help users analyze their marketing performance and optimize their strategies.### Philosophy and MissionThe core philosophy of EmarketingWorld.online revolves around the belief that effective digital marketing is both an art and a science. Emarketing World Admin emphasizes the importance of data-driven decision-making, creative problem-solving, and ongoing experimentation in achieving marketing success.The mission of EmarketingWorld.online is to empower businesses and individuals with the knowledge and tools they need to thrive in the digital world. By providing valuable resources, actionable strategies, and expert guidance, Emarketing World Admin aims to help users navigate the complexities of digital marketing and achieve measurable results.### Personal Touches and Community EngagementOne of the distinguishing features of EmarketingWorld.online is the personal touch that Emarketing World Admin brings to the content. Their unique perspective and hands-on experience are reflected in every article, guide, and resource. Emarketing World Admin is known for their ability to translate complex marketing concepts into practical, easy-to-understand advice.In addition to content creation, Emarketing World Admin actively engages with the EmarketingWorld.online community. Through social media interactions, email newsletters, and direct feedback from readers, Emarketing World Admin fosters a dynamic and supportive environment. They are committed to addressing user questions, offering personalized recommendations, and building a network of digital marketing professionals and enthusiasts.### Looking AheadAs EmarketingWorld.online continues to grow, Emarketing World Admin is excited about the future and the opportunity to expand the platform’s offerings. Future plans include introducing new content formats, such as video tutorials and interactive webinars, and collaborating with other industry experts to provide even more valuable insights.Emarketing World Admin remains dedicated to staying at the forefront of digital marketing innovation and providing users with the tools and knowledge they need to succeed. Whether you’re a seasoned marketer or just starting out, EmarketingWorld.online is here to support and guide you on your journey to digital marketing success.

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