Step #2 – Create a Constant Expertise Throughout All Platforms
The following step is to take that bio to all the social platforms that you just’re on and guarantee that you’re making a constant expertise in your neighborhood.
Now, you would possibly need to craft every bio to swimsuit the platform and the kind of content material you are going to share on every however the thought is to no less than make it really feel like the identical particular person.
Whilst you’re at it, it is also a good suggestion to clean up the graphics – social headers and profile photographs – and audit your content material. I like Canva.com for social graphics and also you actually want zero design abilities to make use of it.
Step #3 – Select 3-5 Pillar Subjects
Subsequent, select 3-5 matters that you just’re keen about.
These will turn out to be your pillars that can assist you information the content material you may share and form the connections you’ll make as you construct your model. For me, I share lots about advertising, startups, tech, and being fearless and unconventional.
Take into consideration these pillars as bumpers in a bowling alley. They enable you to keep on-topic and provides the parents in your neighborhood an thought of who you’re, what you are about, and what they will count on after they observe your content material.
Should you aren’t positive what these issues are, take into consideration WHY you’re sharing this content material and what you are hoping to get out of it or what your targets are. I am going to discuss a bit extra about my why later onto enable you to contextualize this.
Step #4 – Craft Your Content material
The following step is to jot down out a number of social posts that fall inside these classes.
I normally purpose for about three Tweets per day, one LinkedIn publish per day, one Instagram publish, a YouTube video per week, and three TikToks per week. Aspect notice: these final two are issues I am engaged on constructing in 2021 so keep tuned to see how I do with that.
For productiveness functions, you may batch the creation of your content material collectively. Possibly you put aside a while on Saturday or Sunday to create your content material for the week forward. You will be much more profitable when you batch it versus having to do it in real-time.
Step #5 – Take Your Content material to the Social Platforms
The following step is to take that content material to the platforms.
You should use a scheduling device like Buffer or Hootsuite if that lets you follow a posting schedule BUT, and here is that mistake I used to be telling you about earlier, it is necessary to not publish and ghost.
The magic of social media and constructing a private model is displaying up as a PERSON on these platforms. Somebody who’s there to have interaction, reply questions, retweet or share feedback, and be part of the dialog.
It is also necessary to have interaction with different folks’s content material, too. Should you’re solely participating with the stuff you publish, it should really feel fairly one-sided to your viewers.
Lots of people say to me, “BUT ERIN, THAT IS SO MUCH WORK.”
Should you’re feeling prefer it’s a complete lot of labor, you may scale up or scale down the issues I’ve shared right here at this time. Constructing a private model is a really private factor and will match the pure cadence of your life, your targets, your profession, and what you are seeking to get out of it.
For me, I like sharing and instructing as a result of I get a variety of worth out of feeling useful. I derive an excessive amount of satisfaction after I know that my contribution to the neighborhood made a distinction, helped somebody out, or made somebody’s day only a bit higher.
Know your why, present worth, and most significantly… have enjoyable with it!