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60+ X (Twitter) Statistics to Skyrocket Your Branding in 2024

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60+ X (Twitter) Statistics to Skyrocket Your Branding in 2024


For those who’ve been following latest developments, you’re doubtless conscious of the numerous adjustments X (previously Twitter) has undergone.

From the overhaul of Twitter Blue to coverage shifts and management adjustments, together with Elon Musk stepping down as CEO, these occasions have formed the present panorama.

However what do the most recent X (Twitter) statistics reveal?

Regardless of the turmoil, X stays a significant enterprise platform, actively rebuilding belief with advertisers by way of new options like Twitter Blue and promoting incentives.

For example, a social media report exhibits that 77% of X/Twitter customers really feel constructive about community-focused manufacturers. 

To succeed on X (Twitter) in 2024, you might want to perceive its efficiency. We’ve gathered the most recent X stats that will help you refine your advertising methods and maximize your attain.

X (Twitter) Demographic Statistics

Recovering from the turbulence, as of April 2024, X (Twitter) has gained over 250 million day by day lively customers and greater than 550 million month-to-month lively customers (MAUs).

As of April 2024, the U.S. had the very best variety of X/Twitter customers, with 106.23 million customers, whereas Japan and India had been ranked second and third, with 69.28 million and 25.45 million customers, respectively. Take a look at extra Twitter statistics on demographics right here.

  1. X/Twitter has over 550 million month-to-month lively customers.
  2. The U.S. leads by way of complete X/Twitter customers, with 106.23 million customers, {followed} by Japan and India, with 69.28 million customers and 25.45 million customers, respectively.
    total X-Twitter users
  3. X/Twitter has a 60.9% male viewers and a 39.1% feminine viewers.
  4. Most of X/Twitter’s viewers (36.6%) is between the 25 to 34 age group. The age group 18-24 makes up 34.2% of the entire viewers, {followed} by 35 to 49 years, who make up simply 19.7% of the X/Twitter consumer base.
    X-Twitters audienceX-Twitters audience
  5. As of April 2024, Twitter is the thirteenth hottest social media on the planet by way of customers.
  6. The web site Twitter.com obtained 112.9 billion visits in 2023.
  7. As of September 2023, 41% of the X/Twitter customers from the UK are from high-income teams, 32% fall into medium earnings, and the remaining 27% fall into the low-income vary.
  8. In keeping with a survey, 40% of the X/Twitter customers reported they might doubtless use the platform in a yr, 35% of respondents stated it’s considerably doubtless, and one quarter stated it’s extremely unlikely to make use of it in a yr.
  9. 29% of Individuals who make over $100,000 a yr use X/Twitter, 20% of customers make between $70-$99k, 21% of customers make $30-69k, and 18% of the customers make lower than $30,000 yearly.
  10. Solely 26% of American males use X/Twitter, whereas solely 19% of females use the platform.
  11. 29% of Twitter customers within the US have greater than a school diploma, whereas 24% have atleast a school diploma, and 15% have gone to highschool or much less.

Sources: Knowledge on X, World X/Twitter viewers,  X/Twitter worldwide gender, Age teams, Complete web site visits, Family earnings UK, Statista, PewResearch, 

X (Twitter) Utilization Statistics

Twitter is without doubt one of the fast-paced networks, and exercise by no means slows down. With a mean consumer spending half-hour day by day on the platform, it has change into a key vacation spot for adults eager on staying up to date.

Apparently, whereas solely 14% of Individuals get their information from X, a considerable 53% of its customers flock to the location particularly for information. The fixed stream of tweets on just about each matter ensures that there’s all the time one thing new to find and have interaction with, whether or not it’s breaking information, leisure, or reside occasions.

news consumption by social media sitenews consumption by social media site
  1. On common, an X/Twitter consumer spends half-hour day by day on the platform.
  2. Twitter has over 8 billion day by day lively consumer minutes in 2024, up 10% from final yr.
  3. 4 out of each 5 consumer periods embody watching movies on Twitter.
  4. General, video views on Twitter are rising at a mean charge of 35% yr over yr, with the typical time spent on video up +17%.
  5. In March 2024, individuals on Twitter spent 385 million hours watching movies! That’s about 1.4 trillion seconds, 23 billion minutes, or 16 million days price of video.
  6. Probably the most-followed Twitter accounts embody figures akin to Elon Musk (195.8 million), former U.S. president Barack Obama (131 million), and Cristiano Ronaldo (112 million).
  7. The Immersive Video participant has over 100 million day by day customers – greater than half of whom are Gen Z, the fastest-growing viewers on X.
  8. The ‘😂’ emoji has been used probably the most, with over 3.7 billion makes use of.
  9. Individuals posted over 13 million instances on the day of the opening ceremony of the Paris Olympics, up by 25 from the Tokyo Olympics.
  10. Twitter customers are spending 118% extra time checking their DMS.
  11. Round 80% of X (Twitter) customers who examine their DMs additionally view conversations.
  12. Twitter obtained over 13.5 million video views on Choice Sunday, a +35% improve from final yr.
  13. Every day, Vertical movies on Twitter get greater than 100 million customers.
    Vertical videosVertical videos

Sources: PewResearch, Knowledge on X, Every day consumer lively minutes, Video views on X, Time spent watching movies, Wikipedia, World City Sq., Exploding Matters, Time spent in DMs, X/Twitter publish, Choice Sunday, 

X (Twitter) Engagement Statistics

X/Twitter is nice for creating engagement sprees in seconds. You simply should be insanely artistic and good with phrases to get your message throughout. Not like different platforms, Twitter is extra of a wordplay.

Couple it with hashtags, and you’re assured higher attain. Utilizing simply 1-2 hashtags can truly enhance your engagement by 21%.

It’s also possible to put out GIFs and movies so as to add additional context to your content material. Take a look at some wonderful Twitter statistics that may allow you to devise out-of-the-box methods.

  1. Information and leisure are the preferred causes for utilizing X/Twitter, accounting for 48%.
  2. In keeping with a 2023 report, 99.9% of the X customers additionally use another social media platforms.
  3. The typical median posting frequency on X/Twitter is 3.31 per week.
  4. Media accounts publish the very best variety of Tweets per week, with a median of fifty.2 posts.
  5. The median engagement charge on X/Twitter is simply 0.029%.
  6. The sports activities groups on X get the very best engagement proportion, accounting for 0.072%, {followed} by greater training with 0.053% and non-profit organizations with 0.044%.
  7. The finest posting time on X/Twitter is 8-10 am within the morning on weekdays.
  8. Verified Twitter accounts obtain 3x extra interactions than non-verified accounts.
  9. On common, the engagement charge for movies on Twitter is 0.17%.
  10. As of March 2023, the new beverage emoji was probably the most used food and drinks emoji on X, getting used 241 instances out of each 100k tweets.
    hot beverage emojihot beverage emoji
  11. In 2023, the highest 4 dialog matters on X/Twitter had been sports activities, gaming, music, and meals.
  12. Twitter Communities noticed an enormous 495% progress in Consumer Energetic Minutes year-on-year.

Sources: Exploding Matters, Knowledge Reportal, RivalIQ, Social Media Benchmark Report, Emplifi, SocialInsider, Statista, X prime conversations, Twitter Communities

X (Twitter) Enterprise Statistics

Regardless of latest uncertainties, Twitter stays a key platform for enterprise engagement. Customers actively interact with manufacturers, with 33% looking for solutions to their questions and 16% utilizing it for model analysis. Moreover, 40% of customers have made purchases primarily based on what they noticed on Twitter.

Companies proceed to make use of the platform for buyer assist and gross sales, exhibiting its ongoing worth within the enterprise panorama.

Listed below are a couple of extra stats that favor utilizing X for enterprise.

  1. 75% of X/Twitter customers use the platform to interact with manufacturers.
  2. 33% of X/Twitter customers talk with manufacturers to get solutions to questions.
  3. 20% of the X/Twitters customers use the platform to complain concerning the model.
  4. In keeping with a research carried out on 1300 X/Twitter customers, 29% of the respondents stated companies ought to reply to their messages inside an hour.
  5. Tweet frequency decreased by about 15% from 3.9 posts in 2022 to three.31 posts in 2023 throughout all industries as manufacturers began pulling again their effort.
  6. Engagement charges on X/Twitter declined by nearly 20% this yr.
  7. Practically 1.7 million customers be part of X/Twitter every single day.
  8. In keeping with a This autumn 2023 report, X/Twitter has a worldwide Consideration Metric (AU) of 33.5, inserting it within the sixth spot.
    worldwide Attention Metricworldwide Attention Metric
  9. In keeping with the information from our Benchmark Teams (sourced from 239 corporations), the median variety of Twitter followers for companies of all kinds is simply north of 1,000.
  10. As of January 2023, 44% of the entrepreneurs use X/Twitter of their digital advertising campaigns.

Sources: Khoros, RivalIQ, eMarketer, Databox, Statista

X (Twitter) Adverts Statistics

In keeping with a research by Kantar, 26% of entrepreneurs plan to chop their advert spend on X (previously Twitter) in 2025, marking the biggest discount seen throughout main world advert platforms. Belief in X’s adverts has dropped considerably beneath Elon Musk’s management, falling from 22% in 2022 to 12% in 2024.

Moreover, solely 4% of entrepreneurs view adverts on X as providing model security, contrasting with Google’s 39% ranking for model security.

Regardless of these setbacks, Twitter is actively working to rebuild advertiser belief by introducing enhanced advert placement controls, in-house content material moderation, and new promoting incentives.

These measures appear to be making an influence as constructive suggestions emerges. Twitter can nonetheless be a priceless promoting platform for companies of all sizes.

Nonetheless, it’s essential to remain knowledgeable and adapt your X advert technique primarily based on the most recent Twitter stats and evolving options.

  1. X/Twitter now has over 535 million world monetizable month-to-month Energetic customers mMAU.
    global monetizable monthly Activeglobal monetizable monthly Active
  2. The typical cost-per-mile CPM of X/Twitter adverts in 2024 is $3.11.
  3. Throughout industries, X/Twitter adverts have a mean click-through charge of (CTR) of 0.86%.
  4. X/Twitter adverts have a mean cost-per-click (CPC) of $0.58 throughout all industries, considerably decrease than Instagram.
  5. The worth of Twitter in digital promoting income worldwide in 2024 is predicted to fall to 0.7%.
  6. There was a 22% improve in complete advert engagements on X/Twitter.
  7. In keeping with a not too long ago carried out survey, lower than 25% of the individuals acknowledged that they might improve their advertising actions on X/Twitter.
    marketing activitiesmarketing activities
  8. X/Twitters customers are 7X extra more likely to interact with a vertical video advert in comparison with the identical advert on the Dwelling timeline.
  9. Video views are rising at a staggering common charge of 35% YoY.
  10. The Media sector, with 32.4%, is the very best contributor to Twitter Adverts, with a complete contribution.
  11. Lately, X/Twitter paid over 80,000 creators on the platforms by way of their advert revenues.
  12. The entire male X/Twitter advert attain is 64.3%.
  13. The entire feminine X/Twitter advert attain is 35.7%.
  14. Based mostly on an X/Twitter research, the research averaged a return of $2.70 for each greenback spent on Twitter advert campaigns, a mean ROI of practically 40% greater than different media channels.

Sources: Twitter Enterprise, Brafton, Statista, X Advert income, X Enterprise, Social media information, eMarketer, Knowledge Reportal, X Advertising and marketing

Conclusion

Twitter offers immense prospects for rapidly speaking along with your viewers. You need to schedule participating tweets on the proper time, monitor model mentions, reply rapidly, attain out to influencers, and collaborate with different manufacturers for cross-promotion, evaluation, and way more.

With the above X/Twitter statistics, you will get an concept concerning the present state of Twitter. Because the platform is rebuilding itself, you might want to hold monitor of all that’s unfolding on Twitter to create an knowledgeable technique.





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Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. This early curiosity laid the groundwork for a career in digital marketing.During their formative years, Emarketing World Admin spent countless hours experimenting with website design, online advertising, and social media. These hands-on experiences sparked a deep passion for digital marketing and led them to pursue a career in the field. Their early projects ranged from managing small business websites to running grassroots online campaigns, providing a solid foundation for their future endeavors.### Education and Professional DevelopmentEmarketing World Admin’s educational background includes a combination of formal studies and continuous learning in the realm of digital marketing. They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. Their career includes working with a diverse range of clients, from startups to established corporations, across various industries.Throughout their career, Emarketing World Admin has achieved significant milestones, such as successfully managing high-profile digital campaigns, increasing online visibility for numerous brands, and driving substantial revenue growth through targeted marketing strategies. Their expertise encompasses a wide array of digital marketing disciplines, including content marketing, email marketing, data analytics, and conversion optimization.### The Birth of EmarketingWorld.onlineEmarketingWorld.online was created out of Emarketing World Admin’s desire to share their extensive knowledge and experience with a broader audience. The website was launched as a comprehensive resource for individuals and businesses looking to enhance their digital marketing efforts.The platform features a wide range of content, including in-depth articles, how-to guides, case studies, and expert interviews. Emarketing World Admin is dedicated to providing actionable insights and practical advice that users can implement to achieve their marketing goals. The website also offers tools and resources designed to help users analyze their marketing performance and optimize their strategies.### Philosophy and MissionThe core philosophy of EmarketingWorld.online revolves around the belief that effective digital marketing is both an art and a science. Emarketing World Admin emphasizes the importance of data-driven decision-making, creative problem-solving, and ongoing experimentation in achieving marketing success.The mission of EmarketingWorld.online is to empower businesses and individuals with the knowledge and tools they need to thrive in the digital world. By providing valuable resources, actionable strategies, and expert guidance, Emarketing World Admin aims to help users navigate the complexities of digital marketing and achieve measurable results.### Personal Touches and Community EngagementOne of the distinguishing features of EmarketingWorld.online is the personal touch that Emarketing World Admin brings to the content. Their unique perspective and hands-on experience are reflected in every article, guide, and resource. Emarketing World Admin is known for their ability to translate complex marketing concepts into practical, easy-to-understand advice.In addition to content creation, Emarketing World Admin actively engages with the EmarketingWorld.online community. Through social media interactions, email newsletters, and direct feedback from readers, Emarketing World Admin fosters a dynamic and supportive environment. They are committed to addressing user questions, offering personalized recommendations, and building a network of digital marketing professionals and enthusiasts.### Looking AheadAs EmarketingWorld.online continues to grow, Emarketing World Admin is excited about the future and the opportunity to expand the platform’s offerings. Future plans include introducing new content formats, such as video tutorials and interactive webinars, and collaborating with other industry experts to provide even more valuable insights.Emarketing World Admin remains dedicated to staying at the forefront of digital marketing innovation and providing users with the tools and knowledge they need to succeed. Whether you’re a seasoned marketer or just starting out, EmarketingWorld.online is here to support and guide you on your journey to digital marketing success.

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