November advertising and marketing concepts based mostly on nationwide months
Listed here are much more methods to deliver consideration to points, teams, and causes that you simply and your viewers cares about and join with them on an emotional degree.
🌱 Make a plan to develop your online business this November utilizing our free progress technique template!
Lung Most cancers Consciousness Month
These concepts may apply to pancreatic most cancers, epilepsy, diabetes, and another well being situations acknowledged in November.
- Signal your workforce up for a fundraising exercise—a stroll, a farmer’s market, a digital race, and so forth. This will get you out in your area people which strengthens the roots of your online business.
- Caterers can present images from fundraiser occasions.
- Well being-related companies can share information articles, instructional posts, or survivor tales.
- Artists can showcase awareness-inspired work to indicate their assist:
Army Household Month
For Army Household Month:
- Acknowledge on social media your workers and their households who had been or are presently energetic within the army.
- Volunteer to put flags on veteran grave websites in your group.
- Provide gross sales promotions and reductions on merchandise, providers, and packages for army households.
Entrepreneurship Month
Good month for everybody!
- For these within the enterprise providers vertical, run an academic collection with webinars, on-line guides, or reside Q&A periods on Instagram.
- Write a weblog submit sharing the story of the way you got here to be an entrepreneur—together with the hardships you confronted and the way you bought via them. Pitch your story to your native newspaper as a strategy to get some PR whereas additionally inspiring your area people.
- Share inspirational recommendation or quotes on social media.
- Even when your viewers doesn’t embody entrepreneurs, you may nonetheless create content material round entrepreneurial themes resembling objective setting, persisting via challenges, management, being unafraid to fail, and the checklist goes on.
- You would even interview an entrepreneur in your discipline or a associated one. Most of the classes in entrepreneurship will be utilized to life usually, so your viewers will come away with loads of knowledge and inspiration.
No-Shave November/Movember
Movember, or No-Shave November, is a motion the place males develop out their mustaches till the top of the month to boost consciousness and donations for males’s well being points.
- Join! Individuals can join right here.
- Run Movember competitions and enjoyable contests between workers or amongst prospects.
- If you happen to’re into it, showcase your facial hair on social media and get entangled within the chatter on X, Fb, and Instagram.
Listed here are some methods to include Movember into your social media content material:
- Submit an image of your workforce members (or your self!) sporting a Movember mustache.
- Take part in a Movember charity occasion and share images to your account.
- Get a bit of contest going, and even an official giveaway.
- Donate a portion of your proceeds to the Movember Basis
- After all, don’t overlook to make use of the #movember hashtag
November advertising and marketing concepts based mostly on holidays and nationwide days
Don’t fear, we’ve devoted a whole part after this one to Thanksgiving advertising and marketing concepts. However don’t overlook as of late both!
Veterans Day
Veterans Day happens each November eleventh, and on this present day, faculties might have off and lots of workplaces are closed. Whereas that is typically a time used for gross sales and promos, your precedence ought to be that of thanking veterans for his or her laborious work and sacrifice for our nation.
- If your online business is owned by a veteran, you may as well add a badge to your Google Enterprise Profile to let others know.
- You probably have a veteran who works for you or who lives in your group, showcase them in your weblog or web site. A easy “thanks” goes a great distance and lets prospects know that you simply care about individuals, not simply gross sales.
- Create a normal Veterans Day submit on social media thanking them for his or her service.
This doesn’t imply you must abandon gross sales altogether. There are nonetheless nice methods to advertise your online business in a approach that helps US veterans.
- You would supply a reduction to those that have served, donate a proceed of your November income to veteran organizations, and even run a giveaway.
- The corporate beneath hosted a free pop-up live performance with a trio of vintage-inspired feminine singers in honor of Veterans Day. Along with celebrating veterans, this occasion additionally helps Nationwide Aviation Month on the identical (crushed it).
Daylight saving time ends
Daylight saving time ends in November. This implies you get an additional hour of sleep one evening (cool), extra daylight within the morning (good), but additionally these darkish and chilly afternoons are forward (womp). That mentioned, you may acknowledge the top of daylight saving time with a optimistic outlook:
- Spotlight the autumn foliage in your social media posts and use fall hashtags.
- Showcase shiny, fall-colored merchandise in your homepage.
- As many shoppers are heading into cool climate and extra time at house, promote services or products that may make their indoor expertise significant.
- Or maybe your viewers prefers to remain in denial and hold on to summer season for so long as they presumably can. Is it too late for summer season clearance gross sales? Sure—don’t try this. However might you pull off an outside product clearance sale? Certainly.
- Encourage your summer-loving prospects to get one thing for subsequent yr—one thing to stay up for and carry them via the winter like Allmodern does beneath:
- After all, you may all the time do a easy #fallback submit on social media, reminding your followers to show the clocks again.
Further Mile Day
Further Mile Day is acknowledged yearly on November 1st. This observance day is excellent for small companies which, in contrast to massive companies, can actually cater to particular person prospects. It’s all about taking that extra step to assist others with one thing and even to accomplish one’s personal objectives.
- Problem your Instagram followers to assist their neighbor in want, to complete that e book they’ve been studying, and even simply to get up one hour earlier. Going the additional mile is one thing we are able to all match into our day by day routine and is a superb November vacation for connecting along with your viewers.
- You additionally don’t must solely go the additional mile for individuals; the surroundings will take some particular remedy too!
America Recycles Day
America Recycles Day is a superb day for exhibiting that your small enterprise cares concerning the surroundings.
- Embrace some info in your social media profiles.
- Share what steps your online business is taking to enhance the surroundings.
- Present ideas in your weblog on the way to recycle.
- Provide a reduction on bulk-size gadgets.
- Promote your sustainable merchandise.
- Elevating consciousness on social media concerning the significance of recycling.
- Take part in and even host a recycling drive.
- Make a video instructing your followers the way to recycle your merchandise or gadgets usually, like Coca-Cola did within the instance beneath:
Remember additionally {that a} enterprise acutely aware of the planet is prone to take heed to its prospects.
Take a Hike Day
This can be a excellent day for feel-good quotes and to encourage individuals to get exterior for a stroll within the nice outdoor. Ask followers to share their nature images and favourite spots to take a hike.
Thanksgiving advertising and marketing concepts
You may additionally be occupied with these Thanksgiving social media submit concepts.
Household, good friend, and buyer appreciation
Thanksgiving is a time to understand your loved ones, mates, and naturally, your prospects. Take the time to specific your appreciation and gratitude, and be particular! Let others know precisely what you might be grateful for about them to indicate that they matter as people. This will even give your social media posts a very real and heartfelt really feel.
Keep delicate
Don’t overlook to remain delicate to those that might not have household or mates to share the day with, or who may not be capable of afford a feast. You might need to present your assist for this viewers in a few of your content material.
Encourage others to provide again
As you give again to the group in any Thanksgiving charity runs, meals drives, or fundraising occasions, encourage your prospects, native viewers, and social media followers to do the identical.
Provide Thanksgiving specials and recommendation
The alternatives listed below are limitless, simply ensure that your content material is high-quality and ideally, Search engine optimisation-friendly.
- Promote services and products at your online business which are significantly helpful for Thanksgiving, resembling cooking lessons for excellent Thanksgiving facet dishes or an after-Thanksgiving boot camp class.
- Your pet grooming or boarding enterprise can write a weblog post on Thanksgiving meals that may be poisonous to pets.
- Remember to announce your specials and occasions in your November e-newsletter.
Black Friday
If you happen to’re not operating a promotion on Black Friday, it’s worthwhile to! Folks wait year-round for the unimaginable offers that await them the day after Thanksgiving, and it is a nice alternative to get your online business on the map.
- Begin selling your Black Friday offers firstly of the month so prospects might be prepared when the day arrives.
- You would even create a Fb occasion on your Black Friday specials, the place you may submit updates and reminders and the place followers can invite their mates and add it to their calendars.
- If you happen to’re within the grocery enterprise, maybe contemplate operating a Black Friday sale…
Small Enterprise Saturday
What November advertising and marketing concepts submit could be full and not using a #SBS part? That is maybe the most effective time of yr to get your small enterprise observed, deliver again dormant prospects, and appeal to new ones.
Right here’s what you are able to do for Small Enterprise Saturday:
- Register your online business via the official American Categorical web site.
- Spotlight your finest merchandise and most tasty gross sales promotions over e mail, social media, your web site, and in-store signage.
- Try these Small Enterprise Saturday Promotion Concepts.
- You may additionally need to do a partnership with one other native enterprise, create and share a present information, or host a sidewalk sale. Keep in mind to thank your prospects for his or her assist, and remind them of the significance of procuring small!
- Sooner or later, nonetheless, take a break from self-promotion and raise up different small enterprise homeowners who’ve given it their all to make their firm a hit and a staple of their group.
Replace your Google Enterprise Profile
Having an optimized Google enterprise itemizing is essential for any month of the yr, however particularly in November due to Thanksgiving and Small Enterprise Saturday. Right here’s what you are able to do:
- Present your Thanksgiving hours.
- Add photos of any November or Thanksgiving-themed services or products.
- Create Google posts about Thanksgiving, Black Friday, or Small Enterprise Saturday promotions.
- Ask and reply questions associated to visiting your retailer (parking data, for instance), particularly in case you anticipate extra site visitors on Small Enterprise Saturday.