Dynamic Identities – Branding For The Individuals


A long time of being well-known for its iconic blue and pink brand, Baskin Robbins unveiled its new look. The brand new design seems to be a tribute to its authentic 1947 brand, utilizing the unique pink and brown colours and slab serif font. The earlier brand was iconic because the “BR” monogram contained the figures “3” and “1” on the middle of the symbol, a nod to the 31 flavors slogan that differentiated them in its early years. The brand new brand maintained this therapy regardless of the corporate now having greater than 1,000 flavors.

Why would this multinational ice cream model determine to rebrand after 16 years?

Our hypothesis is to create a extra dynamic Model System that lends itself effectively to totally different advertising collateral.

What’s dynamic branding?

Dynamic branding is outlined as branding that may showcase alternatives for change, has motion, versatility and adaptability. Some could refer to those as “Dwelling Manufacturers” as a result of they bodily change or transfer, reflecting the very definition of dynamism. Within the case of Baskin Robbins, their rebrand has applied a spread of patterns with new colours that make it simple to use and implement to packaging, inside inside their storefronts, and for the primary time ever -merchandise. This yr Baskin Robbins is seeking to promote branded merchandise resembling caps, clothes, seashore towels, even bikes and skateboards.





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