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Journey, Hospitality & Leisure – Ketchum

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Journey, Hospitality & Leisure – Ketchum

Table of Contents

We function as a boutique throughout the partitions of Ketchum

As a communications consultancy, we provide deep trade experience throughout journey, hospitality and leisure, paired with specialty expertise that understands how essential these industries are in driving enterprise and financial progress. We’re not your typical publicists—we’re model entrepreneurs and communications specialists first, a few of us with MBAs in advertising and finance or graduate levels in communications. We’re probably the most creatively-awarded consultancy in our trade, and our sector is answerable for Ketchum’s most awarded PR-led marketing campaign. From representing locations, airways, sights, hospitality manufacturers, leisure actions, leisure choices and all the pieces in between, shoppers depend on us to interrupt by means of and shift views to draw and retain the best audiences. No different communications company or consultancy has the trifecta of Journey, Hospitality & Leisure as a core competency – understanding how every capabilities individually and collectively.

Rebound Roadmap

Our hottest device. For those who’re a vacation spot or journey model, the place are you on our Rebound Roadmap? Accountable, strategic communications is a robust car that you just shouldn’t be afraid to activate. The stops throughout the highway are areas we’ve seen development amid the pandemic. You may flip off paid, and lots of have, however earned media and social chatter don’t flip off, which is why communications is extra related than ever. It’s a cheap strategy to inform, educate, and entertain your essential audiences throughout this time. Try how we can assist alongside the best way right here.

Ketchum Compass

Ketchum Compass is our new digestible Q&A sequence that includes insights from journey/hospitality/leisure and nation model/funding promotion specialists throughout the globe to assist information others throughout the trade in the best course or spark concepts. That includes 5 rapid-fire questions, every Q&A affords an trade chief perspective that will help you get to know a little bit in regards to the specialists who’re driving their rebound.

• A Dialog with Lynn Osmond, president and CEO of Select Chicago
• A Dialog with Elliott L. Ferguson, president and CEO of Vacation spot DC
• A Dialog with Ron Worth, president and CEO of Go to Phoenix
• A Dialog with Cleo Battle, Presi dent and CEO of Louisville Tourism
• A Dialog with Julie Coker, President & CEO of the San Diego Tourism Authority (SDTA)
• A Dialog with Martinique Lewis, Award Profitable Range in Journey Guide
• A Dialog with Natalia Bayona, Director of Innovation, Schooling and Investments on the World Tourism Group (UNWTO)
• A Dialog with Chris Heywood, EVP/World Communications at NYC & Firm
• A Dialog with Diana Plazas, Chief Gross sales & Advertising and marketing Officer – Marriott Worldwide, Caribbean and Latin America
• A Dialog with Leah Chandler, CMO of Uncover Puerto Rico
• A Dialog with Flavia Santoro Trujillo, President of ProColombia
• A Dialog with Kristin Fitzgerald, Advertising and marketing & Public Relations Supervisor, Six Flags Nice Journey
• A Dialog with Jaime Miller, Govt Director, Uruguay XXI
• A Dialog with Carla James, Director, Guyana Tourism Authority (GTA)
• A Dialog with Ms. Rachel Loh, Regional Director, Americas, Singapore Tourism Board (STB)

Insights from our Journey, Hospitality & Leisure Consultants

Try our assortment of POVs and suggestions from our journey specialists for locations and journey manufacturers on easy methods to navigate COVID-19:

• Black Resistance: Embracing the Spirit of Disruption Throughout Black Historical past Month & Past (February 1, 2023)
• “Jet-Setting” – A Development of Alternative (January 23, 2023)
• Journey Spending in A Fragile Financial system (October 17, 2022)
• Tourism, The Means It Ought to Be (October 12, 2022)
• How the Ketchum Journey, Hospitality & Leisure Workforce Celebrates Hispanic Heritage Month (September 30, 2022)
• Suggestions Your Model Can Use to Ease the Minds of Customers Flying (August 11, 2022)
• Reunited and It Feels So Good: Again to In-Particular person Conferences, for Journey Advertising and marketing (July 7 2022)
• How Your Model Can Be a True Ally (June 3, 2022)
• The #FutureofTravel – An Outlook on the Trade from Journey Professionals (Might 10, 2022)
• Journey is the Key to Selling Psychological Wellness (April 15, 2022)
• Why DE&I Is Central To Our Mission As Journey Entrepreneurs (April 8, 2022)
• Suppose Just like the Locals: Why an Inside-Out MarComms Strategy Reigns Supreme (April 1, 2022)
• Altering the Journey Trade to Have an “At all times On” Multicultural Lens (March 25, 2022)
• A Nod to Ladies Who Go the Distance (March 9, 2022)
• Journey Traits to Sort out in 2022 (March 7, 2022)
• How To Promote Journey With out Straight Promoting Journey (February 1, 2022)
• 2022 Influencer Advertising and marketing Traits (January 31, 2022)
• Going at It Alone – Advertising and marketing To The Solo Traveler (September 27, 2021)
• Why Buyer Loyalty is Extra Necessary than Ever because the Delta Variant Threatens the Huge Journey Rebound (August 17, 2021)
• Inexperienced Re-do: How Locations and Journey Corporations Can Spotlight Sustainability and Ecotourism (July 1, 2021)
• Distant Work is Right here to Keep: Right here’s How Corporations Can Attain Digital Nomads (June 22, 2021)
• The Three Questions You Have to Ask Your self When Touring Submit-COVID (June 11, 2021)
• From weekend to weeklong journeys (June 9, 2021)
• Multi-Gen and Skip-Gen Journey Is Selecting Up: Why It’s Necessary and The best way to Leverage the Development (Might 14, 2021)
• In Honor of NTTW, 5 Tricks to Contemplate in Journey & Hospitality Restoration Plans (Might 5, 2021)
• Past Black Historical past Month: It Issues All Yr Lengthy (March 10, 2021)
• COVID-19 Vaccines Are Right here: What This Means for Journey (February 11, 2021)
• 4 High Suggestions for Mitigating the Dangers in Your Communication Technique as You Plan for Restoration (December 2, 2020)
• The Position of Accountable Advertising and marketing as Enterprise Journey Begins to Revive (November 12, 2020)
• Vacation Journey Will Look Completely different This Yr – Right here’s How Journey Manufacturers and Locations Can Meet Vacationers The place They Are (November 2, 2020)
• Present Me the Cash: What Locations Can Do to Entice Enterprise Funding (October 20, 2020)
• Lack of Journey Obtained You Down? Right here’s The best way to Reconnect (September 17, 2020)
• The Resurgence of Roadtrippers and How Your Drive-By Vacation spot Can Leverage These Nomadic Wanderlusters (September 2, 2020)
• The New Kind of “Enterprise” Journey is a White Area for Locations and Lodges (August 18, 2020)

Hook up with extra journey studying in Ketchum’s weblog archive.

Ketchum Journey, Hospitality & Leisure within the Information

• We led a panel throughout SXSW’s first-ever Journey & Tourism Monitor on “How Values-Based mostly Advertising and marketing Fuels Journey.” Hearken to it right here!
• The Journey Vertical: Nathalie Vanhooser Archives
• The Journey Vertical: Veronica De Los Rios Archives
• The Washington Submit: This Is How Traveler Loyalty Has Modified Throughout The Pandemic
• The Journey Vertical: Busy Week: 21 Folks, 75 Jobs, 3 RFPs, 2 #eTS21 Webinars
• The Boston Globe: Journey Locations Begin Strategizing The best way to Get Customers to Come Again
• New York Instances: Shhh! We’re Heading Off on Trip (additionally featured within the Baltimore Solar, Chicago Tribune and Solar Sentinel)
• PR Day by day: Microsoft Eyes TikTok Buy, Males’s Wearhouse to Declare Chapter, and Nordstrom Companions with Influencers on COVID-19 Message
• Media Submit: People Comply with Different Vacationers, Not Corporations, Given COVID Considerations
• Lodges.com: COVID-19: Sternlicht Talks Future Demand | The Transformation of Loyalty
• Luxurious Day by day: Give attention to Hospitality Ingredient Vs. Merely Sanitation Measures for Journey to Rebound
• Journey Agent Central: Stats: 80 % Of People Would Pay Extra For Privateness Throughout Journey
• PR Information: United Abolishes Change Charges in Airline PR Seize

Range and Inclusion inside Journey, Hospitality & Leisure

We’re proud and humbled to donate communications experience to our chosen professional bono companion, Black Journey Alliance, in help of our joint mission of making certain equal illustration of POC throughout the international tourism trade. Collectively, we can assist locations and journey manufacturers obtain inclusivity targets whereas strengthening exterior and inner range efforts. Don’t hesitate to succeed in out.

Get in Contact

If concerned about sitting down (just about!) to debate how our staff may be of service to you – we’re right here to assist!

Bettina Garibaldi is an Govt Vice President and Managing Director of Ketchum’s Journey, Hospitality & Leisure sector. She brings years of expertise main built-in advertising communications campaigns and is an skilled at constructing and elevating journey, hospitality and leisure manufacturers by means of company communications, media relations, shopper engagement, and strategic partnerships and occasions. She has a Masters from NYU in company communications and has acquired quite a few best-in-class awards for campaigns she’s spearheaded — together with Ketchum’s most awarded PR-led marketing campaign for considered one of her vacation spot shoppers. She’s initially from Argentina and fluent in Spanish. Bettina is a PRWeek 40 Beneath 40 2020 recipient and a 2021 HSMAI High 25 most extraordinary advertising chief recipient. Her motto is: Gather particular moments, not issues.

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Journey, Hospitality & Leisure – Ketchum