It is Not Simply “Over There”

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It is Not Simply “Over There”


Jordan Chanofsky, CEO

In these tough occasions, we wish to specific our horror over the atrocities Hamas unleashed on Israel and specific our hopes to see a time of lasting peace and prosperity as rapidly as attainable. The struggle within the Center East impacts each considered one of us. It’s not simply ‘over there.’ The ways used ‘over there’ are the identical ones realized so fastidiously and deployed on American soil or towards our troops and residents abroad. And the struggle ‘over there’ clearly has captured the eye and focus of the media. For companies with an exterior advertising and marketing presence, this raises some questions relating to protocol or finest practices.   

Ought to we publish on social media?

For firm social media channels: Sure. You wish to let your companions and prospects know you recognize their considerations. Convey that your organization will persist within the face of adversity.  You possibly can go farther if you’re as much as it and agree – share your organization’s place relating to the battle and specific solidarity with the hassle. Name out selfless acts of staff and companions. Thank them for his or her continued work. Acknowledge human losses. There could also be extra routine posts in help of the enterprise – life and work continues.

Ought to we situation information and take media requests?

We proceed to do enterprise. You probably have product or know-how information that should exit, by all means situation these bulletins, particularly these which are directed to commerce media the place the protection will stay balanced between normal merchandise and applied sciences and points associated to the battle. If the media is inquiring in regards to the struggle within the Center East and your online business providers and/or merchandise are related to the battle – certain, take that decision. Simply be prepared for it. The identical will be stated for newsjacking. Not solely is it good enterprise – however you will have a larger obligation to shine a light-weight on choices that may assist.

What about different PR actions?

They need to not cease. Simply be respectful of the journalist’s time, strike the proper tone, and achieve this recognizing that interviews and protection could also be pushed off or ignored for now.

 It might appear to be a low precedence, and a number of work. Your company, if in case you have one, must be keen to assist with a stepped up effort to compensate for staffing points.





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