AI Instruments for Podcasts, Video Enhancing, Graphic Design & Extra

Studying Time: 30 minutes

Have you ever ever discovered your self drowning within the tediousness of enhancing podcasts or movies? I do know I’ve! Having to edit my very own podcasts years in the past was one of many causes I ended doing them.

Don’t you want there was a quicker, extra environment friendly solution to create high-quality content material with out the painstaking hours of handbook changes and tweaks? In that case, you’re not alone. Many entrepreneurs face the relentless problem of manufacturing participating media content material amidst tight schedules and restricted assets. Discovering efficient options that don’t compromise on high quality can appear not possible.

That’s the place AI instruments come into play, remodeling the panorama of content material creation by simplifying and streamlining the method. However with so many choices on the market, how are you aware which instruments to make use of and the way to leverage them successfully?

At this time, we’re joined by my nice and longtime buddy, Jeff Sieh, a global speaker and visible advertising guide who has mastered the artwork of utilizing AI instruments to revolutionize his content material creation course of. Jeff will share his insights on the very best AI instruments for podcast enhancing, video enhancing, and picture technology, providing a transparent roadmap to creating your content material creation quicker, simpler, and extra environment friendly.

AI in Advertising: Unpacked host Mike Allton requested Jeff Sieh about:

✨ Remodeling Workflows with AI Instruments: Learn the way AI instruments can streamline and improve podcast enhancing, video enhancing, and picture technology.

✨ Sensible Functions: Uncover actionable insights and examples of AI instruments bettering media manufacturing.

✨ Way forward for AI in Media Manufacturing: Get a glimpse into the long run developments in AI instruments that can additional revolutionize content material creation.

Be taught extra about Jeff Sieh

AI Instruments, Sources & Manufacturers talked about on this episode

Full Transcript

(frivolously edited)

Revolutionizing Media: AI Instruments for Podcasts, Video Enhancing, & Extra with Jeff Sieh

[00:00:00] Jeff Sieh: I additionally am enthusiastic about for as creators accumulating info that issues to us. Like, you recognize, it was like at all times have a notepad by the facet of your mattress. So once you get up, you’ll be able to write these concepts down. Then it turned to our telephones the place we are able to take notes. I’ve a system proper now the place if I’m strolling someplace, I can click on a button.

I can converse an thought into it. It goes and it runs it by means of chat TV. It provides me the abstract, some tales I could possibly do and a few observe up questions after which dumps it into Notion. Like that to me is sort of a superpower. Like that helps me create content material and really feel like I’d by no means lose that. These inventive moments that I’ve that so many people do.

I believe the constructing our second mind type of factor. Goes to be even simpler. Like I see that simply being constructed into voice memos on Apple and you may inform it what, you recognize, the place do you wish to put that database? In order that type of stuff excites me as a creator that I can, as I provide you with concepts, I’m in a position to inform these tales higher and faster, uh, to my viewers.

[00:00:59] Mike Allton: Welcome to AI and advertising unpacked, the place we simplify AI for impactful advertising. I’m your host, Mike Alden right here to information you thru the world of synthetic intelligence and its transformative affect on advertising methods. Every episode, we’ll break down AI ideas into manageable insights and discover sensible functions that may supercharge your advertising efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments it’s essential succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising: Unpacked the place I selfishly use this time to choose the brains of specialists at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising. And also you get to study to subscribe to be proven the way to put together your self and your model for this AI revolution and are available out forward, hear.

Have you ever ever discovered your self drowning within the tediousness of enhancing podcasts or movies? I do know I’ve having to edit my very own podcast years in the past was one of many causes I ended doing them. Don’t you want there have been a quicker, extra environment friendly solution to create top quality content material with out the painstaking hours of handbook changes and tweaks?

In that case, you’re not alone. Many entrepreneurs face the relentless problem of manufacturing participating media content material amidst tight schedules and restricted assets, discovering efficient options that don’t compromise on high quality. That may appear not possible, however that’s the place AI instruments come into play, remodeling the panorama of content material creation by simplifying and streamlining the method.

However with so many choices on the market, how are you aware which instruments to make use of and the way to leverage them successfully? At this time, we’re joined by my nice and longtime buddy, Jeff Sieh, a global speaker in visible expertise. Advertising guide who’s mastered the artwork of utilizing AI instruments to revolutionize his content material creation course of.

Jeff’s going to share his insights on the very best AI instruments for podcast enhancing, video enhancing, and picture technology, providing a transparent roadmap to creating your content material creation quicker, simpler, and extra environment friendly. Hey, Jeff, welcome to the present.

[00:02:59] Jeff Sieh: Hey, Mike, thanks a lot for having me on. That is going to be a enjoyable time collectively.[00:03:04] Mike Allton: I’m so wanting ahead to this. And it’s a type of few instances the place. I get to be on this seat and you bought to be in that seat because the visitor. I’ve been your visitor many instances, which I at all times admire. However the tables are turned my buddy.[00:03:16] Jeff Sieh: I don’t know what buttons to press. Normally I’m urgent all types of issues and now I simply have to take a seat right here quietly with my, my fingers in my lap, I assume.[00:03:22] Mike Allton: That’s proper. So let’s begin off by having you share just a little bit extra about your background and the way you bought into utilizing AI for content material creation.[00:03:32] Jeff Sieh: Yeah. So I’ve been like a video audio editor for a very long time. I imply, you and I each met again within the Google plus day. So we’ve been across the block, which suggests we’re lengthy within the tooth, I suppose.

However yeah, so I’ve been doing content material creation for all that point. Labored for a bunch of various firms. You already know, I, I, social media examiner. I labored for them for a very long time as a, they had been one in all my largest shoppers. After which I’ve accomplished stuff with like Kim Garst proper now, even I’ve been doing Man Kawasaki’s podcast.

So I’ve been deep on this content material creation, social media, advertising type of space for a very long time. And that’s why I’ve had you on my present so many instances. After which when AI got here out I type of dove in headfirst one, trigger I’m a nerd and it’s actually, actually fascinating to me and I needed to verify the robotic overlords didn’t come and, you recognize, Skynet us to demise.

After which truly after we began doing Man’s podcasts over, it’s nearly, it’s three and a half years in the past, we began in an AI enhancing software. And through the use of that, that has modified fully the best way I course of, edit create clips, all the pieces. And I’m certain we’ll dive in that to a bit. However that was type of what acquired me into it.

Trigger he actually preferred it and he type of needed me to make use of it. I’m like, okay, I performed with it after which I dove in deep, so deep that I even have a course on it and it actually has, it’s modified the best way I do podcasting, enhancing, all these things, creating content material AI has modified the world.

[00:04:55] Mike Allton: And simply to amplify, you and I are undoubtedly geeks and nerds. We spent 20 minutes within the inexperienced room speaking about Star Trek and Star Wars earlier than we ever hit the file button for right now’s episode. However I’m glad that I’ve you on as a result of clearly I’m doing this podcast myself. I’m doing a bunch of podcasts with Agorapulse.

Luckily, at Agorapulse, I’ve you. To do my enhancing so we’ll chalk them as much as one of many extra prospects that you’ve working for you. However what are a few of the different major instruments that you just’re utilizing to the AI primarily based to make use of for podcast enhancing, video enhancing and even picture technology?

[00:05:27] Jeff Sieh: Yeah, so the instruments I exploit for video enhancing and podcast enhancing is Descript.

I really like Descript, a lot cool issues you are able to do with it. It has modified, modified the best way that I edit, particularly as a result of it’s a transcript primarily based enhancing, which is admittedly fascinating as a result of now Adobe is doing the identical factor like with Adobe Premiere. So it’s a very easy manner now for individuals to edit issues rapidly.

We additionally dove in with the picture technology course of, you recognize, utilizing generative generative AI to create. Pictures. And I’ve skilled experimented with a bunch of various platforms. We actually like and nonetheless use, and I exploit it for all my weblog posts. Most all of my pictures, you recognize, even B roll and all another stuff for video initiatives.

We like to make use of mid journey for that. I actually prefer it. I’ve, I’ve used a few of the different instruments as properly. I simply suppose mid journey is, is the type of the bar that has been set. You are able to do some actually cool issues with some actually superior prompts. In order that’s type of. The instruments that I exploit primarily for my stuff. We use mid journey to create all our, our weblog pictures and all that type of stuff.

So descript mid journey for others, only for enhancing and creating pictures, I additionally use a Photoshop generative fill, which is superb software. I even use, I nonetheless use premiere and after results trigger I simply grew up on that stuff they usually’ve acquired some cool issues. You already know after results is type of the movement graphics type of, Normal that a whole lot of like even results homes makes use of and it’s now you’ll be able to like use it to the AI to trace like One thing so it stays secure on a display screen You possibly can simply take out wire removing for these all these stunt pictures that I do in all my work, however that’s one of many cool issues you are able to do Magi, I’m, you recognize, i’m you’re a giant fan of that as properly minvo is one pix.

ai I exploit for face swapping for music suno now that openai has nonetheless use clod for stuff You 11 labs I performed with so much and that has a factor the place now you’ll be able to truly generate your individual sound results that simply type of rolled out just lately. So I’m a giant AI nerd. I type of put, you recognize, put my fingers in all these things and check it out as a result of it’s transferring so stinking fast.

However simply when you needed to that I needed to have if I used to be, you recognize, wrecked on a, on a, on an island someplace could be descript. and MidJourney These are my large ones that I exploit nearly daily.

[00:07:41] Mike Allton: In case you’re wrecked on an Island, however you someway nonetheless need to edit podcasts.[00:07:46] Jeff Sieh: I see myself on a type of issues in Gilligan’s Island, which I’m very courting myself. Keep in mind the little, they might watch TV by like, they’ve that bamboo. Like train bike that they might generate electrical energy with. That’s what I might have so I might do my Descript and mid journey.[00:07:59] Mike Allton: Yeah, however I understood the ache level as a result of like I mentioned, within the outset, I had a podcast a couple of years in the past that I simply, I hated having to edit it as a result of it was, you recognize, deliver it right into a software and choose the waveform and delete it. However you talked about that descript is a transcript primarily based editor for these of you listening and wish to perceive the distinction once you’re enhancing in Descript, you see the textual content.

Of what was mentioned and you may merely delete a phrase and that removes it from the audio and the video. And it’s so simple as enhancing a doc. I just lately had a visitor on the present the place he was repeating like each third or fourth phrase, he’d repeat that phrase. So the, the simply nonstop like 10 of the podcast.

It was so effusive. And I spotted early on. My listeners aren’t going to tolerate listening to this particular person converse this manner. It’s simply too laborious to observe. And gosh, within the outdated fashion of enhancing podcast, that may have taken for ever. However with Descript, it simply, it runs proper by means of, removes all of the ums and different filler phrases.

After which it’s only a matter of listening and each from time to time, highlighting a phrase, delete, spotlight a phrase, delete, proper? Tremendous simple. So what are a few of the ways in which. A. I. has type of modified your workflow since you type of talked about on the on the outset that after you dove in that modified a whole lot of your processes when it comes to podcast setting, maybe, or possibly content material creation general.

What particularly modified?

[00:09:22] Jeff Sieh: So particularly with Descript with the enhancing that you just’re speaking about. So the very first thing like I do a present each three Friday morning at 10 a. m. Central known as Social Media Information Stay. Have nice company, like that’s the one which Mike has been on earlier than. As quickly as that present is finished, as a result of I exploit Ecamm, I’ve a separate audio information for every visitor and my co host, in addition to separate video information.

So I’m in a position to take All three of these. Add these into Descript and create a transcript for every a type of information. I’m in a position to mix these information into one challenge. That challenge has my, all of the scripts along with all people’s their names and their sure locations in that transcript. And likewise a waveform on the backside.

So I can, as a result of I’m an old-fashioned editor, waveforms is type of how we do it. used up to now to take a look at how issues are, the place to edit and the place the individuals stop speaking or no matter. And I’m in a position to cut up that manner. In order that’s useful too, as a result of I can nonetheless depend on a few of my outdated expertise and never simply rely simply on the transcript.

What I do after that’s I’m in a position to take a look at that, make a podcast, add my intro, add my outro, however then do what Mike mentioned as properly the place I can go and I can choose what they name filler phrases and filler phrases are these ums and ahs and no matter. Now, one of many issues that I do with the script, I don’t take all the pieces out.

I see, as a result of we, like I’ve already mentioned ums and ahs, and Mike has mentioned them too, we’ve had bizarre stutters or no matter, however that’s the best way we discuss. And when you take all of these out, it sounds actually robotic, it clips a whole lot of issues, and likewise once you make these cuts, you’re additionally reducing the video as properly.

And so, for repurposing, you don’t desire a bunch of jumpy individuals round, you recognize, the video file. So what I normally do, and I simply, you’ll be able to unselect to pick all. And I choose the ums, uhs and hmms and hmms, all the pieces else I go away in there, except it’s like actually, you recognize, uncontrolled. And I try this as course of it’s accomplished.

I’m in a position so as to add my intro and outro export that audio file, after which additionally export a video file, export a transcript. And I’ve, I’ve accomplished that in like, I don’t know, a half an hour the place earlier than I must go manually and do all that stuff. And now, with the script, they usually name it their Underlord, as a substitute of Overlord, as a result of no one desires a robotic overlord, however an Underlord’s okay.

I’m in a position to go in, they usually’ve actually accomplished some actually cool stuff with having the ability to discover good clips. So you’ll be able to truly discover clips that you may lengthen, you recognize, it’s not good, so you’ll be able to lengthen it or shrink it again. So I’ve these to exit on social media, with, as a result of it’s a transcript, a transcript editor, has The captions are already there.

I don’t need to add it to a 3rd social gathering. I can do it multi functional software. Then I can export these for social media. I’ve my podcast. And it’s simply, all the pieces’s in a single place. You understand how it’s, Mike. Like, it was like, you get one thing accomplished, you obtain it, then you must add it to some place the place they might create, you recognize, subtitles.

Then you definately’d need to obtain that file. Then you definately’d need to add that file to YouTube. With the ability to do it in a single place saves a lot stinking time. That’s most likely the largest good thing about doing all of it in, in Descript.

[00:12:19] Mike Allton: And, and that’s what I’m wanting ahead to determining, as a result of I’m doing a few of these issues, however I’m additionally nonetheless taking a section, pulling it into iMovie so as to add some audio and a few transitions, after which placing that into Canva in order that it’s on a pleasant body, after which I’m placing it again into Descript so as to add the captions, and I do know there’s additional steps in there that most likely I might simply get rid of or have Descript do these issues.[00:12:41] Jeff Sieh: Yeah, you can truly simply, you’ll be able to create templates through which what we’ve accomplished for our present. Each, when you take a look at my, any of my feeds, you’ll see it’s like normally in a blue, blue background. Mike’s clips are up there. It’s acquired a title. It’s acquired normally it’s simply my company and it’s acquired their, their, it’s, it’s even my customized font that it’s for my branding that I’m in a position to add into script.

Has a progress bar as a result of individuals will watch and, See how lengthy it’s going to take them to get by means of the clip, which I believe is useful for, for view time. And that’s all accomplished in descript. I click on one button after I’ve chosen that part inside descript and it applies that every one I’ve to do is change the title.

And type of alter the timeline and I’m accomplished. I export it out.

[00:13:20] Mike Allton: Improbable. I would like to have the ability to try this. Are you able to share possibly a selected instance of working with a consumer or one in all your individual initiatives the place an AI software has considerably improved the challenge or the duty you had been engaged on?[00:13:34] Jeff Sieh: Yeah. So one of many issues, and as soon as once more, I’ll return to Descript trigger this can be a, a function they’ve for audio and now it’s truly you may have, there’s a wait checklist for the video.

It’s known as regenerate. A whole lot of instances a few of my shoppers will say one thing they usually’ll both drop off the sentence or they’ll mispronounce a phrase. And there’s a factor known as Regenerate the place you truly can spotlight it. And utilizing the magic of AI, it’s going to say that phrase. Within the appropriate manner through the use of its that company personal voice.

Now you’ll be able to’t make them, you recognize, kind in an enormous lengthy factor and make them say that they gained’t allow you to try this, however it’s going to repair errors. If I, so if, if like, I’m wanting, take heed to man’s podcast and he bonks a mic and it’s on his observe. I can simply spotlight that and hit regenerate and it’ll take that mic bonk out.

In order that type of stuff seems like Oh, wow, it takes it. It saves so A lot time having the ability to try this having the ability to regenerate these kind of issues in actual fact One of many methods I exploit it for myself is I do some amazon movies for affiliate stuff and I used to be doing one About an ice pack that i’d gotten and I used to be doing a assessment about it And I mentioned, ice pack, ice pack all through all the factor.

After which I have a look at it and it’s truly a gel pack. And I’m like, properly, crap, I don’t wish to shoot all that stuff. So I used to be in a position to return in with these AI instruments and alter as a result of it seems to be shut sufficient to pack and gel that. I used to be in a position to change that and you can not inform in any respect and it saved me from reshooting a complete video simply by stepping into and be capable to change that phrase.

[00:15:05] Mike Allton: That’s an incredible instance. I do know precisely the ache you’re speaking about as a result of I’ve, you recognize, issues occur, a fireplace alarm may go off. I imply, all types of issues can occur, significantly in interviews the place it’s not simply you. Now you’ve acquired a number of company as a result of I do all types of interviews right now.

And yeah, having the ability to simply. Take away that just about magically with AI in comparison with up to now. Once more, when you had the wave editor, you’d be making an attempt to govern it and minimize it. And there’s simply, there’s, there’s issues you can type of do to type of masks that sound, however actually on the finish of the day, there’s nonetheless going to be one thing there.

Perhaps it’s simply much less extreme.

[00:15:39] Jeff Sieh: So there’s yet one more software I wish to let you know about. And it’s, there’s one within the script and it’s known as studio sound. And there’s one other one, Adobe has one known as Podcast, I can’t, Enhancer or one thing, but it surely’s a free software that you need to use as properly. However a whole lot of instances, and I’ve this algorithm that I’ve in my head that the extra wealthy and well-known an individual is, the more severe their tech is.

Like, for a man, I believe he was interviewing, You already know, a billionaire, proper? And it appeared like he simply opened his laptop computer and began speaking. It was essentially the most horrible audio you’ve ever heard. And I used to be in a position to make that sound satisfactory as a result of I used to be in a position to make use of these instruments. Like, earlier than, I might have been like, you recognize, how laborious wouldn’t it be to go to Geigel like, you’re gonna need to re file with Benioff.

That might not have been good. So, having the ability to say, Hey. You already know, run it by means of these filters and also you didn’t need to do a bunch of stuff. It was just about type of flip it on and type of alter it after which it mounted it. So these instruments are like magic for, for when you’ve accomplished any form of podcasts otherwise you’ve had these company, I had one, we did a check, it was nice.

After which they known as me in an elevator for the precise interview. I’m like, that’s not the identical location is type of necessary. So that you’re going to have these issues pop up. So having the ability to try this and repair these simply, Actually saves you a ton of time.

[00:16:59] Mike Allton: It’s a pleasant security web, proper? Like right here we’re recording with StreamYard.

And one factor I really like about StreamYard right now is that it’s making this native recording of your audio and your video. So in case your wifi cuts out or it’s garbled for any unusual cause, I’m going to have the nice copy. Similar to you had been speaking about. With Ecamm, Riverside does the identical factor. So now these AI instruments are constructing a whole lot of these safeguards in place the place you may by no means want to make use of a few of them, but when it’s a extremely necessary interview and one thing occurs, you may have some, some issues to fall again on.

In order that’s fairly cool. I do know although, a whole lot of the oldsters listening, they may wrestle with a few of the technical points of this degree of media manufacturing. How would you say AI. Perhaps instruments like Descript or others are simplifying a few of these processes.

[00:17:43] Jeff Sieh: Effectively, for, yeah, having the ability to do the textual content primarily based enhancing, I believe is, as a result of a whole lot of instances, when you had been to open up Adobe Premiere, like, it may be overwhelming.

Now, I did this Descript course as a result of Descript is usually a little overwhelming, however as soon as you determine the fundamentals and the terminology, it’s fairly simple to make use of. Their new model 6 that they only rolled out is just a little bit simpler. I believe the best way they’ve issues laid out, it’s not in order complicated. So I believe these sorts of issues the place you don’t need to be like, study, you don’t need to be this like editor that went to high school, you’ll be able to edit your individual issues fairly simply.

Particularly for making some cuts and doing issues from social media and nonetheless making it look actually, very nice with these AI instruments. The opposite factor, and I’m going to type of leap into like what you had been speaking about earlier about like methods it’s type of impacted. Issues that I’ve accomplished as a result of I don’t suppose lots of people take into consideration this, however I’ve discovered it very refreshing for like after I did a course for Agorapulse and another issues is having the ability to now for my displays, create customized pictures earlier than we’ve at all times, after we’ve accomplished a presentation, we’ve been wanting, we go to our, you recognize, like deposit photograph or shutterstock, no matter, and even unsplash.

And we attempt to discover one thing that we’re type of making an attempt to slot in our What we’re making an attempt to get throughout, proper? Such as you’re making an attempt to, you type of shoehorn it in like, okay, that’ll work. However you by no means know, like different individuals might have used it. And also you’re like, I’ve seen presentation. Like I do know the place that picture is from the man with the banana.

And so I’ve been, and I’ve had so many nice feedback from doing this, is having the ability to create a picture for my presentation that works completely for what I’m making an attempt to get throughout. If it’s a humorous picture, I could make these pictures. If I’m making an attempt to make some extent throughout, you recognize, that, that basically, Nail one thing house that I’m in a position to create it.

And it’s all customized. No one else goes to have that picture that I’m sharing on display screen. The opposite factor you are able to do is when you’re creating this content material, like for a video podcast is having the ability to use pictures as your B roll. Like possibly you’ll be able to’t discover that good shot of no matter you’re making an attempt to get throughout, however you can most likely create a static picture of it and simply do a sluggish zoom or so sluggish pull again utilizing instruments like descriptor, Adobe premiere.

After which you may have that customized picture that no one else has in your B roll to elucidate, have your explainer video make extra sense or minimize away from you to maintain individuals extra engaged. These kind of issues I believe are actually necessary and never that tough to do when you practice your mind to start out searching for these locations to place these additional parts to type of actually improve your storytelling.

[00:20:24] Mike Allton: That’s a extremely good level. I’ve been doing that with my weblog. As an alternative of spending time searching for, you recognize, screenshots or such as you mentioned, you recognize, inventory imagery to incorporate in weblog imagery. I’m going to the picture immediate and now all of my Okay. weblog put up pictures. To begin with, I really like them. Second of all, they’re constant, however they’re completely different as a result of I inform I desire a bear in human clothes, sporting a fedora in a Star Wars setting, doing one thing, you recognize, so everybody’s just a little bit completely different, but it surely’s at all times this consistency of a bear and a fedora on this area setting, which some individuals would get.

Most individuals gained’t that’s okay, but it surely’s yours. It’s your so like

[00:21:01] Jeff Sieh: my stuff is all retro like I don’t know when you’ve seen the brand new present fallout. Effectively, it’s type of like futuristic what you recognize different atomic Steampunk ish type of really feel to it. I actually like that fashion And so Abby my daughter who works for me has been serving to me create all these pictures after which additionally suits into my presentation It’s type of that Oh, you recognize, I can’t bear in mind his title Norman Rockwell, however type of scientific comedian e-book fashion And so it’s been actually enjoyable and it when you’ll be able to create stuff like that That’s good in your model that simply invigorates you And your viewers once you’re in a position to create that stuff Like i’ve beloved your bear stuff that I see popping out on social.

I do know I imply, I do know it’s mike’s I do know with out even Studying the creator. I do know that article or that put up is from Mike Alton. And the wonder

[00:21:48] Mike Allton: is it takes me seconds, proper? It takes, it takes simply minutes to provide you with the, these pictures and these graphics, as a substitute of spending, you recognize, half-hour to an hour or extra in Photoshop or having to pay an exterior designer to do that give you the results you want when it’s principally commodity content material, proper?

That is simply stuff that we’re simply churning out together with the opposite stuff. That’s the precise, Thought management or coaching, regardless of the case could also be. So incredible level. Thanks for sharing that folk had been speaking with Jeff Sieh, however all of the ways in which AI could be introduced in to assist us streamline and enhance the content material that we’re creating like podcasts, movies, and graphics.

And I’ve acquired a bunch extra questions for Jeff, however first let me share with you the software that I’m utilizing for all these graphics that I’ve been speaking about on the social media head. This episode of AI in Advertising: Unpacked is delivered to you by Magai, your gateway to creating generative AI extremely easy and accessible.

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Don’t simply market, market smarter with Magai. Faucet the hyperlink within the present notes. So Jeff, we’ve acquired a whole lot of of us listening to this, this podcast that they’re simply beginning with AI. You already know, they’ve heard me inform them, look, they should get began, begin small, that form of factor. However what recommendation would you give somebody who’s simply beginning to use AI instruments, significantly in the case of content material creation?

[00:23:56] Jeff Sieh: So I might say to make use of it as a software, not simply copy and paste. Proper. So right here’s, right here’s the instance. So I, I needed, I created an acrostic for like. This type of factor, like the way to use AI. So, and it, and if it spells out create, so first collaborate with AI, simply don’t copy our refine your concepts with the recommendations, E improve your work by means of integration, adapt AI output to fit your personal fashion, after which suppose critically about eyes, you recognize, the way you’re utilizing it in, in what methods, like I discussed earlier than, having.

It to make use of for B roll or in your personal slides on a presentation after which use it to raise your content material through the use of it including your individual insights. So don’t simply, you recognize, like I mentioned, copy and paste. And what was humorous is I took that acrostic and I mentioned, Hey chat GPT. Make that rhyme for me. And so as a substitute collaborate with AI, simply don’t copy, refine concepts with its assist, make them snappy.

I assume that was shut sufficient to repeat for the time. And it mentioned, improve your work. Let AI help, adapt and enhance, add your individual twist, suppose creatively, use AI to encourage, elevate your content material, set your targets greater. So, I imply, You brainstorm with it. You don’t use. Now, would I put this out or like begin wrapping this at a presentation?

No, proper? However it helps you brainstorm issues. One of many instruments that I actually like for, you recognize, typically picture technology AI doesn’t do textual content very properly, however there’s a software known as. Ideogram. ai and it does a wonderful job serving to you utilize you recognize, textual content in your pictures and I actually, actually prefer it. And I’ve been on the point of rebrand Social Media Information Stay to Creator Information Stay as a result of that’s the best way we’re going to go together with it.

And I’ve been utilizing it to assist me provide you with emblem concepts. Now, will I exploit a type of logos precisely that they’re giving me? No, but it surely’s given me tons of choices that I’d be capable to go and both myself in you recognize, like Photoshop or an illustrator, use that to create from that, or I may give it to a designer they usually can construct off of that and provides me all what I would like, all of the various kinds of paintings.

So don’t use it as like copy and paste. And I see lots of people making that mistake mistake. Trigger you’ll be able to look and say, Oh, it’s saying delve golden nugget. You already know, you recognize, you recognize, these sorts of phrases. And also you’re like Jack GBT. It’s like when Canva first got here out, Oh, there’s a Canva picture. So what I like to make use of it’s that that clean web page syndrome, once you have a look at that clean web page, you’re like, Oh, what am I going to write down?

Or like how, the place, I don’t even know the place to start out. AI is ideal for that, for each. You already know, writing content material and likewise for creating pictures.

[00:26:36] Mike Allton: I couldn’t agree extra. And that’s one of many issues that we speak about on this present. Rather a lot is how particularly can we use AI right now in advertising? We’ve had a whole lot of nice examples.

I truly heard one on a podcast just lately. It was very very like the brand I did that you just simply prompt, however they’d this actually fascinating twist the place they had been utilizing it with their shoppers. So they might use AI as the primary. Like whiteboard, let’s, let’s simply ideate. What do we would like your emblem to appear like?

As a result of clearly the AI can generate concepts in seconds they usually can iterate for an hour in the event that they wish to, however then on the finish of that course of, now they’ve acquired some very particular concepts that the company or the marketer, the designer might take again and, you recognize, recreate that and illustrate or Photoshop, no matter they’re going to make use of and are available again to the consumer with one thing that’s like nearly accomplished.

[00:27:24] Jeff Sieh: Let me, when you don’t thoughts, let me give a few instruments that I discovered actually useful for. As a result of lots of people, they actually wrestle with just like the prompts to make use of after they’re making an attempt to make use of for mid journey or in chat GPT. And in inside the paid model of chat GPT there, you’ll be able to have your individual GPTs.

And one known as Gilbert tree. It’s type of bizarre, but it surely’s, that’s, if there’s a plugin that you need to use and it’ll assist and offer you 4 completely different pictures, but additionally offer you mid journey prompts that you can use. So a whole lot of instances I’ll run that first after which take these prompts over to mid journey and see type of the distinction between them.

And if I like one higher than the opposite, but it surely helps type of spur completely different kinds that you could be not have thought of earlier than. And it’s a extremely useful gizmo to type of. Have these 4 completely different pictures that you may take over into one thing else and play with just a little bit extra. The opposite one is an internet site known as free movement.

And it truly has all this like database of pictures that you may look and see the kinds and you may copy the precise immediate from there and paste it into chat GPT or mid journey and type of tweak it that manner. However it’s a good way to have like a visible, a visible illustration of various kinds that you need to use.

[00:28:30] Mike Allton: That’s a extremely nice takeaway and reminder for all of you listening that you need to use one AI software to tell one other AI software, provide the actual immediate that it’s essential put into a unique software. What about some misperceptions? What are the issues that individuals possibly have improper in the case of AI in media manufacturing that you just may wish to tackle for them?[00:28:51] Jeff Sieh: It’s nonetheless not a one click on resolution. Like simply, you recognize, I nonetheless see individuals like copy and also you’ve seen it and also you’ve seen, you recognize, Amazon acquired diluted with books that, I imply, like deluge of books that got here out. Trigger we had been simply throwing them out with AI and people aren’t books value studying, you recognize, it’s simply there’s nothing but that’s going to be one click on.

And I nonetheless don’t suppose. It ever will probably be. A few of the cool issues now although, it’s you recognize, all people’s type of getting up in arms about like, he’s taking away from artists. And I, and I believe there’s some actual issues to that if there’s, in the event that they’re scraping from these artists website, however some cool issues like even now in form of, is it the one from Chachi Petit, the, the Suno, the music you’re now in a position to add your individual sounds.

And beats after which they may take it the remainder of the best way and offer you all these completely different choices And the instance I noticed is a man beat boxing after which it was taking that beat field and creating an entire music After which he might add lyrics and so as soon as once more, it’s a software However it’s nonetheless not there that you may simply click on a button and it’s accomplished for you hopefully that’ll by no means occur as a result of I believe it’s only a manner for us to inform tales higher and get content material out and You already know refine issues and that’s an entire nother dialog.

However I believe the, the largest factor is you continue to can’t simply click on it and let it go. What, what I’ve heard it known as like, deal with it prefer it’s a extremely silly intern that you must regularly preserve telling it time and again what to do. And that’s type of what it’s now. It’ll prevent a ton of time when you was correctly, however you wouldn’t take what that intern, you recognize, spit out and provides it to a consumer.

You continue to have to come back by means of and browse it, be sure it really works and all that type of stuff.

[00:30:34] Mike Allton: Yeah, we spent a whole lot of time in a earlier episode speaking about how a lot pre work must go in to the AI to make it actually, actually highly effective, helpful, efficient and environment friendly for your self. You already know, I’ve acquired I informed you I’ve acquired a customized GPT for my pre present manufacturing.

I’ve acquired a customized GPT. For my put up present manufacturing for these listening. What meaning is I’ve acquired a, part of the AI that’s been skilled to assist me construct out these exhibits, however the coaching took me, I don’t know, a few hours to essentially craft that GPT and provides the AI all the data that I believed it might have to understand it’s extra than simply the title of the present, proper?

It must know who I’m, who the company. Are going to be from a, from a excessive degree perspective, who I’m speaking to, all of the various things that I wanted to assist me construct out all these issues have to be taught to your level, identical to an intern, however the cool half is when you educate it, the way to do this stuff the best manner that you really want it to, then it simply takes it and does it completely.

Swiftly each single time. So it’s superb from that perspective.

[00:31:36] Jeff Sieh: And the cool factor with magi, it saves all that stuff too. Like you’ll be able to, it’s getting higher and higher, you recognize, it’s type of an arms race, like Claude had extra phrases you can use after which chat GBT did. And so it’s continued to get higher.

And, and. After I first began to make present notes and weblog posts for my podcast, it might outing. Like I wouldn’t be capable to put an hour’s value of transcript inside chat GPT. It wouldn’t keep in mind that. And it might begin, you recognize, going, forgetting issues. Now there’s like, you’ll be able to put books in there. I imply, it continues to develop and develop and develop.

And in order that’s, the reminiscence goes to get higher. However as soon as once more, identical to Mike mentioned, it’s going to, you consistently have to refine it. It’s essential to at all times examine for errors as a result of it nonetheless will make issues up. Yeah. And use it as that, you recognize, that’s nonetheless use it as that silly intern, however I’m actually excited.

And as soon as once more, this can be a entire nother present, however the Apple intelligence, which can, I believe, even proceed to be helpful and have options that improve our life due to what it is aware of about us and our manner we discuss, what’s necessary to us, all these sorts of issues, I believe it’s simply going to get higher and higher.

[00:32:43] Mike Allton: Yeah, yeah. So talking of all these sorts of updates and developments, how are you maintaining with all the pieces that’s occurring on this planet of AI right now, significantly in the case of media manufacturing and content material creation?[00:32:54] Jeff Sieh: I listened to this present, Mike. And he didn’t pay me to say that. So the very best, I imply, podcasts and YouTube are the very best factor I discover, particularly on YouTube.

Individuals are type of eager to get the phrase out. My new favourite particular person and it is best to get, attempt to get him on the present. I’m making an attempt to get on my present. Mike is Mike Russell from music, radio, inventive. He’s acquired an entire nother channel now known as like creator AI, and he dives into these things. And I like his content material as a result of he’s an audio editor.

I imply, music, radio, creator has created a few of the openers for a lot of, many well-known podcasts and he’s a, he’s an audio and visible nerd and he’s actually on the forefront of some of these things. In order that channel I actually like, and there’s another actually nice. Particular like mid journey, the way to write prompts, all these sorts of issues.

So simply, I might go to YouTube and discover those which might be up to date. Such as you wish to be sure to, it adjustments so quick. Like I look and see prefer it’s the final couple of weeks or the final month, as a result of. A few of these issues that they let you know to do are, are so outdated, you recognize, even when it’s like three months in the past, that doesn’t apply anymore as a result of this AI world has moved so quick.

[00:34:00] Mike Allton: It’s it’s actually fascinating how completely different it’s from the place you and I got here out of social media pure social media years in the past We at all times used to say social media strikes quick issues change on a regular basis with social media after which a egg Yeah, I got here alongside and mentioned maintain my beer I’m gonna change actually quick and and also you’re gonna get seasick making an attempt to maintain up with it You already know, we’re large followers on this present Paul Reitzer and Mike Capote on the Synthetic Intelligence Present.

That’s, I completely need to take heed to their present each single week to maintain up with, they usually’ve broadened, proper? They’re not simply advertising anymore. They’re simply something in AI. They’re at all times speaking about what’s out, what’s the most recent. It’s incredible. However one of many enjoyable questions, as a result of we simply acquired accomplished.

Speaking about how briskly issues change. However my final query for you is to attempt to consider what’s coming subsequent sooner or later, regardless that all the pieces goes to alter swiftly. What do you suppose are a few of the future enhancements that AI instruments are going to come back out with which may proceed to revolutionize?

The all of the media manufacturing that you just’re doing.

[00:35:00] Jeff Sieh: It’s laborious. I imply, I believe it’s gonna get higher and quicker You already know with the content material creation. I believe it’s gonna be the factor that I believe is gonna be proper across the nook I believe it’s gonna be capable to pull out higher clips from our content material for social media I imply, I’ve been taking part in with the brand new Underlord on the script and it’s doing a extremely good job You continue to I nonetheless don’t suppose there’s a manner proper now For AI simply to do it, like decide the clips after which I can simply put up them.

There’s nonetheless like, typically like, why did you decide that clip? That is unnecessary. You already know, there’s nonetheless a few of that. I believe that’s going to get higher and higher and it’ll actually, it’s going to be fascinating as how the, the selecting the algorithm that picks the very best clips goes to work with the algorithm for what works finest on social media.

As a result of it’s gonna be smarter than what we all know. Like I even, I had Katie Fox within the particular person from her podcast. They usually, they’ve been doing a little clips they usually’re like, they’re placing stuff out that they didn’t suppose could be doing good and that’s the one which’s, Has gone viral and did these AIs discuss collectively and know one thing that we didn’t know?

So, you recognize, and the way a lot are we going to belief that they’re saying this can be a good clip? Okay, let’s attempt it. So I believe that type of stuff’s coming. I’m actually excited. How one Apple intelligence goes to work as a result of that stuff that they confirmed within the demo, it’s simply going to be very, very useful to, you recognize, having the ability to have it, you recognize, work out like, Oh, your, your mom in regulation’s coming in on this flight that you just simply talked about an electronic mail.

Effectively, and also you needed to go to the eat at this dinner, right here’s the map and right here’s the way you keep away from visitors. And also you most likely get right here right now. So that you get a very good seat type of stuff like that’s cool. That helps our lives. I additionally am enthusiastic about, creators accumulating info that issues to us. Like, you recognize, it was like at all times have a notepad by the facet of your mattress.

So once you get up, you’ll be able to write these concepts down. Then it turned to our telephones the place we are able to take notes. I’ve a system proper now the place if I’m strolling someplace, I can click on a button. I can converse an thought into it. It goes and it runs it by means of ChatGPT provides me the abstract, some tales I could possibly do and a few observe up questions after which dumps it into notion.

Like that to me is sort of a superpower. Like that helps me create content material and really feel like I by no means lose that. These inventive moments that I’ve that so many people do. I believe the constructing, our second mind type of factor goes to be even simpler. Like I see that simply being constructed into voice memos on Apple and you may inform it what, you recognize, the place do you wish to put that database?

In order that type of stuff excites me as a creator. That I can, as I provide you with concepts, I’m in a position to inform these tales higher and faster to my viewers.

[00:37:31] Mike Allton: I believe you’re completely proper. And I’m glad you talked about how AI goes to assist us personally, as a result of the connection isn’t apparent there. It’s not essentially serving to you construct a graphic, however in case you have a private AI assistant that’s saving you time in different areas, meaning you’ve acquired extra time to spend on being inventive and considerate.

And, and dealing in your enterprise or working with shoppers or no matter it’s, these of you listening are doing. So I actually admire you sharing that. That’s tremendous highly effective. And I couldn’t agree extra with the clips as a result of I believe the primary time I attempted to make use of Descript to discover a clip, the primary clip it gave me was my introduction to the present.

Precisely. No, no, no, that isn’t. Clip of the visitor sounding good. That was me saying, Hey, welcome to AI advertising affect. In order that wasn’t so good, however you recognize, what’s fascinating is a chat GPT 4 Oh, which I’m, I’m utilizing by means of Magi has been remarkably nice at pulling out quotes. So I did an episode with Andy Crestodina that, that dropped just lately, and it pulled out three or 4 quotes from that episode that I used to be in a position to simply share, spotlight in a publication or put into quote graphics.

They usually had been spot on. So yeah, it’s undoubtedly getting higher. Jeff, this has been incredible. Thanks a lot for many who wish to study extra, who may wish to attain out to you to collaborate or use a few of your providers,

[00:38:47] Jeff Sieh: the place ought to they go? Jeff Sieh. com is the very best place. That’s J E F F. S as in Sam, I E H, that’s I earlier than E, particularly in Sieh.

That’s how my mama informed me the way to spell my title. The, one of many issues is, is like, these things adjustments on a regular basis. Like, new instruments come and go. I’ve a factor that I, I, it’s free, I’d love to present it to you. It’s, when you go to jeffc. com, It’s acquired all of the instruments that I exploit for my enterprise. It’s acquired all these AI instruments in it.

I replace it nearly weekly as a result of I come throughout a brand new one and it tells you the way I’m utilizing it. It’s truly a Notions database that it’s revealed to the net that you’ve entry to. You don’t need to have Notion. You possibly can simply go view it, but it surely’s acquired all my instruments in it. Lots of people actually prefer it.

It’s very, very useful. So it’s jeffsieh.com/toolbox.

[00:39:31] Mike Allton: Improbable. Thanks, Jeff. I’m additionally going to twist his arm and make it possible for he provides me the hyperlinks to all the opposite instruments that he talked about within the present in order that I don’t need to analysis all that folk. That’s all we’ve acquired for right now. Thanks a lot for listening.

Please don’t neglect to observe us on Apple, the AI in Advertising: Unpacked podcast, and go away us a assessment. I’d like to know what you suppose till subsequent time. Welcome to the grid. Thanks for becoming a member of us on AI in advertising unpacked. I hope right now’s episode hasn’t. Actionable insights to combine AI into your advertising methods.

In case you loved the present, please subscribe in your favourite podcast platform and contemplate leaving a assessment. We’d love to listen to your ideas and reply any questions you may need. Don’t neglect to affix us subsequent time as we proceed to simplify AI and aid you make a actual affect in your advertising efforts till then preserve innovating and see simply how far AI can take your advertising.

Thanks for listening and have a incredible day.

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