As a content material creator, I do know model identification is every little thing. My viewers needs to know what makes me totally different, why I create content material, why they need to belief the knowledge I put out, and why I’d promote a services or products.
The identical is true for corporations. Along with the knowledge above, individuals who discover your organization on-line wish to learn about your mission, imaginative and prescient, and how one can assist them remedy their issues.
One of the simplest ways to convey all this and set up a strong model identification is to do what I did with my very own web site — create a profile. In my case, it is a creator profile, however for you, it would be an organization profile.
Unsure what an organization profile is or tips on how to create one? Don’t be concerned — I obtained you coated with a breakdown of every little thing that you must learn about constructing an organization profile.
What’s an organization profile?
An organization profile introduces a enterprise’s mission, objectives, imaginative and prescient, and historical past. Normally, a profile contains an ‘About Us’ part that narrates how the corporate was based and its whys, and a piece that introduces management crew members.
An organization profile serves a number of functions, however two of its major objectives are to attach with prospects and appeal to buyers for funding alternatives.
Why Firm Profiles Are Vital
As you possibly can see on my profile, firm profiles transcend a daily About web page. My profile particulars how I began, why I create content material, and my journey to lastly beginning the weblog.
A easy About web page would usually solely embody a quick overview of who the corporate is and some extent of contact.
Your organization profile would present your organization’s beginnings and why you proceed to serve prospects. Basically, it humanizes your model. Moreover, an organization profile:
1. Differentiates Your Model
In line with my profile, my model‘s story began with my sister’s Sailor Moon VHS tapes. These tapes ultimately led me to create content material centered round anime and totally different “nerdy” leisure facets.
My model’s story is in contrast to some other, and the identical goes for yours. No two corporations have the identical founding story or motive for present.
Your historical past and values are integral elements of your model positioning technique, and an organization profile is the place you possibly can point out this data with out feeling such as you‘re speaking somebody’s ear off.
2. Can Justify a Greater Value Level.
An organization profile is an ideal alternative to point out the work that goes on behind the scenes, thus justifying why your costs could also be larger than others in your trade.
For instance, luxurious vogue home Prada’s firm profile emphasizes the corporate makes use of uncooked supplies which can be meticulously sourced and solely produced for the style home.
This creates a way that you just’re paying extra for higher-quality gadgets. It additionally explains why I can by no means afford them.
3. Builds Your Status.
My content material creator profile emphasizes that I‘ve been an anime fan since childhood and reveals how I developed my abilities for years as a journalist. My viewers is aware of I’m an skilled creator who additionally occurs to be a complete nerd.
My viewers trusts I‘ll present high quality content material rooted in my ardour for the medium. It’s a popularity I maintain dearly.
Take into consideration what you need your organization’s popularity to be. Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model?
You possibly can construct your popularity by way of advertising and marketing, service, and gross sales campaigns, however it all begins with a well-curated profile.
Easy methods to Write a Firm Profile in 11 Steps
- Begin with an organization profile template.
- State the aim of the corporate profile.
- Resolve in your firm profile design.
- Inform your story & be genuine.
- Add your organization’s mission assertion.
- Write your organization’s historical past.
- Describe the services and products you provide.
- Title the awards your organization has acquired.
- Add your buyer’s testimonials.
- Embody a name to motion.
- Add your organization’s contact data.
You didn‘t assume I’d inform you what an organization profile is and not inform you tips on how to write one, did you? Haven’t any worry, listed here are 11 steps to information you on tips on how to write your organization profile.
1. Begin with an organization profile template.
Obtain the Free Firm Profile Templates
No want to start out from scratch. HubSpot has six free firm profile templates for organizing and sharing your profile. Obtain these templates without spending a dime and comply with the following steps on this article.
2. State the aim of the corporate profile.
Your assertion should align with what you‘re making an attempt to perform. Let’s say your objective is to draw buyers. In that case, it’s best to embody:
- Your corporation’s efficiency
- The worth of the merchandise you promote
- The corporate’s income
Then again, if you wish to appeal to prospects, it is best so as to add the corporate values to your profile.
The aim of an organization profile ought to act as your information all through the method, so take your time on it.
3. Resolve on the format or type.
Have you ever ever clicked off a web page as a result of its format or type was too jarring or tough to navigate? In that case, you understand first-hand how vital the correct type and format is to an organization profile.
When designing your profile, think about your viewers. For instance, it‘s finest to stay to the normal format for an accounting agency. That’s, record the corporate’s achievements and awards.
Then again, for those who’re in a vogue or social media advertising and marketing agency, you have to be artistic and visible.
I really like the homepage for Dept, a advertising and marketing know-how firm with an progressive and visible homepage that aligns with its affords and reveals off its creativity.
Do not be afraid to experiment or go wild together with your concepts so long as they resonate together with your audience.
4. Inform your story & be genuine.
One million different companies promote what you‘re promoting, however nobody else shares your story. Your story is what makes you distinctive. Don’t simply write numbers and dates; let your prospects know who you’re.
Be susceptible and inform them why you began your online business.
For instance, one in every of my favourite manufacturers, Thursday, may be very candid about why it began promoting boots. Thursday’s profile says:
“Thursday was constructed out of our personal frustration. Clunky work boots or delicate vogue boots? Low cost footwear that collapse after a couple of wears, or extremely overpriced footwear? It did not appear proper that we needed to make these trade-offs. There needed to be an alternative choice.”
What impressed you? Share the unhealthy and the great – it mustn’t be glamorous. It solely must be genuine.
5. Add your organization’s mission assertion.
If you do not have a mission assertion, it‘s time to craft one. Writing a mission assertion to your firm isn’t as scary because it sounds, and there’s no must overthink it.
When crafting a mission assertion, I take into consideration these three questions:
- Who you serve – your goal client
- How do you do it – what services or products do you present to resolve their issues?
- What makes you totally different – why ought to your shoppers purchase from you or belief you over your opponents?
Let your solutions information your assertion.
6. Write your organization’s historical past.
Rising up, I all the time thought historical past was boring — however that‘s not all the time the case relating to an organization’s historical past. As I mentioned, each firm has a novel story, and detailing your wealthy historical past is a good way to face out.
Simply make sure you recount your story chronologically; in any other case, it would confuse your readers. You are able to do it in a paragraph or a timeline format if it reveals a move.
One other tip is to keep in mind that much less might be extra. As tempting as it’s to share all of your milestones, follow the main ones to keep away from overwhelming the reader.
7. Describe the services and products you provide.
The following step is to explain what your organization affords. You possibly can select a couple of of your finest services or products and provides an in-depth description or just record every little thing your online business affords.
8. Title the awards your organization has acquired.
You probably have acquired any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the neighborhood a motive to belief you.
9. Add your buyer’s testimonials.
Your prospects might take every little thing you say with a grain of salt, however they’ll consider different prospects who’ve used your merchandise. This is a superb approach to promote your online business with out having your services or products come off as hard-sell.
When you‘re a B2C enterprise, merely embody a few of your buyer’s finest quotes tied together with your finest worth merchandise. When you’re a B2B enterprise, have a testimonial from essentially the most outstanding consumer in your profile.
Hedley & Bennett, a restaurant put on firm, options buyer critiques and testimonials on its homepage.
10. Embody a name to motion.
Whereas not necessary, I strongly recommend a name to motion as a result of it could solely assist. It will probably urge folks to guide an appointment, make a purchase order, and so forth.
Take into consideration what you need the readers to do after studying the profile — go to your department, take a look at your web site, or name you? Merely embody it on the finish of your profile. This brings us to our final step.
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11. Add your organization’s contact data.
Okay, so that you bared your organization‘s soul by way of your organization profile, and readers have extra enthusiasm for your online business and wish to work with you — now what?
Effectively, the following step could be to contact you, however they will’t try this in case your data is not straightforward to identify.
Embody in your profile all of the doable methods your prospects can attain you. This will likely embody however shouldn’t be restricted to social media profiles, web sites, telephone numbers, fax, e mail, and bodily handle.
Be sure it is seen to anybody who reads your organization profile.
Firm Overview Template
Now that we’ve gone by way of all the mandatory steps that you must create an organization profile, it is time to put all that into motion. Right here is a straightforward firm overview template that may aid you get began.
Our Story
[Company name] was based in [Year], and we’ve achieved a lot through the years. To create a world the place [ the solution your business solves] has all the time been our objective.
Our Founder and CEO [Name] was impressed to start out this firm by [ one or two sources of inspiration].
At [Company Name], we encourage our neighborhood to [ a positive statement about your brand].
Meet our Crew
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
Our Mission, Imaginative and prescient & Values
Mission
Our objective is to offer our prospects with the very best [ service or product] at the very best market value with out compromising high quality.
Imaginative and prescient
To be essentially the most dependable [ service or product] supplier and improve [what your product or service does].
Core values
[List your company’s core values]
What Our Clients Are Saying
[Insert customer’s testimonials]
Contact Data
Location
Web site URL
Social Media Pages
Cell Quantity
Firm Profile Examples
1. Starbucks
Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer ambiance, and even folklore relating to the identify. Better of all, they handle to drag off sounding real and grandiose.
I do not know many different espresso shops that might declare that their mission is “to encourage and nurture the human spirit.”
Starbucks’ firm profile is a improbable instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors by way of its mission and values.
2. Wales Bonner
If your organization has an thrilling and mental historical past, you would possibly think about making a profile like Wales Bonner’s.
It begins with an impactful assertion:
“Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”
After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from when she was a university pupil, in addition to the accolades she has acquired by way of her ingenuity in design.
With a great stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and progress.
3. Diehl Group Architects
Have a look at Diehl Group Architects’ firm profile for each cleanliness and ease of use.
The net web page makes use of clickable bins to separate subjects, permitting customers to decide on which topic to be taught extra about. Moreover, your entire design mirrors the corporate‘s objective, together with the web page’s background, which shows a flooring plan.
4. Bloomberg
Customers use video as an integral a part of their journey with manufacturers, so that you would possibly think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.
Bloomberg‘s profile proves the corporate is aware of its viewers as a result of it affords fast statistics and hyperlinks to different website areas, reminiscent of Careers and Tech. Whereas different companies would possibly do nicely in offering a artistic, long-form story, Bloomberg’s typical demographic is probably going extra analytical.
5. Nike
You possibly can immediately perceive Nike’s two major functions — health, folks, and inclusion.
If you land on its web site, you are greeted by a daring assertion: “Carry inspiration and innovation to each athlete* on the earth.”
The asterisk implies, “You probably have a physique, you’re an athlete.” As you scroll, you will see data on its inside variety and inclusion initiative, international neighborhood impression, and sustainable enterprise program, with little or no point out of its merchandise.
Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to consider in its model earlier than buying a product.
6. Seattle Cider
Seattle Cider Firm‘s profile is minimal and engages viewers by way of compelling animations that exhibit the corporate’s cider choice.
The web page flows seamlessly and offers vital data relating to the product earlier than displaying the corporate’s mission and values.
This profile is a superb instance of an organization that understands its customers’ issues (on this case, high quality substances) and addresses these points whereas nonetheless displaying character and aptitude.
7. Delta
Delta‘s web page is well-organized by subject and showcases the corporate’s values, together with efforts to have interaction with the neighborhood and promote sustainability.
It contains transient meta-descriptions under every class, and the design permits customers to click on by way of to be taught extra. Delta’s firm profile is straightforward and uncluttered however contains all the mandatory data to exhibit its uniqueness.
8. Roam Loud
Roam Loud’s firm profile is a superb instance and inspiration for any model with a private story.
It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with a listing of values. In between, the founder clearly states why she created her model and why its existence is vital to her and potential consumers.
9. MAD Architects
MAD Architects‘ firm profile is a superb instance of simplicity and informativeness.
The profile isn’t shy in regards to the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on totally different tabs on the identical web page.
By leaning into a robust model voice and giving particulars about its service, prospects have the knowledge they should resolve for themselves.
If your online business is a pacesetter in your subject, think about creating one just like MAD Architects.
10. Topicals
Topicals is a skincare firm that gives merchandise and training to assist folks goal and find out about flare-ups. It has a one-of-a-kind about us web page that’s interactive and offers a enjoyable expertise for website guests.
If you land on the web page, you instantly see a number of interactive playing cards, the primary of which describes its mission.
When you’re performed studying about its objective, you possibly can be taught extra in regards to the firm by clicking on the opposite playing cards or just choosing the knowledge that’s most related to your wants.
Examples of Firm Descriptions
Listed below are some examples of firm descriptions that improve their organizations’ firm profile.
1. HubSpot
On HubSpot‘s profile web page, you’ll discover a transient description of the corporate’s mission and what it does. In just some phrases, HubSpot explains that the corporate’s objective is to assist companies develop by way of its specialised inbound software program.
2. H&H Wealth
On the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her prospects to stroll the journey together with her.
She additionally makes a promise to her shoppers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a associate reasonably than a vendor.
3. Dope Espresso
Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black neighborhood. Its web site describes the corporate’s historical past and mission.
Nonetheless, a single line stands proud as a robust and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”
4. Authentique Company
Authentique Company offers the proper quantity of data upfront to explain what it’s and its mission and values — leveraging the ability of identification in model campaigns that replicate cultural identities reasonably than erasing them.
I additionally love the use if the time period “code switching,” which is a time period girls of coloration like myself know too nicely. This reveals Authentique Company understands and pertains to its viewers.
It’s an ideal instance of tips on how to shortly and succinctly convey your message to website guests.
5. The Cru
The Cru is a service that connects members with like-minded girls to gas private {and professional} progress. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she shaped the group and the way she owns “Cru” (a play on the phrase “crew”).
This abstract is a testomony to the worth of the service. The “letter from the founder” type additionally feels private and welcoming.
6. Carol H. Williams
Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nonetheless, it shows a snapshot of what the corporate is all about on its “Crew” web page.
It emphasizes its core values and makes use of stylish language (“#squadgoals”) to determine that it retains up with the present developments.
7. Cafe Con Libros
Cafe Con Libros doesn’t have an about us web page.
Nonetheless, it does have an organization description that clearly explains its mission and values in two quick sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist neighborhood bookstore and occasional store.
Via our alternative of books, programming, and nice espresso, we endeavor to create a vibrant neighborhood house the place everybody, particularly womxn -identified folx, really feel centered, affirmed, and celebrated.”
8. Customized Collaborative
Customized Collaborative helps no/low-income immigrant girls construct entrepreneurship abilities that assist them reach a sustainable vogue.
Its About Us web page options important need-to-know data for anybody seeking to them for help, thinking about donating to the trigger, or just seeking to be taught extra in regards to the enterprise.
What’s an organization profile template?
An organization profile template is a pre-designed framework an organization can use to show vital data, reminiscent of the corporate identify, emblem, historical past, and mission assertion.
Customers can swap out texts and pictures to tailor the template to their model. Nonetheless, startups must be cautious about being overly reliant on templates.
You need your organization to face out amongst the competitors and to your firm profile to stick to your distinctive branding. So, for those who use a template, be sure to regulate it sufficient to make it distinctive to your model.
Easy methods to Use a Firm Profile Template
I‘m a really thorough particular person, so in fact, I’m going to depart you with some further firm profile template concepts and tips on how to use a template. Simply click on the hyperlink under and comply with alongside for a breakdown of the totally different sections inside a profile.
Obtain These Templates for Free
Irrespective of the template, make sure that your profile contains the next:
- Firm identify
- Established date
- Bodily handle per location
- Contact data
About Us / Our Story / Our Starting
On this a part of the corporate profile, you’ll need to incorporate a quick introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate‘s mission assertion, and/or the corporate’s imaginative and prescient and objective.
You do not essentially have to incorporate services or products on this part but, however focus in your greater that means and the way you stand out from opponents as an alternative. Inform your story in a compelling approach.
For example, HubSpot begins its About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world.” HubSpot would not point out its merchandise till additional down the web page.
If you wish to add your organization historical past in a extra compact approach, think about including an organization timeline like this one:
Our Mission / Values
Right here, that you must say what your organization stands for on a bigger scale. You possibly can state your final objective and your hopes to your services or products. Have a look at these inspiring firm imaginative and prescient and mission assertion examples for concepts. This is an instance:
Our Crew
Present an image or transient paragraph describing your crew. You possibly can deal with management or clarify your organization’s tradition. In the end, this part ought to assist customers perceive how your workers can uniquely serve them.
Our Product / Companies
Describe a high-level overview of what your product is and the way you hope it would positively impression the person’s life. You possibly can hyperlink to a Product web page if vital, so hold this part comparatively basic.
Firm Profile Templates
1. Gold and White HubSpot Firm Profile Template
In order for you a clear firm profile with a pop of coloration, this template is what you are searching for. It is particularly acceptable in case your emblem or firm colours already embody gold.
2. Blue HubSpot Firm Profile Template
Perhaps you wish to hold issues easy and minimal with a darker blue hue and a heavier deal with imagery. In that case, take a look at this firm profile template, additionally obtainable from HubSpot.
3. Minimalist Geometric HubSpot Firm Profile Template
Are you a minimalist? Do you want rhombuses? In that case, then you definately’ll take pleasure in HubSpot’s minimalist, geometric firm profile template.
4. HubSpot Firm Profile Template 5
Cool colours, just like the blue-green coloration featured within the template under, can encourage a relaxed power. So, this template is a superb alternative if you’d like a chilled power related together with your firm.
5. Cream and Navy Blue HubSpot Firm Profile Template
I simply love a great minimalist template with aesthetically pleasing coloration pairings. I imply, who would not?
6. Know-how Firm Profile Template
This is not among the many templates we provide, however I nonetheless adore it as a result of it is visually attention-grabbing with the gradient graphics within the background, and it contains my favourite coloration—purple.
7. Tangerine Firm Profile Template
This template has a extra eclectic coloration palette however makes use of shapes and clean areas to maintain the template from showing too busy and distracting.
8. Colourful Firm Profile Template
If your organization is within the artistic trade and loves coloration, then this template could possibly be an ideal illustration of your online business.
9. Tiffany Startup Firm Profile Template
I like this template loads as a result of the icons within the higher proper nook embody hyperlinks to your organization’s social media.
10. Blue and White Minimalist Firm Profile Template
Once more, you possibly can’t go flawed with minimalism and a pop of impartial blues. Nonetheless, for those who don’t love coloration and also you need one thing a bit of brighter, you possibly can simply swap out the blue to your firm colours.
11. Yellow and Inexperienced Fashionable Firm Profile Template
The checkerboard sample provides a pleasant flare that guides your eyes down the web page to the vital content material, reminiscent of your organization identify and make contact with data.
12. Orange White Fashionable Firm Profile Template
Canva calls this orange and white, however that appears crimson to me. Both approach, the template offers ample house to your emblem, identify, imagery, and data.
Begin Your Firm Profile At the moment
And there you could have it — every little thing that you must learn about placing collectively an organization profile. When you nonetheless want a bit of further assist, remember to scroll up and click on on the hyperlinks to our templates.
Editor’s Word: This put up was initially revealed in January 2019 however has been up to date for comprehensiveness.