2022, one other eventful yr. We navigated our means by way of new challenges and new advertising traits that proceed to maintain us on our toes. However with all this “new,” we nonetheless made positive we advanced our methods to face out and join with our viewers.
This yr has introduced a renewed deal with nurturing present buyer relationships, by establishing belief, creating lasting impressions and offering worth, all within the pursuit of true connection. We consider that connecting with our clients is how we measure success – so this development, for us, is one that may go properly into 2023 and past.
We’re proud to say our platform and our clients have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out on a fruitful 2022, let’s take a second to look again and acknowledge the achievements and milestones we’ve achieved.
Collectively, we made an impression
This yr, Marketing campaign Monitor clients used our platform to ship extra emails than ever earlier than – 31,985,621,168 to be precise, that had been opened up in 248 nations the world over*. That’s some critical attain!
And, you designed 491,373 e-mail templates that made positive you stood out within the inbox.
You embraced expertise and leveled up your e-mail advertising sport
You harnessed the facility of e-mail, A/B testing 140,663 campaigns and establishing 41,382 automated journeys. Consider all the extra engagement and conversion you drove!
Our new product releases made it simpler so that you can create impactful campaigns
2022 featured a few of our most enjoyable releases up to now. We debuted 26 new options that centered on supplying you with a better, sooner and naturally less complicated solution to create impactful campaigns that take your advertising to the subsequent stage.
Our greatest and most enjoyable launch for 2022 was the launch of Marketing campaign Monitor SMS – which is now obtainable to contracted clients sending SMS to the USA, UK, Australia and Canada, with expanded availability coming in 2023 (watch this area)!
Our monumental SMS launch now offers our clients entry to one of the crucial highly effective and efficient advertising channels, to allow them to join and convert like by no means earlier than:
- The identical intuitive marketing campaign creation interface as e-mail, so that you’ll discover it simple to get your SMS campaigns up and operating quick.
- Improve the pace of return in your advertising funding by encouraging rapid motionout of your subscribers.
- Seamlessly seize SMS permissions so you possibly can develop your record, enhance gross sales and drive urgency with extra contact factors.
However we didn’t cease there. Listed here are the a number of the different function highlights:
Try all our product enhancements from 2022, right here: What’s New in Marketing campaign Monitor.
You possibly can depend on us
We supported you with a 99.51% supply fee for all e-mail campaigns despatched. And with 99.98% app availability, your expertise was seamless with minimal interruptions.
Our crew had your again each step of the way in which
While you wanted assist, you really liked that we have now a devoted assist staff, with actual technical experience – and we all know this as a result of 90% of you had been glad with how our staff resolved your requests.
We maintain you forward of the curve with greatest practices
We love creating content material to assist you in product greatest observe and show you how to navigate advertising trade shifts and traits. We look ahead to bringing you much more content material and connecting as a neighborhood by way of occasions in 2023, however for now let’s take a look at some highlights from 2022.
- SMS Greatest Practices Assets Hub: Our staff has carried out a ton of analysis on SMS greatest practices (so that you don’t must).
- E-mail Academy: Desire Heart greatest practices: We added a brand new on-line e-mail advertising course to our E-mail Academy household
- Signals22: our digital relationship advertising occasion, hosted by Marigold, introduced you 30 displays over 4 days mapped to the 4 phases of relationship advertising – Purchase, Interact, Personalize and Retain. Watch the periods on-demand.
- Deliverability Q&A: We all know how vital deliverability is to you, so we sat down with our in-house deliverability skilled, John Peters, that can assist you maximize inbox placement and engagement throughout the busiest time of the yr.
- We launched over 20 new trendy e-mail templates that show you how to drive curiosity and engagement in your e-mail applications. Discover them beneath the ‘newest class’ within the e-mail builder.
And collectively, we reached new heights
It’s due to our partnership with you that we obtained trade recognition. Listed here are a few awards we’re pleased with;
As part of the Marigold household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to all the Marigold working in direction of a extra inclusive and accountable enterprise.
Marigold was additionally chosen as one of many hottest advertising tech firms of 2022 by Enterprise Insider and “Greatest Total MarTech Firm” for the third consecutive yr by MarTech Breakthrough Awards.
Nevertheless it wouldn’t have been potential with out you
We’re proud to be a companion who can develop alongside the altering advertising panorama and show you how to seamlessly join together with your viewers, it doesn’t matter what challenges come up. Whether or not these adjustments are the way in which we devour info, adjustments to laws and insurance policies, and even adjustments to advertising methods within the present financial local weather – we’re all the time able to adapt and pivot. Marketing campaign Monitor’s coming Client Traits Index will forecast a few of these adjustments anticipated all through 2023, so you possibly can confidently navigate the brand new yr (keep tuned for extra!).
Yearly, we will’t think about being extra impressed than we already are by the entrepreneurs who creatively use Marketing campaign Monitor to attach with their clients. However right here we’re, wrapping up 2022, feeling much more impressed than ever. We are able to’t wait to see what the subsequent yr brings – and we look ahead to being part of your journey in 2023.
*Utilizing Nation Codes because the measure ISO3166