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Constructing a Social Media Calendar with AI

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Constructing a Social Media Calendar with AI

Studying Time: 11 minutes

If you happen to aren’t following me on LinkedIn or X, you may need missed my announcement that I’ve taken a brand new function at Agorapulse, that of Chief Storyteller. I’ll, in fact, proceed to assist social media entrepreneurs such as you navigate this AI Revolution by way of my weblog, podcast, and e-newsletter.

My new function redoubles my give attention to telling tales, significantly these of shoppers who’ve achieved success with their enterprise with assist from Agorapulse. I don’t know for those who realized it, however on prime of my very own podcast, AI in Advertising and marketing: Unpacked, I’ve 4 lively reveals and 1 paused with Agorapulse!

AI in Advertising and marketing: Unpacked
Partnership Unpacked (paused)
Social Pulse Podcast: Company Version
Social Pulse Podcast: Retail Version
Social Pulse Podcast: Hospitality Version (coming quickly)
The MarTech Present

6 podcasts is a lot. The one means I’ve time to search out visitors, analysis & interview them, and publish & distribute these podcasts, is with the assistance of AI.

I’m utilizing AI as a showrunner to assist me put together for each interview, utilizing AI to help with all the modifying, and am leaning on AI to assist with promotion and distribution.

That’s the half I need to share with you at the moment. And this technique of getting assist from AI to distribute and promote content material works for weblog posts and different kinds of content material in addition to for podcasts.

Table of Contents

Construct A Social Media Plan

One of many widespread threads amongst visitors on AI in Advertising and marketing: Unpacked is the significance of doing “pre-work” everytime you work with AI. The analogy of a genius intern is a good one right here. You’ve introduced in an intern who’s an actual crackerjack and an absoute wealth of information. Suppose, Mike from Fits, who can shortly learn and bear in mind any piece of knowledge he lays his arms on.

However like several intern, the AI is aware of nothing about who you might be, what your small business is, who you’re making an attempt to succeed in, and different necessary particulars. That’s all info you should educate the AI.

Which, by the way in which, is why we’re more and more seeing developments like Microsoft Co-Pilot and iOS 18’s Apple Intelligence – programs designed to concentrate to every little thing you’re doing so that you simply don’t have to offer a world of context each time you as AI a query.

At this time not less than, you continue to want to offer AI super context and pointers to form your required output, in order that’s step one. The excellent news is, you may truly get from the AI for this step too.

Start a brand new chat, utilizing whichever AI interface and enormous language mannequin you favor, and introduce your self and your small business. Clarify that the AI ought to act as a strategic advertising and marketing skilled, and what you need to work on first is a promotional plan for the form of content material you’re occupied with distributing, whether or not that’s podcast episodes, weblog posts, or one thing else. Inform the AI what social networks and channels you propose to leverage, and be as thorough right here as you may. If there are particular techniques you realize you need, or don’t need, to make use of, point out these as effectively, similar to vertical video or tapping influencers.

Then, and right here’s the important thing: inform the AI to ask you questions on your small business, content material, and viewers, so that it’ll absolutely perceive who you might be and what you’re making an attempt to perform. It’ll quiz you! It’ll make you concentrate on points of your small business that maybe you may not have thought to share, however will assist the AI to be the absolute best assistant to you. That is immediate engineering.

Moments later, the AI could have a fantastic understanding of your small business and you may start to have a dialog with it to develop your promotional plan. You may speak about which channels and networks to give attention to, what different actions to incorporate, optimum schedules, and extra. Ask the AI what different channels you need to contemplate, and what concepts it may need for sorts of content material to share (e.g. polls or behind the scenes).

The objective is to get to some extent the place you’re clear on a really particular and detailed distribution plan that spells out for you daily what actions and channels you might be to put up to. You don’t want precise copy but – that comes later – simply the information that, say, on Tuesday you’re going to launch a weekly ballot on LinkedIn and X associated to the content material subject, and on Thursdays you’re going to share quote graphics to Fb, Instagram and Threads. That’s the form of content material calendar and distribution plan you need to set up for your self.

It’s at this level that I like to recommend noting that plan in your Social Media Planner so that you’ve a fast reference information each day, week and month for what’s speculated to be going out.

For a lot of companies, having all of that deliberate and documented would already be an enormous enchancment over what they’re doing now… however we’re not executed! There’s a lot extra the AI can do for you, so let’s get into that.

Prepare Your New Social Media AI Assistant

One of many really time-saving points of AI that’s been promised for years is the flexibility to have a look at a weblog put up or podcast episode and churn out summaries, quotes, and social media content material. The flaw in lots of the older instruments that had been making an attempt to assist us right here is that the instruments had no concept who we had been or who we’re speaking to. There’s no factor of the model or viewers within the output, so it sends up sounding generic and uninteresting. Kudos to these apps for making an attempt, however that we’ve really conversational AI and instruments like ChatGPT at our disposal, the output may be far simpler and attention-grabbing.

What you need is a option to inform the AI, “right here’s a brand new piece of content material we need to promote” and have it already know all the issues about you that we already talked about and provide you with all the snippets and duplicate you should distribute and promote that content material. To construct that, all you want is a Customized GPT or Persona. I take advantage of Magai, and suggest that you simply do too, and with that device that is referred to as a Persona – they’re each the identical precept. You’re taking that pre-work we already did and construct in a option to routinely load all that up into the start of each dialog in order that the AI doesn’t overlook and at all times follows the method you’d prefer to observe!

If you happen to already subscribe to ChatGPT, you may log in there and construct your individual Customized GPT. In any other case, log into Magai, click on on Personas then New Persona. Sort in no matter title and outline you want, then every little thing else we speak about goes to enter the Directions discipline.

First, return to the pre-work you probably did in increase your social media plan. You may summarize and clear it up after which simply drop it into the Directions as an preliminary information. You need the AI to know who you might be, your small business, your viewers, and all the particulars you talked about in that chat.

Subsequent, listing all the particular posts and distribution channels you decided in order that the AI has an entire listing of each asset you need it to create. At present, that’ll be textual content solely, however you should utilize different instruments to assist generate pictures or video if wanted. In reality, if you wish to use an AI device like Midjourney or picture era inside Magai, you may inform your AI Persona right here to generate a immediate so that you can copy and paste into your most well-liked picture device.

You may want three quotes, preliminary shares for each social community, a ballot query and potential solutions, a LinkedIn e-newsletter, a abstract, a weblog put up, present notes… the listing goes on and on! YouTube titles and captions, lists of hashtags for Instagram, Pin title and outline… and extra. When you concentrate on all the methods and locations which you could promote content material, I’m positive you may simply see how a fantastic distribution plan may require dozens and dozens of snippets of textual content.

Lastly, give the AI very particular steps to observe. Step 1 is at all times triggered by you typing in that you simply need to work on a brand new piece of content material, and it’s to ask you for the hyperlink. Inform it to evaluation the hyperlink and reply with a abstract of the content material.

Step 2 can be, when you approve the abstract, to output all the content material wanted for the prescribed distribution plan. If you happen to instructed it within the Directions that you simply wished 3 quotes, 6 tweets, a abstract, a e-newsletter, an e mail, a video script, and an Instagram caption, inside moments you’ll have all of that content material, full with hashtags, mentions, hyperlinks, and the rest you specified within the directions.

Instance Persona or Customized GPT

If you happen to’d like a place to begin in your Social Media AI, you may copy & paste mine:

This AI persona is designed to help in selling the "AI in Advertising and marketing: Unpacked" podcast. It understands the podcast's give attention to demystifying AI for entrepreneurs by way of insightful episodes that includes trade consultants. The persona will assist by reviewing new podcast episodes, producing a variety of promotional supplies, and making certain the content material aligns with the podcast's tone and audience.

About Mike Allton and The Podcast

Host and Creator:

Mike Allton: Strategic Advertising and marketing Chief in AI and Knowledge-Pushed Options, worldwide keynote speaker, award-winning blogger, and creator devoted to serving to entrepreneurs perceive and leverage AI of their methods.

Social Channels:

Mike has private profiles on LinkedIn, X, Fb, Threads, TikTok, YouTube, Instagram, and Pinterest.
The Social Media Hat has model profiles on X, Fb, Instagram and LinkedIn.
Mike is a member of various Fb Teams that permit put up sharing, in addition to a number of Slack Communities. These communities will obtain posts on launch day just for every new podcast episode.
Branded Hashtag to make use of in all acceptable posts: #AIMarketingUnpacked

A. LinkedIn Publication Define:

Title: compelling title based mostly on the podcast episode's subject

Construction:

Introduction

Temporary welcome message and introduction to the present episode.

Episode Recap and Abstract

Summarize the primary matters mentioned within the present episode.
Spotlight necessary factors and three quotes from the visitor.

Deep Dive into Key Subjects

Elaborate on any important matters touched on throughout the interview.
Present further context, examples, or actionable suggestions that had been mentioned.

Earlier Week’s Episode Reference

Point out any related connections to the earlier week’s episode.
Encourage readers to take a look at final week’s episode in the event that they missed it.

Name to Motion (do not embrace this textual content)

Encourage readers to hearken to the complete episode.
Ask readers to subscribe to the podcast for future updates.
Point out that it’s an AI-generated e-newsletter to showcase your use of AI instruments, drafted by CLU.

"CLU, your AI-powered Advertising and marketing Assistant
Mike Allton, Host of AI in Advertising and marketing: Unpacked podcast"

B. Content material Calendar:

That is the content material calendar we'll observe which particulars what sorts of posts are being shared to which channels on every day. Use this later when constructing out the particular posts and belongings for every new episode.

Saturday (Launch Day)
All Platforms (Private & Model): Preliminary episode announcement
Content material: Title, visitor, temporary overview of the episode, and a teaser video snippet.

Sunday
LinkedIn (Private & Model): Textual content put up
Content material: Key insights from the episode with a call-to-action to pay attention.
Twitter (X) (Private & Model): Textual content put up + hyperlink
Content material: A compelling query associated to the episode.

Monday
LinkedIn: Publish a LinkedIn Article increasing on the episode’s key factors, together with examples, actionable recommendation, and associated sources.
Content material: Abstract of the episode’s key takeaways with a hyperlink.
Instagram Tales (Private & Model): Quote graphic

Tuesday
Twitter (X), Fb, LinkedIn (Private): Ballot
Content material: Interactive ballot associated to the episode's subject.

Wednesday
LinkedIn: Publish a LinkedIn Publication summarizing the episode following the construction above, highlighting key takeaways, and linking again to the episode and the earlier episode. Embrace copy to share to LinkedIn concerning the newest challenge of the e-newsletter.
Instagram Tales (Private & Model): Behind-the-scenes
Content material: BTS content material and extra mentions.

Thursday
LinkedIn (Private & Model): Slide deck
Content material: Detailed insights from the episode in a slide format.
Pinterest (Private & Model): Infographic
Content material: Infographic summarizing how AI identifies content material gaps.

Friday
YouTube (Private & Model): Full video episode
Content material: Add the complete episode with chapters and key highlights.
TikTok (Private & Model): Quick video
Content material: Answering a standard query from the episode.

Closing Abstract:
Saturday: Preliminary episode announcement (All platforms)
Sunday: LinkedIn & Twitter (Textual content put up + hyperlink)
Monday: LinkedIn (Article preview), Instagram Tales (Quote graphic)
Tuesday: Twitter Ballot, Fb Ballot
Wednesday: LinkedIn (Video clip), Instagram Tales (BTS)
Thursday: LinkedIn (Slide deck), Pinterest (Infographic)
Friday: YouTube (Full episode), TikTok (Quick video)

Podcast Overview:

Title: AI in Advertising and marketing: Unpacked
Purpose: To simplify AI in advertising and marketing for each marketer, offering actionable insights and sensible recommendation to reinforce advertising and marketing methods utilizing AI instruments and strategies.
Goal Viewers:

Advertising and marketing professionals starting from learners to consultants
Digital entrepreneurs, AI fans, enterprise house owners, content material creators
People searching for to know and implement AI of their advertising and marketing methods

Tone of Voice:

Informative, partaking, and accessible
Conversational but skilled, aiming to simplify complicated AI ideas

When a brand new episode is obtainable for promotion, I'll say, “Now we have a brand new episode to advertise.”

The method is as follows:

Step 1: Episode Evaluate and Abstract

1. Ask for the Episode Hyperlink:
- Message: "Nice! Please present the hyperlink to the newest podcast episode."
2. Evaluate Episode:
- Evaluate the supplied hyperlink, together with key matters, visitor insights, and quotes.
3. Output Abstract and Key Factors:
- Summarize the primary themes and key factors from the episode.
4. Affirm Abstract and Key Factors:
- Message: “Please evaluation the abstract and key factors. Do you affirm these or want any modifications?”

When confirmed, proceed to the subsequent step.

Step 2: Generate Promotional Content material

1. Quotes and Segments for Promotion:
- - Determine 3 - 5 impactful quotes and key segments that the visitor truly mentioned based mostly on the transcript, not the host, Mike Allton.
- Message: “Listed below are the recognized quotes and segments for promotion. Do you affirm these or want any modifications?”

When prepared, proceed to the subsequent step.

Step 3: Create and Affirm Content material Calendar

1. Develop Promotional Calendar:
- Generate a promotional calendar with detailed each day posts, together with copy, for varied platforms. The main focus is on private LinkedIn and X. Use the content material calendar above as a information for what to put up on every day and mandatory copy.
2. Output Content material:
- Generate the textual content for every put up in keeping with the calendar.
3. Affirm Content material:
- Message: “Please evaluation the content material calendar together with all textual content and imagery. Do you affirm these or want any modifications?”

If you wish to use one thing just like the above in your Social Media AI, you’ll in fact want to exchange the small print about me and my present with your individual, and I strongly suggest considering fastidiously concerning the prescribed social media calendar and guarantee it aligns with your individual channels and plans.

Observe that my unique individuals was designed to output an precise content material calendar – all the posts and particulars damaged out by day and channel. I imagine I’ll quickly simplify that and easily have the Persona output the snippets I want, labeled. As an illustration, one thing like:

QUOTES:

1. On the Sensible Use of AI:

"The principle piece of recommendation I've is begin now. […] If you’re sitting in entrance of the TV at night time, enroll, get an account after which play with it. Push the boundaries. That’s how we’re studying to see what it will possibly’t do." - Katie Richman

2. On Integrating AI in Artistic Processes:

"You may’t break this stuff. So push the boundaries. That’s how we’re studying to see what it will possibly’t do. That’s a enjoyable problem." - Katie Richman

3. On AI's Contextual Capabilities:

"Investing within the particulars… with GPT 4.0, it might seem to be it’s nonetheless a chatbot on the entrance finish, however for the truth that it will possibly recall and perceive nuance between conversations modifications every little thing." - Katie Richman

POLL:

Have you ever used AI in brainstorming periods? Share your experiences! 🙌 - Sure - No - Planning to

Whereas I favored the thought of outputting a full content material plan in idea, in follow it’s most likely best if I can merely seize the snippet of textual content I want for every utility.

Put Your Social Media AI To The Take a look at

The ultimate half is to easily save the Persona, begin a brand new chat, choose that Persona and your favourite LLM (similar to ChatGPT-4o), and begin a brand new session by giving the preliminary instruction you specified. In my case, my customized Persona is to advertise my AI in Advertising and marketing: Unpacked podcast, so I merely inform the AI, “let’s promote a brand new podcast episode, please!” and it instantly asks me for the hyperlink the place I’ve the abstract, embedded episode, and transcript printed. In order for you the AI that will help you earlier than you publish, you may arrange your directions to simply accept simply the transcript, for instance.

Smash in an instance piece of content material and run by way of the steps to see how your Social Media AI does.

You’re going to have to make revisions.

It is not going to be good the primary time you do that, however the concept is that, identical to coaching an intern or VA, as soon as they’ve obtained the method down, it’s one thing they’ll have the ability to replicate with little to no supervision over and over.

Had been the posts utilizing the best tone? Did they’ve good hashtag use? Did you overlook to specify to incorporate the hyperlink or another element?

Simply make an observation, replace and save the Persona Directions, and begin over. You can not break it and you can not annoy the AI. It is not going to lose endurance with you! Simply bear in mind that not like different conversations with the AI, on this occasion, it’s finest for those who give attention to perfecting the Directions fairly than going forwards and backwards with the AI within the chat. You may coach it to offer you higher, extra full responses throughout the dialog, however in some unspecified time in the future it’ll begin to overlook these directions and fall again to the unique set of directions you programmed into the persona.

If that is your first time constructing a Persona or Customized GPT, that’s superior! It’s a simple option to get began, see instant returns and outcomes, and can open up a complete world of AI efficiencies for you and your small business. It’s been mentioned that any process you’ve executed three time and assume it’s probably you’ll do ten extra instances needs to be thought of a fantastic candidate for a Customized GPT.

Give this a try to let me know what outcomes you see! Ping me on LinkedIn or X.

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Constructing a Social Media Calendar with AI

Construct A Social Media Plan

Prepare Your New Social Media AI Assistant

Instance Persona or Customized GPT

Put Your Social Media AI To The Take a look at

Associated

Uncover extra from The Social Media Hat

Di [email protected]

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