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How you can Maximize Your Social Media Presence with AI [Endless Customers Podcast Ep. 55]

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How you can Maximize Your Social Media Presence with AI [Endless Customers Podcast Ep. 55]


About This Episode

Time is a treasured commodity. As a enterprise proprietor, advertising and marketing, or gross sales skilled, you are probably juggling a number of duties, leaving little room for creating and sustaining a strong social media presence. Sound acquainted? You are not alone. Many medium-sized companies, even these pulling in over $5 million in annual income, battle with this very difficulty.

However what if we informed you there is a approach to dramatically enhance your LinkedIn engagement with only one hour of effort? Intrigued? Let’s dive into an eye-opening experiment performed by Brian Casey, a head coach at IMPACT, and discover how AI instruments like Opus Clip can revolutionize your social media technique.

The One-Hour Problem: A Sport-Altering Experiment

Brian Casey, like many busy professionals, discovered himself with a spare hour and a want to profit from it. His aim? To see what he may accomplish by way of private branding by way of previous video content material that had already been created. The outcome? A social media experiment that yielded extra LinkedIn traction than he’d seen up to now 5 years.

Here is what Brian did:

  1. Utilized present long-form video content material
  2. Used Opus Clip, an AI-powered video enhancing device
  3. Created and scheduled ten social media posts for LinkedIn
  4. Distributed these posts over a two-week interval

The Final result: Shocking Engagement and Attain

For fairly minimal effort, the outcomes have been fairly good! Brian shared analytics from simply considered one of his posts (not even the highest-performing one):

  • 126 complete views
  • 100 distinctive viewers
  • 29 minutes of complete play time

But it surely’s not simply in regards to the numbers. The true magic lies in who was viewing the content material. Brian famous, “On LinkedIn, you’ll be able to see who views it by demographics. Advertising and marketing specialist, web site supervisor, govt director, salesperson, founder… if I have been to need to go and prospect, that is precisely who I’d need to be reaching out to anyway.”

This focused attain is a testomony to the ability of constant, high quality content material shared together with your skilled community. It isn’t about having hundreds of thousands of followers; it is about participating the fitting viewers with priceless insights.

The Energy of AI: Opus Clip in Motion

Now, you is perhaps considering, “That is nice, however I am not a video enhancing professional.” The fantastic thing about instruments like Opus Clip is that you do not have to be. Brian, who describes himself as a non-video skilled, discovered the device intuitive and user-friendly.

Here is how Opus Clip streamlined the method:

  1. Computerized Clip Era: The device analyzed the long-form movies and generated 20-30 quick clips.
  2. Good Scoring: Every clip acquired a rating based mostly on components like virality potential and matter relevance.
  3. Straightforward Modifying: The interface allowed for easy changes to captions and clip timing.

Brian famous, “For me, it was actually intuitive. There was a degree the place I may simply insert a video and it robotically created these quick clips for me and gave me a rating by way of how effectively they thought it might do on social media.”

Whereas the device is not good (Brian talked about some challenges with clip begin factors and caption enhancing), it considerably lowered the effort and time required to create participating social content material.

Overcoming the Time Barrier: A Resolution for Busy Professionals

Let’s face it: your to-do listing might be a mile lengthy. Creating constant, high-quality social media content material usually falls to the underside of that listing. However here is the kicker – it does not must.

Brian’s experiment proves that with the fitting instruments, you’ll be able to flip one hour into two weeks’ price of participating content material. This method lets you:

  1. Repurpose present content material: Maximize the worth of your long-form movies by turning them into a number of short-form items.
  2. Save time: Cut back the hours spent on social media content material creation and scheduling.
  3. Preserve consistency: Preserve your social media presence lively with out every day guide effort.
  4. Attain your target market: Share priceless insights with the professionals almost definitely to have interaction with your small business.

As Brian put it, “I believe simply typically, short-form video performs very well on LinkedIn, Instagram, YouTube… that is simply content material that folks like.”

Breaking Down the Obstacles: You Do not Have to Be a Video Professional

Some of the encouraging features of Brian’s experiment is that it does not require skilled video tools or enhancing expertise. Actually, Brian emphasised that for many LinkedIn customers, the standard threshold is surprisingly low.

“The edge of which video high quality needs to be for a private LinkedIn… is what I think about most individuals which might be listening are going to have a fairly low threshold that they’ve to fulfill,” Brian famous.

This implies you’ll be able to create impactful content material utilizing simply your smartphone. As Brian identified, “With pure gentle sources, like home windows, anyone may do it.” The authenticity of a easy, selfie-style video can usually be extra participating than over-produced content material.

The Affect on Authority and Belief

Constantly sharing priceless content material does not simply enhance your visibility – it establishes you as an authority in your subject. As Brian defined, “On the finish of the day, all of us choose that somebody is coming to us and saying, ‘Hey, I heard you or I noticed you and I need to work with you.'”

By usually showing in your connections’ feeds with insightful content material, you are constructing belief and credibility. This will rework your small business improvement efforts from fixed outreach to inbound inquiries from prospects.

Getting Began: Your Motion Plan

Impressed to provide this a strive? Here is a easy motion plan to get you began:

  1. Determine present long-form content material (movies, webinars, shows) which you could repurpose.
  2. Join a free trial of Opus Clip or an identical AI-powered video enhancing device.
  3. Put aside one hour to experiment with the device and create your first batch of short-form content material.
  4. Schedule your posts over a two-week interval on LinkedIn (or your platform of selection).
  5. Monitor engagement and refine your method based mostly on what resonates together with your viewers.

Keep in mind, as Brian emphasised, “There is no such thing as a excuse. It is a very low-cost, generally free device relying on in case you get a trial. All people has the power to report or shoot a video that might work for it.”

The Way forward for AI in Content material Creation

It is price noting that instruments like Opus Clip are constantly evolving. Brian’s experiment was performed with what he referred to as “the worst model” of the device – think about the chances as these AI-powered options turn into much more refined.

The important thing takeaway? Do not let perfectionism or lack of time maintain you again. As Brian correctly famous, “One thing is best than nothing.” By leveraging AI instruments to create and share priceless content material constantly, you are positioning your self and your small business for larger visibility, authority, and in the end, success.

The world of digital advertising and marketing and social media is evolving quickly, and AI instruments are making it simpler than ever for busy professionals to remain within the sport. By embracing these applied sciences and committing only a small period of time, you’ll be able to dramatically improve your on-line presence and join together with your target market extra successfully than ever earlier than.

Join with Brian Casey

Brian makes use of his background in gross sales & inbound advertising and marketing technique to educate shoppers on creating content material that impacts gross sales and helps companies attain their supreme patrons. His expertise in working with shoppers spans throughout all forms of companies in distinctive markets.

Take a look at Brian’s IMPACT Bio
Join with Brian on LinkedIn

Preserve Studying





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Di [email protected]

Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. This early curiosity laid the groundwork for a career in digital marketing.During their formative years, Emarketing World Admin spent countless hours experimenting with website design, online advertising, and social media. These hands-on experiences sparked a deep passion for digital marketing and led them to pursue a career in the field. Their early projects ranged from managing small business websites to running grassroots online campaigns, providing a solid foundation for their future endeavors.### Education and Professional DevelopmentEmarketing World Admin’s educational background includes a combination of formal studies and continuous learning in the realm of digital marketing. They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. Their career includes working with a diverse range of clients, from startups to established corporations, across various industries.Throughout their career, Emarketing World Admin has achieved significant milestones, such as successfully managing high-profile digital campaigns, increasing online visibility for numerous brands, and driving substantial revenue growth through targeted marketing strategies. Their expertise encompasses a wide array of digital marketing disciplines, including content marketing, email marketing, data analytics, and conversion optimization.### The Birth of EmarketingWorld.onlineEmarketingWorld.online was created out of Emarketing World Admin’s desire to share their extensive knowledge and experience with a broader audience. The website was launched as a comprehensive resource for individuals and businesses looking to enhance their digital marketing efforts.The platform features a wide range of content, including in-depth articles, how-to guides, case studies, and expert interviews. Emarketing World Admin is dedicated to providing actionable insights and practical advice that users can implement to achieve their marketing goals. The website also offers tools and resources designed to help users analyze their marketing performance and optimize their strategies.### Philosophy and MissionThe core philosophy of EmarketingWorld.online revolves around the belief that effective digital marketing is both an art and a science. Emarketing World Admin emphasizes the importance of data-driven decision-making, creative problem-solving, and ongoing experimentation in achieving marketing success.The mission of EmarketingWorld.online is to empower businesses and individuals with the knowledge and tools they need to thrive in the digital world. By providing valuable resources, actionable strategies, and expert guidance, Emarketing World Admin aims to help users navigate the complexities of digital marketing and achieve measurable results.### Personal Touches and Community EngagementOne of the distinguishing features of EmarketingWorld.online is the personal touch that Emarketing World Admin brings to the content. Their unique perspective and hands-on experience are reflected in every article, guide, and resource. Emarketing World Admin is known for their ability to translate complex marketing concepts into practical, easy-to-understand advice.In addition to content creation, Emarketing World Admin actively engages with the EmarketingWorld.online community. Through social media interactions, email newsletters, and direct feedback from readers, Emarketing World Admin fosters a dynamic and supportive environment. They are committed to addressing user questions, offering personalized recommendations, and building a network of digital marketing professionals and enthusiasts.### Looking AheadAs EmarketingWorld.online continues to grow, Emarketing World Admin is excited about the future and the opportunity to expand the platform’s offerings. Future plans include introducing new content formats, such as video tutorials and interactive webinars, and collaborating with other industry experts to provide even more valuable insights.Emarketing World Admin remains dedicated to staying at the forefront of digital marketing innovation and providing users with the tools and knowledge they need to succeed. Whether you’re a seasoned marketer or just starting out, EmarketingWorld.online is here to support and guide you on your journey to digital marketing success.

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