The fitting e-mail marketing campaign concept could make the distinction between a crappy gross sales month and your finest month ever.
It’s actually that highly effective. Particularly should you promote high-ticket teaching or consulting.
For instance, our shopper Daavi Gazelle lately went from producing principally zero {dollars} from his 2,000-person e-mail checklist to $26,500 in a handful of days — all due to the proper marketing campaign concept.
I lately interviewed him about the whole marketing campaign, however at this time I’m going to provide the complete first e-mail and break down the important thing elements so you should utilize it in your personal enterprise.
Prepared? Let’s leap in.
Breaking Down Daavi’s “Make You Cry” E mail
That is the opening e-mail of what we name the “Make You Cry” marketing campaign.
I initially obtained the concept for the idea after a shopper instructed us she was dropped at tears when studying over the customized advertising plan we created for her enterprise.
The idea turned — what if we promised that outcomes to everybody?
We constructed an e-mail marketing campaign round it that’s since introduced in effectively over 6 figures in teaching gross sales for our enterprise.
Then we templatized it and began serving to our shoppers implement it as effectively.
Daavi Gazelle, who runs progress for Dr. Gail Gazelle, used it to advertise a training program designed to assist physicians overcome burnout.
One of the best ways to grasp the “Make You Cry” idea is to see it in motion, so try the intro they created utilizing our template:
From the primary line, this e-mail is not like the rest in your inbox.
“My #1 objective is to make you cry” is so off-the-wall that you need to preserve studying.
Dr. Gazelle then does an excellent job referring to an precise ache level that has made her shoppers cry (“the trendy healthcare system”).
However the actual genius is how she flips that ache on its head by describing how shoppers react when she helps them SOLVE that ache level.
When she delivers their Burnout Free Blueprint they’re overcome with emotion as a result of it represents the primary time somebody understands what they’re going via and makes them really feel like they’ll overcome it.
That is relevant to just about any fashion of teaching.
All of us make plans for our shoppers. All of us perceive deeply what they’re combating. Everyone knows how they’ll overcome these struggles.
This marketing campaign hinges on merely packaging these issues in a plan you’ll be able to current to new shoppers after they arrive on board.
In our enterprise, we name this a 7-Determine Roadmap. For Dr. Gazelle, it’s a Burnout Free Blueprint.
I don’t care what area of interest you’re in — take the plans you’re already creating on your shoppers and bundle it into one thing presentable you may give them. It does wonders for buy-in and getting them to imagine in themselves.
“Cool, Bryan…however isn’t it slightly excessive to vow shoppers they’ll cry?”
That’s what the following a part of the e-mail is for. 🙂
Test it out:
If individuals had been skeptical Dr. Gazelle might make them cry, I doubt they nonetheless had been after studying that testimonial.
And should you’ve been within the teaching recreation lengthy sufficient (and also you’re good at it), you undoubtedly have comparable testimonials.
Is the “make you cry” angle slightly excessive initially of the e-mail? Possibly so.
However this half reveals you why it’s not all hype.
Teaching can change lives.
Now, let’s see how Dr. Gazelle transitions into the supply:
That by itself is a stable supply.
However the subsequent part is the place this marketing campaign actually ups the ante:
Now THAT’S a strong assure.
Giving prospects the prospect to truly see in the event that they imagine in your plan for them earlier than committing does 2 issues:
- It forces you to create an superior plan.
- It ensures you’re working with shoppers who’re absolutely purchased in.
We’ve had nice outcomes providing this assure in our enterprise, and now companies like Dr. Gazelle’s are taking benefit, too.
What’s stopping you from giving it a shot?
Need a Nearer Take a look at Daavi’s Full “Make You Cry” Marketing campaign?
Take a look at the interview the place we discuss via the entire sequence (and why he believes it labored so effectively).