A lot of the excitement about ChatGPT and different LLM AI chatbots has been their use to question massive units of information discovered on the general public internet. Way more attention-grabbing to me, and the place billions are being invested by enterprise capitalists proper now, is how AI works with proprietary content material.
I take advantage of numerous AI utility to jot down my weblog posts like this yet another effectively. The secret is that it’s my content material, not a rehash of public content material. Whereas I take advantage of AI in numerous methods, right here is my workflow for once I interview any individual or once I begin with my very own audio content material such when I’m a visitor on a podcast episode or a speech I delivered. I take advantage of AI to show the audio right into a weblog put up or a part of a e-book.
Easy methods to use AI to make it simpler to create unique content material
Listed here are the steps I sometimes use when I’ve audio content material that I wish to flip right into a weblog put up LinkedIn article, or for a part of a e-book.
1. File audio of your self, a group member, or a shopper.
Many individuals inform me they don’t like to jot down, and it’s robust for them to create social content material like a written LinkedIn put up. There’s AI for that! File your self speaking about an thought or report you and a shopper having a dialogue. Recording options are constructed into apps you might be most likely already utilizing like Zoom.
2. Transcribe the audio.
I take advantage of Otter.ai, though there are numerous AI-powered transcription instruments on the market. Otter.ai takes my audio content material and does an excellent job making a written transcript. If I’m quoting any individual else from an interview, I examine it for accuracy, however the high quality is usually excellent.
3. Summarize the transcription.
I take advantage of ChatGPT, however any LLM chatbot can be utilized to summarize the transcript. I take advantage of a easy immediate like: “You’ll be writing a weblog put up based mostly on this transcript of an audio interview. To help in creating the weblog put up, please create a abstract of crucial factors mentioned within the interview. Please make every essential level a few paragraph in size.”
4. Craft the article utilizing the abstract as a place to begin.
At this level I copy and paste the abstract from ChatGPT into MS Phrase and write the weblog put up. Typically, the abstract is in the very best order already, so I simply re-write in my voice. What I like about that is the time it saves. I can create a weblog put up in about half the time I normally require. If the weblog put up relies on an interview, I additionally return to the transcript and discover some quotes from the particular person I spoke with to drop into the put up.
5. Use AI to optimize the content material.
I then drop the written weblog put up again into ChatGPT to assist me generate a compelling headline and search engine optimisation knowledge like a meta description and key phrases. This step saves a ton of time as a result of I’m not nice at headline writing and I’m uninterested in key phrase evaluation. My immediate is easy, one thing like: “You’re a marketer who has written a weblog put up that is able to be revealed. Please counsel a number of compelling headlines for this weblog put up along with search engine optimisation optimized meta description and key phrases.”
6. Publish your article.
Think about other ways to publish what you’ve written. It may very well be a weblog put up, social media replace, or internet web page. You can supply it to a accomplice for his or her web site. And whether it is an interview, the particular person you spoke with might wish to put it out too.
7. Repurpose, repurpose, repurpose!
As soon as the lengthy type content material is posted, you possibly can slice and cube the phrases to create quick type social media posts. I like repackaging content material for the various social venues as a result of the laborious work of authoring is already completed. I take advantage of Currently.ai, an utility powered by Neuroscience-Pushed AI to generate dozens of short-form social media posts from my long-form weblog posts. I additionally use it to generate social posts from my e-book chapters. The posts will be scheduled weeks or months into the long run, so I all the time have recent content material on my feeds.
The secret is that this use of AI requires your humanity to work successfully. It must be a partnership. “Somebody who can use Currently.ai to unlock the gold is any individual who understands each advertising and marketing technique and copywriting,” Kate Bradley Chernis, co-founder and CEO of Currently.ai informed me. “The robotic by itself is chilly. People and robots collectively equal sparkle-darkle.”
Properly mentioned Kate!
Disclosure: I’m a member of the Currently.ai Board of Administrators. Picture through Currently.ai