On this sequence, we’ll provide you with a peek behind the scenes to see how the Assist Scout help crew makes use of Assist Scout ourselves!
Customized fields and tags are each helpful instruments for monitoring, organizing, and including context to buyer conversations. You should use them to filter your search outcomes and experiences and even set off computerized workflows. They each have their very own distinctive strengths, so let’s check out some actual examples within the Assist Scout crew’s personal inbox!
Once we use tags vs. customized fields
Tags are arrange on the account stage, so that they’re nice for monitoring issues throughout a number of inboxes. They’re finest for information that doesn’t have to be tracked on each single dialog. For instance, we solely obtain a number of purposes to our Startup Program per thirty days, so we use the startup-program tag for that.
Customized fields are arrange on the inbox stage, and so they’re finest for information you wish to monitor on most conversations. Not like tags, you may even set a customized subject as required, so your crew must fill it in earlier than replying and altering the standing to “closed.” In our inbox, we have now a required dropdown customized subject referred to as “Request Sort” with choices equivalent to “Function Request,” “Bug,” and “Investigation.”
Maintaining issues constant
Director of help Katie Harlow factors out, “It is vital the entire help crew is on the identical web page about when and how you can create new tags or customized fields. We all the time focus on and doc new tags and customized fields as a crew. This helps stop confusion from tags with duplicate meanings and even typos.”
For instance, we use an ordinary naming conference once we create a brand new tag for conversations associated to a standing occasion: status-year-month-day. This helps guarantee clear and constant tagging, even throughout occasions of stress.
Utilizing tags to prioritize conversations within the queue
We use tags to energy numerous views in our inbox. These assist us know at a fast look precisely which conversations have to be prioritized.
One is our pressing view, which shows a replica of conversations which have the pressing tag.
An computerized workflow mechanically provides the pressing tag to conversations primarily based on sure phrases within the physique or topic. We are able to manually add the pressing tag to conversations as nicely.
You too can use tags, workflows, and views to prioritize the metrics your crew is targeted on. For instance, right here’s how we’ve experimented with keeping track of conversations ready for a first response:
Do you know? We are able to export a listing of your prospects related to conversations which have a selected tag! Simply contact our help crew.
Utilizing customized fields and tags to grasp buyer developments
The All Channels Report is the place we go to see an summary of developments taking place in our account, together with the highest 50 most used tags and the share of conversations with every customized subject.
Director of product help Elyse Mankin explains, “Categorizing your queue helps you perceive each qualitatively and quantitatively what’s taking place on your prospects as your queue quantity fluctuates over time. In case your queue quantity out of the blue spikes 25% in a given month, your help and management groups will probably wish to perceive why.
“Customized fields make it straightforward to rapidly see which buckets of conversations are inflicting that spike in quantity. It could be completely anticipated in case your crew is presently serving to prospects by way of a migration or your prospects are celebrating a job nicely completed on a brand new, thrilling product launch.
“Customized fields provide you with a place to begin to grasp the broader themes which might be developing on your prospects. When you perceive the themes, you can begin to consider the way you would possibly problem-solve, whether or not meaning documentation updates, extra buyer training assets, inner coaching, or product modifications.”
Utilizing customized fields to drive product change
Categorizing our queue offers us concrete data to advocate for product enhancements on behalf of our prospects, and that helps us make good, data-driven selections as an organization. Product supervisor Okay’Shelle Waller explains, “Customized fields are our jumping-off level for product improvement. We use experiences to investigate which options we’re getting essentially the most requests about primarily based on our ‘Request Sort’ and ‘Function’ customized fields.
“For instance, if I see 50% of our function request conversations are about Workflows, I can then qualitatively undergo these conversations within the inbox to get a transparent sense of what precisely prospects are asking for to verify we’ve captured that in our Jira tickets, which is the place we log function requests.
“It’s a straightforward option to group conversations collectively, and it narrows the pool when looking the inbox, too. Reasonably than looking the phrase ‘AI drafts,’ I can filter my search by the customized subject ‘Function: AI drafts,’ which is extra probably to present me precisely what I’m searching for.”
Do you know? You possibly can join customized fields on to your Beacon contact type! Be taught extra right here.
Utilizing tags to enhance our Docs
Along with data-driven product selections, reporting on developments utilizing tags helps us determine the place we are able to construct out our buyer training assets, from including useful directions in Docs to planning high-impact webinars.
Right here’s how our technical author, Melanie Shears, makes use of tags to enhance our Docs once we launch a brand new function:
We embody a hyperlink within the related Docs article to open a Beacon so folks can contact us with any questions or suggestions.
We use Beacon prefill to mechanically set the topic of the e-mail to one thing like “Suggestions about [New Feature Name].”
When Melanie searches that tag, she will simply discover and evaluation the entire associated conversations. As soon as she’s recognized frequent factors of confusion, she’s in a position so as to add clarifying particulars within the Docs article to make it as useful as attainable.
Able to dive into your individual tags and customized fields? Try our Docs to get began: