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Olympic-Degree Influencer Advertising: How Visa, Skims, Adidas and Reese’s Scored Massive on the 2024 Video games

Di [email protected] Settembre 11, 2024 #Ace, #act, #Action, #actions, #Activities, #ADA, #Adapt, #Adaptive, #Add, #Ads, #Advertising, #Age, #Agency, #Align, #Allen, #amp, #Andy, #API, #App, #Apparel, #Approach, #Art, #Attract, #Audience, #Audiences, #Authentic, #Big, #Bio, #Brand, #Brands, #Break, #Build, #Campaign, #Campaigns, #Capabilities, #Capitalize, #Care, #Case, #Cases, #Celebrate, #Celebrating, #Center, #Challenges, #CIENCEs, #City, #Clothes, #Clothing, #Collaboration, #Companies, #Company, #complet, #Complete, #Confidence, #Connect, #Connecting, #Connection, #Connections, #Cons, #Contact, #Content, #Convention, #Core, #Corp, #Corporation, #Cos, #Cost, #Craft, #Create, #Creating, #CRO, #Day, #Days, #Deep, #Deeper, #des, #Design, #Designing, #Digit, #Digital, #Display, #Distinguish, #Dive, #Drive, #Drives, #Duct, #Early, #earn, #Effect, #Effective, #Effectively, #effectiveness, #Efficiency, #empower, #Engage, #Engagement, #engaging, #enhance, #Enhanced, #Era, #Erin, #Evolution, #Experience, #Experiences, #Exploring, #Factor, #Fame, #Fan, #Fans, #Featured, #Features, #fee, #Fit, #Fitness, #Follow, #Followers, #Forms, #Full, #Fun, #Game, #Gen, #Gita, #Global, #Gold, #Great, #Grew, #Harness, #Hat, #Helped, #High, #HTTP, #Hype, #image, #Impact, #Incl, #Include, #Influencer, #Influencers, #Innovation, #Innovative, #Interaction, #interactive, #Ive, #Join, #Journey, #Joy, #Key, #King, #labor, #Launch, #Lead, #Leader, #Learn, #les, #Lessons, #Level, #Lighting, #Line, #Link, #Long, #Lori, #lot, #Manufacturer, #Manufacturers, #Mark, #Market, #Marketing, #Mass, #massive, #Means, #Medal, #Medi, #Media, #million, #Mix, #Model, #Modern, #National, #NFL, #Olympics, #Options, #Paris, #Park, #Part, #Partner, #Partners, #Partnership, #Partnerships, #Pay, #Perfect, #Perfectly, #Perform, #Performance, #Persona, #Personal, #Pin, #Place, #Platform, #Platforms, #Play, #Position, #Positioning, #Post, #Posts, #Power, #Press, #Pro, #Product, #Products, #Promo, #Promote, #Public, #Rap, #Rate, #Rave, #Reach, #Real, #Recognize, #Resonate, #Revolution, #Rising, #road, #Role, #Sad, #Scene, #Scenes, #Science, #Score, #Season, #Seasoned, #Sector, #Sell, #Selling, #Set, #Share, #Shared, #Ship, #Show, #sign, #Sizing, #skills, #Smith, #Social, #solid, #Solutions, #Source, #Spirit, #Sport, #Sports, #Spot, #spotlight, #Stand, #Stories, #Strategic, #Strategy, #Study, #succeed, #Success, #Successful, #Successfully, #Support, #Supporting, #Sweet, #Table, #Tag, #Teach, #Team, #Tech, #ten, #thousand, #Time, #Times, #Tire, #Traditional, #Trans, #Trend, #Trendy, #Triumphs, #Type, #Types, #Unit, #USA, #Values, #vet, #Video, #Visit, #Weve, #Win, #Work, #Works, #World, #Worldwide, #youth

Olympic-Degree Influencer Advertising: How Visa, Skims, Adidas and Reese’s Scored Massive on the 2024 Video games

The 2024 Paris Olympics weren’t nearly athletes chasing gold; they have been additionally a stage for manufacturers to compete for advertising glory. As digital platforms took heart stage, influencer advertising emerged because the go-to technique for corporations aiming to attach with a worldwide viewers. Gone are the times of relying solely on conventional advertisements — in 2024, manufacturers harnessed the facility of influencers to create private, relatable content material that resonated with thousands and thousands worldwide.

Influencer advertising allowed manufacturers to interrupt by the Olympic noise, giving them the power to succeed in youthful, tech-savvy viewers who crave authenticity. Whether or not it was showcasing a brand new product line, selling inclusivity, or connecting with followers by enjoyable and fascinating content material, the suitable influencers helped manufacturers construct deeper connections with their audiences. Visa, Skims, Adidas, and Reese’s every crafted standout campaigns that highlighted the flexibility and effectiveness of influencer advertising in the course of the Olympics. Let’s dive into what you may study from how these manufacturers struck gold in Paris.

Visa’s Actual-Time Funds Marketing campaign with Athlete Influencers

Simone Biles holding Visa card Visa capitalized on the worldwide stage of the 2024 Olympics by selling its revolutionary contactless and biometric cost applied sciences. The model partnered with famend athlete influencers, together with Simone Biles, Eliud Kipchoge, and Noah Lyles, to showcase how Visa’s cost options enhanced their Olympic experiences in real-time.

These athlete influencers shared content material throughout social media, highlighting the seamless transactions they made at Olympic venues and whereas exploring Paris. By means of these genuine tales, Visa successfully positioned itself as an indispensable a part of the Olympic journey, reinforcing its model picture as a pacesetter in trendy cost options.

Skims’ Physique Positivity Marketing campaign with Influencers

Skims, recognized for its dedication to physique inclusivity, took the 2024 Olympics as a chance to advertise confidence and empowerment by its merchandise. The model collaborated with athletes similar to: Tate Carew, Suni Lee, and Ilona Maher who celebrated numerous physique sorts and sizes, emphasizing how Skims attire helped them really feel comfy and assured each on and off the sector (or fitness center or skate park!)

Influencers shared their private experiences with physique positivity and the function that Skims performed in supporting their journey. This marketing campaign resonated broadly, positioning Skims as greater than only a clothes model however as a supporter of self-confidence and inclusivity, aligning completely with the Olympic spirit of unity and perseverance.

Adidas’ Paris 2024 Marketing campaign Showcases Inclusivity

Swimmer in Adidas suit. Adidas made inclusivity the core of its 2024 Olympics marketing campaign by designing crew kits with adaptive options that catered to athletes of all skills, together with these with disabilities. This emphasis on consolation and flexibility allowed Adidas to showcase its dedication to creating attire that works for everybody.

The marketing campaign additionally featured collaborations with distinguished athletes like Tom Daley, who just isn’t solely an Olympic champion but additionally an Adidas ambassador. Daley’s social media content material supplied followers a glimpse into his journey, displaying how the brand new Adidas kits supported his efficiency. This technique helped Adidas join with audiences worldwide, celebrating the range of athletes and the spirit of innovation that drives the model.

Reese’s “Legend vs. Newcomer” Marketing campaign Engages Followers

Sweet model Reese’s took a playful strategy to the 2024 Olympics with its “Legend vs. Woman holding Reese's candy bar. Newcomer” marketing campaign, that includes Olympic veterans like Alex Morgan alongside rising stars like Sophia Smith. This marketing campaign aimed to spotlight the model’s Reese’s Medals, a brand new product launch tied to the thrill of the Video games.

Reese’s influencers shared behind-the-scenes content material, participated in enjoyable challenges, and invited followers to have interaction with interactive posts on social media. The combo of seasoned athletes and Olympic hopefuls allowed Reese’s to attraction to a broad viewers, fostering a way of connection by shared experiences and relatable tales. This strategy made Reese’s a standout model, combining the enjoyment of sports activities with the thrill of their new product launch.

Conclusion: Influencer Advertising Triumphs on the 2024 Olympics

How will you apply the teachings of the Paris Olympics to your model? Because the 2024 Olympics wrapped up, one factor grew to become clear: influencer advertising has solidified its place as a key technique for manufacturers trying to make a worldwide impression. By means of strategic partnerships with influencers who embodied their values, manufacturers like Visa, Skims, Adidas, and Reese’s created genuine content material that transcended conventional advertising. By tapping into the facility of non-public tales, inclusivity, and playful engagement, you can also allow your model to resonate with numerous audiences around the globe.

To study extra in regards to the Maccabee company’s influencer advertising capabilities, go to: https://maccabee.com/what-we-do/influencer-marketing/

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Olympic-Degree Influencer Advertising: How Visa, Skims, Adidas and Reese’s Scored Massive on the 2024 Video games

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