The Prime Life Mission was based in Italy in June 2021 by Cristina Tomasi, MD, and her workforce. Cristina leads as CEO and Ideator at Prime Life Mission alongside Andrea Fontana, accomplice and CMO, and Jacopo La Porta, accomplice and CTO.
Business: Well being & Wellness
Use case: Subscriptions, digital merchandise, cyclical enterprise with excessive visitors durations
Focus product: WooCommerce
Key outcomes:
- Exceeded income targets by 59% within the first yr of enterprise.
- Manages 4 completely different shops with WordPress multisite performance.
- Achieved a 190,000€ single-product launch.
- Maintains excessive knowledge safety requirements in compliance with healthcare business requirements.
Cristina is a doctor and has specialised in inside medication, angiology, osteoporosis, bioidentical hormone alternative remedy, and orthomolecular medication. She’s been educating the health-interested since her time in college, the place she ran a well being journal. Since then, she’s spoken at tons of of well being conferences and established a presence as a well being educator on social media.
It was Cristina’s battle with most cancers in 2006 that served as a catalyst in her ardour for life-style medication: a mix of holistic well being practices aided in her restoration, and satisfied her that when individuals are accurately knowledgeable, they will make the suitable selections for his or her well being.
Andrea has an intensive background in advertising and marketing administration, with advertising and marketing consulting expertise within the music business, in addition to in video manufacturing and images. Jacopo is a long-time IT architect, enthusiastic about net companies and disruptive enterprise fashions. He was additionally an early adopter of cryptocurrencies, all the way in which again in 2008.
Prime Life Mission launched in 2023 with immense success, and is engaged on growth to Europe and america on the finish of 2024. You possibly can be taught extra about their teachings and practices on their Instagram account, @toplife.mission.
Prime Life Mission operates on the assumption that individuals are able to making one of the best life-style selections for themselves and their well being after they’re well-informed. Prime Life Mission fulfills this mission by providing various services and products to satisfy their prospects’ well being and wellness wants.
Prime Life Mission launched their ecommerce enterprise on WooCommerce in January 2023 — they solely promote direct to shoppers by way of their WordPress multisite installations.
Once they launched Prime Life Mission in 2023, their annual income targets included hitting 500,000€ in gross sales.
By the tip of 2023, that they had exceeded that mark by 59%, serving almost 18,000 lively customers — with a median order worth of 80€.
This success got here from their preliminary model launch initially of 2023, coupled with the launch of red-therapy.com in October. In simply three months, Purple Remedy contributed a further 54,000€ in income.
Prime Life discovered that 40% of their orders have been from repeat prospects — indicating a excessive stage of buyer satisfaction with their services and products.
The workforce at Prime Life Mission manages three websites:
- TopLifeProject.com
- Purple-Remedy.com
- TopSleeping.com
They’ll be launching a fourth ecommerce website, King-Beef.com quickly.
Via these 4 manufacturers, Prime Life Mission provides various completely different services and products to their prospects, together with digital merchandise like programs, webinars, and ebooks; and bodily merchandise like purple mild lamps, mattresses, and meals.
The workforce updates their websites with new merchandise each different month, and are engaged on subscription-based choices.
Whereas every web site is a model owned by Prime Life Mission, Purple Remedy and Prime Sleeping function as product resellers. All of their web sites are managed by WordPress’s multisite performance.
For Prime Life Mission, selecting Woo for his or her ecommerce platform was apparent: “We selected Woo from the start because of its scalability,” they famous. “It has an infinite variety of plugins to select from, and you may simply discover a developer to customise all the things.”
TLP makes use of various completely different plugins and extensions to run their enterprise:
And, they use plugins to supply reward playing cards and sync order monitoring throughout completely different websites and instruments.
“The primary benefit of WooCommerce is its scalability, its price, and the expandability of its methods — particularly in a multisite atmosphere. Now, with the brand new high-performance order storage (HPOS) system, we get even higher efficiency from our website.”
— Jacopo La Porta, Companion and CTO at Prime Life Mission
Prime Life Mission manages well being knowledge from a lot of its prospects, making knowledge safety extraordinarily essential to their enterprise. To guard their prospects, TLP took their knowledge safety to the subsequent stage through the use of blockchain expertise alongside their WooCommerce website.
“We use blockchain with anonymization and a brokerage platform to ensure the truthfulness of the information and data whereas all the time retaining the information nameless,” the workforce shared.
“Via this methodology, we will consider well being knowledge anonymously and use the learnings to personalize our product choices for every buyer, based mostly on what they want most.”
— Cristina Tomasi, MD, CEO and Ideator at Prime Life Mission
In April 2024, TLP added a brand new portal inside their buyer dashboard. The portal is related to their Console Plus blockchain infrastructure, which can function the again finish to their medical well being index. This new expertise permits prospects to add and sync their well being knowledge, absolutely anonymized, and hold it safe on the blockchain — giving them new insights on how one can enhance their well being.
A lot of TLP’s unimaginable success was pushed by product launch occasions. They expertise vital peaks in gross sales after they launch new choices, seeing as a lot as 190,000€ by a single launch.
TLP attributes this success to their means to construct hype and pleasure round their product launches. For one such occasion, that they had 8,000 folks decide in — simply in Italy — to be alerted of when the product went reside.
One other launch in June of 2023 (solely 5 months into their ecommerce journey) produced 2,000 orders in solely seven days. Cristina promotes these launches by Instagram Reels and Meta advertisements, proving a extremely engaged viewers.
TLP had success selling these launches by influencer advertising and marketing and gross sales funnels constructed on Funnelish.com — a advertising and marketing software that they’ve synced with WooCommerce by their Zapier integration.
“These launches have resulted in monumental success,” CMO Andrea Fontana shared, “however we’re already trying on the subsequent part of our enterprise. A subscription mannequin will assist normalize our money stream and steadiness out the gross sales spikes that include our product launches.”
Given their immense success so far, one may assume that Prime Life Mission feels settled of their enterprise — it actually appears so. Nevertheless, the workforce is humble and pushed for extra.
They’re at present engaged on a global growth plan that may carry their enterprise first from Italy to Europe, after which to the remainder of the world.
The primary 18 months (on the time of writing) have been fantastic, however they nonetheless contemplate themselves at floor zero. There’s nonetheless a lot to be finished, and lots of different methods they’re trying ahead to serving to their prospects construct more healthy lives.
For the Prime Life Mission workforce, that is solely the start.
Cristina Tomasi, MD
Chief Govt Officer and Ideator
Prime Life Mission
Purple Remedy
Prime Sleeping
Vanessa has spent her profession writing useful issues for folks throughout the tech area. Exterior of labor, she enjoys coaching for triathlon, rotating by hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains just a few succulents, and has far too many books on her TBR shelf.