AI Content material Creation: Supercharging Your On-line Presence

Studying Time: 26 minutes

Think about remodeling your content material creation course of, scaling your on-line presence, and competing with huge manufacturers – all whereas sustaining your distinctive voice. As we speak, we’re diving into the world of AI-powered content material creation for solopreneurs and SMBs, and the potential is mind-blowing.

You’re about to find how AI instruments can supercharge your productiveness, improve your creativity, and provide help to join together with your viewers like by no means earlier than. We’re speaking about game-changing methods that may flip hours of labor into minutes, and provide help to punch means above your weight within the digital area.

Our visitor, Nicky Saunders, is a content material technique wizard who’s used these actual strategies to develop social media accounts from hundreds to tens of millions. Because the founding father of Deeper Than The Model and a companion at Social Media Examiner, Nicky’s bought the within scoop on leveraging AI for max impression.

AI in Advertising and marketing: Unpacked host Mike Allton requested Nicky Saunders about:

✨ AI-Powered Effectivity: Leveraging AI instruments can dramatically scale back content material creation time, permitting solopreneurs to compete with bigger manufacturers.

✨ Genuine Automation: AI can improve, not change, your distinctive voice, serving to keep authenticity whereas scaling content material manufacturing.

✨ Strategic Implementation: Profitable AI integration requires a considerate strategy, balancing automated processes with human creativity and oversight.

Be taught extra about Nicky Saunders

Assets & Manufacturers talked about on this episode

Full Transcript

(calmly edited)

AI Content material Creation: Supercharging Your On-line Presence for Solopreneurs and SMBs with Nicky Saunders

[00:00:00] Nicky Saunders: However nonetheless we stay in a creator world, proper? And character remains to be very a lot wanted. What AI does, it provides you the data, but it surely doesn’t provide the character and the character. It nonetheless wants you to try this. So while you get a video script, an article, an e mail, it nonetheless wants you so as to add your, your sauce to it.

Though like, like even for you, the place you stated like, yo, I put it in Claude. It has my voice. It has my, it has every part that I’d usually say, however there’s nonetheless most likely issues that you’d say a little bit bit in another way. There’s nonetheless some tweaks you most likely made. After which in addition to while you say it, it, it’s the power, it’s the vibe that, that persons are like, yo, I like this content material.

[00:00:51] Mike Allton: Welcome to AI in Advertising and marketing: Unpacked, the place we simplify AI for impactful advertising. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative impression on advertising methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments you might want to succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising and marketing: Unpacked, the place I selfishly use this time to choose the brains of specialists that maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising, and also you get to be taught to subscribe to be proven easy methods to put together your self and your model for this AI revolution and are available out forward.

Think about remodeling your content material creation course of, scaling your on-line presence in competing with huge manufacturers, all whereas sustaining your distinctive voice. As we speak, we’re diving into the world of AI powered content material creation for solopreneurs and SMBs and the potential. You’re about to find how AI instruments can supercharge your productiveness, improve your creativity, and provide help to join together with your viewers like by no means earlier than.

We’re speaking about sport altering methods that may flip hours of labor into minutes and provide help to punch your means above your weight and Within the digital area. Our visitor Nicky Saunders is a content material technique wizard. Who’s used these actual strategies to develop social media accounts from hundreds to tens of millions because the founding father of deeper than the model and a companion, social media examiner.

Nicky’s bought the within scoop on leveraging AI for max impression. Hey, Nicky, welcome to the present.

[00:02:40] Nicky Saunders: Let’s pop in. I would like this. I would like this intro and every part that I do. That was superb. Wow. Hi there. Hear, anyone must pay you a whole bunch and hundreds and thousand {dollars} for them to do intros. That was sheesh.

Wow. Hi there.

[00:03:00] Mike Allton: I might be your hype man anyplace you might be sitting on main, main phases. I’ll deliver it for you.[00:03:06] Nicky Saunders: I’m loving this. I’m loving this. How are you?[00:03:09] Mike Allton: I’m doing nice. And I can’t wait to dive into this and actually decide your mind. I really like doing that with sensible of us such as you who’re doing the work on the bottom.

And talking of that, I do know you’ve achieved some actually unbelievable outcomes in your shoppers. How did you first uncover the potential for AI in content material creation? And what made you notice its energy for solopreneurs, SMBs, the varieties of parents that you just’re working with? a lot.

[00:03:34] Nicky Saunders: Hear I, I began like how all of us began.

We heard chat GPT and we had been like, what’s that? Proper. For me I’ve been huge within the, within the content material sport. Like I I’m, I’m a content material strategist. I bought. Maintain totally different influencers, social media accounts from a content material facet. And as soon as I noticed that AI was beginning to make some noise, I used to be like, okay, how can this assist us from, you realize, a content material area?

I’m not very fascinated about it from, The entire world scenario. How’s it going to switch our jobs? How’s it gonna, I’m not, I’m not . What I noticed was you kind one thing, it comes out with phrases. I stated, okay, you realize what? In the event you kind one thing, might it give me a caption? May it give me a video script? May, as a result of these are phrases that we’d like on the subject of creating content material. So I began digging into. Chat GPT. Then I began digging into all these different instruments as a result of as we all know, there’s so many alternative instruments that was constructed off of chat GPT. So which one may also help us with voiceovers, which one may also help us with cloning ourselves.

If that’s even a factor, which one may also help us make faceless content material. So I, I simply began by attempting. You realize, however with very area of interest form of thought technique of what’s going to assist us be an assistant to creating content material. As a result of I don’t consider that AI can change us on this second. I do consider that it could possibly assist us help being constant frequently.

So the place. Most would wrestle with, I don’t know what to create. There’s no excuse for that no extra. We bought AI for it. I don’t know easy methods to make this. Okay. There’s AI for this. I’m simply drawing a clean. There’s AI for it to help us. After which we take it, we simply tweak it. In order that’s, that’s simply how I began.

Simply purely simply attempting it as soon as it began changing into.

[00:05:42] Mike Allton: Love that very long time listeners on the present will know that that’s just about precisely how I bought began notably with with podcasting. I’m now utilizing AI as a showrunner for all my podcasts as a result of I’ve six. I’ve bought this podcast and I bought 5 extra with Agorapulse.

And I used to spend a pair hours making ready for every episode. After which the CEO got here to me. It’s like, I need you so as to add three extra exhibits to your plate. I’m like, properly, all proper, I’m going to have to determine easy methods to spend much less time researching and making ready for each present. In order that intro that you just love a lot, Claude wrote that based mostly on that I gave Claude, you realize, doing an amazing job utilizing my voice, my fashion.

[00:06:23] Nicky Saunders: Yeah,[00:06:23] Mike Allton: completely. Can do it. So are you able to stroll us by a few of the key AI instruments that, that you just suggest for content material creation and particularly how they will profit, you realize, small companies, content material creators who most likely have a restricted funds.[00:06:37] Nicky Saunders: Yeah. So we bought to go from the 1st step with what’s the concept, proper?

And so. I’m going to all the time say, and I really like the way you’ve stated Claude as a result of Claude is, has turn into certainly one of my favourite ones proper now. However after all we bought the, the OG one, which is ChatGPT. So desire, you possibly can go ChatGPT, you possibly can go Claude, however no matter concept that you’ve got, it may be an incomplete concept. Go to certainly one of your favourite AI language fashions, ChatGPT, Claude is the 2 that I take advantage of, and I’d go.

Okay, I’ve this concept, no matter your model is, give it as a lot data of, of your model. That is my viewers, proper? And I have to create this, proper? Have a dialog with it. That is the place it’s not simply, let me kind in a single sentence, a immediate or no matter. After which it provides me the outcome, have a dialog of how one can break down this concept, as a result of when you begin having a dialog and having, Hey, ask me any questions to raised the output, then you may see issues in a special perspective.

Oh, okay. This is able to, this might do good. As a picture, this might do good as a video script. This is able to do good as a quote, proper? However that is the place it’s important to have the conversations with ChatGPT or Claude. As soon as you work these issues out, otherwise you’re asking AI ChatGPT or Claude on some, Hey, what can be good for a video?

I’d go, okay, give me give me a video script. Now we have the concept. We broke it down. Give me the video script, however give me the, the framework of, of a story model framework, proper? Which is a very talked-about content material framework. Writers understand it as properly. Or I’d ask, Hey, what are some well-known. Content material frameworks that I might use to create a video script, proper?

So it’ll generate that I’d take that script and let’s say, I need to do a voiceover. I’ve some footage or some movies, and I need to do a voiceover based mostly off that script. I’m going to enter 11 labs. Proper. They’ve over a whole bunch of AI voices I might use, or I might clone my very own voice and use that proper.

Increase. There we go. Or if like, I get the video script and I don’t have any kind of content material, I can go into like in video and put that script in, in video, then it creates the video for me, proper? All that is the place faceless content material is available in. So I’m taking. Issues from like an concept to then a video script to then voiceover to a video.

And let’s say if I needed to. do an image, proper? I bought an concept for a graphic. If I’m in chat GPT, the paid model. Okay. I can use Dolly three, which is the artwork generator in there. And I stated, Hey, are you able to make this on this specific concept that we broke down? How would you flip that into a picture? Now that is like, I don’t know something about prompting form of fashion.

Like I’ve a dialog and it could possibly create totally different variations. If I need to go fancy with it, I get, Hey, I’m going to make use of mid journey, which is among the greatest artwork turbines proper now. I don’t, I haven’t seen anyone actually beat that. Proper. Okay. Let give me a immediate that’s going to work superb in mid journey.

Take that immediate, put it into mid journey. It’s going to create a tremendous graphic. Cool. I like that graphic. How can I put it a little bit bit extra animated? We’re we’re in a video world. So like, how can I make that extra animated? I’d take that and put it into runway. And switch the picture into video. So it’s, it’s a step-by-step course of that you just bought to consider.

I’ve my concept. What do I, what’s the finish outcome? I need to, I desire a picture. Cool. Let me simply speak to ChatGPT or Claude concerning the concept. Get all the small print, then make it. Make a picture from it. If I need to make it extra animated, I can use runway ML runway ML. If I need to, like I stated, create a video script, I create a video script, use the content material frameworks, go into 11 labs, go into in video.

However these, these are like a few of my favourite ones now. One among, certainly one of my favourite, favourite, favourite ones might be Opus Clip as a result of really, like, for you who has six exhibits, you realize what I imply? Like, the content material is, is It’s not arduous to make proper. Lengthy kind movies is just not arduous to make. What’s arduous to make is to be constant on social media with all these totally different clips and every part.

So you are taking your lengthy kind movies and you place it into Opus clip and it creates social media prepared submit. And you’ll schedule it on the market. You can do AI B roll. You are able to do voiceovers on it. That what Opus Clip can do is superb if you have already got content material, proper? In order that’s why I needed to go first with right here is in the event you don’t have content material, that is what you do.

If you have already got content material, use Opus Clip as a result of Opus Clip is superb. Wonderful. Like I take advantage of that factor each single day. I like, right here you go. Let’s, let’s create some clips right here. Let’s create there this, and I don’t solely use it for like face worth. So like, okay. It creates a clip. I’m taking that clip. I’m posting it.

Like I’ll flip that right into a carousel for Instagram, proper. Or I’ll take a clip and I’ll put it into my YouTube video. A part of reference of like, okay, right here, verify this clip out, you realize? So there’s. There’s nonetheless ways in which I take a look at from, from AI the place I can add my two cents to it, have the dialog to create the entire thing, however then additionally with AI to nonetheless have my very own with OpusClip to nonetheless have my very own fashion and form of cater it to all these totally different platforms.

I stated rather a lot, I geeked out. However yeah,

[00:13:13] Mike Allton: no, that’s nice. In truth, I really like that you just began with not solely the step-by-step course of, in the event you don’t essentially have lengthy kind content material, proper, however you additionally began with video and that’s such a vital level since you stated it your self, we’re in a video world and that’s in itself a problem for a lot of.

entrepreneurs, how can we create nice video? I imply, the entire purpose I’m doing this podcast, whereas a lot of chances are you’ll be listening to it, it’s additionally obtainable as a video on Spotify and YouTube. And I’m taking the clips and sharing them as reels and tech talks and YouTube shorts and Pinterest movies and LinkedIn movies and in every single place else.

[00:13:44] Nicky Saunders: Come on,[00:13:44] Mike Allton: as a result of video is so necessary. And I began with this lengthy kind video first to your level. However I additionally know that What else was so nice concerning the factor that you just simply outlined was that if I went and purchased all of the instruments that you just simply talked about, we’re nonetheless be a couple of hundred bucks a month, which is tremendous, tremendous reasonably priced.

You should pay for each chat, GPT and clog. Decide one and we will get into that. However you realize, you add runway, you add Opus clip, you realize, certainly one of these different instruments, you realize, they’re all about 20, 30 bucks a month on the stage. Most individuals want them. So it’s tremendous, tremendous reasonably priced, however let’s return to. You realize, we’re utilizing chat GPT or we’re utilizing Claude to develop these concepts to develop scripts and that kind of factor.

And I do know of us are frightened about dropping their distinctive voice after they’re utilizing instruments on this means. How do you assume that they will keep authenticity whereas they’re leveraging these instruments?

[00:14:39] Nicky Saunders: Yeah, it’s not a duplicate and paste standpoint, proper? We, after all we, we’d love a software that does all of it for us.

Wonderful. And so when AI got here out or when it bought actually in style, folks had been like, sure, I don’t must do something anymore. That’s, that’s cool. However nonetheless we stay in a creator world, proper? And character remains to be very a lot wanted. What AI does, it provides you the data, but it surely doesn’t provide the character and the character.

It nonetheless wants you to try this. So while you get a video script, an article, an e mail, it nonetheless wants you so as to add your, your sauce to it. Though, like. Like even for you, the place you stated like, yo, I put it in Claude. It has my voice. It has my, it has every part that I’d usually say, however there’s nonetheless most likely issues that you’d say a little bit bit in another way.

There’s nonetheless some tweaks you most likely made. After which in addition to while you say it, it’s the power, it’s the vibe that, that persons are like, yo, I like this content material. Proper. So although, sure. AI is superb and it takes us means additional than what we might have executed on our personal and it makes us tremendous resourceful as a result of it’s not about being sensible, it’s about being resourceful.

We take a look at it now and be like, Thanks for giving me the inspiration. Thanks for giving, giving every part I may have, however now let me add my very own sauce to it. Let me add my very own vibe to it. So folks might actually join with it, but additionally that. It provides that human really feel that’s nonetheless required in content material at present.

[00:16:33] Mike Allton: You’re completely proper. Too many instances of us are merely taking the, the output that they’re given and copying and pasting it to wherever they need to ship it they usually’re probably not modifying it one other concern. I see or mistake that I see actually because folks deal with the AI like one other human generally, which is sweet.

However meaning we’re afraid to push the A. I like in the event you and I had been working collectively and I created one thing for you and also you requested me 4 or 5 instances to revise it. I’m gonna get drained and I’m gonna be like, no, we’re executed. You bought three revisions and we’re executed. You may return to the A. I 20 instances and say, Nope.

Give me that once more. Nope. Give me that once more. Nope. Give me and it’ll by no means get offended for you. Each single time. It is going to say Completely, Nicky. You’re proper. I ought to have executed it in another way

[00:17:21] Nicky Saunders: Particularly when you will have the voice assume that that tone doesn’t get pissed off in any respect I’ve tried it tried it like ten instances and it’s like no no drawback Nicky.

I’m like, oh my god you sound I’m simply gonna speak to you. Because of this folks like their workforce totally different. Like she by no means tells me. No, what’s flawed with y’all?

[00:17:45] Mike Allton: So what are another errors that you just’ve seen a few of the shoppers or the companies in the way in which that they’re utilizing a very after they’re speaking about utilizing it for for content material creation?[00:17:57] Nicky Saunders: I must say How do I, how do I need to put this? Trigger I need to, I need to be thoughtful of individuals’s emotions.

Proper. Not each new software is an efficient software. Okay. So one mistake that I actually see is that they’ll catch on to a brand new software. They usually’ll run with it now with, as we all know, with AI instruments, particularly the brand new ones and startups and every part, they’re not all the way in which of all, all there. Proper. As a lot as we like to be okay.

The primary one to search out it. And that is going to do every part. Shout out to these folks. I see plenty of it from like a gross sales facet. That is going to care for all my gross sales, proper? That is going to care for all my, my emails. And the emails are trash, proper? The there’s no high quality verify. I consider that there must be a system of some kind.

While you get a brand new AI software that there’s nonetheless some high quality management. In your workforce, proper? As a result of if it’s you as a workforce of 1, or you have already got a workforce, there must be anyone who’s pushing the button of those new instruments, of those new AI conditions, after which they’re checking it earlier than it goes out to folks, as a result of that is your model voice.

Proper. That is your messaging. That is what represents you. And what you may’t do is like, ah, that was AI. You realize what I imply? Like I’m, that was my dangerous. I don’t, I don’t know what to let you know. Proper. Except you’re a model that’s recognized for testing AI. So for instance, I might get away with this. I just lately turned on the AI chat bot for Instagram.

Proper. Proper. It lets you, provides you a clone of your self based mostly off. the content material that you just’ve placed on Instagram and threads and that entire 9, proper? So for probably the most half, it sounds nice, however there’s different components that it’s tremendous wild. I don’t know what’s occurring. I’ll come again and be like, ah, that’s my AI.

I’ll do a voice word too. Ah, that’s my AI. We’re testing this out they usually’re like, Oh, we figured it’s okay. However in the event you’re not recognized for that and also you don’t have anyone checking, it may very well be loopy. It, you may lose clients, followers, audiences, as a result of now you permitting AI to run all of it. And it’s very disconnecting.

Proper. Which fits into one other mistake. Not all chatbots are nice. Okay. Don’t run to each single one that would presumably care for your feedback, care for your DMS, you realize, go and DM different folks for you. Like too. Okay. I do know we need to do away with the duty. We’re not the best at, so we will focus on the issues we’re nice at.

Nonetheless, we’re nonetheless like, we nonetheless bought a methods to go. We nonetheless bought methods to go. So high quality management, proper? Don’t leap on each AI software after which positively don’t, don’t leap on each chat bot simply because it has AI. Proper. I feel the. The instruments that I’m actually leaning on an increasing number of is just not essentially those that begin off as AI instruments is the instruments that I already belief that activate AI options, proper?

One, one software that I actually like proper now could be vidIQ. VidIQ turned on this like AI coach scenario, proper? That’s solely devoted to YouTube stuff. So I like that as a result of sure. Can I am going to Claude and chat GPT and ask about. Some YouTube devoted stuff, after all, however they’ve already configured it that I don’t must be this immediate engineer and have it already all these directions.

They have already got that and it really works out very properly. So I, I, I’d warning folks generally To not all the time go straight for the AI software, the brand new AI software, go take a look at the, the instruments that you have already got, as a result of let’s, let’s hold it a buck. Them subscriptions are costly. After some time, okay, it provides up 20 each single day since you discover a new AI software and also you subscribe to it provides up after some time.

Okay. Like 4 of them is already 100. Okay. And that’s 100 a month. I simply need to make this very clear. Don’t get it. Don’t get it twisted with the 20. So that is low-cost. No, it’s, it’s reoccurring. I don’t, I’m simply letting you However take a look at the instruments that you have already got. That you just’re already paying the 20 to 30.

See if they’ve some AI instruments as a result of it’s configured to what you’re already accustomed to and what you acquire it for. Mechanically. Yeah.

[00:23:34] Mike Allton: Couldn’t agree extra notably your level about sticking away from from testing all the most recent instruments. I talked to Scott Brinker from HubSpot and Chief Martek, proper?

And he talked about how the advertising expertise panorama has exploded this 12 months. Resulting from AI startups. And you realize, these are firms that they might have been round for 30 days or much less, and also you’re already forking over cash to them. You don’t know if there are any form of high quality management there. That’s an actual problem.

And people as a enterprise proprietor, that’s not the place you might want to be investing your time and your power. And as a tester, I imply, you realize, Nicky was testing that. I examined a software referred to as a render web which render. web, which was actually cool for creating AI generated pictures and video and that form of stuff based mostly on a single picture.

It was. Actually, actually cool. Not enterprise prepared, actually per se. I imply, the pictures it created of me had been, you realize, folks laughed at them as a result of they had been form of humorous wanting and that was high-quality. You as a enterprise proprietor, don’t have to be testing these of us. We’re speaking with Nicky Saunders about strategies and instruments that content material creators like yourselves can flip to for assist.

And in a second, we’re going to share some tales and a few examples to assist in giving you context. However first, let me share with you the software that I’m utilizing on daily basis to assist me create this podcast. All the opposite content material I’m placing out, it’s simply 20 a month as a result of it consists of ChatGPT and Claude and DALLE-3 and all these issues.

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together with your viewers. Don’t simply market market smarter with Magai. Faucet the hyperlink within the present notes. So Nicky, you’ve been a content material creator for some time, like pre AI. How would you say AI has modified your, your content material creation course of? And are there any like new or hidden advantages that form of stunned you otherwise you found alongside the way in which?

[00:26:19] Nicky Saunders: So I offer you an actual case situation, proper? Earlier than, earlier than we began recording, we had been speaking about how I’m not that a lot of a author. I used to say I’m not a author. I’m beginning to be a little bit bit higher, proper? I discovered this software referred to as Serviette AI. Have you ever heard of it but?[00:26:39] Mike Allton: No.[00:26:40] Nicky Saunders: Okay. So this, this software is so enjoyable.

Okay. So I’m, I’m, I’m getting lively on, on threads. I’m on threads each single day and Serviette AI. Turns your written content material into actually infographics, however you know the way a few of these AI instruments is like returning to infographics and it’s tremendous costly they usually’re trash, proper? This one actually is fireplace.

They offer you a number of totally different kinds. So like, let’s say if I’ve a. Record that’s like, okay high options iOS 18 has for content material creators, and I listed out, I might spotlight it. It creates totally different infographics like a pillared one, a funnel, one, a triangle one, it’s so nice. That makes it. It makes you need to, to jot down extra as a result of now it makes it visible.

And the loopy half about it, it, and I sound like a salesman on this one, as a result of I’m so enthusiastic about this, but it surely’s free. It’s in beta. So yeah, no, it’s completely free. The one drawback is which you could’t apply it to cell, however on desktop it’s limitless. You can create as many napkins as what they name it.

And let’s say you don’t have something to jot down. You can draft it up with ai, they’ve AI constructed into it, proper? That may you give it a subject? You give it a fast immediate. I wanna discuss iOS options for content material creators, and it’ll provide you with the stuff and provide you with the infographics. The wonderful thing about it’s which you could obtain it as a p and g, A-P-D-F-C-C-V-G, something that you really want.

So now I’m excited. I can put it on threads. Now I bought all motivated. I might presumably put it on LinkedIn. I put it on my e-newsletter. Proper. Folks liked it. So these are like actual case situations of the place one thing that I wasn’t essentially so assured in, which, which was writing me discovering the fitting AI software bought me excited and constant.

on, on social media and, and my e-newsletter now making it extra visible as a result of anyone who writes a e-newsletter is aware of it’s like, okay, what, how am I going to make this attention-grabbing? Like, all you’re going to do is learn phrases. That is loopy. So now I’m capable of put my e-newsletter in there and it creates totally different visuals which are.

They’re not corny. Like they’re not, we’ve seen these AI instruments that make these infographics which are simply not efficient. This one is absolutely, actually dope. Like I stated, I sound like a information promotion form of factor. They’re not paying me that like in any respect, however I actually like this software. In order that’s, that’s only a actual case situation of like how these AI instruments assist me with my content material creation and.

Like get me excited to be constant on it.

[00:29:49] Mike Allton: I’m laughing trigger you’re speaking to the man that writes 2, 500 phrases in his e-newsletter each single weekend. Trigger that’s what I like to do. And my viewers, in the event that they’re nonetheless subscribed, they need to find it irresistible. I imply, I inform them within the welcome e mail, I’m like, look, you’re going to get lengthy emails from me.

Yeah. I’m providing you with historic analogies and that kind of factor. However that’s, that’s what works for me. After which I was weblog posts and stuff. Afterwards, however I really like your instance as a result of I actually resonated with that as a result of I’m I’m not a video individual I used to be by no means sturdy with video. So I my tiktok presence my youtube shorts My instagram reels had been simply rubbish till I began the podcast and I get ai to assist me Determine the very best most attention-grabbing clips and that kind of factor and now i’ve bought a whole bunch of individuals watching my tiktoks and a whole bunch of individuals watching my youtube shorts, proper?

And for a distinct segment podcast like this, you get 100 or extra folks watching or listening. That’s it. That’s all you want is these, you realize, it’s like having 100 folks in a room listening to you give a presentation. So let’s discuss small enterprise house owners and a few of the shoppers that you just’ve labored with.

[00:30:57] Nicky Saunders: Yeah, I[00:30:57] Mike Allton: assume you possibly can share successful story and all of us perceive NDAs right here, so that you don’t essentially identify names, however in the event you might discuss somebody that you just’ve labored with, who’s had form of a reworked on-line presence utilizing a few of your AI powered content material methods.[00:31:12] Nicky Saunders: Yeah. So I can, I can let you know one proper now.

I work with a motivational speaker, Dr. Eric Thomas, proper. And so he has totally different avenues of, from chatting with books to communities, every part like that. Proper. And so what my man is nice at. Is creating content material, AKA give me a digicam. I’m going to go all in on it, however he’s not essentially the best with phrases.

Proper. So far as writing. He’s not the best so far as chopping up every part. And so what we’re, what we’re doing now could be, is taking him because the speaker. He has a a tremendous workforce to care for every part from, along with his enterprise. However now it’s like, okay he desires to get lively on LinkedIn. So.

We’ve created in Claude a challenge that’s all inside his voice solely for his viewers of speaking to lecturers and superintendents for LinkedIn, proper? So particular viewers, his voice, growth. So anytime we’d like something with LinkedIn, we go proper there. Now his. His e mail listing, proper. Was tremendous inactive.

Now we flip his movies. There’s two issues that we do. One we’ll, we’ll take, we’ll transcribe it. I really like fireflies, a AI, proper. The place. It’s primarily used for like zooms and Google meets and all that nice stuff. However I actually use it for video content material, get it transcribed. It factors out the timestamps, however in addition to I’ll take that transcript and I’ll put it into Claude and say, Hey, create a e mail from a standpoint of.

Give me a step-by-step information based mostly off this, this video. So now he has a PDF, or if I need to go quite simple, I might go to gamma and it creates like a, a deck based mostly off the script, proper. Primarily based off the transcript. So now we’re taking what he’s usually good at. Which is I might create the video. Now we’re we’ve created the LinkedIn presence.

We’ve gotten the e-mail pop in something with phrases, he’s good. We’re creating totally different carousels on Instagram based mostly off a, all of the AI clips that it picks up. So he’s allowed to. Do his nonprofit not facet now with the faculties. He begin, he, he can nonetheless kill it as his, the speaker joint his books and all that he’s allowed to do what he must do as a result of he is aware of.

With AI, it’s nice. And even he’s put chat GPT on, on his cellphone. And he’s like, Nicky chat, GPT stated this, reward God. Have a look at that. We’re we’re nice. You don’t know, however like discovering for, for small companies, proper. Discovering your expertise, your, the principle focus of the enterprise. Proper. After which permitting AI to showcase that in several.

Content material codecs, proper? That’s the most important means that I take a look at, at AI and small enterprise. Like what’s, what’s your factor that’s, is superb. Nice. Keep there. I don’t need you to get into e mail. I don’t need you to get into writing. I don’t need you to get into video creation. I don’t simply keep, keep proper there.

Let’s permit, let’s, let’s work out who your audience is. What’s your predominant mission of making content material? After which let’s permit AI to work on the remainder of the issues, no matter you’re not constant on, no matter is inactive, no matter you’re not that strongest on the AI, care for that and have an individual to, you realize, Management all that also as a result of like we talked about within the errors, the standard management remains to be necessary.

[00:35:39] Mike Allton: That could be a terrific philosophy. It’s attention-grabbing as a result of we’ve talked about it earlier than on this present with different company and the way in which that it’s been approached. It’s just a bit bit totally different previously. What we’ve stated is consider the belongings you don’t love to do the repetitive issues and see in the event you can farm these out to AI, which is true.

The way in which you’re saying it although, is a little bit bit totally different. And I like your strategy much more as a result of what we’re specializing in in your perspective is what are you actually, actually good at? What’s your superpower as a enterprise proprietor, as a communicator as a marketer. And let’s give attention to that.

And to your level, permit AI to highlight that and shine the sunshine on that and assist, you realize, deliver that to all these different channels and mediums. That’s implausible for our listeners. In the event that they had been to implement only one AI powered. Content material technique at present. What would you suggest for the most important impression on their on-line presence?

[00:36:37] Nicky Saunders: If there’s one factor I’d say, get simply the best factor, begin having conversations. The explanation why is as a result of I’ll, I’ll, I’ll let you know the true situation of what I do, and hopefully you this, this helps you. So I’ll ask it. I’ll give an concept. And I say, look, I’m going to place it on threads. Proper. So right here’s the concept.

Don’t change my tone, proper? Preserve the identical mannerisms. Simply give me a fast spell verify. You realize, grammar verify after which format it to what works on threads. Trigger you clearly know, based mostly off your, your internet shopping conditions. Cool. It is going to do this. I’ll then give a few concepts, put it out on threads.

The one which works probably the most. Proper. The one which will get probably the most engagement, I’m going to then take that and switch it right into a video. So I’ll take that very same one. I’ll be like, Hey, let’s flip this right into a video script, proper? This one labored. It clearly has knowledge. Let’s flip this right into a video script. Now I’m going to show that right into a video.

I’m additionally going to take that very same half. Hey, let’s put that in my e-newsletter. Proper. So now I’m going to want some information that goes with it. If there’s anyplace. in on the net that may help this. Any surveys, any information? Let’s take that. Let’s flip it right into a step-by-step information so I might put it into my e-newsletter.

Cool. Then based mostly off what the video does, the quick kind video does. Cool. I’m going to show that right into a YouTube video. So now I’m going to ask it, Hey, create an extended video for an extended video script for YouTube. So the concept That we’ve talked about perhaps at first of the week. And I put out on Monday and Tuesday and all that nice by Wednesday, I’ve what I’m going to placed on my e-newsletter and a brief kind piece of content material.

After which by the next week, based mostly off the info from the quick kind, I’ve a YouTube video or a YouTube stay. A subject that’s, that’s superb. So because of this I say from a quite simple standpoint, simply begin having conversations as a result of it makes the most important sense so far as what is going to occur afterwards together with your content material.

However in order for you the total blown technique, there you go.

[00:39:11] Mike Allton: All proper. So to provide some of us some context, we’re beginning with a Threads submit, that’s a pair hundred characters or much less. There’s not plenty of content material except we do a number of threads and do it longer that means[00:39:23] Nicky Saunders: or Twitter or X, no matter your most well-liked platform is.

I imply, and even LinkedIn, no matter you’re going to be

[00:39:30] Mike Allton: bizarre and use X. That’s high-quality.[00:39:33] Nicky Saunders: I’ll say no matter written platform is your excellent. Trigger it might even be on LinkedIn too. Some folks’s predominant joint is, is LinkedIn from a written standpoint. So no matter your. Your written facet is which you could accumulate knowledge.[00:39:46] Mike Allton: Yeah, however like, like, such as you instructed me within the inexperienced room, it’s 2024 We’re on threads at present of us. Yeah. Yeah.[00:39:50] Nicky Saunders: Yeah, this can be a reality. It is a reality[00:39:52] Mike Allton: So, okay, so we bought a brief kind textual content submit and then you definately’re taking that and turning it into a brief kind Vertical video what like 90 seconds or much less?[00:40:00] Nicky Saunders: Yeah, completely.

Okay.

[00:40:02] Mike Allton: Okay, and then you definately’re turning that into Doubtlessly if it if it performs properly a a youtube video and what what sort of size are you considering for that?[00:40:12] Nicky Saunders: So it may very well be 5, 10 minutes, 18. How, how talkative are you? You realize, as a result of proper now with YouTube, lengthy kind movies are doing superb. So in the event you might speak lengthy, reward God, in the event you solely bought three to 5 minutes with you, that’s, that’s okay too.

However the truth that you may take one thing that’s already works. That now you may push it to totally different platforms. It simply, it provides that confidence for enterprise house owners and solo creators of like, okay, this has an opportunity as a substitute of like randomly arising with concepts and like, oh my God, I hope this works. All of the algorithms after which like, and then you definately’re discovering all of the totally different the explanation why it didn’t work.

No less than, you realize, knowledge sensible, this has labored throughout class value platforms. So. If it really works right here too, reward God. If it doesn’t, ah, yeah, I imply, we tried it. No less than it labored over right here. So perhaps we simply bought to formulate it another way, inform it to create it a greater hook for it. Nonetheless we go about it.

However yeah, that’s, that’s form of like a, a workflow technique that that has been working very properly. For me proper now.

[00:41:29] Mike Allton: Yeah. Trigger you’re one hundred percent proper. You should use that very same preliminary submit on threads on X on Fb, even LinkedIn. You realize, we see mates of the model, like, like, like Austin who’re simply killing it on Fb.

In order that’s, that’s completely attainable. However Nicky, we’re out of time and that’s a disgrace as a result of you will have been superb, however I do know of us need to know extra trigger there’s no means we might have coated every part that they need to find out about. The place can they go to attach with you and ask?

[00:41:58] Nicky Saunders: So YouTube has been my, my predominant platform currently.

Okay. I don’t know while you’re watching this. You can be watching this this 12 months, subsequent 12 months, nonetheless it goes. So, YouTube, Nicky Saunders, or that is Nicky’s. In the event you wanna contact me, most likely Instagram is the very best, proper? So that is Nicky’s, N-I-C-Okay-Y, with a S, proper? After all, I’m on threads. After which if you wish to be a part of the neighborhood deeper than the model.com, we speak all about ai.

I promise you that’s certainly one of my. Favourite subjects. Clearly I might, we might go on. This may very well be a 5 hour podcast if we didn’t have time restraints. You are feeling me?

[00:42:40] Mike Allton: That’s superior. Thanks, Nicky. Thanks all of you for listening. I’ll have all of Nicky’s hyperlinks, all of the instruments that we talked about at present within the present notes beneath.

overlook in the event you’re comparatively new to AI and also you need to actually stage up your expertise as a marketer, obtain the AI advertising primer that I’ve bought, however linked beneath that can provide help to out. I’ll offer you all of the instruments you might want to get began on this thrilling business till subsequent time. Welcome to the grid.

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