What’s a FAM Tour?

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What’s a FAM Tour?


What do all industries have in widespread?

Jargon!

Jargon is the collective time period for the phrases, acronyms, and different terminology used at your job, inside your model, inside your trade, et al. The issue with it, particularly if attempting to successfully talk to these exterior of the corporate or trade, is it alienates folks. It places a barrier between you and your communications objectives.

Within the PR trade, we now have tons of jargon. As such, we like to make use of our weblog to outline sure phrases and phrases, making them simple to know to these simply stepping into the trade in addition to these exterior of our little communication bubble.

At the moment, we deal with the time period “FAM tour.”

No, it’s not a trip with mother and aunt Diane, neither is it a farm tour spelled incorrectly.

FAM is brief for familiarity. A familiarity tour is a public relations software most frequently employed by occasion, journey/tourism, and hospitality communications leaders throughout which members of the media are hosted or semi-hosted on a go to of a various size to an occasion, vacation spot, and even eatery to expertise it firsthand.

By means of instance, lately our workforce labored with Uncover Flagstaff on a FAM tour of their area, showcasing the websites, sounds, and flavors of the northern Arizona gem to a dozen media throughout the area. In the course of the up-close-and-personal journey, greater than 30 members of Flagstaff’s points of interest and eateries had the possibility to share their tales and showcase their areas in a approach that video, story pitches, and even interviews might by no means seize.

The end result? We’re engaged on about 50 tales with media throughout the area post-tour, with some tales already popping up right here, right here, and right here.

Looking for definitions for different generally used PR techniques? Take a look at our PR Toolbox posts under. There may be even one on jargon!

The PR Toolbox

What’s story mining?
What’s a truth sheet?
What’s a narrative pitch?
What’s an emergency occasion field?
What’s a contact report?
What’s a boilerplate?
What are key messages?
What’s a bylined article?
What’s a section sheet?
What’s a media advisory?
What’s a information launch?
What is a photograph caption?
What’s a deskside media tour?
What’s a media checklist?
What’s a press convention?
What’s a casual media assembly?
What’s media coaching?
What’s a trusted advisor?
What’s a model story?
What’s a calendar itemizing?
What’s jargon?



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Di [email protected]

Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. 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