I’m a fan of repurposing content material – write as soon as and publish in a number of locations. You may be studying this on my weblog or on my LinkedIn Publication or maybe you clicked a hyperlink to get right here from X. Creating as soon as and publishing in a number of methods is sort of straightforward.
I’ve written an authentic weblog submit about as soon as per week for twenty years(!) What tremendous nice concerning the content material I create is repurposing in a number of methods.
I initially publish on my weblog which is a part of my private web site hosted on HubSpot. Individuals can subscribe to electronic mail notifications of latest weblog posts as I publish them.
Then, utilizing RSS, something that’s tagged on my weblog with the class Fanocracy will even robotically seem on the examples web page of my Fanocracy web site. I take advantage of RSS in the identical strategy to publish something tagged on my weblog as Newsjacking to the tales web page of my Newsjacking web site. Aside from setting it up as soon as, I do not do a factor. I don’t even give it some thought anymore.
Then, I copy and paste my weblog submit into my private LinkedIn Publication. I normally edit it a bit for LinkedIn, and I take away exterior hyperlinks as a result of the LinkedIn algorithm doesn’t like hyperlinks to web sites exterior of the LinkedIn community. What’s cool a few LinkedIn Publication is LinkedIn will electronic mail subscribers once I publish a brand new e-newsletter version.
Sometimes, I additionally submit to Medium when I’ve a narrative that appears “greater”.
As soon as my lengthy kind weblog submit content material is posted, I slice and cube to create quick kind social media posts. I really like repackaging content material on this approach as a result of the laborious work of authoring is already finished.
I take advantage of Currently.ai, an software powered by Neuroscience-Pushed AI to generate dozens of short-form social media posts from my long-form weblog posts. I additionally use it to generate social posts from my guide chapters. The posts will be scheduled weeks or months into the longer term, so I all the time have contemporary content material on my feeds, even when I’m deep within the wilderness.
Create as soon as and publish in some ways is very highly effective with a podcast. Whereas I haven’t got my very own podcast, I’ve suggested many individuals on the advantages of repurposing. You possibly can take a one hour episode, transcribe it with an AI transcription engine, then run that by way of one other AI to create weblog posts and different written content material.
Disclosures: I’m a HubSpot advisor and on the Currently.ai Board.