At BOLD, we love to assist our shoppers obtain fast development, and we’re so excited to share the success of Pitaya’s current retail media efforts on Walmart.com.
Identified for its vary of vibrant, nutrient-rich tropical frozen fruit merchandise, Pitaya has seen spectacular outcomes, particularly in efficiency media, since partnering with BOLD.
From June to August 2024, Pitaya achieved exceptional features throughout their digital promoting efforts in comparison with the earlier 3 months, together with a 52-percent improve in ad-attributed income and a 25-percent improve in return on advert spend (RoAS)!
Driving On-line Progress with Walmart OGP
As a frozen meals model, Pitaya’s on-line gross sales are a robust indication of rising demand for On-line Grocery Pickup (OGP). With BOLD’s centered efficiency media technique, Pitaya has leveraged Walmart’s platform to extend on-line visibility and engagement.
Walmart’s on-line grocery pickup service is a vital a part of the grocery retail panorama, with an estimated 55% of internet buyers using it final yr (2023). For frozen manufacturers like Pitaya, OGP presents a novel alternative to transform digital customers whereas driving in-store visitors.
Our focused campaigns on Walmart’s platform helped Pitaya faucet into this development, emphasizing the benefit of choosing up frozen merchandise like Pitaya’s smoothie packs and ready-to-eat smoothie bowls. Advert placements enchantment to customers utilizing Walmart’s grocery providers and allow Pitaya to leverage the connection between on-line grocery efforts and bodily retailer visits to extend e-commerce and in-store gross sales.
As we proceed to construct on this momentum, our work with Pitaya highlights the ability of efficiency media in driving omnichannel development. We sit up for persevering with our collaboration with Pitaya, increasing its digital footprint, and leveraging each alternative to gasoline development!
How do you get a retail media method that’s constructed for omnichannel development? Join with our staff to find how the BOLD method can rework your model’s retail presence!