One thing has been crushing my spirit just lately once I speak to musicians about profession technique. They’re targeted on getting “ As many individuals to listen to their music as doable!”
That is NOT a technique—it’s a assured strategy to hold you unfocused and greedy at issues that won’t pay you in the long term.
I perceive why so lots of you need this – It’s as a result of a horrible factor has turn out to be normalized and that horrible factor is protecting you from powerfully transferring ahead.
Social media has completed a number of hurt to us individually and collectively. One of many worst issues it has completed is normalize macro pondering—which means all of us start to imagine that it’s not price doing in any respect until you get a minimal of tens of hundreds of outcomes.
1,000,000 is meant to be a typical purpose for Spotify performs, YouTube views, TikToks, and so on.
I’ve had dozens of conversations with potential shoppers who need 1M performs on Spotify and brazenly ask how they’ll get them. This obsession/purpose is feeding the black market on Spotify and a number of questionable behaviors and legit outcomes for artists.
I’ve an antidote. It’s known as micro networking.
The idea of micro networking focuses on a number of individuals who may help push your music profession ahead and creates a roadmap to attach with them and present them what you are able to do to assist them in a mutually helpful relationship. Micro-networking is about working smarter reasonably than more durable, so it’s essential that this message comes throughout in your weblog put up. Micro-networking may help you make helpful connections with out attending countless networking occasions or reaching out blindly. It’s all about discovering these few individuals who can propel your music profession ahead!
These individuals don’t must be within the music enterprise – and it’s most likely higher if they aren’t – select individuals from any space of your life to use the micro-networking method.
The idea focuses on discovering a number of individuals who may help push your profession ahead and making a roadmap to attach with them in mutually helpful relationships. Micro-networking will be completed utilizing instruments like LinkedIn, LunchClub, and Threads, which let you experiment with assembly and chatting with individuals with out having to go away residence or expend an excessive amount of vitality.
This method is particularly helpful for introverts who don’t get pleasure from networking occasions.
By specializing in micro-networking, artists can make the most of larger alternatives with out attending countless networking occasions or contacting individuals at random. Micro-networking lets you make helpful connections whereas working smarter reasonably than more durable.
Step 1: Establish 5 achievable targets – 1 Million Followers is NOT a Aim – “As Many individuals within the WORLD as doable listening is NOT a Aim. Right here is an article and a Podcast Ive written that will help you (hyperlink to bot the article and the podcast on GOALS)
Step 2: Select the best one which scares you the least – if you happen to learn the article about targets or listened to te podcast, you will see that you’ll be within the momentum of it feels do-able and Stopped if it doesn’t
Step 3: Write down precisely what you need and precisely how one can assist them
Instance 1:
I wish to play a novel and superb non-public present for an inventory of VIPS – in a wonderful setting. File it for social media fodder and use the occasion to create superfans.
I may help these individuals by creating a tremendous intimate night of music, artwork, scrumptious meals in a stunning setting and an opportunity for individuals to attach with one another outdoors or a darkish membership that smells like beer.
- A person who owns an incredible house (like a gallery, a studio, a barn, a unbelievable backyard/ yard, an incredible lounge, and so on.)
- Collaborators (2-3 individuals) who may desire a VIP present so as to add a particular function – i.e. a caterer, a baker, a wine or beer tasting, an artwork present, some superb lighting, a dressing up designer, stylist, and so on.
- An A/V Crew (2-3 individuals) – a gaggle of people that may help you gentle, and document the occasion and use the video for glorious social media posts and the occasion to attach with potential superfans
- An inventory of VIPS (15-25 individuals) – work collectively to create a killer visitor listing of people that will help and individuals who you’ll like to have as followers sooner or later.
Whole Wanted for This Micro Community: Approx. 31 (on the MOST!)
See how 31 individuals immediately feels doable and fewer tense than making an attempt to succeed in 42934643894576759394579 individuals on TikTok or blindly hitting all these shady playlists?
With out Micro Networks, There’s NO Path to actual earnings.
Right here’s how a lot a Spotify Play pays you: $0.003
Musicians at all times name me, saying, “I wish to Monetize!” I wish to give up my day job and make music Full-time as a dwelling!” These are spectacular targets and once I dove deeper I ask:
Me: “So, what are you specializing in to give up your day job?”
Artist: Playlists.
Me: Playlists?
Artist: Sure – I employed a playlisting firm, and now I’ve 20,000 performs a MONTH!!
Me: That’s Nice! What number of of these persons are in your e mail listing?
Artist: Um, I haven’t despatched an e mail but – “I feel that my host is accumulating them someplace on the backend of my web site.”
An E mail Listing IS a Micro Community
Me: OK,🤯 – I see in your web site you don’t have any merch on the market, no BandCamp, and no bribe or incentive for anybody to enroll to your e mail listing.
A Web site that has a JUICY Provide On It CREATES MICRO Networks.
The great thing about micro-networking is that it might probably result in extra vital alternatives. Constructing robust relationships with a number of key individuals can create a ripple impact that opens doorways to new alternatives.
Instance 2:
I wish to construct a sustainable digital pathway to promote merch, reveals, and gadgets to my followers
So, if you happen to’re seeking to take your music profession to the subsequent stage, take into account making an attempt micro-networking. You may be shocked by the outcomes.
Do you want extra steering on AI and find out how to use it in your advertising technique? This podcast, Episode, will aid you!