A whole information to B2B PR marketing campaign planning for 2024


Owned media

Owned media channels are the channels that belong to your model and embrace your advertising and marketing property, web site content material, social posts and blogs. You’ve gotten full possession of your owned media, so these channels needs to be constant, on-brand and on-message.

Earned media

Earned media alternatives are the third occasion alternatives you’re given, to share your achievements, opinion or thought management. These are whenever you’re being invited to contribute, as somebody seems to you as an trade authority, who folks will discover attention-grabbing and fascinating.

Paid media

Paid media are the channels you pay for, to your content material to look on them, similar to digital promoting, radio, TV and so on. The content material is created and managed by you, nevertheless it seems on channels your model doesn’t personal or management.

Shared media

Shared media is a time period referring to the share-ability of social media. With the entire world now on-line, a visual on-line presence is required to ensure that your model to be valued and understood.



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