AI-Driven Content: Transformations and Triumphs

Reading Time: 34 minutes

Are you looking for ways to streamline your content creation process and achieve remarkable results with less effort?

With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you learn from?

Today, we’re joined by Molly Mahoney, the CEO of The AI Content Club and a renowned expert in leveraging AI for content creation. Molly will share insights on how AI is transforming content creation workflows and highlight success stories from clients who have seen significant improvements in their marketing efforts through AI-driven strategies.

AI in Marketing: Unpacked host Mike Allton asked Molly Mahoney about:

✨ Revolutionizing Content Creation with AI: Discover how AI can transform and streamline the content creation process, leading to more efficient workflows and higher quality content.

✨ Real-World Success Stories: Learn from success stories where AI has significantly improved content marketing efforts, providing practical insights and inspiration for your strategies.

✨ Future Trends in AI Content Creation: Gain insights into future advancements in AI and how they will further shape the landscape of content creation and marketing.

Learn more about Molly Mahoney

Resources & Brands mentioned in this episode

Full Transcript

(lightly edited)

AI-Driven Content: Transformations and Triumphs with Molly Mahoney

[00:00:00] Molly Mahoney: We have this process called stacking GPTs. So when you have separate GPTs, you can actually use the @ symbol and then type the name of the GPT and it will bring it into your current chat. So you can start with one, like, let’s say you’re in the GPT, that is your brand voice. Then you do the @ symbol and you type ideal client.

It will give you your full ideal client avatar. Then you do the @ symbol and you type, we call this your tree of beliefs. And this is all of the buying beliefs they need to have in order to buy from you or to want to buy from you. You can type that @ symbol and then say, please use the avatar above and create a tree of beliefs to get them to buy Agorapulse or whatever it is, right?

Then it’ll get all those beliefs. And then after all those beliefs, you say @ super prompt, and then you say, now please run the super prompt based on those beliefs. Instantly. It’s going to run the super prompt and write three months of content.

[00:00:58] Mike Allton: Welcome to AI in Marketing: Unpacked, where we simplify AI for impactful marketing. I’m your host, Mike Allton here to guide you through the world of artificial intelligence and its transformative impact on marketing strategies. Each episode, we’ll break down AI concepts into manageable insights and explore practical applications that can supercharge your marketing efforts.

Whether you’re an experienced marketer just starting to explore the potential of AI, this podcast will equip you with the knowledge and tools you need to succeed. So tune in and let’s unlock the power of AI together.

Greetings program. Welcome back to AI in Marketing: Unpacked where I selfishly use this time to pick the brains of experts at keeping up with or integrating or layering artificial intelligence into social media, content, advertising, search, and other areas of digital marketing. And you get to learn to subscribe to be shown how to prepare yourself and your brand for this AI revolution and come out ahead.

Now, are you looking for ways to streamline your content creation process and achieve remarkable results with less effort? Sounds magical. Doesn’t, but with the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and more efficient.

And impactful, but how do you integrate AI effectively and what real world successes can you learn from today? We’re joined by Molly Mahoney, the CEO of the AI Content Club and a renowned expert in leveraging AI for content creation. Molly is going to share insights on how AI is transforming content creation workflows and highlight success stories from clients who have seen.

Significant improvements in their marketing efforts through AI driven strategies. Hey, Molly, welcome to the show.

[00:02:37] Molly Mahoney: So glad to be here with you.[00:02:39] Mike Allton: I am so excited. We’ve known each other for a while. We’ve seen each other at events, but this is the first time interviewing you. So I’m super pumped. Despite all my shows, I’ve never had you on one of my shows before.

So excited about that.

[00:02:51] Molly Mahoney: No, I’m really nervous. I’m like, How did I not remember that?[00:02:54] Mike Allton: Excellent. I can check that off. I made Molly Mahoney nervous. Fantastic. Can you start though by telling us about your background? I know all about you, but those of us listening may not know who Molly Mahoney is, what you’ve been doing and how you became interested in AI for content creation.[00:03:10] Molly Mahoney: Yeah. So I actually started way back in the day as a musical theater performer. So I worked in New York. I worked in Las Vegas. I did cruise ships as a singer and a dancer. And while I was on tour with Chitty Chitty Bang Bang, as you do, and the flying car and all of that, my husband and I just, just so normal, we decided to Leave our careers in New York.

He was a bass player and move out to California to be back closer to my family. And we launched this really amazing thing called children. And we had two kiddos while I was teaching singing lessons and all of that, I really fell in love with marketing, marketing, my own vocal coaching business. And it turned into this magical thing.

So in 2016, I stopped teaching singing lessons altogether and moved into, rather than helping performers how to have a business, I started teaching business owners how to perform. And that’s when we started focusing on video creation that moved into content creation that moved into automation with messenger bots and all of that.

And now we really focus on sales. And AI. So we’ve woven AI into everything that we’re doing. We launched an AI program called the content club, like you mentioned, back in 2021. So before chat GPT was even on the scene, we launched this program and it’s been so fun. Like combining the digital things like AI with the real thing that we started with, which is who the heck are you as a human being?

And how can we deepen those relationships?

[00:04:44] Mike Allton: I love it. And of course, I’ve known you as the prepared performer for years and years and years. You’re showing that. And so I wanted to drop this little show note in for those of you listening, if you’re on Apple or one of the other channels, it’s interesting because I host with Spotify owned megaphone and I publish as a video.

Podcast. And yet Spotify is megaphone only distributes the video to Spotify. So if you’re listening on Apple or even YouTube, strangely enough, you might actually just want to pop over to Spotify for this one, because Molly is a presence and it is so cool to watch her perform. She really is the prepared performer.

And, and one of the quick note I’ll give you all listening, if you want help being Just present on camera and engaging to your audience. That is what Molly does with the prepared performer business, which you’re still running. You’re still helping people with, right?

[00:05:38] Molly Mahoney: Oh yeah. Yeah. Yeah. So that’s really, thank you so much, by the way.

Yes. Thank you. That’s really woven into everything that we’re doing. So we, you know, I still do like private speaker consulting and, and things like that. But really we’ve realized that the showing up as a human being isn’t its own separate entity. It’s actually important for everything that we’re doing.

So that prepared performer piece is really how do we show up with confidence? We have a new book called choose confidence that come it’s coming out later this month. And it all starts with who you are as a human before you do anything else. And it’s pretty awesome. It’s really fun.

[00:06:14] Mike Allton: Love it. Love it. So let’s talk about AI.

Let’s talk about how you’re using AI with content. What are some of the advantages of using artificial intelligence with content creation?

[00:06:25] Molly Mahoney: Yeah, man. You know, I was actually at the gen AI conference 32 years ago, and they showed this amazing chart, which spoke about the different pillars of what it takes for content creation from ideation to research, to the actual creation of the content.

To the editing of the content afterwards. And what they had talked about before was that the time that it takes to actually create content was so huge that you really couldn’t spend much time on the ideation or on the research piece or on the editing. And now that switched that we can, it still blows my mind how quickly we can actually create the content.

But we’re able to put even more time into the things that really matter, like the dreaming of possibility and the coming up with the things that are very human focused and on the editing side, really to make it like deeply connect with our ideal client. But we get to streamline that system around the actual creation piece.

It’s like, it’s wild. It’s bananas. So it saves us so much time in the brainstorming, so much time in the actual following of a framework, which we have all of these frameworks that we’ve used for years. But now we’ve put them into these AI systems that it just organizes things so beautifully. It speeds up the process.

And even if it gives you it Content that is actually pretty junky. It gives you a springboard to something that you love, because even when it gives you something that you’re like, Oh my gosh, that’s horrible. It helps, you know, what you would want instead. So it’s just it’s totally magical.

[00:07:59] Mike Allton: Love it. And that’s a, that’s a great point.

We’ve actually talked about in some of the previous episodes, how to make sure the AI, Doesn’t give you stuff that’s junky. If you just spend a little bit of time up front, telling the AI who you are, who you’re talking to, giving it that information, that context, like you would an intern who’s sitting next to you, who’s new to the business, let them know who you are, what you do.

It can give you some pretty amazing stuff. So I’d love if you could give us an example of how AI has maybe significantly streamlined content creation for one of your clients.

[00:08:29] Molly Mahoney: Yeah. I mean, so we’re using it for lots of our clients. Here’s an example is that we had several people who are looking to create a short form videos, right?

One of our clients took everything that they like, they followed the assignment, which is awesome. And they, we ask all of our clients to create what we call a quesadilla of awesome. So this quesadilla of awesome is where you write down. The 20 things that make you a uniquely amazing human being. So he wrote down his quesadilla of awesome, all the things about his skillsets, about his appearance, about his activities, his values, what he likes to eat, all that kind of human stuff, put that into a document.

Then he took loads of stories from his life. So either things that he had written in a book that he had previously previously written or things that he’s written in social media posts. And he put all of those into a document as well. We then created a custom GPT was based on this client. From there, we were able to take that custom GPT and put it with our video framework and it will bring in personal stories from his actual life that I never would have known.

But now we can create these video scripts based on his life.

[00:09:38] Mike Allton: That is fantastic. I’ll put a couple of links in the show notes about custom GPT. So if we kind of lost you there, don’t worry. There’ll be some more, some more resources, but these, these are amazing. Wait a minute, but I got to go back to the quesadilla of awesomeness.[00:09:54] Molly Mahoney: The quesadilla of awesome.[00:09:57] Mike Allton: Yes, like,[00:10:01] Molly Mahoney: okay, everyone has something that makes them uniquely awesome, even if it’s just that you make an amazing quesadilla. And so your quesadilla may have, I actually had a really funny use case that happened the other night at dinner. I was out with some friends and it said, wait for it, it said Chipotle chicken quesadilla.

And then right underneath it, it said goat cheese and pepper jelly. And I was like, wow, I wouldn’t usually think to put Chipotle and pepper jelly with goat cheese. Like, that’s really interesting. But both of my friends that I was with said that they had had this quesadilla and they loved it. And I was like, okay, I’m just going to go for it.

Then. My friend was like, well, if you’re both ordering the quesadilla, I’m going to order the goat cheese and pepper jelly. And I was like, okay, you’re ordering like a deconstructed quesadilla. I didn’t understand the quesadilla came, I was eating it. And it was like cheddar, maybe like spicy Jack. And chicken, but there was no goat cheese and there was no pepper jelly.

And I was like really fascinated by this quesadilla by the end. I asked the waiter, I said, I thought that this quesadilla had goat cheese and pepper jelly in it. And it turns out that was just the next item on the menu. It wasn’t the ingredients for the quesadilla, but it proves my point that a quesadilla can really have anything in it.

And so can you. Like, you are a weird, unique blend of your own awesome. And if you don’t figure out who that is before you start using these AI tools, it will give you junk that you don’t really know how to customize or how to fix because the thing that’s actually missing is your weird. And your weird is your superpower.

[00:11:39] Mike Allton: Love it. Listen to that folks. You’re weird is your superpower. No, no. I love that you’re building custom GPTs because that’s, to me, is building a lot of consistency in there, but, but talk to us about that. What are some of the ways, I don’t know if that’s the only way, or what are some other ways that AI actually helps us be consistent be, you know, add quality into our content creation.

Some of these things that people might struggle with, if they’re struggling to create even one piece of content.

[00:12:07] Molly Mahoney: Well, and it really helps with quality control through your team as well. So if you have used chat GPT, whether you have a paid version or a free version, you may have noticed on the left hand side, there’s a little thing that says explore GPTs.

And when you click on that, there are searchable, they’re basically like AI templates within the platform. And the fact that they’re available to everyone, even free users now is a huge benefit to those of you who may be considering creating your own GPTs. And what you can do is you can search there.

Like we even created one that’s a French tutor for my kids. My kids go to a French school. I don’t speak French, neither does my husband. So my husband was like, can you make one that just helps them with French? Totally possible. So there’s a lot of tools out there that have now created their own that connect with their tools.

We’ve created several that if you search my name, Molly Mahoney, you’ll be able to find. Loads of these pre created templates. Like there’s one where you can just get social media strategies from me. There’s one where it’ll give you a lead magnet idea, you know, a different free gift that you can give to build your community or your list.

But then you can also create versions that are only for the people that you share the link with, or that are only for you. So we have three different levels of GPTs that we create and the ones that are only for you. Shareable by a link. We actually sell in our programs. So there’s all kinds of ways that you can use these tools for my team.

It’s been amazing because we have a done for you agency as well. And in order to, to ensure that consistency across the board, we have one, for example, it’s called the super prompt. And when I say run the super prompt, it will write Monday, Tuesday, Wednesday, Thursday, Friday, Monday, It literally writes out an entire week of content and it does it for like 12 weeks at a time.

So I can create three months of copy for one specific client, all inside ChatGPT. And then I put that in a spreadsheet. I go in and edit it. It’s jeuje it. We add the graphics and it’s amazing.

[00:14:15] Mike Allton: You jeuje it. That’s the, that’s the technical term.[00:14:18] Molly Mahoney: We had to figure out how to spell that word cause I use it so much.

So jeuje look it up.

[00:14:24] Mike Allton: No, but that’s great. And I love it. I’ve got two custom GPTs that I use for this podcast. Cause as we were talking on the green room, I actually have six podcasts. I have this show for myself. I have five for Agorapulse and I was previously spending a couple of hours on each. Episode researching the guests, preparing the documentation, preparing the questions, doing all the, all that prep work.

I created a custom GPT where I pop in the guest’s name and their LinkedIn and the information that they gave me in their onboarding form. And it creates the entire pre show document for me. So it went from two hours to 20 minutes.

[00:14:58] Molly Mahoney: Okay. So this is so good. And I’m sure most people are wondering, how do you get it to actually get the information off of LinkedIn?[00:15:07] Mike Allton: Well, there’s where you have to have that paid version so that it can actually go to a website but it’ll, it’ll look at, you know, and their, their profiles are public. So look at their, you know, it’ll confirm that a, is this Molly Mahoney? The one that you’re looking at? I’m like, yes. That is the one and only Molly Mahoney.

And that, you know, it pulls your, your experience and you’re about and your information. And it asks, what are the topics that you’d like to talk about? And part of my onboarding process is I ask guests, what do you want to talk about? So I can paste that from the Excel form into the chat GPT and it says, cool, here’s five.

Interview topics that I think Molly and you would have a great conversation about, and I pick one and then it gives me 10 suggested titles to choose from. And I pick one and then it gives me 10 questions and an outline and the takeaways. And this is all stuff I told it step by step to do right. Ask me this, then provide this information.

So we’ve got all that on the, on the blog, folks. I’ll put a link below where you can learn more about custom GPTs and you can program them for yourselves. But I’m wondering. Other than chat GPT. Yeah, I know you’ve got some of your own technologies and services that you sell. You can certainly talk to that.

But what else should a marketer be thinking about using or diving into, particularly if they’re just kind of getting started? Maybe they’ve done what most of us did first, which is go to chat GPT and ask us to write a blog post for us. And that doesn’t work. It doesn’t end well. Where should they actually be digging in and spending their time today?

[00:16:30] Molly Mahoney: Okay, I’ll give you like my favorite tools. So when it comes to AI tools, there is one type of tool that is the most important tool for you to use. That one tool that nobody ever talks about is the tool that you actually use. Because if you are paying for 70 tools and you’re not using them, they will not do you any good.

So make sure that you’re actually going to log in, use it, and then make sure whatever content it gives you, or copy, or videos or whatever, you pull it out and you actually do something with it. First most important piece.

[00:17:02] Mike Allton: That’s important.[00:17:03] Molly Mahoney: Really important. Okay. So there are a lot of tools that you can use for chat purposes.

Like you could build your own using Zapier, which is actually so easy and so bananas. People used to pay like 25, 000 to build out an AI chat tool of their own. Super easy with something like Zapier. It is awesome. You can use like Claude is good for certain things. Magai is good for certain things for the chat purpose.

We really focus on chat GPT in our programs because it’s the most widely used and because you can create these custom GPTs, but I’m playing with Gemini and those things as well. So let’s just move the chat thing to the side. I love perplexity for when I’m going to be putting together some sort of presentation and I need to pull specific statistics.

They’ve added these new projects where you can create. You know, blog posts, things like that really well that have a citation to where it came from. A lot of people have been saying that because of this search feature that’s coming to open AI, that perplexity may be taking a kind of kick in the pants, but perplexity is really awesome.

I don’t know what your thoughts are on that.

[00:18:06] Mike Allton: Yeah, that’s definitely something that I’m keeping an eye on. And for those of you listening, you know, we don’t tend to talk a lot about News. I leave that to Paul Roetzer and Mike Kaput at the Marketing AI Institute at the Artificial Intelligence Show. It’s fantastic.

You know, you’ll do a deep hour and a half dive every week with them on what’s the latest and greatest with Perplexian and that sort of thing. But what Molly’s talking about is at the time of this recording, OpenAI has come out with SearchGPT. I think that’s what they’re calling it. That’s their search engine.

Yeah, I hesitated on that

[00:18:35] Molly Mahoney: because I I think that is what it’s called search. I think[00:18:37] Mike Allton: that’s what it is. I haven’t had a lot of time this week to actually dive into it yet, because it’s literally brand new folks. In fact, I don’t even know if everybody has access to it. No, there was a wait, their search engine.[00:18:46] Molly Mahoney: Yeah. And the wait list has started being released just this week. But so just if you’re listening to this in the future, you may find that, oh, I can do all of that in search GPT. So just want to give you that little. Caveat there. When it comes to creating more like images and videos and things like that, one that I’m really loving is this Luma labs, Luma AI.

Have you used this much at all? The dream.

[00:19:09] Mike Allton: Oh yeah. It’s beautiful.[00:19:11] Molly Mahoney: Oh my gosh. The dream machine. It is so. Cool. And I’m just going to give you a couple of examples. So we have a client that sells crystals and like metaphysical products, and she’s doing an event in her studio where they’re going to be building these little garden gnome kind of things.

They’re like little goddess gardens. They’re hanging in these little beautiful glass teardrops and then they have succulents and crystals in them. And we said, do you have any videos of this? And she was like, I don’t have time to do a video of this. Here’s a photo. Well, I took it and I put it into Luma AI.

Is that the actual name? I’ve used it all the time, but let me check. Yeah, luma AI. It’s luma labs dot AI. I put it in there and I put it on the looping setting, which is a newer setting that they have. It takes the photo and rather than morphing it into some weird thing like Kyber would do. I really like playing with Kyber.

But this doesn’t make it all weird and AI ified in a bad way. It actually made it look like she had sent us a video of this thing, like super natural looking. It was so cool. And it did it in a loop, so it makes a great reel. It made a great reel that we can use then on her Instagram or TikTok, a TikTok video that’s looping and it’s all created with one click with this AI tool.

So cool. I also are. My sweet puppy passed away recently and I spent all of this time, which was very therapeutic, taking a photo of her. And then in MidJourney I created an image of a dog with angel wings, like a black and white photo. And it was so cool. So it went from her like looking out the window and then it morphed into this photo of this black and white dog with angel wings.

Like, come on. Yeah, it was awesome. There’s loads of other, like we’re using repurposing tools and other things. I don’t know how deep you want me to go, but I can share more.

[00:21:00] Mike Allton: Give us one more. We love examples in this show.[00:21:03] Molly Mahoney: Amazing. Okay, so on the side of the repurposing repurposing with AI, there’s a couple of things that, there’s, there’s so many tools that you can use for video repurposing from Opus to Video to SubMagic to, every day there’s like a new one.

And, You, for me, it’s really about figuring out which one matches the style and the ease of use for your brain. So in the beginning, I was trying all of them and I really felt like video and Opus were kind of on the same page. But since then recently I have stopped using video. We really are using Opus.

For quick videos that we can grab at one time if we’re going to make them more detailed and we’re going to take more time with it where it’s taking a long video and chopping it up into shorter videos, we’ll use Descript or CapCut when we want to get even more specific with it. And then there’s a new one that I found recently, which I don’t know if you’ve used called SubMagic.

Have you used that one?

[00:22:03] Mike Allton: No, that’s okay.[00:22:05] Molly Mahoney: I, my team isn’t really even using it yet. I’ve been doing it myself and I really love it because what it does at this point, it’s not the best at actually editing the video. It kind of has an ability in the beginning to remove words that you don’t want kind of like to script.

But what I love about it is it gives you for each little video like each scene, let’s say it’s like, you know, a sentence or even a few words, it gives you the option to add B roll an emoji and a sound. So the sound is like a, or a ding, ding, ding there. It’s really cool. And it gives you these like 10 different sounds that you can choose from.

And I don’t know if you want me to show you an example of what it looks like. Cause I was so stoked about it. If that’s something we can do on here, can I screen share here? Or is that too wild?

[00:22:52] Mike Allton: Yeah. And while you’re setting that up, you know, I’ll just share, I’m using Descript to edit all these podcasts and all these videos.

And I love it. It’s a text editor for those who haven’t used it. That means I’m looking at the transcript of Molly and I’s conversation, and I’m picking and choosing which sections I’m going to cut or edit out. And if I want to pull out a section for a Reel or a TikTok, I simply highlighted that text and I add that to a new composition.

It’s called inside of Descript, but I don’t have all these other bells and whistles within Descript and I’m a one man show on, this is a side gig for me as, as you all know, and so I’m not bothering with other tools too often. But I’m really curious to see what you’ve got to show us.

[00:23:35] Molly Mahoney: And I know that, like, I love Descript and I know that it can do things like this, but it’s a little more time consuming to set up a template and different things like that. So I’m going to show you this one because I’m always looking for things that are just a little faster. Will it share this? It’ll show the audio. I got it. Great. Okay. So this is, my family has a wood shop.

Okay. So this, you may not think like something this organic is going to be something that we would use AI for, but we sell Beautiful slabs of wood. And my brother is like the face of this brand. So this is my brother and I’m just going to show you this video, which I did 100 percent with sub magic. I just took the video, put it in there.

And then all this stuff was added. Oops. Heard that it’s important to buy. Dry and seasoned wood for your projects. But we go to great lengths to ensure that your wood is dried and seasoned professionally. We don’t want any difference in our lumber versus the lumber you’re used to working with, but we want the only difference to be the zip code that it was growing in.

But we’ve got this beautiful machine here. It’s called a vacuum kiln. Normally it takes an inch per year of thickness, so a two inch piece of wood takes two years to dry. I’m going to pause just a second. Did you notice how on the word kiln it actually had a little fire emoji that was not just an emoji, it was like a flame that was moving?

[00:24:55] Mike Allton: So for those listening, if you’re not looking at it on Spotify, it’s a vertical video of her brother talking in the shop. He’s explaining and showing off the stuff, which is just a fairly easy vertical video to shoot probably on an iPhone, but it’s automatically had added burned in color coded karaoke style captions right in the middle, including emojis.

This is really awesome.

[00:25:18] Molly Mahoney: And animation. So like there was a little rocket ship that went up. I’m just going to show the tab of what happens here because there’s all of these different styles that you can choose, but then you can also customize your own theme, which is cool. And when you look at the captions on it, you can add, this is where I was saying it has like the little emoji things here where you can add different emojis.

You can add different transitions. You can add different sounds here too. So like when you click on the sound, it gives you things like this. Listen. The little click, the all of these things that really help with the retention of the video. So this one, which I haven’t actually published yet in this room, we’re harvested.

Same thing, my brother talking about trees, but it has actual B roll that you can search within here to be able to put in really easily. And again, I know Descript has this as well, but I found that pulling it in here, the way that it breaks it up, if you’re watching this on the video, you can see that each few words that Like it has different options where you can add it to these little segments of the video And then it’ll add the b roll on top of it So if we skip ahead a little bit, you’ll see that it actually brings in where can I find it?

Anyway, there’s b roll in here too, which is pretty cool because it pulls from different just free like this So there’s like a pile of wood chips that are going behind the video and it’s so easy to do in here In just a few clicks I really like

[00:26:43] Mike Allton: that is fascinating because you guys, I need to understand if you’re creating video for social media, and it’s funny because don’t look at my video because I don’t do this.

I don’t have this kind of time. But the truth is, if your videos are one person talking head style videos, people will tune out. People will not pay attention to the entire length of your video, even if it’s just 30 or 60 seconds. And that’s a problem because most of us are Are saying what we want them to do at the end of our videos at that 30 or 60 second mark, if you can bring in a change of voice, change your scenery, some sound effects, some changes to the video, these are subtle cues to our brain to make us pay attention.

We’re like, wait a minute. What I thought that was Mike talking. Who is this? Other person or wait a minute. I saw Mike in the studio, but now I’m seeing, you know, grains of sand falling from the video. We may not say those things out loud. We may not even think of them consciously, but our brain is tricked into paying closer attention.

That’s why I’ll often do extra videos and inserts and that sort of thing into longer videos, just to bring in that extra voice, that change a pace for our psychology.

[00:27:49] Molly Mahoney: You know, actually, I was thinking about this earlier and I’m so glad you mentioned that because what I try to do in my videos, and I think you are actually so good at this as well and I’ll give you a very clear example.

I try to edit my videos with my own face. So, so, you know, a lot of, a lot of editors will do this kind of jump in, jump out thing where the zoom, the video zooms in and it zooms back out and it really captures the attention. Well, part of being a prepared performer is recognizing that we want to vary our vocal tactics.

We want to vary what we’re doing visually. And so I will actually record my videos on when I do videos you know, for Instagram or TikToker reels or whatever, I’ll lean in and I’ll back up on purpose so that no one has to edit it. It’s already built in. And when you were doing the intro for this, if you go back and listen to the intro at the beginning of this podcast, there was a moment when you said, and guess what?

You can too. Or something like that. And when you went, I was like looking to the side or something and it made me go, Oh, did he stop? Like I thought that you actually paused. It tricks me, and that’s what we want. People start to drift off. We want to bring them back so they’re paying attention. And where people are talking about this concept of retention editing, maybe if you actually just made your video engaging enough to begin with, you wouldn’t need to do as much on the editing side.

How about that?

[00:29:15] Mike Allton: Right. That’s amazing. Folks, we’re talking with Molly Mahoney about the impact that she’s with A. I. I’ve got several more questions for that. You’re not going to miss before I get to those. Let me share with you the AI tool that I’m using to help me with my content every single day. This episode of AI in Marketing: Unpacked is brought to you by Magai, your gateway to making generative AI, incredibly simple.

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With your audience, don’t just market market smarter with Magai tap the link in the show notes. So Molly,

[00:30:44] Molly Mahoney: if that’s not a perfect example of what we were just talking about,[00:30:49] Mike Allton: that’s exactly why I bake those mid roll videos into every single podcast. I do. I, like I said, I have six different shows, so I’ve got a whole repertoire of different videos that I’m baking in.

Usually it’s Testimonials. And, and that’s, this is why this video, cause I had to make it myself. This is my own show. Right. But at Agorapulse, we’ve got recorded testimonials of all kinds of folks, people, you know, influencers and so on. And I love using those because they’re literally different voices in the middle of the talk and that’s exactly why.

But I know you’ve worked with a lot of clients and brands. I’m wondering if you could talk about a success story where AI has maybe just like completely transformed how they’re doing. Content because we’ve talked about some very specific use cases, editing key videos, that kind of stuff. What about the entire content strategy?

[00:31:33] Molly Mahoney: Okay. Yeah. Well, I mean, so to be totally honest, our, we have this process called stacking GPTs. So GPT stacking, and I’m not sure if you’re doing this, but what is. Really bananas to me is that I, I have been doing this for quite some time now, but apparently a lot of people don’t even know this exists. And I’m always shocked that people don’t know that you can do this.

So when you have separate GPTs, you can actually use the symbol and then type the name of the GPT and it will bring it into your current chat. So you can start with one, like, let’s say what we do in our, our basic system is we start with your brand voice. So you’re in the that is your brand voice.

Then you do the at symbol and you type ideal client. It will give you your full ideal client avatar. Then you do the at symbol and you type. We call this your tree of beliefs, and this is all of the buying beliefs that someone needs to have in order to create their content or the buying beliefs they need to have in order to buy from you or to want to buy from you.

You can type that at symbol and then say, please use the avatar above and create a tree of beliefs to get them to buy Agorapulse or whatever it is, right? Or Magai, let’s say for this video, then it’ll give you all those beliefs. Shout out to Dustin. And then after all those beliefs, it will, you say at super prompt, and then you say, now please run the super prompt based on those beliefs.

Instantly, it’s gonna run the super prompt and write 3 months of content. Now, where this happened actually just this morning, I was on a client call, we have all of those things baked in so that their content can become very easy to be able to create. One place where I was really stuck and According to this client, they were really stuck here too.

And we actually solved them for, solved this for them this morning is in pulling all of your content together and writing a newsletter. I know everyone thinks newsletters are like so cool, but they take so much time, like so much time.

[00:33:34] Mike Allton: Yeah.[00:33:35] Molly Mahoney: And I, we even had a service that we were paying for. That I think they charged a thousand dollars a month to be able to do the research, find the topics that were right for you, write up the newsletter and then email it out.

It still took me so much time because I wanted to make sure that it was really an alignment for our community. So what I did is very similar to what Mike was explaining earlier. I built a step by step GPT that actually works as an assistant. And so we pick The topics that our clients will be using. And we have several different categories that we always cover.

There’s like a spot for like affiliates or partners so that you can always make sure you have a spot on your newsletter to promote your sponsors or your partners. There’s a spot for upcoming events. There’s a spot for, I call it fun and joy. This client today, they’re an estate planner. Theirs was like family and friends, right?

So we put all these different things in and then it asks you. Okay. You know, what would, what topic would you like to focus on for this week’s newsletter? We put the topic in. Then it’s like, what please share some examples of family, friends stuff or fun and joy. And then literally you go to your social media, you look at what you’ve already posted.

You copy two things. The description for the post, like the caption, and the link to the actual post. You plop those into ChatGPT with no fancy you know, editing or whatever, just like copy paste. Put those in there. What is also so bananas is that it will actually write the newsletter and it will hyperlink the social media posts.

Within the newsletter. So all you have to do is copy paste judge send. And now that gives you an email. It can send you traffic to your blog. It can send you traffic to your social media posts. We get wild open rates on these emails, like 50 percent open rates on our newsletters. And the click through rate is really high as well, because even though a lot of email professionals will say, you know, don’t put too many calls to action in your emails, I think that is kind of.

Not the case, unless you’re really promoting like a specific webinar or something like that with this, we’re getting really high click through rates because it’s just developing that conversation, that communication with our community. So we just built one for our client this morning. It’s so cool.

[00:35:53] Mike Allton: I love that.

And I totally agree with you. If it’s a true news letter, it should have a lot of different elements and it can absolutely have lots of different links. And I love combining the social media with a newsletter. I’ve been doing that more and more. I do typically a weekly poll on LinkedIn and I’ll include a snapshot of the poll results.

As of Sunday morning, in a late to go vote to my, my subscribers.

[00:36:17] Molly Mahoney: So that is like built into our email system. I love that so much. We do it on Facebook with what we call them ladder posts, which is where you want people to comment below with a access to something or an opinion about something. It, it has such an amazing effect on the engagement and it really.

Actually, we find and I don’t know if you find this, but we find it helps kickstart the algorithm where some people are like, Oh, you don’t want to send it from another source because the social platform will know that you’re driving traffic to it. But for us, it’s been really, really awesome.

[00:36:47] Mike Allton: Okay, newsflash.

No social platform is going to say, Don’t send us traffic. They’re never going to say that. They’re going to say the opposite.

[00:36:57] Molly Mahoney: But you’re, you’re right. They, what do they want? Do you know what all these social media platforms want?[00:37:02] Mike Allton: They want your people to stay on the platform. They want them to come there.

They want those ad dollars and those eyeballs. So they don’t care.

[00:37:09] Molly Mahoney: And it comes down to one thing. They really, they all want to be TikTok.[00:37:14] Mike Allton: TikTok. What a beast. Not today. As this recording TikTok was just sued by the United States government. So they don’t want to be right now. Today. That news today that happened.

Yes. Today. TikTok was sued by the US government for not protecting minors. allow you to line up and, and spend time there. So there’s a little bit of breaking news for you folks. It happens. I’ve been doing social media stuff for over a decade, so I always have my ear to the ground for those kinds of things.

But yeah, absolutely. Include some social links in your newsletter. I love that, that back and forth. That’s, that’s terrific. And, and such a great idea. And I gotta be honest, I did not know about stacking GPTs. So I learned something I didn’t know. I didn’t know.

[00:37:59] Molly Mahoney: You are going to freak out when you. When you try it and if you’re like, wait, I don’t, can I, can I actually just show it really quick on here too, just to show you exactly what, okay.

We were working on writing actions behind our GPTs, which is like a, we won’t even get into today, but when you’re down here, so i’m in the super prompt right now when I type the at symbol The GPTs that I’ve used in the past. Oh, it did work even better than I thought. The GPTs that I’ve used in the past will pop up on the screen.

So I can select this, a ideal client avatar, and I can now be speaking to see how it says message, the ideal client avatar down here. And so that will run the framework that I have inside the ideal client avatar GPT. And then I can run the tree of beliefs and then I can run the super prompt. So if I’m like Watch, please create an avatar.

It’s gonna hopefully ask me for more information. Yeah, so I’ve trained it to know it can’t actually write an avatar for me unless I give it my information. And then this is like a whole other level of a tip to show you. We have This document that we teach our clients to have, which has all of your company information, your product details, your ideal client summary, brand voice, all of this stuff in one document.

So I can just grab this basic information. Then I go back into chat GPT. I give it this basic information. Watch what’s going to happen. It’s now going to run our ideal client avatar framework, right? So it’s going to give me all this information. I’m going to let it finish, have a little patience with my AI friend,

[00:39:36] Mike Allton: right?[00:39:37] Molly Mahoney: Notice it has like struggles and pain points. It has tickle points, which I think is really funny. All these different things. And then when it’s done with this, what I’m going to do is I’m actually going to click the little X. If you’re listening, go to Spotify to watch the video. It’s going to click the little X on the right.

And now I’m going to call in my tree of beliefs. So I’m going to type that at symbol. I’m going to type tree. It’s going to pull in the tree of beliefs. And now I’m going to say, please create a tree of beliefs to get someone, or to get that avatar to buy. And then I’m going to, Copy my, my company information about the content club.

For example, I’m going to go grab my content club information and I don’t have to be this detailed, but as we talked about at the very beginning, if you give it the right details, it’ll give you better stuff. So I’m going to say this and I’m going to paste the information about the content club and then it’s going to give me a table.

All I had to do was say, give me a tree of beliefs. It gives me a whole table of all these beliefs. And now since I’m in the super prompt GPT, once it’s done with that, then I’m just going to click that little X again, and it’s giving me all these different things. I’m going to click that little X again, and now I’m going to say, amazing, please run the super prompt.

And it’s going to write that one I mentioned earlier, where it’s now bringing in all of this content. For weeks and weeks of content, but it’s writing it all here for me.

[00:41:20] Mike Allton: Stunning[00:41:21] Molly Mahoney: bananas, right?[00:41:23] Mike Allton: Absolute bananas. That’s going to be our emoji for the day.[00:41:27] Molly Mahoney: Perfect. That’s my favorite. I even have a disco ball banana.

If you want me to call it in.

[00:41:35] Mike Allton: I know you and Kelly Noble Mirabella. Those are your, that’s your favorite term.[00:41:38] Molly Mahoney: It is. I even have a crocheted banana also. Oh my gosh. There we are.[00:41:44] Mike Allton: So, so you’re, you know, you’ve got, you’ve got companies are using these kinds of tools. Teams are using these kinds of tools. That means we need to train them.

And I wanted you to share if you could, any best practices when it comes to training teams to use AI effectively, particularly when it comes to content creation.

[00:42:02] Molly Mahoney: Yeah. So what I like to do is I really love, even if you have custom GPTs like this for your team, sometimes when you give people, especially if you’re like a Me and you are a quick start.

We see the end result already. And so we can start at the beginning and just go through all of it. But I love to start by showing them what is it supposed to look like at the end? Right. Like where are we actually headed? And then since. The recording of this is being recorded during the Olympics. I will say it’s like, we want to make sure we map out where that Olympic torch is being handed off.

So, you know, the copy is just one piece of it, but then what needs to happen, are we batch creating images inside Canva and Who on the team is going to be holding that we ask a question that I learned from Brené Brown Which is what does done look like because sometimes we’ll create all of this stuff But clients don’t even know it’s been created or it hasn’t ended up in the right place to be posted So look at the full like what result are we trying to achieve?

And then as we work towards that result make sure that we have those moments where we’re gonna be handing things off Also, we have a framework that we use that’s called the voice prompt method that ensures when we are using Chat GPT or Magai or whatever it is that we’re using. That we’re giving it all the proper information.

And if you’re getting content that doesn’t seem like it’s as, as awesome as you would like, oftentimes you need to go back to our, this voice framework that we have, which I can share if we have time, but we check off the things on that framework to see where did I maybe miss something where I could have helped my AI assistant to do a better job.

[00:43:44] Mike Allton: Love it. Yeah. We’ve got a few minutes. Sure. Sure. The voice framework.[00:43:47] Molly Mahoney: Okay. So it’s the V you’ll never guess what the V is for. It’s for voice. So you want to make sure bananas again, you want to make sure that you voice of the brand,[00:44:00] Mike Allton: your voice.[00:44:01] Molly Mahoney: Yeah. The voice of your brand. So who, what character is it portraying?

What is the voice of the brand? And we have a whole system for coming up with your brand voice, but you want to be really clear about that. Then the O is for the objective. So what is the point of this? Sometimes we go into chat GPT and we tell it to do something and it’s like being weird because it doesn’t actually know the goal.

So tell. The AI assistant, the goal that you have in mind, then the eye is for the insights and insights are things like the, the company details that I just shared, like, what are the, the things that are happening internally with the customer, this, or with the client or whatever it is, the company, the organization, the birthday party.

It doesn’t have to be only about business, right? Give us some insights about what’s happening behind the scene. It can be ideal client information. All that goes there. Then we are now at C and the C is for composition. So like you mentioned earlier, to write a blog post, but maybe your blog post is written a little differently than some other people’s blog posts.

So explain like I want an intro and three paragraphs and an outro for the newsletter. It’s like an intro and then these topics and then detailed information underneath each of these topics. The composition of that matters. The table. I love using tables of AI that matters. So what’s the composition? And then the final E is for An example.

So give it actual examples of what you would like. And this is not only a tip for AI. We had an amazing client today that said, Oh, the new that we wrote a long newsletter email for them. And she said that it’s a little long. Instead of giving all that information, can we just do the title and a photo and they can click on the photo to go learn more?

Or she said a title, a few sentences, and a photo. That’s what she said. And I wrote back and I said, can you give me an example of what you’d love to see, like for one of those pieces, so we’re not going back and forth trying to decipher What that’s going to look like in their mind. They give us that example and then we can emulate that going forward.

[00:46:03] Mike Allton: Love it. Great advice. As you say, not just for the AI, but for each other, for our teams. I love how really, you know, for the, for the NLP geeks that are listening, we’re talking about how we’re going to train and communicate with people in a business. And unless you’ve tested them all, and you know that they’re all kinesthetic digital learners, You can’t just approach with, here’s what we’re going to do.

You need to tell them why you need to talk about, you know, what that end result is going to be, you know, what has done look like. I love that. I was going to steal that phrase and then walk them through it so that they’re with you from the beginning and all of us learn the same way. Not all of us communicate the same way.

So that’s important to keep those things in mind. Molly, this has been absolutely stunning. What a fantastic interview. I could go on for hours, but we can’t. So for folks who want to learn more from you, where can they go? Where can they connect?

[00:46:55] Molly Mahoney: Hey, yeah, you know, I am super stoked to be able to tell you that we have put together something.

So like, mind blowingly amazing, which is we, for, I’m just saying, I’m going to give this to you. I don’t know how many other people I’m going to give this to, but we are putting together a 1 activation fee. So it’s basically free for a 14 day trial of our content club. So all of those stacking GPTs that I showed you, the newsletter GPT, all of that, we do a monthly training and you can go there by going to, are you ready?

molly. live. com. Flash. Mike, and that’s going to take you straight to the link for Mike Alton, obviously. So molly. live slash Mike, you’ll be able to check out the content club. And then if you’re like, Oh, I can’t get into all that. I just want to kind of play around, see what other fun Molly’s having. I am the prepared performer on most platforms or just a hang out on Facebook as Molly Mahoney.

That’s like my favorite place to hang out.

[00:47:49] Mike Allton: Terrific. Thank you so much, Molly. Thank you for all of you listening. We will have the links in the show notes. Like I said, the whole video is on Spotify. I’ll try to put some clips in the blog posts, make it super easy for you to follow along. That’s all we’ve got for today, friends, but don’t forget to follow the AI marketing unpacked podcast on Apple and leave us a review.

That’s the only platform you can leave us a review. And I’d love to know what you think until next time. Welcome to the grid. Thanks for joining us on AI in marketing unpacked. I hope today’s episode has inspired you and given you actionable insights to integrate AI into your marketing strategies. If you enjoyed the show, please subscribe on your favorite podcast platform and consider leaving a review.

We’d love to hear your thoughts and answer any questions you might have. Don’t forget to join us next time as we continue to simplify AI and help you make a real impact in your marketing efforts until then keep innovating and see just how far AI can take your marketing. Thank you for listening and have a fantastic day.

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