AI-Powered Thought Group for Entrepreneurs

Studying Time: 29 minutes

Have you ever ever discovered your self looking at a clean web page, your thoughts swirling with advertising and marketing concepts however struggling to arrange them right into a coherent technique? You’re not alone. In as we speak’s fast-paced digital world, entrepreneurs are always bombarded with data, tendencies, and prospects. The problem isn’t simply arising with concepts – it’s making sense of all of them.

This overwhelming flood of ideas can result in choice paralysis, missed alternatives, and techniques that lack focus. What number of good advertising and marketing campaigns have been misplaced within the chaos of brainstorming periods or buried underneath the load of data overload?

However what if there was a technique to rework this psychological chaos into crystal-clear methods? What in the event you had a tireless, clever assistant that would not solely sustain along with your rapid-fire concepts but additionally assist set up and refine them?

Enter the world of AI-powered thought group. As we speak, we’re thrilled to have with us a real pioneer in leveraging AI for advertising and marketing innovation, my longtime pal Ian Anderson Grey. Ian is the host of the Assured Reside Advertising and Good ADHD Podcasts, and the founding father of Critically Social. He’s a world speaker, coach, and guide who has helped numerous enterprise homeowners and entrepreneurs talk their voice authentically utilizing AI and dwell video.

Ian has labored with main manufacturers to revolutionize their advertising and marketing methods and has been on the forefront of integrating AI instruments like ChatGPT into the inventive course of. His distinctive method to utilizing AI for thought group has not solely streamlined his personal content material creation however has additionally empowered entrepreneurs worldwide to unlock their full inventive potential.

AI in Advertising: Unpacked host Mike Allton requested Ian Anderson Grey about:

✨ Structured Creativity: AI instruments like ChatGPT can present a framework for organizing and increasing advertising and marketing concepts systematically.

✨ Time-Environment friendly Brainstorming: Leveraging AI for thought group can considerably scale back the time spent on preliminary ideation and technique improvement.

✨ Enhanced Collaboration: AI-powered thought group can facilitate higher staff collaboration by offering a transparent, organized basis for discussions.

Study extra about Ian Anderson Grey

Assets & Manufacturers talked about on this episode

Ian’s Brainstorming Course of

C – Gather
R – Acknowledge
E – Set up
A – Articulate
T – Tinker
O – Optimize
R – Overview

Mike’s Framework for AI Adoption

H – Harmonize
U – Perceive
M – Map
A – Adapt
N – Nurture

Full Transcript

(evenly edited)

From Chaos to Readability: AI-Powered Thought Group for Entrepreneurs w/ Ian Anderson Grey

[00:00:00] Ian Anderson Grey: I believe you simply have to know your self. So like, I used to be form of tempted to, to, to take the simple route and, and simply to, simply to make use of AI for the whole lot. I wasn’t actually, however there was, there was a bit of little bit of temptation there as a result of it’s simply so easy and so many individuals are doing it, however. Finally for me, authenticity, that, um, humanity is so vital.

And, and significantly on the subject of advertising and marketing, like advertising and marketing does rather well, I believe when you will have that human connection, the companies, the businesses on the market which might be doing rather well are once they do embrace the human facet of their enterprise. And so like, in the event you’re utilizing AI for the entire thing, you may be capable of get away with it just a few instances, however finally you’re not going to.

[00:00:44] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative impression on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible functions that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments you could succeed. So tune in and let’s unlock the facility of AI collectively.

Greetings program. Welcome again to AI in Advertising: Unpacked the place I selfishly use this time to choose the brains of specialists at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. Oh, and also you get to be taught to subscribe to be proven put together your self and your model for this AI revolution and are available out forward.

Now pay attention, you ever discovered your self looking at a clean web page, your thoughts’s swirling with advertising and marketing concepts, however struggling to arrange them right into a coherent technique. You’re not alone. In as we speak’s quick paced digital world, entrepreneurs are always barbarded with data, tendencies, and prospects. And the problem isn’t simply arising with concepts, it’s making sense of all of them.

This overwhelming flood of ideas can result in choice paralysis, missed alternatives, and techniques that lack focus. What number of good advertising and marketing campaigns have been misplaced within the chaos of brainstorming periods or buried underneath the load of data overload? However what if there was a technique to rework this psychological chaos into crystal clear methods?

What in the event you had a tireless, clever assistant that would not solely sustain along with your speedy fireplace concepts, but additionally assist set up and refine them into the world of AI powered thought group as we speak, we’re thrilled to have with us a real pioneer, leveraging AI for advertising and marketing innovation. My longtime pal, Ian Anderson Grey. Ian is the host of the assured dwell advertising and marketing and sensible ADHD podcasts, and the founding father of significantly social. He’s a world speaker, coach, and guide, who’s helped numerous enterprise homeowners and entrepreneurs talk their voice authentically utilizing AI and dwell video. Ian’s labored with main manufacturers, revolutionized their advertising and marketing methods, and has been on the forefront of integrating AI instruments like ChatGPT, and into the inventive course of. His distinctive method to utilizing AI for thought group has not solely streamlined his personal content material creation, but additionally empowered entrepreneurs worldwide to unlock their full inventive potential. Hey, Ian, welcome to the present.

[00:03:08] Ian Anderson Grey: Hello, Mike, what an introduction. That was a lot power, a lot pleasure.

I’m able to go. I’m enthusiastic about this.

[00:03:16] Mike Allton: My pleasure. And like I all the time inform people, I’m simply studying about you. You’re the one who did all of the exhausting work to stand up to hurry on AI. And I do know you’ve been doing this longer than I’ve. So I’m excited to listen to from you. To have you ever right here and simply share with us the way you’re utilizing AI.

So in the event you may begin by simply form of strolling us by means of the way you first found the potential of utilizing ChatGPT’s dialog mode for organizing advertising and marketing concepts.

[00:03:42] Ian Anderson Grey: Effectively, yeah, earlier than ChatGPT voice dialog mode happened, I used to be utilizing it utilizing simply the usual textual content mode on ChatGPT. I used to be utilizing it to generate concepts.

However the issue, the issue with it’s, and I nonetheless try this, by the way in which, and it’s wonderful. And I find it irresistible. However you’re caught in entrance of a pc, you’re caught in entrance of a telephone. And generally tech can get away, get in the way in which of that inventive course of. You realize, so many people get our greatest concepts whereas having a shower or possibly whereas driving.

And it’s not a good suggestion to deliver your pc or your telephone in, within the bathe. And so, though I don’t use the dialog mode within the bathe, I do use it, for instance, after I’m driving, I’ve obtained Apple CarPlay, so I can have a dialog. Or after I’m out and about, I’ll simply stick my earphones in and go on my means and have a dialog.

And so just like the, the dialog mode, the voice mode that you just get on the ChatGPT app is wonderful. You’ll be able to have an precise dialog. You may get all of these jumbled up concepts which might be in your head and it may come out truly fairly incoherent, however ChatGPT will truly set up all of these issues.

And so I see AI or these LLMs as a means that can assist you to turn into extra inventive, extra human, extra productive, and really extra you, whether or not that’s in your private life or in your, your enterprise life. So I, I began to make use of it to arrange my ideas and to brainstorm concepts. And to present you an instance of after I’ve, my thoughts was first blown with this, I dropped off my daughter.

In Manchester, which is my, my dwelling metropolis at a choir rehearsal. And so I had a half hour drive again dwelling. I believed, why don’t I simply have a bit of chat with ChatGPT? I’ve obtained all these enterprise concepts, these advertising and marketing concepts of how I wish to develop my enterprise. And so they have been all jumbled up in my, in my head.

And significantly for me, as I work alone, this, that is my enterprise. And I didn’t have anybody else. I don’t have some other associates, clearly. So I put up ChatGPT up on my telephone by means of Apple CarPlay. And I principally simply instructed all of it of my ideas that have been happening in my head. I had all these concepts for concepts for my enterprise and concepts that I needed to do.

And by the top of it. After I obtained again dwelling, I had this entire dialog of concepts and we went down tangents, however I, I had all of those concepts of how I may develop my enterprise concepts for this new podcast I used to be growing on the time. And the perfect factor about it was that I, I, sure, I used to be interacting with it on voice, however I had the entire dialog historical past in textual content, which I may then work together with, you recognize, afterward after which develop it later. It was, it simply blew my thoughts. And so sure, since then I, I in all probability use that each single day. And now simply as of as we speak, this, that is fairly fortuitous. I believe is the phrase since I’m approaching onto your podcast, I’ve now obtained entry to the brand new superior dialog mode, which is, or it’s form of, I believe it’s known as superior voice mode, which is much more wonderful.

So yeah, a lot thrilling stuff.

[00:07:04] Mike Allton: Yeah, I, I simply obtained entry final night time as properly. I form of needed to pressure the app to go seize the replace trigger it was simply sitting there on Apple servers. After which as quickly because it up to date, yeah, it’s there. I used to be capable of decide a voice and I’m simply beginning to play with it myself.

And that’s, that’s tremendous thrilling. Are you able to assist us perceive? What the distinction although is between, you recognize, this conversational mode and what I suppose most of us would contemplate the usual mode the place you’re simply typing in your queries or your props and also you’re having that dialog backwards and forwards.

And the way is that totally different from the attitude of brainstorming?

[00:07:38] Ian Anderson Grey: Yeah, properly, only a very temporary factor on the superior mode simply first, as a result of that’s simply to say that’s not going to return out to all people but. Technically I shouldn’t have it being within the UK. I do know that. No. Yeah. always. Yeah.[00:07:49] Mike Allton: Ian, that’s true about so many issues.[00:07:52] Ian Anderson Grey: It’s all the time the way in which it was the identical with Fb dwell. I, you recognize, and, and, however that is the factor I all the time try to suppose there should be a means. And so, you recognize, you need to use VPNs. I truly needed to discover an obscure metropolis in, in Australia to connect with, to get it. However however yeah, there’s, there’s that additionally the opposite factor simply to say in the meanwhile, and this will likely change when this podcast comes out this episode comes out, however you possibly can’t change presently between voice mode.

and textual content mode, which I do know is your essential query. I’ll get reply that query. I promise. However so, so that’s irritating. So one factor I like to do is that if, for instance, I had a I used to be interviewing any individual on one other podcast I run. And so I get the transcript. I bung that, I paste the transcript into ChatGPT, after which I can brainstorm concepts of the dialog that I had with them.

Significantly if the, you recognize, it’s a type of episodes the place my mind has been exploded by what they have been saying, which occurs rather a lot. And so I wasn’t ready to do this with new superior one, as a result of you possibly can’t, when you, you will have a dialog on the superior mode, and you then change to textual content, you then will fall again to the previous dialog mode, which is a bit annoying, however I’m positive they’ll change that.

And also you additionally need to be a paid subscriber ChatGPT. And there have been limits, limits on how a lot you are able to do. However Perhaps by the point this podcast episode comes out, that may all have gone. So by way of, yeah, so the way in which I might see the dialog mode, whether or not it’s the superior one or the usual one, it’s simply an edit added layer.

So that you’re simply interacting with it utilizing your voice, and so they and ChatGPT will reply to you utilizing this uncannily human voice. Fashion it even has ums and uhs in it, which is form of wonderful and even breaths and issues like that. So, but when, for instance you, so for brainstorming, I used to be simply on the grocery store and I had all these concepts jumbled in my head and I mentioned, okay, listed below are all my ideas.

I simply need you to answer with the phrase sure. After which I’m going to work together with you later. So I simply principally spoke all my jumbled ideas on the grocery store. Then I got here dwelling. I had all of that dialog there and I may then work together with it utilizing textual content and also you’ve obtained to know, like, you’ve obtained to consider, like, some issues are actually good to make use of your voice and a few issues are excellent, significantly better to make use of this textual content.

So, for instance, I needed it to present me a desk. to, to check totally different concepts. You’ll be able to’t actually try this over voice. So it was excellent that means. After which I may then usher in some concepts from one other transcript, one other podcast that I used to be taking part in round with and to control information. So you possibly can truly toggle between the 2.

You’ll be able to work together afterward within the day, I can then return to voice after which I can return to talk. So it’s, that’s the wonderful thing about it. You need to use each on a single dialog.

[00:10:52] Mike Allton: That’s implausible. I’m simply form of curious personally. I’ve all the time been form of hesitant to have voice conversations.

It simply wasn’t the way in which that I needed to work together with know-how. Does, does that resonate with you or have you ever simply been form of all in? Yeah. I really like to speak to it.

[00:11:08] Ian Anderson Grey: So I believe it will depend on the state of affairs that you just’re in. So like, as I mentioned, you recognize, by way of brainstorming concepts or inventive ideas, I discover generally that.

You realize me, Mike, I’m I really like my know-how. I really like instruments. I really like all this type of stuff. However I’ll be the primary one to say that generally that will get in the way in which of the inventive course of. And I’m all for be, as I mentioned earlier than, being extra human, extra inventive. And so generally truly happening a stroll, I get my greatest concepts.

And I discovered if I’m in a type of inventive modes, Simply placing the telephone in my pocket. I’m not taking a look at it. I’m happening a stunning stroll. Stunning environment. I dwell within the UK. Stunning inexperienced panorama. Simply consider that. And that’s it simply I get so many wonderful concepts away from that know-how. So in these conditions, It’s excellent for that after which I can come dwelling after which I can get into working with sure possibly it’s extra information pushed the place it completely I must be in entrance of the display I’m possibly performing some extra i’m doing I do truly various coding so I give you some inventive concepts For a device possibly on my web site And ChatGPT is wonderful at creating code.

You don’t must be a developer. You don’t want to essentially perceive, perceive the code. And so I’ve created like widgets and WordPress plugins, would you consider, on my web site utilizing ChatGPT and different instruments. And also you couldn’t try this on voice, clearly, you recognize so after which you possibly can add CSV recordsdata and get it to control that, examine several types of recordsdata. So clearly that wouldn’t work with voice. So that you it’s simply actually about utilizing will depend on what you’re wanting to make use of it for. However for brainstorming, and for inventive concepts, I truly would extremely advocate shut down your pc, exit out out of your own home or out of your workplace, go for a stroll and have a chat with ChatGPT, brainstorming concepts.

You’ll be actually stunned at a few of the ideas that you just get and the readability you get from simply interacting, utilizing your voice.

[00:13:13] Mike Allton: You’re happening a stroll by means of the English countryside simply has this vivid picture of my thoughts of a bit of hobbit stroll into the shire with a pipe in his mouth and a, and an iPhone in his hand speaking to ChatGPT.

That is nice. No, I really like the way you’re utilizing it on this means. Might you give us form of like a step-by-step instance of the way you’re This dialog mode of ChatGPT to set up like a complete advertising and marketing technique.

[00:13:38] Ian Anderson Grey: Effectively, yeah, properly, there’s, there’s been fairly just a few, so I’ll provide you with a step-by-step after which I can even provide you with an instance of how I’ve used it extra in all probability for a a brand new route in my enterprise and a brand new podcast.

So I’ve been serious about my course of for some time and I’ve to confess, I did use the to assist me with this, however it, I’ve give you this acronym, which is handily known as create a creator. So the primary letter C stands for acquire, and that is all about the very first thing that you could work out if you’re growing a advertising and marketing marketing campaign is.

Eager about your viewers are gathering your viewers, trade and competitor insights. Like, who’re you attempting to direct that to? So amassing that data? And I might so I’ve solely simply began utilizing this device. There’s a an AI device known as perplexity. And perplexity could be very totally different to the likes of ChatGPT or Claude, which I take advantage of.

They’re nice for manipulating concepts and inventive concepts. However Perplexity comes into its personal for analysis and actual time data. So I’ve been beginning to use that to, to get concepts for, for instance, you recognize, for amassing that data, or you possibly can use Claude or ChatGPT to possibly analyze information to do with, you recognize, rivals and what they’re doing to develop that.

So. You might try this. You might additionally create a customized GPT. So that is your individual successfully, your individual form of AI that is aware of plenty of details about your viewers. So that you’re plugging into it, all the info about your viewers. So it is aware of precisely what your advertising and marketing marketing campaign goes to be for. In order that’s the acquire half.

The subsequent one is R which is acknowledge. And that is to acknowledge and perceive your viewers wants and their conduct. So that is similar to that first stage. However once more, you possibly can use ChatGPT for this to research that data. And, otherwise you, you possibly can use a customized GPT once more for that. In order that’s the C, the R.

The subsequent one is set up. That is the bit, I’m going to be sincere with you, Mike that I form of battle with. I, I’m excellent on the, the main points and the method and the inventive concepts, however what I’m not so good at are establishing clear and measurable marketing campaign targets. So that is the E. And so what I’ve tried to do is to Get instruments like ChatGPT or customized GPT to develop targets to assist with that purpose setting and that advertising and marketing facet of issues that’s actually, actually helped.

So I can plug in my viewers information. I can plug in my concepts after which it’s going to assist with these these clear measurable marketing campaign targets. Then the subsequent bit, which I’m a bit of bit higher at than the established bit, and that’s articulating the, and that is the messaging that resonates along with your viewers.

So that you’ve obtained all that data from the primary bits. Now you can begin to create messaging that actually resonates with the viewers. You realize, the entire, the customized GPT that you just’ve created earlier is aware of about your viewers. You’ve obtained the insights. Now you can begin to articulate that However that’s so you possibly can use customized GPT, GPT, GTP, if I may even say the phrases to regulate all of that form of stuff.

However then we’re on to the Tinker stage. So T for Tinker, which is to start out taking part in round drafting and refining that marketing campaign content material and to refine that. So you possibly can use, once more, you possibly can use ChatGPT to form of give you that inventive concepts. However I believe that is the brainstorming. And the refining. So that you may wish to use you may wish to use the voice dialog mode for this, however you’re beginning to develop and tinker and to truly create that content material.

Then the subsequent a part of this, the, the acronym is O for optimize. So you will have now again at your pc. That is very tough to do utilizing voice dialog. You truly have to see the copy on, on the web page, on the pc, and that is optimizing your content material, producing variations. That is form of, and really what I might do right here is use a I believe A number of totally different instruments.

So you possibly can use ChatGPT. You might use Claude. You might use Google Gemini. You might use no matter. And to bounce concepts to optimize to get to to essentially optimize your your content material there as properly. After which assessment is the ultimate bit, which is then to I suppose that is actually, that is the opposite bit that I battle with generally.

And that’s to refine that technique. Look again over it, search for take a look at the, the efficiency. I suppose that is analytics and the info. And once more, you recognize, instruments like ChatGPT are wonderful at this. You realize, I take a look at a. Google Analytics. And my mind simply needs to simply shut down. I do know. I do know. I do know. Not everybody’s like some folks love the info, however it’s simply the way in which my mind works.

However I can plug a few of that data into ChatGPT and say, What does this truly imply for me? And what can I do about this data? So like, Perhaps the, possibly the, the marketing campaign is flopped. I can see that. However why has that flopped? What are the, the, the ver the, the explanations for that and the way can I truly use that information to do a greater job sooner or later?

So you possibly can use once more, chat, GBT or Claude to do that as properly. So, sorry, that was an extended, an extended factor, however it’s one thing I’ve thought lots about not too long ago. And I believe utilizing that acronym actually helps.

[00:19:24] Mike Allton: No, that that’s a, that’s an incredible instance. I truly went by means of one thing very related by way of experiences with, with ChatGPT, the place I needed to have a dialog and get to assist me set up my ideas round how companies ought to method adopting and implementing AI throughout their group.

I needed to give you a framework of my very own and I needed to be sure that they have been accounting for the those who have been concerned. And after working with, with ChatGPT, it’s remarkably good at taking these sorts of disconnected concepts and ideas and constructing an precise framework and arising with, as you mentioned, a reputation, the identify for my AI adoption framework is H.U.M.A.N. Harmonize, perceive, map, adapt, and nurture.

And that is actually cool framework that took all of the issues that I’d mentioned to it, proper. And gave it the H.U.M.A.N. Acronym. Stunning, excellent instance. Love utilizing AI that means. How do you suppose although, that this type of method differs from what we might name conventional brainstorming strategies by way of creativity and even effectivity?

[00:20:30] Ian Anderson Grey: Oh, actually good query. I believe so AI instruments like ChatGPT, you recognize, they’re not in the meanwhile, a minimum of they’re not all the time going to be. as inventive as different human beings as a result of it’s been educated on information that already exists on the entire. However it’s infinitely affected person and it’s a enormous quantity of information at its disposal.

So, and clearly what you set in is what’s what you get out. So in the event you put in a very not very useful immediate and it doesn’t know a lot about what you’re speaking about, you’re not going to get very a lot out. However I believe it’s positively a tremendous device that’s going that can assist you Simply actually suppose generate concepts that can assist you to turn into extra inventive as properly.

So I don’t all the time suppose it’s going to give you wonderful concepts, though it has in your state of affairs arising with that nice acronym. It helped me with with mine, however I believe it may enable you to to turn into extra inventive and to be extra productive as properly. And once we’re in conditions, Corresponding to definitely for myself the place I don’t as a result of I work alone.

I do have a small staff, however I don’t all the time get the possibility to brainstorm concepts and be the staff that I’ve, they’re not, they’re extra for implementation, not for producing concepts and creation, that I believe these AI instruments are all the time there if you’re strolling, if you’re, properly, I wouldn’t, I wouldn’t deliver my telephone in whereas I’m having a bathe, however you get the concept.

You realize, they’re all the time there to assist with these issues. In order that’s why I believe they’re wonderful. And with this new, a, this new superior characteristic, whereas I’m actually enthusiastic about there, Is I can or I can have it working on a regular basis, so I’m simply plugging away concepts after which one thing pops in my head. I can then have a chat with it.

So it’s all the time there. Whereas, you recognize, when you have a staff then they’re gonna be busy. They’re gonna be busy on different initiatives. Whereas ChatGPT by no means rests.

[00:22:26] Mike Allton: So it by no means rests. It’s obtained a wealth of information. Perhaps Isn’t essentially essentially the most inventive, however that boundless entry to all that information permits it to create frameworks and do every kind of great issues that simply, it simply must know what are the, all of the attainable phrases that I may doubtlessly use that imply these sorts of issues and it’s simply good at that. So what are some pitfalls? I imply, the place may entrepreneurs go improper utilizing it for, for the sorts of situations we’re speaking about as we speak?[00:22:52] Ian Anderson Grey: Effectively, you recognize, so I gave a chat earlier this yr about there have been form of two kinds of folks if you discuss to about AI, there’s principally the the people who find themselves afraid of AI and suppose we’re all going to die and it’s going to take over the world and take over our jobs. They’ve been watching too many, they’ve been watching the Terminator too many instances or one thing like that. And you then get the opposite facet, that are it’s so wonderful. It’s thrilling. We should always use it for completely the whole lot. And I’m I in all probability er in the direction of that second sort of individuals, particular person, you recognize, I’m very enthusiastic about it, however there’s that entice of over reliance and, you recognize, the previous adage that claims, simply because you possibly can doesn’t imply it’s best to, I believe comes into play.

There’s so many, a lot potential with AI and we’re residing on this a bit of little bit of the wild west in the meanwhile the place, you recognize, there’s so many issues that you are able to do. And generally you possibly can. Overlook in regards to the ethics and, you recognize, for instance, I can clone my voice, I can clone different folks’s voices, I can clone myself, I may use it to, to create all my weblog posts and to present you an instance, I imply, I’ve developed a device utilizing ChatGPT so I truly obtained it to, to code and Google app scripts.

So it’s going to, I’ve, I’ve Mainly gave it my transcripts of a podcast after which it’s going to generate the podcast present notes, a weblog submit, a publication. And I used to be doing this as a result of I, I battle lots from that clean web page factor. And I needed it to create… One thing. However what I discovered was that, okay, it’s nice for purposeful content material.

So by purposeful content material, I imply, for instance, the place folks simply need data. So I might describe present notes for a podcast. I don’t suppose folks thoughts an excessive amount of that it’s not written by me absolutely. It’s AI, you recognize, as a result of All they’re on the lookout for is what’s this podcast about? What are the form of the highlights?

However I might battle with the concept of utilizing it absolutely for a weblog submit. Once more, possibly there’s once more, if it’s in the event you’re actually apparent about it, look, that is generated by AI. And we’re utilizing this as a result of all you need is data superb. Okay, I can get behind that. However I wish to hear like, if I am going to your weblog, Mike, I wish to truly hear from you.

You may need used AI within the course of, however in the event you’ve used AI to utterly write it and I’m probably not listening to your ideas, then I believe that’s not so good. So for inventive content material, I believe we will use AI within the course of, however to completely use that, and I’ll be sincere with you, Mike, I used to be tempted to make use of AI for the whole lot, however it felt, I felt icky about it.

And so I take advantage of now, I take advantage of AI for my podcast present notes. I attempt to be like as sincere and open about that as attainable. I don’t suppose folks thoughts about that, however for my weblog posts, what I do is I take advantage of it for, to assist me with the construction, assist me with the method, however to not truly write the entire thing.

And it doesn’t, to be fairly sincere, it doesn’t all the time do the perfect job as a result of what you then discover is that your weblog submit titles are usually you recognize, use this type of typical jargon, like, you recognize, use the phrase optimize or degree up or no matter these phrases are so you need to, you need to be actually cautious about that.

So, yeah, simply, simply watch out of shiny new device syndrome and likewise for it to turn into a barrier between you and your viewers to remove form of your humanity. I, I, I’m a, I do know I maintain saying this as we speak, however. I believe we have to use AI to assist us to turn into extra human, to turn into extra inventive. However so usually, if we’re not cautious, it may truly make, do the other.

So I believe it’s simply one thing we’ve obtained to pay attention to.

[00:26:46] Mike Allton: Couldn’t agree extra. Of us, we’re speaking with Ian Anderson Grey about the advantages and the challenges when utilizing AI to assist us set up our ideas and concepts. In a second, we’re going to speak about how to ensure we maintain that human and humanity on this course of.

However first, let me share with you the device I’m utilizing each day. These sorts of conversations and organizational. This episode of AI in Advertising: Unpacked is dropped at you by Magai, your gateway to creating generative AI extremely easy and accessible. Questioning seamlessly combine AI into your advertising and marketing technique with out getting slowed down by complexities?

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Go to Magai as we speak to learn the way their options can revolutionize the way in which you have interaction Along with your viewers, don’t simply market market smarter with Magai faucet the hyperlink within the present notes. So Ian I utterly agree with, along with your final level of being very cautious of how and the place we’re utilizing utterly AI generated copy.

Andy Crestodina has talked about this lots. He’s talked about, you recognize, it’s superb to make use of it to your level, like in transactional content material however yeah, if it’s for thought management or one thing like that, a publication, you recognize, utilizing AI clearly that can assist you. 100%. I do it each single week and I’ve an extended type publication that I ship out on Sundays.

I take advantage of AI to assist me brainstorm concepts and set up my ideas round, okay, what I wish to discuss on this matter. It’s nice for analysis as a result of I really like bringing historical past into plenty of my concepts and I’ll ask AI, what, what are some nice examples of historical past from historical past that align with as we speak’s matter?

And, you recognize, say Apollo 13 and, you recognize, 4 different examples. I’m like, Oh, that’s an incredible concept. Let’s discuss Apollo 13 and examine the area race to the AI revolution. Completely. However how can we stability AI and humanity once we’re attempting to arrange our ideas and we’re attempting to have this ideation course of, the place’s that stability, do you suppose?

[00:29:21] Ian Anderson Grey: Effectively, I believe, I believe you simply have to know your self. So like. I used to be form of tempted simply to take the simple route and simply to simply to make use of AI for the whole lot I wasn’t actually. However there was there was a bit of little bit of temptation there as a result of it’s simply so easy and so many individuals are doing it. However in the end, for me authenticity that humanity is so vital.

And significantly on the subject of advertising and marketing, like they When advertising and marketing advertising and marketing does actually properly, I believe when you will have that human connection, the companies, the businesses on the market which might be doing rather well once they do embrace the human facet of their enterprise. And so in the event you’re utilizing AI for the entire thing, you You may be capable of get away with it just a few instances, however finally you’re not going to.

We’ve seen that with a generative AI photographs, you recognize, when folks firms are utilizing that and the, the, the people in it, I’ve obtained like seven fingers and issues like that. It’s simply, you recognize, it simply doesn’t look good. So understanding the distinction between what I name purposeful content material and inventive content material is vital.

Simply all the time keep in mind, you recognize, as I mentioned earlier than, simply because you possibly can, doesn’t imply you possibly can’t. It doesn’t imply it’s best to. So utilizing it in that course of use totally different instruments for various elements of that course of. So you recognize, I, I, I, I really like Magai, I believe that’s an incredible device. There have been different instruments you possibly can assist with video, for instance, descripts or descript nonetheless you wish to pronounce it’s, is nice.

However I believe disconnecting from AI Not properly, disconnecting from AI is certainly good. Brainstorming concepts with different people. Have a staff of individuals round you who’re going to maintain you in verify. So if, in the event you’re, you recognize, in the event you’re by yourself, like me, you could have associates round you, precise human brains who can maintain you accountable.

However in the event you’re working in a staff once more, use the folks inside in that and After which use AI instruments, like I’ve simply been mentioning with the dialog mode out and about away out of your pc to brainstorm concepts as properly. However yeah, simply just be sure you’re focusing in the end on a very powerful particular person, which is your viewers, the folks.

And in the event you join with them, you perceive them and also you converse along with your genuine human voice. You’ll be able to’t go improper

[00:31:42] Mike Allton: nice recommendation and I really like your level about being genuine It was one thing I used to be simply speaking about within the earlier episode with Sarah Lloyd Favaro and we have been speaking about photographs to your level I used to be saying look I I am going out of my technique to create weblog submit photographs for myself which might be Clearly, AI generated their bears sporting human clothes and a fedora hat in a star wars setting.

I imply, no person seems to be at these photographs and wow, gosh, is that an actual bear? No, it’s clearly it’s AI as a result of I’m not attempting to drag one over on anyone. I’m displaying how I’m utilizing the instruments and I find it irresistible as a result of I’ve obtained a constant theme by means of all of my weblog submit photographs. We’ve had Jeff Sieh on the present earlier.

He mentioned, you recognize, Hey, if I see considered one of these photographs within the wild, I do know that’s Mike Allton. I do know that’s his weblog. As a result of, you recognize, I simply took that point to do this. And I believe that’s the form of authenticity we want both be, you recognize, upfront, that is AI.

[00:32:34] Ian Anderson Grey: Yeah. Yeah. And likewise, I’d additionally say like, generally you possibly can even have enjoyable with that.

You realize, I used to be giving this discuss just a few weeks in the past within the UK and I used some actually apparent AI generated photographs and we had fun like there was one after I, I believe the, the immediate was, you recognize, I used to be telling you earlier in regards to the, you recognize, the concept of there’s, there’s two several types of folks have been there, there’s the individuals who suppose it’s going to finish the world and the those who suppose it’s essentially the most wonderful factor ever.

And so I used to be attempting to get AI I believe it was, it’d’ve been ChatGPT or Dali or no matter to create this picture displaying this. this valley with with like loss of life and doom on one facet and this lovely paradise on the opposite simply to form of have a little bit of enjoyable. However there have been skulls on each side of the hill.

I used to be considering, the place did that come from? And I believed, Have you learnt what? I’m going to make use of this and I’m going to form of have a little bit of enjoyable with it. And we, it truly obtained plenty of laughter after I was talking. So generally like use ChatGPT, even when it’s dangerous, however simply have some enjoyable with it. You realize, if it’s a, if it’s a man with like eight fingers on his hand you recognize, simply, simply, you recognize, you possibly can have fun.

You’ll be able to have, it will depend on your, your enterprise, you recognize, however you, you possibly can generally have a little bit of enjoyable with it as properly.

[00:33:46] Mike Allton: I don’t know. I form of suspect the AI one way or the other knew that’s the picture that will truly be higher for you as a result of it knew higher than Ian Anderson Grey what would go over and get fun with an[00:33:57] Ian Anderson Grey: viewers?[00:34:02] Mike Allton: Effectively, how do you see this rolling out sooner or later? How do you see AI thought group evolving? And I do know significantly with AI, it’s nearly unattainable to say what’s going to occur in, you recognize, years, however you recognize, similar to within the subsequent Six to 12 months. You see this having a better impression on entrepreneurs.[00:34:19] Ian Anderson Grey: Oh yeah. I imply, indubitably, it’s nonetheless like, I believe generally like, I believe me and also you and different folks we all know within the trade, we will overlook we, we, I believe we simply assume that everybody is on this. Everyone seems to be, is utilizing AI within the advertising and marketing world. Like that, that’s not the case. And even folks. who would, I believe there’s lots of people are dabbling, like the place was it?

I don’t, I don’t suppose I’ve obtained the statistic at hand, however Google did some analysis and located that most individuals, the typical variety of phrases folks use for a immediate is 9 phrases or one thing. It’s one thing actually small. Oh my gosh. It’s like, and the optimum, they are saying, is round 20 one thing, 23. I’m utilizing masses greater than that normally, however lots of people aren’t, and so that’s going to enhance.

There’s lots of people on the market which might be nonetheless actually fairly sceptical or scared about it. And I believe that’s gonna solely enhance it. And I believe what’s gonna assistance is for folks like us to truly get some case research of how we’re utilizing AI. And that is why what you’re doing on this podcast is so, so useful to folks since you’re interviewing people who find themselves utilizing AI in the actual world.

You realize, I, I used AI in my, for my different podcast to generate the, the emblem and it, it got here up with essentially the most wonderful brand. There was only some little tweaks. So what I did is I took that and I gave it to a designer simply to do the little tweaks. I’m not a inventive, properly, I’m a inventive particular person, however not by way of arising with like visible logos and issues like that.

I’ve a tough concept in my head of what I would like. So I may get 80 to 90 p.c there with AI after which go that on to a designer. And so I believe we’re going to see plenty of that. We’re not going to see AI doing the whole lot. We’re going to make use of, see it we’re going to make use of several types of LLMs or AI

to do various things. And we’ve talked about that lots on this podcast. We’ve talked about ChatGPT. We’ve used Claude Magai. There’s a device that I take advantage of known as LibreChat, which isn’t for the faint hearted, however means that you can use a number of LLMs. There’s one known as thoughts Mac, which I haven’t used, which is for Mac, which lets you use a lot of totally different AIs as properly.

So I believe we’re going to see that we’re going to see much more case of optimizing utilizing customized workflows as properly. However I believe in a means what we’ve talked about as we speak is goes to blow the most individuals’s minds as a result of most individuals are simply dipping. Effectively, lots of people are usually not even dipping their toes into this.

There’s nonetheless plenty of hesitancy and the folks which might be, they’re dipping their toes in a form of a 9 phrase immediate means. After which there are some folks like us who’re simply embracing it wholeheartedly. So it’s going to be actually fascinating to see what occurs. We’re going to see much more Instruments coming alongside the way in which.

We’ll need to see what Apple intelligence is like. I’ve to say, I’m not overly excited by that, however we’ll see later this yr. However that is solely the start. I I’m enthusiastic about how that is going to assist me and my household from a private viewpoint, organizing our ideas. I, I take advantage of notion for instance, to itemize the whole lot that I personal and know the place it’s to assist us in our companies and our advertising and marketing.

I believe we’re going to get much more instruments coming in which might be specializing in a particular sort of factor. It may very well be like organizing your e mail. We use that device, organizing your ideas, use that. We’re already having that a bit of bit. So Yeah, it’s thrilling. I’m positive you’re excited with all these various things happening.

[00:38:02] Mike Allton: Yeah, I’m very excited. And I used to be, I used to be initially stunned if you mentioned the typical particular person is placing in 9 phrases in a immediate, however the extra I believed in regards to the extra I noticed, Oh, that, that makes full sense. That was me 9, 12 months in the past after I first began utilizing Chat GPT, you recognize, late 2023 or so.

I actually began to say, okay, that is one thing I have to discover ways to do. And I’ve advanced over time. I used to be reminded that final night time I needed to make use of Claude to assist me develop a 60 second script that my pal Chris Carr and I are going to learn and travel on to create only a 60 second video.

Proper. I wrote 5 paragraphs within the preliminary immediate earlier than, you recognize, we’d even gone backwards and forwards, however I needed to present. Okay. Claude, the AI that I used to be utilizing for that writing instance, you recognize, all of the context, all the knowledge, all the rules and the pre work that will enable it to do an incredible job the primary time.

And it did the script that I obtained again. I had zero notes. I shipped it to Chris instantly. He’s actually recording it as we converse. After which I’m going to document my bit and we’re going to spice them two collectively. That’s the place, you recognize, we’ve advanced the place, you recognize, if we’ve used it, I believe to your level, usually sufficient, we notice, okay, seven, eight, 9 phrases will not be going to chop it to get the form of output that we’re on the lookout for or hoping for, so we’ve obtained to place that point up entrance. And I cherished your level about utilizing it for your loved ones. My, my youngest daughter is 9. She makes use of Pi each single day. She has these lengthy conversations with Pi about, you recognize, no matter it’s that she looks like speaking about and Pi fortunately responds.

It’s implausible. So love these examples.

[00:39:42] Ian Anderson Grey: It’s, it’s wonderful. And, you recognize, simply, simply very briefly on, on these prompts, you recognize, like, trigger I used to be the identical, we begin, we, we, I believe we begin to use it. Yeah. After we first open up ChatGPT as newbies, we in all probability use it like Google, like we’re similar to seek for one thing.

And after which over time now, I’m positive you’ve achieved this. You create a immediate for one thing and you then then ask ChatGPT to enhance that immediate. So after which I, I’ve, I imply, I, I in all probability have overthought this. I then will take that. response after which take it over to a different LLM. So how are you going to enhance this?

And so like my prompts for like possibly serving to with a weblog submit is we’ll have that. After which I’ll say, properly, how can we make the output of this sound much less like an LLM, like ChatGPT has created it. After which I plugged in some phrases which might be overly utilized by ChatGPT and put that in, say, don’t use these.

And over time Yeah, you possibly can actually optimize this stuff to loss of life. Nevertheless it’s it’s good enjoyable

[00:40:43] Mike Allton: And it’s vital it’s vital to take that point to place in that form of work if we needed to present us actually nice Suggestions on the concepts that we’re dumping into it. So, you recognize, I simply wish to thanks as a result of it’s been wonderful I do know people are gonna be actually excited to choose up their telephones and begin speaking to them All over the place they go For people who do wish to be taught extra and so they wish to join with you, the place ought to they go?[00:41:04] Ian Anderson Grey: Effectively, my web site is iag. me. That’s in all probability the perfect place to go. And I’ve carelessly scattered myself throughout all of the socials as properly. So, however in all probability greatest to attach with me on LinkedIn nowadays, I believe LinkedIn. So seek for my identify, Ian Anderson Grey, Grey with an A, and I’d love to attach with you.[00:41:21] Mike Allton: Unbelievable. Thanks, Ian. We’ll have all of Ian’s hyperlinks within the present notes beneath as traditional. So if you wish to observe up with them, you are able to do that there. And don’t overlook if that is principally your first time actually moving into AI and also you’re discovering a few of the issues that we mentioned, like LLMs, you’re probably not positive what we’re speaking about.

What’s the distinction between Claude. And Gemini, I’ve obtained my AI advertising and marketing primer linked within the notes earlier than you possibly can obtain that and have a look and make yourself familiar actually quickly on what all this stuff imply and how one can bounce into this AI revolution as a marketer and get forward till subsequent time, welcome to the grid.

Thanks for becoming a member of us on AI in advertising and marketing. I hope as we speak’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods. For those who loved the present, please subscribe in your favourite podcast platform and contemplate leaving a assessment. We’d love to listen to your ideas and reply any questions you may need.

Don’t overlook to hitch us subsequent time as we proceed to simplify AI and enable you to make a actual impression in your advertising and marketing efforts till then maintain innovating and see simply how far AI can take your advertising and marketing. Thanks for listening and have a implausible day.

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