New Export API from Amazon Advertisements simplify knowledge retrieval throughout advert codecs, changing snapshots API by October 15, 2024.
Amazon Advertisements this week introduced the introduction of recent export APIs, designed to boost the best way advertisers entry and handle marketing campaign knowledge throughout varied advert merchandise. This improvement, set to switch the present snapshots API performance, guarantees to streamline the method of downloading marketing campaign administration knowledge for Sponsored Merchandise, Sponsored Manufacturers, and Sponsored Show campaigns.
In line with the official information launched by Amazon Advertisements, the brand new export APIs provide a standard mannequin and format throughout advert merchandise, offering a constant interface that simplifies the developer expertise. This transfer comes as a part of Amazon’s ongoing efforts to enhance its promoting platform and provide extra environment friendly instruments for entrepreneurs and businesses.
The export APIs deliver a number of key enhancements over the earlier snapshots performance:
- Unified Entry: A single endpoint now serves all sponsored advertisements merchandise, considerably simplifying the developer expertise. This consolidation permits advertisers to retrieve knowledge for a number of advert codecs via a single interface, decreasing complexity and potential factors of failure.
- Complete Information Retrieval: Advertisers can now obtain entity particulars for all supported sponsored advertisements merchandise in a single name. This functionality vastly reduces the variety of API requests wanted to assemble complete marketing campaign data, probably enhancing system efficiency and decreasing latency.
- Standardization: The brand new APIs introduce a standardized construction and subject naming conference throughout sponsored advertisements merchandise. This consistency makes it simpler for builders to work with knowledge from completely different advert codecs, probably decreasing errors and simplifying code upkeep.
- Prolonged Info: The export APIs obtain parity with the present LIST endpoints, together with prolonged fields. This implies advertisers have entry to a extra complete set of knowledge factors for every marketing campaign, advert group, goal, and advert.
- Broader Assist: In contrast to the earlier snapshots API, the brand new export APIs help all variations of Sponsored Manufacturers campaigns, together with Sponsored Manufacturers video, model 3, and model 4 campaigns. This expanded help ensures that advertisers can entry knowledge for all their Sponsored Manufacturers initiatives via a single, unified interface.
The introduction of those new APIs addresses a number of ache factors that advertisers and builders have confronted when working with Amazon Advertisements knowledge. By offering a extra unified and complete knowledge entry methodology, Amazon goals to empower advertisers to make extra knowledgeable selections and optimize their campaigns extra successfully.
Probably the most important adjustments is the asynchronous nature of the export APIs. Whereas this would possibly require some changes in how builders work together with the system, it permits for extra environment friendly dealing with of huge knowledge requests. The asynchronous mannequin can probably scale back server load and enhance total system responsiveness, particularly throughout peak utilization durations.
The export APIs cowl 4 important entity varieties: campaigns, advert teams, targets, and advertisements dimensional knowledge. Every of those entities gives particular data that advertisers can use to investigate and optimize their promoting efforts:
- Campaigns: Contains knowledge on optimization bid methods, price range caps, and tags.
- Advert Teams: Supplies data akin to advert group ID, supply standing, and default bid.
- Targets: Covers varied focusing on choices together with auto, key phrase, and product class focusing on.
- Advertisements Dimensional: Provides particulars on product advertisements, photos, and video content material.
It is essential to notice that the brand new export APIs will fully change the performance beforehand offered by snapshots. Amazon has set a agency deadline of October 15, 2024, for the deprecation of snapshot APIs. After this date, all advertisers and builders might want to have migrated to the brand new export APIs to take care of entry to marketing campaign knowledge.
To help with this transition, Amazon has offered a migration information that outlines the important thing variations between snapshots and exports, in addition to the steps wanted to replace present integrations. The information consists of detailed data on endpoint equivalencies, adjustments in knowledge construction, and new options out there via the export APIs.
For builders and advertisers accustomed to working with the LIST/GET APIs for sponsored advertisements, it is price noting the variations between these synchronous operations and the brand new asynchronous export APIs:
- The LIST/GET APIs present fast, synchronous responses, making them appropriate for retrieving particulars about particular person campaigns or small units of knowledge.
- Export APIs, whereas asynchronous, are designed for bulk knowledge retrieval, making them ideally suited for preliminary knowledge inhabitants or every day synchronization of marketing campaign administration data throughout giant accounts.
The introduction of those new APIs aligns with broader developments within the digital promoting business, the place entry to complete, real-time knowledge is changing into more and more essential for marketing campaign success. By offering extra strong and versatile knowledge entry instruments, Amazon is positioning itself to higher compete with different main digital promoting platforms.
Because the digital promoting panorama continues to evolve, instruments like the brand new export APIs play a vital function in serving to advertisers navigate the complexities of multi-channel campaigns. The power to shortly and effectively entry complete marketing campaign knowledge can result in extra agile decision-making and probably improved return on promoting spend (ROAS).
Key details about Amazon’s new export APIs for advertisers
- Introduced on September 8, 2024
- Replaces present snapshots API performance
- Supplies a unified endpoint for Sponsored Merchandise, Sponsored Manufacturers, and Sponsored Show campaigns
- Provides asynchronous knowledge retrieval for improved effectivity
- Helps all variations of Sponsored Manufacturers campaigns, together with video
- Introduces a standardized knowledge construction throughout advert merchandise
- Contains prolonged fields for extra complete knowledge entry
- Will likely be obligatory after October 15, 2024, when snapshot APIs are deprecated
- Designed to simplify knowledge retrieval and enhance developer expertise