New ad-supported service debuts on Comcast platforms, that includes premium reveals like John Leguizamo’s “The Inexperienced Veil.”
Comcast at present introduced the launch of The Community, a brand new free ad-supported streaming app that includes unique unique content material, throughout its leisure platforms together with Xfinity X1, Flex, Xumo Stream Field, and Xumo TV. This transfer comes as a part of Comcast’s ongoing efforts to develop its streaming choices and attain numerous audiences.
The Community was created by Aram Rappaport, founding father of artistic company The Boathouse, with actor John Leguizamo as an fairness associate. The platform goals to simplify the streaming expertise by providing a curated choice of premium unique collection.
One among The Community’s flagship reveals is “The Inexperienced Veil,” an eight-episode drama collection government produced by and starring Leguizamo. Set within the Nineteen Fifties, the present follows a authorities agent uncovering secrets and techniques about makes an attempt to separate Indigenous kids from their households. To rejoice Hispanic Heritage Month and The Community’s debut on Xfinity, “The Inexperienced Veil” can be provided ad-free to Xfinity prospects from September 16 to October 15.
Based on Loren Hudson, SVP and Chief Range Officer at Comcast, “This partnership with John Leguizamo and The Community highlights Xfinity’s ongoing dedication to connecting audiences with content material that speaks to their distinctive pursuits.” The launch aligns with Comcast’s current introduction of NOWTV Latino, which offers Hispanic leisure choices for purchasers.
The Community’s content material lineup additionally consists of “Chivalry,” a comedy collection that includes Steve Coogan, and “Kingdom of Desires,” a docuseries concerning the excessive trend business. Comcast plans to place The Community as a complement to its premium streaming service Peacock and leverage its streaming know-how and distribution partnerships.
Trade analysts notice the rising significance of reaching Hispanic audiences. Analysis from McKinsey signifies U.S. Latinos account for over $3 trillion of GDP and symbolize a good portion of field workplace and streaming subscribers.
Comcast’s acquisition of The Community follows its February 2020 buy of Xumo, one other free ad-supported streaming tv (FAST) service. These strikes display Comcast’s technique to develop its streaming portfolio and compete with companies like ViacomCBS’s Pluto TV and Fox Company’s Tubi.
The launch of The Community additionally comes as Comcast faces challenges in different areas of its enterprise. The corporate reported a 37% decline in third-quarter internet earnings in 2020, partly as a result of influence of the COVID-19 pandemic on its theme parks and film theaters.
Key information
- The Community is a free, ad-supported streaming app that includes unique unique content material
- Launched on September 18, 2024 throughout Comcast’s leisure platforms
- Flagship present “The Inexperienced Veil” stars John Leguizamo and can be provided ad-free to Xfinity prospects for Hispanic Heritage Month
- Different unique collection embody “Chivalry” and “Kingdom of Desires”
- The Community goals to simplify streaming with a curated choice of premium content material
- Comcast acquired FAST service Xumo in February 2020
- U.S. Latinos symbolize a big and rising marketplace for streaming and leisure content material