By Brittany Lieu, Advertising Guide at Heinz Advertising
AI can considerably improve your every day workflow, however what it will probably’t do is offer you direct expertise and considerate insights from actual individuals utilizing AI in real-world eventualities.
Relating to AI, hands-on expertise is essential—studying the fundamentals of prompting and integrating AI instruments into your workflow is simply the beginning. Whereas mastering these abilities is necessary, staying knowledgeable about how AI is being adopted, carried out, and strategically leveraged by firms will be simply as essential.
To be an professional in one thing as ever-changing as AI is difficult, however listed here are a couple of of our favourite thought leaders within the AI area that assist us achieve AI literacy.
AI Thought Leaders
Andy Crestodina is the co-founder and Chief Advertising Officer of Orbit Media. Over the previous 23 years, Andy has supplied digital advertising recommendation to 1000+ companies. He has written 500+ articles on content material technique, search engine marketing, customer psychology, analytics, and most not too long ago, AI.
Nicole Leffer is a senior advertising chief with 18 years of expertise main and rising progressive advertising groups throughout SaaS, B2B, and B2C/DTC sectors. With specialised experience in leveraging generative AI expertise for enhanced advertising effectivity and outcomes, and a confirmed observe file aiding companies starting from Sequence A startups to a number of the world’s largest and most iconic manufacturers with AI adoption,
Liza Adams is a seasoned professional in guiding firms by way of their AI journeys with over 20 years of expertise in enterprise and advertising. As a co-founder of GrowthPath Companions, Liza helps organizations undertake AI responsibly utilizing a three-step strategy: Encourage & Educate, Plan Strategically, and Execute with AI Ops. Her work entails all the things from interactive workshops to strategic planning and AI infrastructure implementation.
Christopher Penn is a number one authority in analytics, digital advertising, and machine studying, with a observe file of shaping key fields within the advertising trade. Because the co-founder and Chief Information Scientist at Belief Insights, Christopher drives product growth, expertise technique, and analysis & growth. His experience spans Google Analytics, data-driven advertising, e-mail advertising, advertising knowledge science, and AI/ML functions in advertising.
Wish to Be taught Extra?
Mastering AI isn’t nearly utilizing the instruments—it’s about understanding how they’re being utilized and evolving in the actual world. By tapping into the insights and experience of those thought leaders and following the suitable newsletters, you’ll get a front-row seat to how AI is getting used successfully throughout completely different industries.
Staying up to date with their views won’t solely preserve you knowledgeable but additionally aid you make smarter selections about integrating AI into your methods.
In the event you’re wanting to dive deeper into how AI can impression your corporation or simply need to keep on high of the most recent tendencies, take a look at our different AI-focused weblog posts right here.
As all of us embark on the AI studying journey collectively, attain out to study extra from our consultants on AI and B2B development.
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