Designing the Tracy Household Basis Annual Report

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Designing the Tracy Household Basis Annual Report


Celebrating One other 12 months of Influence: Tracy Household Basis Annual Report

Awards and accolades are at all times thrilling—however nothing compares to a cheerful shopper who asks to work with us once more.

Final yr, we partnered with the Tracy Household Basis to revamp its 2022 annual report in celebration of the group’s twenty fifth anniversary. The ultimate product earned recognition from Graphic Design USA, the AVA Digital Awards and extra.

However even higher, their crew requested us to do it once more for the 2023 annual report.

Annual report cover design for the Tracy Family Foundation on a green cutting mat

Based in 1997, the Tracy Household Basis (TFF) totally embodies “paying it ahead.” The youngsters of Robert and Dorothy Tracy wished to honor their mother and father and the values they held pricey: religion, household, group, schooling and management. Since then, the Basis has supported and developed nonprofit organizations nationwide—advancing modern and sustainable change within the communities it serves. 

Coming off of 2022’s landmark twenty fifth anniversary, their 2023 annual report wanted to construct on the earlier yr’s effort whereas showcasing the distinctive accomplishments and group impression during the last twelve months. 

An internal spread of the 2023 Tracy Family Foundation annual report

On every web page, a colourful number of geometric shapes frames TFF’s accomplishments. The geometric motifs are impressed by the natural leaf shapes within the TFF brand, offering a delicate nod to the fixed development the Basis has fostered. 

The playful design underscores the approachable nature of the Basis. That’s to not low cost the impactful knowledge nestled within the report. The Tracy Household Basis awarded over $8.2 million in grant {dollars} in 2023—greater than ever earlier than. The daring and easy design presents the charts and graphs in a digestible method whereas sustaining the sense of pleasure in serving others.

A person looks at the cover of the 2023 Tracy Family Foundation annual report

The Tracy Household Basis prioritizes particular focus areas and packages. Making a constant color-coding for every focus space supplied a visible language throughout the annual report design that united the piece. Minimalist charts, graphs and maps relay vital statistics and numbers. The simplicity permits the tales of grant recipients to remain in focus.

Annual studies are as assorted because the industries and foundations utilizing them to speak their impression. It was an honor to be a part of this one.

Finally, what units the Tracy Household Basis’s 2023 annual report aside is the legacy of affection and dedication to group it represents. The philanthropy of Robert and Dorothy Tracy left an enduring impression on their youngsters—and, by the Basis, continues to weave their legacy into communities throughout the nation. 

The Basis stays constant in its aim: to assist communities thrive and households to flourish. We’re so glad we may play a task on this undertaking.

Discover the total report right here.

 

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