New settlement extends industrial alternatives for members of the luxurious resort model
The partnership will deal with extending gross sales and advertising and marketing alternatives for the Elegant Lodge Assortment and the leisure arm of HotelREZ – Finest Cherished Lodges, a set of two,500 unbiased motels, flats, resort teams and personal label shoppers starting within the US market.
As a part of the improved gross sales illustration, through DTW, Elegant Lodge Assortment properties and HotelREZ clients will profit from improved model recognition, commerce gross sales outreach, concentrating on company, high-end leisure, MICE and group segments. Additional advantages embrace a higher quantity of RFPs from company and MICE markets, commerce present attendance, occasions, roadshows; tailor-made personalised gross sales blitzes, and digital gross sales exercise together with that includes on DTW’s Agent World portal with webinar outreach.
Elegant Lodge Assortment members have entry to an unique a la carte menu of alternatives enabling them to succeed in each world market, along with Elegant’s personal core model advertising and marketing campaigns, and HotelREZ worldwide, finest at school illustration and distribution know-how.
Tracy Mance, Senior Director, International Gross sales of DTW, mentioned: “We’re delighted to welcome The Elegant Lodge Assortment powered by HotelREZ into the Uncover the World portfolio. By harnessing our commerce and model advertising and marketing community, alongside HotelREZ, motels are supplied an unparalleled world footprint. This strategic strategy goals to drive incremental enterprise throughout luxurious leisure, MICE (Conferences, Incentives, Conferences, and Exhibitions), teams, and company RFPs (Request for Proposals). With a deal with excessive on-property spend – guaranteeing optimum returns whereas sustaining the fitting price of sale.”
Mark Lewis, CEO and Founding father of HotelREZ, mentioned: “Our partnership with Elegant Lodge Assortment has allowed us to faucet into DTW wealth of assets and advantages, offering higher alternatives for our motels to drive gross sales. We’re consistently looking for methods to enhance motels income streams by means of progressive options. Partnering with DTW presents us with essentially the most environment friendly and – we consider – high quality pushed strategy of rising our enterprise globally. We stay up for connecting extra motels with much more bookers, and serving to our resort companions additional improve their revenues and profitability.”
HotelREZ is continuous to put money into its enlargement following 20% portfolio development in 2023 because it entered new markets together with Australia, South Africa and UAE – making it the fifteenth largest resort firm worldwide.
Elegant Lodge Assortment
Elegant Lodge Assortment is a full-service luxurious comfortable model dedicated to delivering finest at school distribution operations, know-how and gross sales and advertising and marketing companies to a curated world community of unbiased luxurious motels. The unbiased flag is dedicated to sustainable, curated, invitation-based enlargement centred round its 5 basic pillars – authenticity, inclusivity, innovation, distinction and sustainability. Elegant Lodge Assortment is represented worldwide beneath the HO GDS chain code powered by HotelREZ.
Uncover the World is essentially the most progressive world gross sales illustration chief within the journey business with a worldwide community of 85 places of work in additional than 60 nations and a portfolio of over 95 shoppers. With its gross sales, advertising and marketing, and enterprise course of outsourcing companies, the work of Uncover the World results in great development for its shoppers and commerce business companions in each nook of the world.