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Emblem & Branding Oatier by AllGood — BP&O

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Emblem & Branding Oatier by AllGood — BP&O

ogotype, brand identity, packaging, social assets, food truck livery and tote bag design for oat milk Oatier designed by Allgood

Demand for dairy alternate options continues to surge. Within the United States, plant-based milks and proteins are reportedly in style amongst a 3rd of adults because of their perceived well being advantages, in addition to shoppers’ growing environmental consciousness and plant-based existence. Soy, after all, was the OG substitute, till almond milk got here to dominate the market. However now, it’s all about oats.

Whereas that is maybe pushed by practicality – catering to the wants of anybody who has lactose, soya, or nut allergy symptoms with one carton – oat milk’s creamy texture has additionally achieved plenty of heavy lifting, making it an ideal associate for decent drinks like espresso. With regards to preparation, there’s rising demand for ‘barista-style’ merchandise, and an ingredient profile that yields secure, steam-friendly milk appropriate for artistic therapies, like latte artwork.

ogotype, brand identity, packaging, social assets, food truck livery and tote bag design for oat milk Oatier designed by Allgood

Enter Oatier, a Dublin-based various milk model that calls itself ‘the oatiest firm’ and prides itself on ‘oats solely’ manufacturing, which primarily implies that the ultimate product doesn’t comprise different grains, oils, or emulsifying brokers – simply good outdated Irish oats, together with sunflower oil and sea salt. Oatier has its sights educated keenly on the espresso store viewers with advertising and marketing methods similar to barista coaching competitions, coffee-sipping Spotify playlists, and even latte artwork throwdowns.

This was a key a part of the branding technique for design company AllGood, primarily based in Leeds, which created an id and packaging with a ‘clear deal with the espresso second’. The workforce began with model story and gross sales messaging earlier than creating ‘a whole language for Oatier, making a tone of voice that the model might personal, constructed from the identify upwards’. As AllGood places it, ‘armed with a complete set of comparative adjectives and a smattering of puns, we then needed to craft an id that stood out within the market’. Taglines embody ‘Dedicated to the Oat’, and ‘Once we pour, we reign’.

ogotype, brand identity, packaging, social assets, food truck livery and tote bag design for oat milk Oatier designed by Allgood

Whereas Oatier confidently claims to ‘steam higher, pour higher, froth higher and style higher than the remainder’, AllGood was conscious that the product must look pretty much as good because it tastes. The studio needed the model ‘to leap off the shelf’ and so employed a ‘daring is healthier’ method to assist the packaging make an affect. It achieved this by crafting a logotype and typographic fashion that does, certainly, really feel prefer it’s leaping off pack, visually rising from the carton because of a chunky, stark black drop shadow. This machine is utilized to different property, similar to digital stickers (a hand making an ‘OK’ signal, a coronary heart, a rudimentary illustration of a globe), making a easy however instantly recognisable model language.

ogotype, brand identity, packaging, social assets, food truck livery and tote bag design for oat milk Oatier designed by Allgood

The logotype is laid out vertically down the bundle, serving to to maximise area and command consideration. The color palette, in the meantime, has been chosen for maximise distinction with 4 predominant shades. The logotype takes the lightest, an off-white ecru (or ‘oat’?), with textual content and line work in wealthy black. The packaging then is available in two complementary colourways, comparable to as many drink choices: there’s a really saturated, virtually neon periwinkle for ‘Traditional Oat’, whereas ‘Barista Oat’ is available in a vibrant, warm-toned yellow.

ogotype, brand identity, packaging, social assets, food truck livery and tote bag design for oat milk Oatier designed by Allgood

After years of discovering dairy alternate options shrouded in earth-toned packaging, Oatier joins a cohort of DTC manufacturers whose packaging communicates excessive power and zest for all times. All Good (NZ) gave its oat-milk cartons googly eyes; Otis Oat Milk adorned packages with fists stuffed with oats; Ghost City Oats combines bubblegum-pink backdrops with a graffiti-style logotype. These daring and vibrant approaches sign that oat isn’t just an alternate delivered to you by dietary necessities, however a gourmand selection in its personal proper.

ogotype, brand identity, packaging, social assets, food truck livery and tote bag design for oat milk Oatier designed by Allgood

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Emblem & Branding Oatier by AllGood — BP&O

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