Amazon’s current launch provides manufacturers a brand new possibility for maximizing their affect on the platform. Manufacturers can enhance Amazon “Posts” by way of Sponsored Model (SB) or Sponsored Model Video (SBV) adverts, bringing your content material immediately into in-grid search outcomes—proper the place buy choices are made.
Amazon Posts is a characteristic that enables distributors to create and share shoppable, brand-curated content material in a searching and discovery format, much like a social media feed. The software is designed to boost the buying expertise by integrating it with the shoppers’ journey on Amazon. When model followers and potential prospects work together with these posts, they’re immediately taken to the product element web page (PDP).
Posts are a free tactic supplied by the platform and a chance for manufacturers to interact immediately with their followers with out incurring further prices.
The brand new enhance characteristic may be accessed by way of the Posts supervisor within the promoting console. When advertisers choose to “enhance a stay put up” they’ll be directed to the Sponsored Manufacturers marketing campaign builder, the place they will evaluate their settings and publish the marketing campaign.
Picture credit score: Amazon Advertisements
This functionality permits manufacturers to construct on their profitable natural posts, elevate model consciousness and obtain new insights into model constructing on Amazon. The choice to show Posts into sponsored adverts additionally means extra potential to check artistic and messaging.
At BOLD, we see this as one other highly effective software in our arsenal to drive efficiency for our purchasers. By turning natural content material into potent paid help, we’re capable of amplify what’s already working properly on your model. Our groups throughout Inventive, Technique and Media are intently collaborating to establish which posts resonate most together with your viewers, guaranteeing we enhance the content material that really makes an affect.
As we take a look at this characteristic additional, we’re excited to uncover the perfect triggers and techniques for when and how you can use these boosts. It’s not nearly staying forward of the curve—it’s about leveraging each alternative to assist your model shine.
Able to see how this could work on your model? Let’s discuss how we will combine this into your technique in the present day!