Eyeota and Equativ be part of forces

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Partnership integrates Eyeota’s viewers options with Equativ’s SSP, enhancing precision and attain in digital promoting.

Eyeota and Equativ join forces — Equativ and Eyeota

Eyeota, a Dun & Bradstreet firm specializing in world viewers options, has shaped a strategic partnership with Equativ, an unbiased advert platform, as introduced on September 10, 2024. This collaboration, revealed 4 days in the past, goals to ship personalised, privacy-centric promoting at scale by integrating Eyeota’s viewers options immediately into Equativ’s Provide-Aspect Platform (SSP). The partnership seeks to reinforce the precision, attain, and scalability of omnichannel promoting throughout Europe, Asia, Australia, and the Americas.

The alliance brings collectively Eyeota’s in depth community of over 60,000 B2B and B2C viewers focusing on segments with Equativ’s superior expertise. Advertisers can now entry high-quality viewers information throughout greater than 30 verticals in over 200 nations. This integration is especially targeted on key markets throughout a number of continents, offering a complete framework for delivering focused campaigns globally.

By embedding Eyeota’s viewers market inside the Equativ Purchaser Join Curation Platform, the partnership permits advertisers to create extremely focused campaigns. Media patrons utilizing Equativ’s platform can now leverage Eyeota’s quality-certified information units to reinforce their marketing campaign planning and focusing on efforts throughout numerous media channels.

The collaboration between Eyeota and Equativ affords a number of distinctive synergies:

Omnichannel Focusing on Precision: Eyeota’s ID-agnostic expertise ensures complete viewers attain throughout all open-web browsers, together with Google, Safari, and Firefox. It additionally extends to cookieless channels and gadgets corresponding to Related TV (CTV), digital out-of-home, social media, and audio platforms. This functionality aligns with Equativ’s cookieless-ready SSP, providing enhanced focusing on accuracy within the evolving digital panorama.
Privateness-Centric Options: Each corporations prioritize privateness and information safety, adhering to regional laws just like the Basic Information Safety Regulation (GDPR) and the California Client Privateness Act (CCPA). This partnership strengthens the privacy-centric and addressable viewers options essential for digital entrepreneurs navigating an more and more privacy-focused atmosphere.
Scalability and Flexibility: Advertisers can make the most of this integration by means of numerous transaction sorts, together with Non-public Market (PMP) offers, Programmatic Assured (PG) Direct Offers, and open auctions. This flexibility permits for elevated scalability and the flexibility to satisfy various marketing campaign necessities.

Georgina Bankier, Vice President of World Business and Platform Partnerships at Eyeota, emphasised the partnership’s alignment with their mission to empower advertisers in creating trusted connections with customers in a fragmented digital panorama. She acknowledged that integrating Eyeota’s viewers information options with Equativ’s cookieless-ready SSP enhances focusing on precision and drives larger return on funding (ROI) for omnichannel campaigns.

Claude Spasevski, Senior Vice President of Information and Retail Media at Equativ, highlighted the compatibility between Equativ’s future-proof SSP and Eyeota’s information richness and precision. He famous that this partnership exemplifies their shared imaginative and prescient of delivering high-performance, privacy-compliant advertising campaigns that resonate with customers.

The collaboration represents a major development for digital entrepreneurs in search of to enhance marketing campaign effectiveness in a quickly altering panorama. By combining Eyeota’s complete viewers information with Equativ’s strong advert supply platform, entrepreneurs can obtain better addressability, precision, and ROI throughout various channels.

This partnership units a brand new customary for personalised, scalable, and privacy-centric digital advertising. Because the trade continues to navigate challenges associated to identification decision and information privateness, this alliance ensures that manufacturers and advertisers can ship impactful, compliant, and efficient campaigns at scale.

Eyeota, based in 2010 and purchased by Dun & Bradstreet in 2021, operates globally and supplies viewers options that empower companies worldwide. The corporate’s strategy to identification and world information interoperability permits the onboarding and activation of knowledge property for information homeowners and publishers. Eyeota’s companies span Europe, Asia, Australia, and the Americas, modernizing information for brand new digital functions in over 200 nations.

Equativ, headquartered in Paris and New York, is an unbiased platform that goals to deliver scale and ease to digital promoting worldwide. The corporate serves advertisers, media homeowners, and expertise companions by means of its Provide-Aspect Platform (SSP) and curation capabilities. Equativ focuses on offering privacy-first programmatic video, CTV, and data-driven options that empower purchasers to realize most influence whereas respecting shopper rights.

Key details

Announcement date: September 10, 2024
Partnership: Eyeota (a Dun & Bradstreet firm) and Equativ
Function: Ship personalised, privacy-centric promoting at scale
Eyeota’s providing: Over 60,000 B2B and B2C viewers focusing on segments
Geographical focus: Europe, Asia, Australia, and the Americas
Protection: Over 30 verticals in additional than 200 nations
Key options: Omnichannel focusing on, privacy-centric options, scalability
Transaction sorts: Non-public Market offers, Programmatic Assured Direct Offers, open auctions
Eyeota based: 2010
Eyeota acquired by Dun & Bradstreet: 2021
Equativ headquarters: Paris and New York

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Eyeota and Equativ be part of forces

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