Pre-webinar emails are approach too ignored.
The suitable sequence could make the distinction between a packed room stuffed with dialog and that awkward second the place you notice you’re presenting to 3 folks (and one is your mother).
Lately, our shopper Mike Lamothe ran an all-day marathon webinar and managed to draw 1,000+ attendees. Many even stayed your entire 8 hours!
Whereas there have been a number of elements that contributed to that degree of engagement, I wish to zoom in on 2 easy emails he despatched that anybody can copy in about 5 minutes for his or her subsequent webinar.
These emails not solely improve the chance that individuals will present up—additionally they enable you to perceive your viewers higher.
Let’s examine ‘em out.
E-mail 1:
The primary electronic mail has a easy job: get registrants to ship in questions.
Test it out:
Like I mentioned, that is extremely easy. However discover just a few issues:
It features a reminder of the date/time. Apparent, however you’ll be able to’t do that an excessive amount of.
After the CTA to answer with questions, it lists the audio system and the subjects. This makes it simpler on your registrants to think about questions.
Professional Tip: Most webinars aren’t going to have a large record of panelists like this. The truth is, you is perhaps the one particular person instructing! In that case, go into a bit of bit extra element on the content material you’ll be delivering. Allow them to know what sorts of subjects to ask questions on. No matter you are able to do to spark their creativeness will assist!
E-mail 2:
E-mail 2 permits you to take the questions you acquired and instantly flip them into content material that generates much more curiosity in your webinar:
This electronic mail accomplishes a few issues:
- Showcases some buzz round your webinar. Registrants can see that different persons are already engaged and excited.
- Additional teases attention-grabbing content material your webinar will characteristic.
Individuals usually say there will likely be Q&A, however this electronic mail permits registrants to really feel like there will likely be real interplay throughout the webinar. And that’s what folks need (as a substitute of a 100% canned presentation).
These emails are extremely straightforward to adapt to your pre-webinar sequence.
Strive them out and let me know what sort of interplay you begin getting!
See How Mike’s Digital Convention Added 874 Results in His E-mail Checklist and Despatched His E-book to #1 on Amazon
Like I mentioned earlier, these 2 emails have been simply considered one of many elements Mike used to placed on a massively profitable digital convention.
Try our full interview with him to see how he attracted a whole bunch of latest leads and prospects so you are able to do the identical.