“For those who’re not pondering segments, you’re not pondering” – Anthony Ulwick

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“For those who’re not pondering segments, you’re not pondering” – Anthony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done idea, the inventor of the Consequence-Pushed Innovation® (ODI) course of, and the founding father of the technique and innovation consulting agency Strategyn.

He’s the writer of Jobs to be Executed: Concept to Apply (IDEA BITE PRESS, October 2016), “What Clients Need” (McGraw-Hill) and quite a few articles in Harvard Enterprise Evaluation and Sloan Administration Evaluation.

“For those who’re not pondering segments, you’re not pondering.” – Theodore Levitt

Right here’s a short historical past of market segmentation:

Nineteen Fifties: Segmentation began with fundamental demographics—age, location, gender—as a result of that was the best information to gather and analyze.

Nineteen Sixties: Entrepreneurs started including psychographics, gathering insights into buyer attitudes and traits to create extra particular profiles.

Seventies: The rise of huge transaction databases enabled real-time point-of-purchase information assortment, resulting in segments primarily based on buy conduct.

Eighties: Wants-based segmentation emerged, pushed by highly effective computer systems and superior clustering methods. This allowed researchers to group clients primarily based on desired product options and advantages.

Whereas needs-based segmentation was a step ahead, it typically missed the mark as a result of clients aren’t product engineers.

They wrestle to articulate what particular merchandise or options they want.

However right here’s the factor:

Clients excel at describing the outcomes they wish to obtain when utilizing a product to get a “job” finished.

When discussing their desired outcomes, they’ll determine 100 to 150 totally different metrics to explain success at a granular degree.

Immediately’s best market segmentation?

It focuses on understanding how clients price the significance and satisfaction of every end result.

This perception permits entrepreneurs to craft focused messages and develop merchandise that resonate deeply with every section.

Right here’s 3 examples of Consequence-Primarily based Segmentation in motion:

1. J.R. Simplot Firm recognized a section of restauranteurs who wanted a French fry that stays interesting longer in holding, resulting in a tailor-made product resolution.

2. Dentsply discovered a section of dentists who believed that the standard of a tooth restoration trusted constantly reaching strong bonds, permitting them to tailor their merchandise to this want.

3. Bosch found a section of drill–driver customers who primarily needed a instrument optimized for driving, hardly ever utilizing it as a drill. This perception helped Bosch create focused and efficient advertising methods.

Consequence-based segmentation represents a big leap ahead.

It focuses on actual alternatives…

…and measurable actions which can be underserved by the competitors.

Consequence-based segments present a transparent path to innovation and market success.

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Emarketing World Admin, the driving force behind EmarketingWorld.online, is a seasoned expert in the field of digital marketing and e-commerce. With a wealth of experience and a passion for innovation, Emarketing World Admin has dedicated their career to helping businesses and entrepreneurs navigate the complexities of online marketing and achieve their digital goals. Through EmarketingWorld.online, they provide valuable insights, strategies, and tools to empower others in the ever-evolving world of digital marketing.### Early Life and Introduction to MarketingFrom an early age, Emarketing World Admin exhibited a keen interest in technology and communication. Growing up during the rise of the internet, they were fascinated by the potential of digital platforms to connect people and transform businesses. 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They hold a degree in Marketing or a related field from a reputable institution, supplemented by specialized certifications in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.In addition to their formal education, Emarketing World Admin has actively pursued ongoing professional development. They regularly attend industry conferences, webinars, and workshops to stay current with the latest trends, tools, and best practices in digital marketing. This commitment to continuous learning ensures that their insights and strategies are always aligned with the evolving digital landscape.### Professional Experience and AchievementsWith over a decade of experience in digital marketing, Emarketing World Admin has held various roles, including digital marketing strategist, SEO consultant, and e-commerce specialist. 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“For those who’re not pondering segments, you’re not pondering” – Anthony Ulwick

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