Google enhances Looker Studio with AI, new connectors, and pivot desk options

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Google enhances Looker Studio with AI, new connectors, and pivot desk options


Looker Studio provides Gemini-powered analytics, 5 companion connectors, and pivot desk textual content wrapping in newest replace.

Google enhances Looker Studio with AI, new connectors, and pivot table features
Looker Studio

Google this week introduced a number of important updates to Looker Studio, its knowledge visualization and enterprise intelligence platform. The enhancements, revealed simply two days in the past, embrace new companion connectors, improved pivot desk performance, and the general public preview launch of an AI-powered conversational analytics function.

Based on the Looker Studio launch notes, 5 new companion connectors have been added to the Connector Gallery:

  1. Meta Advertisements By Detrics
  2. Similarweb Rank Tracker By Similarweb
  3. The Commerce Desk By Energy My Analytics
  4. Pinterest Natural By Reporting Ninja
  5. Salesmate By Salesmate

These additions increase the platform’s knowledge integration capabilities, permitting customers to attach and analyze knowledge from a wider vary of sources.

Textual content wrapping choice for pivot desk column headers

In a transfer to reinforce knowledge presentation, Google has launched a textual content wrapping choice for pivot desk column headers. Customers can now allow this function within the Type tab of pivot desk charts, enhancing readability and customization choices for advanced knowledge units.

Essentially the most notable announcement is the Public Preview launch of Gemini in Looker Conversational Analytics. This function leverages Google’s superior AI expertise to allow pure language querying of knowledge. Based on the discharge notes, Conversational Analytics “makes it simpler to search out solutions, discover knowledge, and share insights utilizing pure language.”

The Gemini-powered function goals to democratize knowledge evaluation by permitting customers to work together with their knowledge utilizing on a regular basis language reasonably than advanced question syntax. This growth aligns with the broader business development of creating knowledge analytics extra accessible to non-technical customers.

Google has supplied tips for utilizing Conversational Analytics, emphasizing that it really works with knowledge sources related to Google BigQuery, Google Sheets, CSV information, knowledge extracts, or Looker. The corporate additionally notes that Gemini in Looker doesn’t use prompts or responses as knowledge to coach its mannequin, addressing potential privateness issues.

To make use of Conversational Analytics, customers will need to have a Looker Studio Professional license, and an administrator must allow Gemini in Looker utilizing the directions supplied by Google. The function helps questions that may be answered by a single Looker Studio visualization, comparable to metric traits over time, breakdowns of metrics by dimension, and prime dimension values by metric.

Nonetheless, Google has famous some limitations. Conversational Analytics doesn’t but assist extra advanced analyses comparable to % change over time, predictions, forecasting, or superior statistical evaluation.

As with many AI-powered instruments, Google cautions that Gemini in Looker can generally generate output that appears believable however is factually incorrect. The corporate recommends that customers validate all output earlier than utilizing it in decision-making processes.

These updates to Looker Studio replicate Google’s ongoing efforts to reinforce its knowledge evaluation and visualization instruments, making them extra highly effective, user-friendly, and accessible to a wider vary of customers throughout numerous industries.

For these excited by exploring these new options, Google encourages customers to examine the Anthropic web site for extra detailed details about the Claude 3 mannequin household, which powers the Gemini in Looker function.

Key Information

  • Announcement date: September 12, 2024
  • 5 new companion connectors added to Looker Studio
  • Textual content wrapping choice launched for pivot desk column headers
  • Public Preview launch of Gemini in Looker Conversational Analytics
  • Conversational Analytics requires Looker Studio Professional license
  • Function helps pure language querying of knowledge
  • Limitations embrace no assist for advanced analyses like forecasting
  • Customers suggested to validate AI-generated outputs earlier than use



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