Google Says It Does Not Use Exif Knowledge For Rating


Google Data Code

Through the years Google has been wishy-washy on in the event that they use or don’t use Exif (Exchangeable picture file format) knowledge for rankings. In 2014, Google’s Matt Cutts mentioned Google can parse the info and reserves the appropriate to make use of it. However in 2019, Gary Illyes from Google mentioned it was not used for rankings. Now in 2024, Martin Splitt of Google mentioned it’s not used for rankings.

Martin Splitt, from the Google Search staff, mentioned at SMX Superior in London yesterday that Google Search doesn’t use Exif knowledge for rating.

Greg Gifford obtained the quote and posted it on X:

That is just like how Gary Illyes from Google was quoted in 2019 at PubCon:

However again in 2014, Matt Cutts from Google can that well-known quote that Google can parse it and reserves the appropriate to make use of it. This was then confirmed once more by John Mueller of Google in 2017.

The Exif knowledge for this picture seems like this:

Exif Data On Image

As a reminder, Exchangeable picture file format is an ordinary that specifies codecs for photographs, sound, and ancillary tags utilized by digital cameras, scanners and different techniques dealing with picture and sound information recorded by digital cameras.

I’ll say it’s bizarre that Martin Splitt answered a rating query – I assumed he had a coverage to by no means talk about rating.

Discussion board dialogue at X.





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