Google wins $1.7B EU antitrust positive attraction

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Google wins .7B EU antitrust positive attraction


Google efficiently challenged a €1.49 billion ($1.66 billion) antitrust positive imposed by the European Union in 2019.

  • The EU’s Common Courtroom annulled the positive, citing the European Fee’s failure to think about all related circumstances.

Why we care. This ruling marks a big victory for Google in its ongoing authorized battles with EU regulators and highlights the challenges confronted by antitrust enforcers of their efforts to rein in Large Tech. This might additionally create a good precedent that helps Google within the ongoing case with the Division of Justice within the U.S.

The massive image. The case is a part of a broader crackdown on tech giants by EU antitrust chief Margrethe Vestager, who has had combined success in defending her choices in courtroom.

Particulars. The positive was associated to Google’s AdSense platform and alleged anticompetitive practices from 2006 to 2016.

  • The courtroom agreed with most of the Fee’s assessments however discovered that it didn’t show the hurt to innovation, competitors and customers.
  • Google had already made modifications to its contracts in 2016 to take away the related provisions.

Between the traces. This case targeted on a slim subset of text-only search adverts on sure publishers’ web sites, which Google emphasised in its response to the ruling.

What’s subsequent. The European Fee can attraction the Google ruling to the European Courtroom of Justice on factors of regulation.

  • The Fee mentioned it could research the judgment and contemplate doable subsequent steps.

Backside line. This ruling underscores the continuing authorized challenges confronted by each tech giants and regulators within the advanced panorama of digital competitors.


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