Greatest Instances to Put up on Social Media within the Philippines: TikTok, Fb, Instagram, and so on.

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Greatest Instances to Put up on Social Media within the Philippines: TikTok, Fb, Instagram, and so on.


We’ve all been there—importing a photograph to Instagram or sharing a humorous put up on Fb, solely to see it barely make a splash. It’s irritating when a chunk of content material you understand deserves extra consideration doesn’t get the likes, feedback, or shares you anticipated. This drawback isn’t distinctive to manufacturers or content material creators both; anybody who’s ever posted on-line has doubtless skilled this.

When you might spend a whole lot of time perfecting your uploads, once you put up is simply as essential in figuring out success. The excellent news is you could be taught the perfect add timing for every platform to spice up attain and engagement considerably.

This text reveals the very best instances to put up on all of the high social media platforms within the Philippines to maximise attain and influence. That method, you’ll by no means must face an underperforming add once more!

Greatest Time to Put up on Fb within the Philippines

Greatest instances to put up on Fb globally are:

  • Mondays from 9 AM to 12 midday
  • Tuesdays from 9 AM to 2 AM and 5 PM
  • Wednesdays from 9 AM to three PM and 5 PM
  • Thursdays from 8 AM to 2 PM and 5 PM
  • Fridays from 9 AM to 11 AM

(Supply: Sprout Social)

In early 2024, Fb (FB) had 86.75 million customers within the Philippines, solidifying its place because the nation’s high social media platform. By the tip of 2023, 95% of survey respondents nonetheless recognized Fb as their most-used platform. Given these numbers, it’s clear that understanding what timeslots to focus on can assist you faucet into Fb’s huge Filipino person base.

Whereas the instances above are based mostly on world knowledge, they doubtless apply right here, too. The perfect instances to put up on FB within the Philippines are after 8 AM, round midday, and at 5 PM, when customers are most energetic attributable to work or college. Friday afternoons and weekends typically see weaker engagement, so it’s greatest to keep away from them for essential posts.
Fb permits numerous content material codecs, together with pictures, brief and long-form movies, text-based standing updates, and livestreams. The platform serves a number of functions: it’s a major information supply for a lot of Filipinos and a strong advertising and marketing device for e-commerce companies.

Greatest Time to Put up on TikTok within the Philippines

Greatest instances to put up on TikTok within the Philippines are:

  • Mondays at 7:30 AM, 3:30 PM, and seven:30 PM
  • Tuesdays from 11:30 AM to 1:30 PM and 6:30 PM
  • Wednesdays at 8:30 AM and from 4:30 PM to five:30 PM
  • Thursdays at 4:30 AM, 6:30 PM, and 9:30 PM 
  • Fridays from 12:30 AM, 2:30 PM, and 10:30 PM
  • Saturdays from 4:30 AM to five:30 AM and eight:30 PM
  • Sundays at 1:30 AM and from 4:30 PM to five:30 PM

(Supply: Hopper HQ)

Regardless of its comparatively current entry into the social media scene, TikTok has rapidly grow to be one of the well-liked platforms within the Philippines. The common Filipino spends an astonishing 6 days and 16 hours on TikTok yearly! This staggering determine highlights the platform’s affect and attain throughout the nation.

The perfect instances to put up on TikTok typically match Fb’s. Nevertheless, it’s price noting that there’s a noticeable spike in engagement throughout some early morning time slots. It is smart; who hasn’t fallen down a TikTok rabbit gap when they need to be sleeping?

TikTok’s recognition stems largely from its participating and simply digestible content material codecs. Most movies on the platform are below a minute lengthy, that means that the common Filipino can watch virtually 10,000 minute-long movies a 12 months! Nevertheless, TikTok gives greater than short-form movies; customers can even share pictures, create longer movies, livestream, and put up text-based content material.

TikTok within the Philippines is primarily used for leisure, with customers having fun with every part from humorous skits to bop challenges. Nevertheless, the platform has additionally discovered a area of interest in schooling, with college students turning to TikTok for fast, informative movies that break down advanced matters in a enjoyable and accessible method.

Additionally it is a rising e-commerce platform, permitting customers and types to purchase and promote on to different customers by way of the app.

Greatest Instances to Put up on Instagram within the Philippines

Greatest instances to put up on Instagram within the Philippines are:

  • Mondays from 11 AM to 12 midday
  • Tuesdays from 9 AM to 10 AM
  • Wednesdays at 11 AM
  • Thursdays from 11 AM to 12 midday
  • Fridays at 4 PM
  • Saturdays at 9 AM
  • Sundays at 7 PM

(Supply: Shopify)

Selfie tayo! Whereas different platforms mean you can put up photos, Instagram (or IG) is the go-to website for photograph collections, and Filipinos adore it. On common, they spend 3 hours and 41 minutes on the location month-to-month, participating with pictures and movies that seize every part from each day moments to inventive expressions.

The perfect instances to put up on IG within the Philippines are midmorning to midday, apart from Friday afternoons and Sunday evenings. These timings make sense, particularly since pure lighting is commonly greatest throughout these hours. Footage and brief movies (Reels) make up most uploads on IG, however there’s additionally stay streaming and tales as potential avenues for content material.

Filipinos primarily use Instagram to showcase visible and artistic content material. It’s a platform the place customers can share elements of their way of life, from trend and meals to journey experiences. IG is the place the place Filipinos show their creativity and join with others who share comparable pursuits. There’s additionally a budding meme subculture on Instagram that the location is encouraging.

Greatest Time to Put up on YouTube within the Philippines

Greatest instances to put up on YouTube within the Philippines are:

  • Thursdays from 12 PM to three PM
  • Fridays from 12 PM to three PM
  • Saturdays from 3 PM to six PM
  • Sundays from 1 PM to 4 PM

(Supply: QuickFrame)

If Instagram is the hub for pictures, then YouTube is undoubtedly the dominion of video content material. Vlogging reigns supreme on this platform, and Filipinos are amongst its most devoted followers. Over 50.7% of Filipinos eat vlogging content material. That’s the best on this planet and greater than double the worldwide common!

You’ll be able to by no means run out of the sort of content material, both! Many Filipino vloggers produce a wide selection of content material starting from each day life snippets to specialised matters like journey, meals, and know-how. Whereas many come from extra conventional types of leisure, a few of the most subscribed Filipino vloggers are fully self-made and impartial!

Timing is essential when importing full-length movies on YouTube within the Philippines. Monday to Wednesday isn’t preferrred, as individuals are nonetheless easing into their routines. Exercise picks up on Thursdays and Fridays. Nevertheless, weekends are the very best for uploads, with extra viewers having free time to interact.

For YouTube Shorts, count on comparable engagement patterns as on TikTok, making them efficient all through the week. Whether or not you’re a creator, marketer, or viewer, YouTube stands out as the highest on-line video platform within the Philippines for delivering various and entertaining content material. Audiences regularly search contemporary and interesting movies.

Greatest Time to Put up on Twitter/X within the Philippines

Greatest instances to put up on Twitter within the Philippines are:

  • Tuesdays from 9 AM to 1 PM and three PM
  • Wednesdays from 9 AM to 1 PM and three PM
  • Fridays from 9 AM to 1 PM and three PM

(Supply: CoSchedule)

Twitter, now often called X, has a comparatively smaller person base within the Philippines, with 10.69 million customers, however what it lacks in numbers, it makes up for in exercise and engagement. Filipino Twitter customers are among the many most energetic, making the platform a full of life house for fast, real-time interactions.

Usually, the time slots from morning to only after midday and once more at 3 PM seize individuals throughout their morning routines and afternoon breaks, making them prime instances for engagement. Tuesdays, Wednesdays, and Fridays are the top-performing days for posts, whereas weekends and Mondays usually see much less interplay. Nevertheless, breaking information can rapidly buck this development.

Filipinos use Twitter’s microblogging format to remain up to date on information, interact in public discourse, and join with area of interest communities. Twitter serves as a dynamic platform for Filipinos to share their ideas and keep linked, whether or not it’s following information tales, collaborating in trending conversations, or interacting with like-minded people.

Twitter can also be undefeated because the funniest social media platform. The no-filter, immediate public reply format fuels fast wit and viral humor, making it a breeding floor for memes and hilarious commentary. Filipinos, recognized for his or her sharp humorousness, thrive right here, turning on a regular basis moments into comedic gold that spreads like wildfire throughout timelines and platforms.

The Social Media Timing Candy Spot

Timing is essential in the case of posting on social media. A put up that might thrive might simply as simply flop with a distinction of just some minutes. The perfect posting instances outlined above are useful not only for companies and content material creators but in addition for anybody trying to enhance engagement on their posts.

As a result of the Philippines boasts one of many largest on-line populations globally, social media is among the most impactful promoting channels out there, notably in the event you’re advertising and marketing to youthful generations. Understanding when to put up could make all of the distinction in reaching your viewers successfully.

In the event you’re able to leverage these insights and extra to raise your social media recreation, Spiralytics can assist. We’re a high digital advertising and marketing company within the Philippines with over a decade of expertise and a whole bunch of happy purchasers! Get in contact with us to learn the way we are able to optimize your social media technique.



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