Harvest Group Acquires BOLD, Increasing Media, Inventive and Shopper Advertising Capabilities

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Harvest Group Acquires BOLD, Increasing Media, Inventive and Shopper Advertising Capabilities

We’re excited to announce that Daring Methods, Inc., (BOLD®), has joined forces with Harvest Group, a nationwide built-in commerce company.

Harvest Group, recognized for its 18-year monitor report of rising CPG manufacturers, is buying BOLD to boost its media and advertising and marketing capabilities. Our mixed capabilities will create a holistic providing throughout in-store, digital, and media for BOLD and Harvest Group shoppers.

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What This Means for Our Shoppers

At BOLD, we’ve at all times targeted on offering data-driven, results-oriented options for Shopper Advertising, Inventive Design, Retail Media, and Innovation Testing. As a part of Harvest Group, we’ll be capable to ship a broader set of companies, supporting manufacturers with a complete go-to-market resolution. 

“Clients constantly inform us they want a unified method to navigate as we speak’s advanced retail panorama,” mentioned Ross Cully, CEO of Harvest Group. “Collectively, we’ll supply what shoppers have been asking for—a very built-in associate throughout media and commerce.”

Harvest Group serves manufacturers throughout each main retailer and at over 42 retail media networks (RMNs), together with API connections in any respect 5 main RMNs. By combining with Harvest Group’s expanded companies and assets, BOLD shoppers can look ahead to alternatives to entry Harvest Group’s suite of built-in commerce options, together with:

Omnichannel Retail Administration: Full-service help for manufacturers connecting in-store, digital, and media technique throughout Walmart, Amazon, Goal, Kroger, Costco, and Sam’s Membership.
Digital Commerce: Managed service to make sure retail readiness to develop on-line gross sales with the suitable product assortment, optimized content material, and agile promoting methods. 
Efficiency Media: Devoted consultants managing media planning, spend, technique, and execution holistically throughout retail media networks, social media promoting and paid search. 
Insights & Analytics: Tech + Contact method makes use of a variety of best-in-class information to develop compelling, visible gross sales tales to arrange groups for conversations with patrons, encourage innovation, and extra.

Strengthening Our Collective Crew

Our individuals are on the coronary heart of this acquisition. Over 90% of BOLD’s crew will transition to work alongside Harvest Group, guaranteeing that the eagerness, expertise, and dedication that outlined BOLD’s success will proceed to thrive. As a part of Harvest Group’s 350-person robust crew, BOLD brings deep experience in ecommerce, shopper advertising and marketing, and inventive companies to enhance Harvest Group’s spectacular portfolio.

“This acquisition is about folks,” mentioned Darcy Ramler, CEO of BOLD. “BOLD’s proficient group and Harvest Group’s confirmed experience will elevate how we serve our shoppers. Collectively, we’re creating a completely built-in method that connects throughout each commerce channel, driving actual influence for our shoppers.”

Seeking to the Future

The addition of BOLD is a part of Harvest Group’s dedication to persevering with to broaden their choices as a completely built-in commerce resolution. 

“By becoming a member of Harvest Group, we’re creating the primary true ‘whole retail’ company that may serve manufacturers’ gross sales and advertising and marketing wants in each channel, on-line and off,” mentioned Allan Peretz, Founder and Chairman of BOLD.

We’re excited to be a part of the crew at Harvest Group and look ahead to persevering with our dedication to innovation and consumer success.

To study extra about Harvest Group and the expanded companies obtainable to our shoppers, go to www.harvestgroup.com.

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Di [email protected]

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Harvest Group Acquires BOLD, Increasing Media, Inventive and Shopper Advertising Capabilities

What This Means for Our Shoppers

Strengthening Our Collective Crew

Seeking to the Future

Di [email protected]

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