Is your manufacturing web site placing your organization’s finest model ahead to recruit high expertise? A devoted profession web page can stroll your model’s speak as a best-in-class employer to draw higher job candidates and assist candidates apply for jobs extra rapidly.
A profession web page also can function a house base to your workforce recruitment advertising efforts and set up your tradition and core values for each job candidates and potential clients. It could additionally assist set expectations about employment at your organization and encourage extra severe candidates to use.
Want some real-world examples? I’ve chosen 10 high manufacturing web site profession pages, primarily based on the next standards:
- Clear call-to-actions (CTAs) to make it simpler for job seekers to go looking and apply for jobs on the manufacturing firm
- Worker-focused content material, together with imagery and video that showcase workers and the corporate’s values, tradition and variety
- Video content material, corresponding to testimonials that enable workers to function the corporate’s model ambassadors
- Detailed advantages and perks, corresponding to healthcare advantages, inventory choices or perks like work schedule flexibility or beneficiant paid time without work
- Awards and stats to rapidly seize a job applicant’s consideration, corresponding to security awards and firm efficiency accolades
1. The Greenbrier Firms
Like their manufacturing web site, the Greenbrier Firms’ profession web page encompasses a clear format {and professional} model picture that means firm longevity and safety. With job search choices and CTAs on the high of the web page, job candidates can rapidly browse jobs by class or location, with out having to scroll down the web page.
However whereas this profession web page checks all of the bins for tradition and variety, the content material lacks meaty specifics on why job candidates ought to apply for a job, corresponding to particular healthcare advantages, revenue sharing perks or worker testimonials.
2. ZEON Chemical substances
ZEON’s profession web page hyperlinks to different touchdown pages on their manufacturing web site, detailing all their advantages, worker perks and job particulars, with loads of compelling content material to encourage job candidates to discover the profession web page and be taught extra concerning the firm on the principle web site.
What actually units this profession web page aside is the beneficiant quantity of location-specific details about the cities for every of their firm amenities. There are a number of pages that present loads of causes for a job candidate to think about relocating in an effort to work for this firm. There’s additionally a distinguished CTA within the right-aligned navigation to seek for present job alternatives.
3. Markforged
This additive manufacturing firm does a superb job of zeroing in on their worth propositions on their profession web page, corresponding to: “We’re dedicated to making a welcoming and inclusive house for everybody to be their true selves.” They again up this assertion with detailed descriptions and imagery of their multicultural worker organizations, from ladies’s teams to LGBTQ+ help to engineering-related packages that promote range and inclusion for future engineers.
Additionally they use their workers as their model ambassadors, together with a tongue-in-cheek video the place they live-stream an inner engineering problem in a game-style format. There are clear CTAs that encourage candidates to browse profession classes, together with descriptions of their firm’s “finest locations to work” awards, core values and detailed advantages and perks.
4. Marlin Metal Wire Merchandise
marlinwire.com/careers-at-marlin-steel
The manufacturing web site profession web page from Marlin Metal Wire Merchandise encompasses a quick-and-easy kind to use for a job, so candidates don’t need to click on by to a different web page in an effort to seek for jobs. The web page is constructed for pace and comfort, which can attraction to candidates looking for a selected kind of place, such a upkeep technician.
The profession web page emphasizes the producer’s dedication to worker security, together with printed firm accolades and articles. There’s a superb worker testimonial video from a CNC router and programmer, who talks about how her school diploma in 3D design is relevant to her present place. However whereas the web page consists of compelling content material, the general format lacks the cohesive design {and professional} polish you see on the remainder of the web site.
5. Lear
This can be a nice instance of a producing web site profession web page that actually walks the corporate’s tradition and variety speak. The professionally-produced video encompasses a very various group of female and male engineers, operators, designers and firm leaders. After all, given this firm’s international presence in automotive expertise, it’s not stunning to see a professional-level profession web page on their manufacturing web site.
The content material is participating, but concise, with clear CTAs to go to further touchdown pages to be taught extra concerning the firm’s tradition and their dedication to range and inclusion. It additionally options an intuitive CTA kind for job candidates to request extra info or rapidly search and apply for jobs.
6. Sulzer
sulzer.com/en/about-us/careers
Sulzer is one other international manufacturing firm with a sturdy profession web page, together with a contemporary, clear design and compelling copy that positions the corporate as an employer who invests of their folks: “Our perception in steady studying and the alternatives it creates to your future is mirrored in motion. With Sulzer, You might be empowered to make a distinction.”
Along with detailing their core values and behaviors, they place quite a lot of emphasis on their sustainability tradition, which could possibly be interesting to a youthful technology of job candidates searching for a climate-conscious employer. There are clear CTAs for exploring job alternatives and for asking questions concerning the firm.
7. Boeing
jobs.boeing.com/manufacturing-careers
Given their repute as a world employer, I used to be stunned by the simplicity of Boeing’s manufacturing web site profession web page, constructed inside their sturdy jobs microsite. The distinguished CTAs on the high of the web page make it quick and simple for candidates to use to particular manufacturing jobs, together with detailed job descriptions.
The remainder of the profession web page invitations job seekers to be taught extra about their tradition, together with a story video that highlights the enterprise benefits of hiring a various workforce. They again up this narrative with spectacular accolades and statistics, corresponding to: “Veterans comprise 15% of our complete workforce and 24% of Boeing Protection, House & Safety and Boeing International Providers (4% larger than trade friends).”
8. Toyota
Toyota additionally has a devoted microsite for job seekers. However in contrast to Boeing, they mix all their job classes collectively on a single touchdown web page, slightly than designating a separate manufacturing profession microsite. It’s attainable the corporate did this deliberately to point that they place equal worth for each manufacturing and company workers.
The AI-powered options are what make this profession web page distinctive, together with a search engine that means that you can browse jobs that match your talent units, just by importing your resume. There’s additionally a useful chatbot that makes it simpler so that you can seek for a selected job or ask a query.
9. Pilgrim’s
The profession web site housed within the Pilgrim’s manufacturing web site is an instance of the way you don’t need to be as massive as Toyota to have a devoted jobs microsite. The truth is, their microsite seems to have lots of the similar AI options because the Toyota web site, such because the useful chatbot and the search engine that means that you can add a resume to see jobs that match your abilities and pursuits.
They use efficient storytelling of their professional-quality video and supply detailed advantages associated to particular sorts of jobs which are clearly categorized by hourly, operational or company degree positions. The location invitations guests to spend time studying concerning the firm, whereas expediting the method of looking and making use of for jobs.
10. Pam Transport
PAM Transport’s job web site just isn’t a part of a producing web site, however they do transport items and providers for producers, particularly the automotive trade. As a result of there’s an infinite demand for truck drivers of their trade, PAM launched a devoted driver recruiting web site. The location homes a beneficiant quantity of blogs, video and different driver-focused content material that positions drivers as PAM model ambassadors.
There’s a transparent CTA on the high of the homepage that takes drivers to the roles listings, the place they will simply search by the kind of route, driver class and site. Every search pulls easy-to-digest job summaries, together with key perks, corresponding to weekly dwelling time or alternatives for drivers who already personal their very own vehicles. Collectively, the positioning’s content material conveys a tradition of driver help and respect for the transportation occupation.
Is Your Manufacturing Web site Profession Web page Able to Make the High Ten Listing?
As I famous earlier, your organization’s model as an employer may be simply as essential because the model you current to potential clients in your manufacturing web site, particularly in case you’re dealing with workforce challenges. Your profession web page may help set up your model whereas supporting your recruiting efforts.
Video, testimonials, blogs . . . Your profession web page content material ought to enable your workers to function your model ambassadors. Be sure you embody statistics and firm accomplishments to assist place your organization as the higher selection for a producing profession. Mixed with a workforce recruitment technique, your profession web page is a good first step to feed your expertise pipeline.