E-mail is right here for the lengthy haul, and there’s no stopping that.
In truth, e-mail advertising continues to be a go-to technique for companies trying to construct a robust relationship with their audience.
In line with 59% of entrepreneurs, e-mail is the simplest platform for income era.
Drip campaigns are a very good instance of emails that you should utilize to nurture and convert leads into paying prospects. A significant hack for executing efficient drip campaigns is to work with an e-mail advertising software with the precise mixture of options.
We current an in depth evaluation of the very best drip marketing campaign software program merchandise you possibly can discover. We hope you discover one that matches your advertising wants.
Let’s go!
What’s a drip marketing campaign?
A drip marketing campaign is a advertising technique that includes sending a sequence of pre-written, automated messages to a focused viewers over a particular interval.
Normally, drip emails are delivered primarily based on triggers just like the recipient’s habits, preferences, and stage within the purchaser’s journey.
Some varieties of drip campaigns embrace:
- Welcome e-mail drips: Despatched to e-mail subscribers to introduce your self
- Onboarding emails: Information new customers via your product or companies.
- Deserted cart e-mail drips: For purchasers who didn’t full take a look at in your on-line retailer.
- Promotional e-mail drips: Promote particular occasions or product provides.
- Re-engagement drip campaigns: Rekindle curiosity in your model from unresponsive or inactive subscribers.
Drip campaigns are generally utilized in e-mail advertising however you can even implement them via different channels like social media, SMS, or unsolicited mail.
High concerns when selecting drip e-mail software program
Marigold Shopper Tendencies Index reviews that 52% of shoppers made a purchase order straight from an e-mail in 2023. This reveals how drip e-mail campaigns will help drive conversions. You’ll be able to think about an automatic deserted cart e-mail that prompts the recipient to finish their buy. A seasonal e-mail drip selling your particular provides will help considerably increase your gross sales, too.
However you continue to want the very best drip advertising software program for optimum outcomes. Make sure the platform has the next options:
- Automated lead segmentation: This lets you section leads primarily based on behavioral triggers like e-mail engagement, hyperlink clicks, shopping for patterns, and so forth. Or, attributes like demographics or pursuits. Select a drip marketing campaign software with versatile segmentation capabilities so it’s simpler to ship tailor-made campaigns.
- E-mail personalization: Customized emails are 6 instances extra prone to convert. That’s why you want e-mail sequence software program that makes it simple to personalize your e-mail content material. Options like {custom} fields, dynamic content material blocks, and personalised product suggestions are an enormous plus.
- Drip marketing campaign builder: An intuitive visible marketing campaign builder makes your e-mail creation course of extra seamless. Go for e-mail drip software program with pre-built workflow templates, e-mail templates, and drag-and-drop builders.
- Worth for cash: Select a platform that provides truthful pricing primarily based in your listing dimension, e-mail quantity, and obtainable options. Most platforms will provide free trials or freemium plans so you possibly can take a look at their options.
You must also select drip e-mail software program with sturdy buyer assist. You might want help whereas establishing or when you’re transitioning to completely different e-mail marketing campaign software program. Take a look at critiques on high platforms like TrustPilot, Capterra, or G2 to see the suggestions others have shared about their customer support expertise together with your desired software.
High 9 greatest drip e-mail software program in 2024
Now that you recognize what to search for, right here’s a round-up of 9 greatest drip marketing campaign software program that may empower your e-mail advertising technique.
1. GetResponse
Topping our listing of greatest e-mail drip software program is GetResponse, our very personal. We created GetResponse that will help you automate your e-mail advertising efforts and improve conversion charges.
GetResponse features a wealth of options tailor-made for sending interesting drip e-mail campaigns. The drag-and-drop e-mail builder, for example, provides you a seamless expertise when crafting your e-mail campaigns. You’re certain of responsive and well-optimized emails.
Key GetResponse options
- AI assistant: Lets you ship emails quicker. Use the OpenAI-empowered e-mail and topic line generator to optimize your emails.
- Autoresponders: Create automated e-mail sequences or autoresponders triggered primarily based on person actions and particular timelines. You’ll be able to ship automated welcome emails to subscribers, comply with up on purchases, and promote particular provides or occasions.
- Conversion funnels: Assist to create touchdown pages and gross sales funnels straight inside GetResponse. With this function of this greatest drip e-mail software program, you possibly can nurture leads via their shopping for course of and maximize conversion alternatives.
- Pre-designed e-mail templates: GetResponse has over 200 professionally designed templates to assist create compelling e-mail drips. There are templates for various classes like ecommerce, on-line advertising, holidays, and so forth. It’s simple to seek out one which matches your marketing campaign objectives.
- Viewers segmentation: Set up your contact listing primarily based on subscriber pursuits and engagement. This fashion, it’s simpler to ship extra focused e-mail campaigns. Additionally, create dynamic segments that replace primarily based on subscriber exercise.
- A/B checks: Take a look at completely different topic strains, e-mail layouts, calls-to-action, and e-mail content material to find what resonates higher together with your e-mail recipients.
Execs
- Free trial that provides you entry to all options.
- Entry to over 2 million free inventory photos and GIFs for beautifying your emails.
- Detailed analytics for monitoring marketing campaign efficiency.
- 24/7 reside chat assist to help customers.
- Seamless integration with CRM instruments like Hubspot, Salesforce, Zoho, and so forth.
- Straightforward-to-use e-mail templates.
- Easy person interface.
Cons
- Whereas primary capabilities are simple to make use of, extra superior options might require extra time to grasp.
Pricing
GetResponse provides a number of pricing tiers primarily based on the variety of subscribers and options included:
- E-mail advertising: Begins with $15.6/month, paid yearly— for as much as 1,000 subscribers, together with limitless newsletters, autoresponders, e-mail & touchdown web page templates, and sign-up kinds.
- Advertising automation: $48.4/month for as much as 1,000 subscribers. Contains extra options like event-based workflow, predictive e-mail supply, and superior segmentation.
- Ecommerce advertising: $97.6/month for as much as 1,000 subscribers. Has superior options like deserted cart restoration, fast transaction emails, promo codes, and product suggestions.
- GetResponse Max: Begins from $1099/per thirty days. Affords {custom} pricing for bigger companies that require superior options and devoted account assist.
GetResponse’s pricing construction is designed to accommodate numerous enterprise sizes, making it a versatile alternative when you’re trying to implement efficient drip e-mail advertising methods. Whether or not you’re a digital marketer, course creator, coach, or in any enterprise, GetResponse is available on your use.
2. ConvertKit
ConvertKit is an e-mail advertising platform with quite a lot of options. It means that you can handle your e-mail listing and have interaction subscribers with automated drip campaigns.
The drip marketing campaign software program is constructed for creators like bloggers, podcasters, coaches, and so forth. It has a easy e-mail builder and a pleasant number of templates at your disposal.
Key ConvertKit options
- Easy editor: Create emails with numerous parts— buttons, photos, or movies–in a couple of minutes to have interaction your recipients.
- Automation: Ship automated e-mail campaigns primarily based on numerous person touchpoints and actions.
- Signal-up type and touchdown pages: Create touchdown pages and add sign-up kinds to gather e-mail addresses.
- Tags and segments: Set up your e-mail listing so you possibly can ship emails primarily based on their pursuits.
- Analytics: Get high quality reviews to evaluate the efficiency of your campaigns.
Execs
- Clear person interface
- Superior automation for higher personalization
- Visible workflow builder that’s simple to make use of
- Available buyer assist.
Cons
- No drag-and-drop e-mail builder
- Primary analytics
- No assist of A/B testing for e-mail sequences
Pricing
ConvertKit’s pricing plans embrace:
- Free: Permits just one person to handle as much as 10,000 subscribers with 1 primary automation and 1 e-mail sequence. Affords limitless touchdown pages, opt-in kinds, and e-mail broadcasts. Contains viewers tagging and segmentation.
- Creator: $100/month, paid yearly for as much as 10,000 subscribers. Contains limitless visible automation and e-mail sequences. Has good suggestions, third-party integrations, API entry, touchdown pages, and polls.
- Creator Professional: $140/month for as much as 10,000 subscribers. Has extra superior automation options, subscriber engagement scoring, and deliverability reporting.
3. Brevo
Brevo, previously Sendinblue, is subsequent on this listing of greatest drip marketing campaign software program to discover. The e-mail advertising platform provides numerous options for creating good e-mail drips.
Brevo is a pretty alternative when you’re a small enterprise and startup trying to talk together with your buyer base via personalised emails.
Key Brevo options
- Prepared-made automation workflows: Use these to assist increase your viewers engagement. Arrange autoresponders to ship drips for various situations like birthdays, deserted carts, welcome emails, and so forth.
- Drag-and-drop builder: Create and customise your e-mail content material with this easy-to-use builder.
- AI topic line and e-mail generator: Save time creating e-mail content material with this key function of this software on our listing of the very best drip marketing campaign software program options.
- Superior segmentation: Create completely different recipient teams utilizing “filters” or “attributes.”
- Multichannel drips: Attain customers throughout different platforms like SMS and WhatsApp.
- Detailed analytics: Observe your marketing campaign efficiency with complete analytics information
Execs
- Straightforward to navigate person interface
- Easy marketing campaign builder that’s prepared to make use of
- With free plan
Cons
- Restricted number of e-mail templates
- Restricted integrations in comparison with different e-mail sequence instruments.
- Buyer assist might not all the time be as responsive, in response to some customers
Pricing
Brevo provides a number of pricing tiers primarily based on the variety of emails despatched per thirty days:
- Free: Contains limitless contacts and as much as 300 emails per day. Has customizable e-mail templates, a drag-and-drop editor, transactional emails, and so forth.
- Starter: $9/month for as much as 5,000 emails per thirty days. No each day sending restrict. Has primary reporting and analytics.
- Enterprise: $18/month for as much as 5,000 emails per thirty days, plus advertising automation, AI predictive sending, Multi-user entry, touchdown pages, A/B testing, and superior statistics.
- Enterprise: Customized pricing for bigger companies with superior necessities.
4. ActiveCampaign
ActiveCampaign is a advertising automation and gross sales CRM platform you should utilize to take care of engagement together with your leads.
The e-mail drip marketing campaign software program has a pleasant person interface with superior automation capabilities.
Key ActiveCampaign options
- Visible advertising automation: Select from over 135 triggers and actions when constructing your drip e-mail sequence. There are additionally pre-built automation recipes to make the method simpler.
- Predictive sending: Automate emails for when leads are almost definitely to have interaction. The AI assist helps you create well-optimized e-mail templates on your drip campaigns.
- CRM platform: Use this to arrange consumer interactions and automate your whole gross sales course of.
- Constructed-in analytics dashboard: No want to depart ActiveCampaign to trace your marketing campaign efficiency. The information you want is on the platform’s dashboard.
Execs
- Responsive person interface
- Handy cellular app
- Wealthy e-mail template library
- Easy contact administration and listing creation
Cons
- Buggy e-mail editor at instances, in response to some person critiques
- Tough to navigate reviews
Pricing
ActiveCampaign provides a 14-day free trial. Pricing plans embrace:
- Starter: Begins at $15/month for as much as 10,000 contacts, 1 person, multi-step advertising automation, emails, and A/B testing for emails.
- Plus: $49/month for all the things in Starter. Additionally provides limitless automation triggers, net kinds, and touchdown pages.
- Skilled: $79/month for as much as 12,000 contacts. Contains superior automation, generative AI, conditional content material, and predictive sending.
- Enterprise: $145 per thirty days. Contains Advertising CRM, 900 automation recipes, and {custom} objects.
5. Mailchimp
That is one other drip e-mail advertising software program answer with intensive options you should utilize to attach together with your audience with well timed emails.
Mailchimp is the very best drip marketing campaign software program when you want to create automated emails primarily based on numerous buyer interactions.
Key Mailchimp options
- Buyer journey builder: The function enables you to design automated workflows and information prospects via their shopping for course of.
- AI content material optimizer: This function analyzes e-mail content material and gives recommendations primarily based on e-mail advertising greatest practices.
- Function for transactional emails: Ship triggered emails primarily based on purchaser exercise like order affirmation, welcome emails, delivery updates, and so forth.
- Constructed-in analytics: Observe e-mail metrics like open charges, click-throughs, conversions, and so forth.
- Multivariate A/B testing: Optimize e-mail campaigns by testing completely different e-mail variations
Execs
- Straightforward to arrange and navigate
- With cellular software.
- In depth number of native and third-party integrations.
- In-depth reporting which additionally contains geo-tracking and Google Analytics
Cons
- Free plan has restrictions. As an illustration, there’s a cap on the variety of emails you possibly can ship per thirty days.
- Expensive superior options
- Fees for unsubscribed and inactive contacts in your listing
Pricing
Mailchimp provides a number of pricing tiers primarily based on the variety of subscribers:
- Free Plan: $0/month, permitting as much as 1,000 subscribers. Has personalised assist for 30 days, restricted reporting options, e-mail templates, topic line helper, and different primary options.
- Necessities: $13/month for 10,000 contacts and a most of three customers. Affords as much as 4 journey factors, kinds, touchdown pages, and A/B testing.
- Normal: $20/month for as much as 12,000 subscribers. Permits as much as 6,000 emails month-to-month. Comes with superior segmentation & reporting, personalised onboarding, custom-coded e-mail templates, and extra.
- Premium: $350/month for as much as 15,000 subscribers. Affords limitless seats & audiences, as much as 200 journey factors, devoted onboarding, dynamic content material, and superior segmentation.
6. Buyer.io
Buyer.io is primarily a buyer engagement platform that additionally permits companies to create personalised e-mail drips.
Buyer.io is a perfect drip e-mail marketing campaign software program answer for technically inclined groups trying to enhance communication with prospects and prospects.
Key Buyer.io options
- Visible workflow builder: Use it to automate advanced drip campaigns and buyer journeys.
- Textual content-based and drag-and-drop editors: You’ll be able to create drip e-mail campaigns in minutes with these instruments.
- Omni-channel messaging: Attain subscribers through e-mail, SMS, and in-app, too.
- Information activation: Lets you share your advertising marketing campaign information with different buyer administration platforms via direct integrations, webhooks, or RESTful APIs.
- Marketing campaign efficiency evaluation: Acquire entry to beneficial insights and experimentation instruments to evaluate your marketing campaign efficiency.
Execs
- Spectacular segmentation functionality
- Good buyer assist and useful documentation.
- Integration with eCommerce instruments like WordPress, WooCommerce, and Prestashop.
Cons
- No free model.
- Thought-about one of many dearer choices amongst different drip e-mail instruments.
- Tailor-made to extra tech-savvy customers, so there’s a steep studying curve.
- Comparatively excessive value for premium model when you’re coping with a big contact dimension.
Pricing
Buyer.io provides a tiered pricing construction primarily based on the variety of contacts and emails despatched:
- Necessities Plan: Begins at $100 per thirty days. Helps as much as 5,000 contacts and contains 1 million emails per thirty days. Gives entry to core options like automation, segmentation, and analytics.
- Premium Plan: $1,000 per thirty days. Affords {custom} pricing primarily based on the variety of contacts and emails, together with superior options akin to devoted assist and enhanced analytics.
- Enterprise plan. Plan for larger firms. Buyer.io provides a 14-day free trial as effectively.
7. HubSpot
HubSpot is an all-in-one advertising hub that means that you can create high-engaging e-mail drips. The e-mail advertising platform is constructed on Hubspot’s CRM, making it simpler to create a extra detailed buyer database. This is useful when it’s worthwhile to manage your e-mail lists.
You should utilize HubSpot’s automation instruments to streamline your buyer journey. Arrange automated drips primarily based on buyer’s looking habits, demography, and different attributes.
Key Hubspot options
- Personalization with good content material: Personalize emails by utilizing {custom} discipline information (like recipient or firm identify).
- Drag-and-drop e-mail builder: Create interesting and responsive emails with none coding information. There are additionally good and accessible e-mail templates obtainable.
- Complete analytics: Acquire entry to detailed analytics and reporting that will let you monitor your e-mail efficiency.
Execs
- All-in-one advertising answer.
- Useful sources to help you in navigating the platform.
- In depth integration of apps and APIs.
Cons
- Difficult to customise e-mail templates.
- A/B testing not allowed in primary and professional packages
- Paid technical assist.
Pricing
HubSpot provides quite a lot of pricing tiers primarily based on the options and variety of contacts:
- Advertising hub starter: $15 month-to-month. Contains 1,000 advertising contacts, e-mail advertising, kinds, reside chat, and easy advertising automation.
- Starter buyer platform: $15 month-to-month. Permits as much as 1,000 subscribers and contains extra superior, gross sales, service, content material, and operations software program.
- Advertising hub skilled: $800 month-to-month for as much as 2,000 subscribers and three seats. Contains {custom} reporting, dynamic personalization, and omni-channel advertising automation.
- Advertising hub enterprise: As much as $3,600 month-to-month. Contains 5 seats, 10, 000 e-mail contacts, buyer journey analytics, organized groups, and {custom} objects.
8. SendX
SendX provides a seamless platform for creating tailor-made e-mail drip campaigns. It has an intuitive workflow builder and superior automation capabilities.
The platform caters to companies trying to simplify e-mail advertising efforts.
Key SendX options
- Drag-and-drop drip sequence builder: Create high quality drip sequences in seconds with SendX intuitive software.
- Auto-trigger: Design automated sequences primarily based on occasions or person actions.
- Tags and segmentation: Group contacts primarily based on related standards to personalize your campaigns.
- A/B checks: Examine e-mail variations to ship extra relatable campaigns to your viewers.
- Heatmaps: See which components of your emails obtained the very best clicks so you possibly can optimize your emails accordingly.
- Pop-up kinds and touchdown pages: No have to look elsewhere on your lead era. Create your kinds and touchdown pages from inside the SendX platform.
Execs
- SendX has pre-built e-mail templates and helps bulk contact importation.
- Sturdy segmentation and tagging options.
- You’ll be able to resend emails to non-openers with one click on.
Cons
- Whereas SendX provides integrations with standard platforms like Zapier, the choice could also be extra restricted in comparison with some opponents.
Pricing
SendX provides a number of pricing tiers primarily based on the variety of subscribers. The bottom plan begins from $7.49 for 1-1,000 subscribers. There are different packages like
- $14.99 for 1,001 – 2,500 subscribers.
- $29.99 for two,501-5,000 subscribers.
- $39.99 for five,001 – 10,000 subscribers.
There are additionally a few greater plans for extra subscribers and a {custom} plan for greater than 100,000 subscribers.
9. Sender
Sender is an SMS and e-mail drip advertising software program answer you should utilize to have interaction together with your viewers and simplify your buyer journeys.
Sender is nice for establishing automated sequences for quite a lot of functions— onboarding, promotions, transactions, and so forth. The platform is right for small and medium-sized companies or eCommerce shops.
Key Sender options
- Sequence automation: Create sequences primarily based on predetermined triggers like clicks, dates, product purchases, cart abandonment, and so forth.
- WYSIWYG e-mail editor: Design advanced HTML emails with out coding experience.
- Template library: Use professionally designed e-mail templates on your campaigns.
- Dynamic content material: Create emails that change primarily based on particular recipient attributes or engagement habits.
- Viewers segmentation: Divide contacts into focused teams for extra related messaging.
- Analytics: Entry in-depth reviews about your marketing campaign efficiency.
Professional
- Superior automation options that permit for extremely personalised e-mail sequences.
- Limitless emails you possibly can ship in all paid plans
- Dynamic content material testing obtainable earlier than launching your marketing campaign.
Cons
- No touchdown web page builder.
- Some templates not mobile-responsive
- Tasking setup and verification course of, in response to some customers.
Pricing
Sender provides quite a lot of pricing tiers to accommodate completely different enterprise wants:
- Free Plan: Permits as much as 2,500 subscribers and 15,000 emails per thirty days, entry to e-mail automation, signup kinds, and popups.
- Normal: $15.83 per thirty days for as much as 2,500 subscribers, 30,000 emails month-to-month, SMS, multi-user entry, and all the things within the free plan
- Skilled: $29.17 per thirty days for as much as 5,000 subscribers, 60,000 emails, free SMS, animated countdown timers, superior automation, precedence assist, and extra.
- Enterprise: Customized pricing for bigger organizations. Comes with extra superior options and devoted assist.
Conclusion
Profitable e-mail drips depend on the precise software program. So, look out for key options like automated lead segmentation, e-mail personalization, and an easy-to-use marketing campaign builder when selecting software program on your e-mail drip campaigns. Additionally, go for a platform with good buyer assist and truthful pricing.
That stated, every of the drip marketing campaign instruments we highlighted provides a singular mix of options and is appropriate for quite a lot of use instances. With GetResponse, you could have a wealthy mixture of options like touchdown pages, e-mail automation, personalization, A/B testing, and conversion funnels. We considered your rapid and long-term wants when creating GetResponse for e-mail advertising. These options have been put collectively to make sure you can create high-converting drip emails.
Haven’t determined but which platform to make use of on your e-mail drip campaigns? Give GetResponse a go now!