It’s a digital-first enterprise panorama, and over 90% of companies are utilizing video for advertising and marketing. Of that supermajority, 90% of video entrepreneurs imagine they get good ROI on their video funding.
Simply so we’re clear: video advertising and marketing isn’t a development, an possibility, or a nice-to-have. It’s grow to be an indispensable content material format for B2B and shopper entrepreneurs alike, and a brilliantly efficient instrument for speaking key messages to focus on audiences.
Don’t take my phrase for it — the info speaks for itself. Entrepreneurs who apply considerate, strategic use of video are reporting spectacular outcomes throughout the board. Video advertising and marketing helps them:
- Enhance prospects’ and prospects’ understandings of their services and products
- Enhance model consciousness
- Construct authority by way of thought management
- Enhance web site visitors and enhance guests’ dwell instances
- Generate leads for advertising and marketing and gross sales
- Scale back product assist queries
Irrespective of what you are promoting objectives, the proper video technique for what you are promoting facilities round your folks: your prospects and finish customers. Leaders and workers. Companions and distributors. Communities. Video can showcase the worth throughout each relationship and touchpoint.
1. Convey Product Options to Life With Animation
Animation is a strong instrument for simplifying advanced data and showcasing product options in an interesting manner:
- Illustrate advanced processes with readability
- Spotlight distinctive promoting factors visually
- Make extremely technical data extra accessible
Instance: Falcon Constructions makes use of animation to show its modular constructing customization capabilities, making a posh course of simpler to know.
2. Velocity Progress With the Magic of Time Lapse
Time-lapse movies condense prolonged processes into punchy, compelling clips—ultimate for showcasing the dimensions and complexity of commercial tasks:
- Showcase development tasks
- Show long-term results or processes
- Spotlight facility expansions or upgrades (emphasizing the advantages to your finish prospects, reminiscent of sooner turnaround instances)
Instance: Kaysun’s time-lapse video of its facility growth was months within the making. It not solely showcases development, but additionally builds pleasure round Kaysun’s increasing capabilities.
3. Elevate Views With Aerial & Drone Footage
Drone and aerial videography can supply a singular vantage level that does greater than add dramatic aptitude. They assist body a broader perspective on operations, indoors and out. Elements of the video above have been created utilizing drone and aerial footage.
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4. Present a Little Coronary heart With an “About Us” Video
Authenticity has by no means been extra essential—so present and inform your story.
Positive, it’s an efficient technique to show what you do and the way it will get executed, however video’s additionally a pure selection for showcasing the who and why behind your services and products. Present job candidates what to anticipate in the event that they select you. Shine a highlight in your workforce’s subject material consultants. Spotlight your workforce’s passions and goal tasks. Present the worth your teammates convey to their communities.
Instance: Falcon Constructions’ workforce mission of enhancing blue-collar employees’ lives is a transparent supply of shared delight and motivation. With out saying a phrase, the corporate makes it crystal-clear: this workforce understands and cares about employees’ wellbeing.
5. Enhance Recruiting & Retention With an Insider’s View
Trendy industrial manufacturing environments typically defy the outdated stereotypes. Plus, blue-collar careers are getting the eye of youthful generations — who additionally occur to watch extra video (most frequently on smartphones, in the event you’re questioning).
Producers all over the place are competing for expert labor, and video can showcase your office tradition, spotlight profession alternatives, entice prime expertise, and assist set clear expectations.
Instance: Seeing is believing, and our associates at Stecker Machine give job seekers one thing to imagine with their behind-the-scenes, day-in-the-life video content material.
6. Show Functionality Claims & Present Merchandise in Motion
Showcase merchandise or manufacturing processes in motion for credibility and context. Clarify how and why your product outperforms the competitors — whereas exhibiting it delivering on the promise. Product demos, case research, and buyer testimonials are all compelling video use instances.
Instance: Footage of real-world product use, mixed with explanations from the consultants behind the innovation, drive house the security and efficiency advantages of Hayes Efficiency Programs’ Bison Mechanical Park Brake.
7. Open Doorways With Digital Facility Excursions
Digital excursions permit potential prospects and job seekers to discover your services from wherever, anytime. Use video to:
- Spotlight superior tools and processes
- Show high quality management, hygiene, and security measures in place
- Construct belief by way of transparency
Fox Valley Metallic-Tech, a supplier of advanced fabrications for crucial protection and business functions, guides prospects on a tour from the entrance doorways to the manufacturing ground, highlighting crucial capabilities and environments alongside the way in which.
8. Share Commerce Present & Occasion Highlights
Commerce reveals and business occasions supply a golden alternative to seize genuine moments of engagement amid actions, demonstrations, panel discussions, all in an upbeat, even celebratory setting.
Brief, dynamic clips of product demonstrations can spotlight key options and seize genuine reactions from attendees, offering social proof and producing pleasure round your choices. These snippets are excellent for sharing on social media, extending the attain of your funding effectively past the occasion itself and retaining your model top-of-mind lengthy after the present ground has cleared.
Instance: At MODEX 2024, Barcoding used video to seize and share the thrill round their modern services and products, demonstrating cutting-edge options and constructing buzz round their potential to enhance effectivity and accuracy of their operations.
9. Showcase Thought Management & Construct Authority
Video content material that takes a place on essential points and demonstrates superior considering in your business can improve your status as a thought chief. Content material may embody inner consultants and/or executives figuring out and addressing:
- Rising tendencies
- Sticky business challenges
- Main analysis findings
- Progressive services or products choices
Instance: With video, leaders can convey advanced concepts with visible influence, experience, and a conversational tone, making their thought management extra partaking and memorable.
Video is a singular content material medium that integrates visuals, sound, motion, and storytelling to create highly effective connections with goal audiences. It’s a flexible powerhouse that may showcase merchandise, humanize manufacturers, and drive engagement throughout each stage of the customer’s journey. From animated explainers to drone footage, digital excursions to thought management items, video provides infinite prospects to raise your industrial advertising and marketing technique.
Don’t let technical complexities maintain you again from capturing video’s potential to assist your development advertising and marketing. Discover how one can leverage video to rework your advertising and marketing efforts, stand out in a crowded market, and forge deeper connections along with your viewers.
Able to roll? Obtain our free eBook to kickstart your video advertising and marketing journey and switch your industrial model into the star of the present. Click on under to obtain your private copy.