When Chris Jones speaks, you need to hear.
Why?
Motive #1: He grew his teaching enterprise, Guerilla Realty, from $192k/yr in 2018 to $1.1 million/yr in 2022. (That’s proper — not even the pandemic might gradual him down.)
Motive #2: He attributes this development largely to simply ONE advertising and marketing technique.
I not too long ago sat down with him to dig into precisely what that technique is so you may borrow it to draw extra purchasers of your personal.
Try our dialog + the total breakdown under!
Need My Crew to Discover the Good Advertising and marketing Technique for Your Enterprise?
Be taught extra about Guerilla Realty enterprise right here.
Breaking Down the Easy Advertising and marketing Technique Chris Has Ridden to 7 Figures Per 12 months
First, let’s get a transparent image of what Chris’s enterprise seems to be like.
The Enterprise: Chris is the founding father of Guerilla Realty. They create instruments, playbooks, and guides that assist realtors get purchasers persistently.
The Product: Their flagship product is named Pipeline Professional Instruments. It’s advertising and marketing software program that comes with a customized advertising and marketing plan and limitless teaching.
They promote it as a subscription for $1,999 per yr (with a month-to-month possibility at $229/month and a quarterly possibility at $579 each 3 months).
The deliverables are:
- A customized advertising and marketing plan to assist the shopper get purchasers persistently.
- Software program that helps them execute the concepts within the plan.
- Limitless 1:1 teaching by way of textual content, reside chat, or 1:1 calls with a advertising and marketing coach who can also be an energetic realtor.
Their Best Shopper: The most effective match shopper is a realtor who’s at the moment incomes 50 – 100k and desperately desires to interrupt via that plateau to get to 150 – 250k in gross fee revenue.
It’s straightforward to see that Chris has a killer provide.
The product is sweet.
The value level is working.
They know precisely who they’re focusing on.
While you’re at that time, development primarily comes right down to getting your provide in entrance of as lots of these finest match purchasers as attainable.
The query is…the place do you begin?
Again in 2019, Chris did one easy train that pointed him in the proper route — the 90-Day Overview.
We frequently run purchasers via this to get a way of what’s working and what’s not of their enterprise.
The purpose is to do much less of the issues that AREN’T working and extra of the issues that ARE working.
(You’d be shocked at how usually your concept of what’s and isn’t working doesn’t match with the truth of what’s and isn’t working.)
After Chris’s evaluate, one factor was crystal clear:
He wanted to do extra webinars.
“I noticed the factor that I had performed that had the most important bang for my buck, when it comes to hours spent and how much income it created, was truly simply this random webinar I’d performed,” he stated.
That’s once we gave Chris a problem: take that webinar and do it for one new viewers each month.
Discover non-competitive companies/platforms who have already got your excellent prospects (realtors) of their viewers and provide to ship a free coaching session to them.
(We name these partnerships.)
Right here’s a fast instance of a partnership that turned SUPER profitable for him:
- Chris recognized a Fb group known as Subsequent Stage Brokers.
- It’s a personal group of actual property professionals with 27k+ members.
- He requested the group’s proprietor if he might do a free webinar on lead era for them.
- The group’s proprietor stated heck yeah.
- The preliminary webinar introduced in $5k for Chris.
- He turned it right into a long-term partnership the place he delivered 1 webinar per thirty days for the group.
The preliminary $5k win was small, however Chris stated the long-term partnership was so worthwhile (between direct gross sales and lead era) that “there’s no technique to put a determine” on it.
That is the technique Chris has labored time and again to develop from $192k/yr in 2018 to $1.1 million in gross sales in 2022.
No advertisements.
No content material hamster wheel of demise.
No uber nerdy web optimization methods.
To start out out, he merely calculated what number of companion webinars he would wish to do every quarter to fill the 21 obtainable gross sales name bookings for his gross sales rep each week.
Based mostly on his conversion charges, that quantity turned out to be 8 companion webinars per quarter. So reserving and delivering these turned his principal job.
“My principal job is emailing and chilly pitching folks on my Dream 100,” he stated.
Sidenote: the Dream 100 is the listing of excellent partnership candidates we assist our purchasers put collectively.
SO easy, proper? That’s what I really like about this technique.
Think about in case your process to develop your small business every month was to simply discover a few new audiences to show.
If Chris grew to 7 figures with this technique, the place might it take you?
Need my group to personally provide help to entice high-paying purchasers with this easy technique?
I do should confess…
Chris had one main unfair benefit when he began utilizing partnerships.
My group. 🙂
We coached Chris via establishing his partnership advertising and marketing system till it was a well-oiled machine.
Actually, we helped him craft the pitch that landed the partnership with Subsequent Stage Brokers!
He stated:
“Your group taught me the best way to electronic mail pitch. Tore my unique pitch to shreds and rewrote it whereas I watched. The brand new pitch led to lastly getting a solution from [Next Level Agents], after being ignored 3 different occasions.”
Implementing this technique doesn’t take something particular.
You don’t want a giant viewers.
You don’t want a large community.
You simply want the proper method.
Need to see what it could appear like for your small business?
E book a Technique Session with my group now.
On the decision we’ll:
- Look below the hood of your small business.
- Get to know your viewers and finest match purchasers.
- Present you actual examples of the varieties of partnerships that might work finest for you (webinars are simply ONE variety).
- Stroll you thru the method you possibly can take to make partnerships your #1 development channel.
- If it’s a great match, present you what it could appear like for us to educate you want we coached Chris.
?