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How FastSpring’s Kakao Pay Integration Boosts New and In-Recreation Purchases for South Korean Avid gamers 

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How FastSpring’s Kakao Pay Integration Boosts New and In-Recreation Purchases for South Korean Avid gamers 


Estimated learn time: 3 minutes, 30 seconds

Shoppers make buy selections primarily based on intuition. And the extra time they should second-guess these selections, the extra seemingly they’re to rethink the acquisition, abandon their carts, and skip it altogether. Shoppers are much less more likely to full the acquisition when a digital buying expertise isn’t seamless—whether or not it’s a poor checkout interface or restricted fee choices.

In relation to fee strategies in South Korea, nothing is extra trusted in cellular wallets than Kakao Pay, which has over 36.5 million customers. And when consumers see a fee technique they know and belief—they’re extra seemingly to purchase. 

Giving consumers fee choices which can be easy, fast, and acquainted is the only simplest manner for cellular gaming corporations to extend conversion charges and maximize income. 

With FastSpring’s new, seamless Kakao Pay integration, South Korean cellular gaming or app corporations don’t should surprise in the event that they’re leaving income on the desk. 

Resolution Overview

Including the Kakao Pay integration to cellular and desktop checkout empowers corporations to cater to native preferences, reinforcing market presence and constructing person belief and loyalty. Plus, customers will likely be much less more likely to abandon their carts as a consequence of unfamiliar fee choices. 

FastSpring’s Kakao Pay integration empowers each desktop and cellular app corporations to reinforce the next:

New Consumer Acquisition. When buying is straightforward with a well-recognized fee possibility, customers are more likely to full the transactions they’ve began.

Consumer Adoption and Geographic Attain. When corporations provide acquainted and safe regional fee strategies that align with person preferences and habits, they’re extra more likely to make repeat purchases.

Buyer Satisfaction. When the acquisition expertise is quick and handy, buyer satisfaction will increase.

FastSpring’s Kakao Pay integration is simple for builders to implement and makes buying acquainted, fast, and simple. Let’s see this resolution in motion!

Resolution in Motion

Have you ever ever performed the sport Monster Discipline? In all probability not. We created it to spotlight how FastSpring’s Kakao Pay integration can increase buyer acquisition for cellular gaming corporations in South Korea!

Monster Discipline is predicated on years of market analysis and person testing, so when the sport launched in South Korea, the corporate anticipated considerably increased adoption from new prospects. In flip, they applied a multi-channel technique to spice up consciousness and acquisition—together with dwell occasions and digital promoting—however nonetheless weren’t seeing the specified outcomes.

Monster Discipline’s analysis group ran a procuring cart abandonment price evaluation to grasp what number of potential consumers abandon the digital procuring cart earlier than finishing the acquisition. What they discovered was astonishing. Whereas the abandonment price in different areas averaged fifty p.c, consumers have been abandoning their carts seventy p.c of the time in South Korea!

Monster Discipline knew if it might shut that hole and get conversions nearer to the worldwide common, it could increase its income considerably.

Monster Discipline’s dev group determined to toggle on FastSpring’s Kakao Pay possibility by merely checking the field within the FastSpring platform. Doing so enabled Kakao Pay as a fee technique on all checkout flows for consumers in South Korea, together with net, pop-up, and embedded. 

An image showing how Kakaopay works within the fastspring checkout

Kakao Pay permits Monster Discipline prospects in South Korea to finish purchases in United States {Dollars} (USD) and Korean Gained (KRW).

Two months after enabling Kakao Pay, Monster Discipline ran one other card abandonment evaluation and located they elevated conversion charges by twenty proportion factors in South Korea, placing the area on par with different areas the place Monster Discipline is offered. And, throughout new and repeat prospects, thirty-five p.c of consumers select Kakao Pay at checkout.

Conclusion

Configuring the Kakao Pay integration is without doubt one of the quickest, easiest, and simplest steps a FastSpring person can take to extend buyer conversion and income.

With FastSpring’s Kakao Pay built-in, prospects breeze by the fee course of in a well-recognized surroundings that converts hesitant browsers into glad prospects.

No extra deserted carts. No extra income left on the desk. Give consumers a fee technique they know and belief, and watch your conversion, satisfaction, and income develop.

Need to know extra about how we’ve helped gaming corporations enhance localization and improve income? Or, are you able to get began with FastSpring? Speak to our group at the moment.

Braden Steel

Braden Metal

Braden is the Senior Product Advertising and marketing Supervisor for FastSpring. When he is not bringing new merchandise to market, he spends his time writing fantasy novels.



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