About This Episode
Can synthetic intelligence expertise like OpenAI’s ChatGPT exchange conventional search engines like google like Google?
That is the query many enterprise house owners are asking in the present day. Many of those identical enterprise house owners have primarily based their advertising and marketing technique on being discovered by means of Search engine marketing and Google, due to this fact creating numerous concern across the topic.
Marcus Sheridan has been on the forefront of selling innovation, and has used search and Google to his benefit in creating an industry-dominating swimming pool firm. Somewhat than worrying solely about Google, Marcus highlights the need for companies to adapt swiftly to the present adjustments. “You can not have your own home constructed upon Google. In any other case, you possibly can be in very huge hassle,” he asserts, emphasizing the impermanence of conventional Search engine marketing methods.
Listening to this from the mouth of Marcus Sheridan may sound unusual, given the truth that he created the They Ask, You Reply methodology, which emphasizes the significance of written content material for your online business. Nonetheless, Marcus shares that ‘running a blog’ isn’t what his methodology is about.
“The factor that most individuals misunderstand about ‘They Ask, You Reply’…is that they suppose it is a running a blog technique, which breaks my coronary heart.” He emphasizes, “What ‘They Ask, You Reply’ actually is rooted in is how the customer has modified, how they’re behaving, and the way will we meet them the place they’re.”
Sheridan acknowledges the uncertainty however advises companies to concentrate on fast methods to stay related. “We’d like to ensure we win the sport of search relating to AI suggestions,” he explains. This entails creating high-quality content material throughout numerous platforms, notably YouTube and social media, to ship sturdy alerts to those platforms’ algorithms.
Sheridan emphasizes the significance of YouTube Shorts, describing it as a golden alternative for companies to realize visibility. “YouTube Shorts is vast open for the taking in lots of industries. You could possibly rank primary in YouTube outcomes tomorrow,” he claims. He advocates for a strategic method to content material creation, mixing viral potential with search optimization.
Regardless of the technological upheavals, Sheridan stays optimistic, urging companies to embrace change with enthusiasm and curiosity. He concludes with a rallying name for adaptation and innovation: “We now have to look forward with hope. We now have to look forward with curiosity. We must always look forward with enthusiasm.”
Join with Marcus
Marcus Sheridan is a author, speaker, and enterprise skilled who’s labored with corporations everywhere in the world. Marcus is the creator of They Ask, You Reply and co-author of The Visible Sale.
Join with Marcus on LinkedIn
Be taught extra about They Ask, You Reply
See how corporations have used They Ask, You Reply to gasoline their success