Jenny Rooney Promoted to Chief Model and Neighborhood Officer

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Jenny Rooney Promoted to Chief Model and Neighborhood Officer

Jenny Rooney has been promoted to the newly created position of chief model and group officer at ADWEEK.

Rooney joined ADWEEK as chief expertise officer in August 2022 from advertising consultancy Black Glass, the place she served as managing director and co-founded membership-only CMO advisory platform CMO Home.

CMOs are a typical theme in her profession. Earlier than Black Glass, Rooney spent 10 years with Forbes as assistant managing editor, communities director, and chair of its CMO Community.

Her two decades-plus of masking the promoting, advertising and media business additionally embrace editorial roles at Advert Age, Enterprise 2.0, Chief Government, and Gross sales & Advertising Administration.

In her new position, Rooney will likely be accountable for driving ADWEEK’s model and enterprise development throughout viewers, group, and experiences, main the model’s general positioning and spearheading initiatives, together with the growth of Advertising Vanguard and different communities and networks, persevering with to function an editorial contributor, and overseeing partnerships with organizations comparable to associations, enterprise faculties, nonprofits and analysis companies.

ADWEEK CEO Will Lee stated in a press release, “Jenny Rooney has been on the forefront of the advertising business for greater than 20 years, reporting on and shaping traits and insights, in addition to convening executives on the highest ranges.” He added that in her new position, she’ll be “driving enterprise development throughout each dimension within the ADWEEK continuum—viewers, group, expertise—and assist us unlock new income streams, in addition to magnifying our place as probably the most important and vibrant media property on this business, and past.”

And Rooney stated in a press release, “I’m thrilled to be shifting into a task that can assist propel ADWEEK ahead because the de facto useful resource for anybody on this extremely thrilling and dynamic business. I deeply consider in ADWEEK’s historical past, legacy, credibility, and license to be and do extra for the folks on the middle of the promoting, advertising, and media world. The unimaginable ADWEEK workforce is dedicated to delivering an distinctive product and expertise for our audiences, and I’m desirous to work with my colleagues to deepen {our relationships} on this business, construct on our accomplishments, and take ADWEEK to the subsequent degree.”

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Jenny Rooney Promoted to Chief Model and Neighborhood Officer

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