KCRW Shares Methods Public Media Can Be Enjoyable and Informative

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KCRW Shares Methods Public Media Can Be Enjoyable and Informative

Public media is aware of it has an issue. Since becoming a member of the trade two years in the past, the commonest phrase we’ve heard is “We have to meet folks the place they’re.” They’re proper—we have now a distribution drawback.

However we’re skirting round a much bigger subject. You should buy attain. You may put your present on social. However none of it issues if folks don’t discover, care, or take into consideration you in any respect.

Public media, identified for its severe journalism and academic programming, needs so badly to be essential that it typically forgets to be participating and entertaining. The problem is, once we meet folks the place they’re, we’d like them to wish to be round us. On this crowded media panorama, it’s too simple to get misplaced and unnoticed, even with the most effective of intentions.

In a examine by Oracle, 91% of individuals globally desire manufacturers to be humorous and 88% of individuals are in search of new experiences to make them smile and chuckle. But, 95% of enterprise leaders worry humor in shopper interactions.

What if we tried being enjoyable? Being humorous? (I’d say, being human, however there are plenty of uninteresting people). And never simply in a small TikTok-sized nook of the group. We have to inject enjoyable into all the things; content material and occasions, interactions with donors, and advertising.

Listed here are 4 methods KCRW is assembly the problem and learnings alongside the best way.

Social-first content material is “essential”

When public radio thinks of hiring present expertise, we default to journalists. To vary it up, KCRW collaborated with social media comic Katherine Ellis, whose fictional character Concordia Shawarma McGraw gained fame with NPR voice impressions whereas explaining lyrics to common hits like Snoop Dogg’s “Drop It Like It’s Sizzling” and Cardi B’s “WAP.”

The social-first, satirical information present “Necessary Issues of Nice Significance” takes on LA tales in a goofy approach whereas nonetheless educating audiences one thing new. Friends embrace a puppet fox discussing a wildlife overpass over the 101 Freeway, LA billboard icon Chaz Dean speaking about model consistency, and our personal KCRW local weather reporter Caleigh Wells on algae-killing nanobubbles.

Necessary Issues of Nice Significance Ep 6: Sitting Down with The Dean himself.

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Di [email protected]

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KCRW Shares Methods Public Media Can Be Enjoyable and Informative

Social-first content material is “essential”

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Social-first content material is “essential”

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